MEDIAPACK 2021 THE MAGAZINE FOR MORE SAFETY AT THE BUILDING SITE - Now new - IVW affi liated
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bausicherheit-online.de
THE MAGAZINE FOR MORE SAFETY AT THE BUILDING SITE
MEDIAPACK 2021
Now new –
IVW affiliated
Media-Information 2021 2
Contents • Editorial department/Publisher
TRADE JOURNAL 1. Short characteristics
Editorial department / Publisher Page 2 With our trade magazine bauSICHERHEIT we want to help to make work on
Analysis for extend and content Page 3 building sites for all involved persons a bit safer.
Analysis for editions and circulation Nielsen Page 4 bauSICHERHEIT wants to contribute without any finger wagging that laws
Short version – Inquiry method (Analysis for editions and circulation) Page 5 and guide lines will be observed. But it’s aswell about design, comfort and
Consignee structure analysis Page 6 practical use of the equipment.
Consignee structure analysis (Short Version – Inquiry method) Page 7 Product comparisons , market surveys aswell as preliminary and follow-up
Technical details • Print documents Page 8 & 9 reports about trade-specific exhibitions help to make decisions and give a
Technical details • Print documents survey. Producers and companies who stick up in an outstanding manner for
Advertisements Price list no. 4, valid from 1st January 2021 Page 10 security and health at the building site are part of the editorial reporting as-
Advertisements in type area and in the bleed Page 11 well as product launches, tips from practice, regulatory framework or current
Topics and dates 2021 Page 12 & 13 judgments as well as previews (seminars, conferences, exhibitions, symposia
Possible combinations Page 14 etc). Trade news from companies, unions and trade associations complete the
reporting.
2. Memberships –
SPECIALIST PORTAL 3. Organ –
Short characteristic Page 15
4. Management Markus Holl, Joachim Plath
Distribution / Data and facts Page 16
5. Publishing management Tobias Haslach
Online-Advertising Page 17 & 18
Newsletter Page 19 6. Editorial department Dan Windhorst
Partner-packages / Facebook-Ad Page 20 7. Project management Tobias Nickert
Pricelist Page 21 8. Advertisements scheduling Eray Cakirogullari
9. Volume/Year 5th volume, 2021
TARGETING & LEAD TOOLS Mode of publishing 6 x per year
Audience Targeting – Range extension Page 22 & 23 10. Publishing house SBM Verlag GmbH
Native Advertising Page 24 & 25 11. Postal address Hermann-von-Barth-Str. 2,
Geographic Targeting Page 26 D-87435 Kempten
Webinar Page 27
12. Telephone +49 (0) 8 31 / 5 22 04-0
Whitepaper Page 28
Cover: Adobe Stock
Telefax +49 (0) 8 31 / 5 22 04-50
Media-Information 2021 3
Analysis for extend and content
13. Internet www.bausicherheit-online.de Total extend
E-Mail info@bausicherheit-online.de 612 Pages 100 %
14. Subscription price Germany 6 issuues: 36,– €
Editorial part
incl. VAT and shipping 492 Pages 66,7 %
Abroad 6 issuues: 45,– € incl. shipping
(order at: www.bausicherheit-online.de/ Advertisment part
120 Pages 33,3 %
magazin/abo)
15. Extend analysis 2019 / 20 = 7 issues
Magazine format DIN A4, 210 mm wide, 297 mm high
Total extend 612 Pages = 100,0 %
Editorial part 492 Pages = 80,4 %
Advertisment part 120 Pages = 19,6 %
thereof Total extend editorial part
Business specialist 29 Pages = 24,2 % 492 Pages 100 %
Insert 4 pc(s)
Personal protective equipment
16. Content analysis of the editorial part 136 Pages 27,6 %
2019 / 20 492 Pages = 100,0 %
Personal Workwear
protective equipment (PPE) 136 Pages = 27,6 % 81 Pages 16,5 %
Workwear 81 Pages = 16,5 %
Building site safety
Building site safety 139 Pages = 28,2 % 139 Pages 28,2 %
Vehicle safety 36 Pages = 7,3 %
Fairs 37 Pages = 7,5 % Vehicle safety
New first 20 Pages = 4,1 % 36 Pages 7,3 %
Miscellaneous* 43 Pages = 8,8 %
Fairs
37 Pages 7,5 %
*) Miscellaneous contains:
Just a word, contents, imprint, at a glance, preview, worth reading, adviser,
New first
information technology, house advertising 20 Pages 4,1 %
Miscellaneous
43 Pages 8,8 %
Media-Information 2021 4
Analysis for editions and circulation Nielsen
17. Editions control affiliated to IVW Breakdown of the actually circulated issue
18. Editions analysis Mecklenburg-Western
according to Nielsen areas
Copies per issue annual average Pomerania % copies
Schleswig-Holstein,
(1st July 2019 to 30th June 2020 based on the AMF scheme Hamburg, Brandenburg
Saxony-Anhalt
Nielsen-Gebiet I 14,5 1.389
Bremen, Schleswig-Holstein, Hamburg,
Print run 10.250 Lower Saxory
Acutally circulated issue 10.059 Bremen, Lower Saxory
thereof abroad 453 Nielsen-Gebiet II 18,1 1.743
North Rhine-Westphalia
Issue sold
thereof abroad
390
– I VI Nielsen-Gebiet III a 13,1 1.236
thereof member pieces – V Hessen, Rhineland-Palatinate,
Saarland
- copies subscribed 390 Berlin
- other sales – Nielsen-Gebiet III b 22,6 2.173
- single sale – North
Rhine-
II Baden-Wuerttemberg
Nielsen-Gebiet IV 26,2 2.513
Free pieces 9.670 Westphalia Bavaria
Residual, archive
and voucher copies 190 III a VII Nielsen-Gebiet V 2,0 188
Berlin
Saxony
19. Geographical circulation analysis Thuringia Nielsen-Gebiet VI 2,1 201
Economic area Share of the actually Mecklenburg-Western Pomerania,
circulated issue Brandenburg, Saxony-Anhalt
% copies Saarland Nielsen-Gebiet VII 1,4 136
Inland
Abroad
95,5
4,5
9.606
453
Rhineland-Palatinate
Hessen III b IV Thuringia, Saxory
Actually circulated issue 100,0 10.059 Actually circulated inland 100,0 9.606
Aborad 100,0 453
Baden-Wuerttemberg Bavaria plus
monthly readers of the
2.100 bauSICHERHEIT-online edition
Short Version – Inquiry method Media-Information 2021 5
Analysis for editions and circulation
1. Condition of the file 5. Basic totality (investigated share)
In the consignee file all the addresses of all consignees are collected on the Actually circulated issue 9.466 = 100 %
EDP. The file is arranged according to national consignees and consignees Not included in the inquiry
abroad. The addresses of the national consignees are sorted according to Single sale, advertisement copies – = 0%
postcodes and the consignees abroad according to countries the basic totality (actually circulated issue) 9.466 = 100 %
2. Mode of analysis 6. Description of the inquiry
Circulation analysis by appraisal of the files – total inquiry The evaluation is based on the total file, The investigated shares for the
3. Day of listening 27th July 2020 circulation in the Federal Republic of Germany and abroad were projected on
4. Structure of the consignees on start of the inquiry the actually circulated issue in the annual average.
a) Total number of consignees in the file 61.458 7. Aiming person of the inquiry to be omitted
b) Structure of one issue according to circulation methods 8. Definition of the reader to be omitted
Consignee in the file issue sold 345 9. Fluctuation margin to be omitted
Consignee in the file regular free pieces 215 10. Execution of the inquiry publisher
Number of consignees changing free pieces of one issue 9.582 11. Time frame of the inquiry 01. June - 26. July 2020
Single sale –
Advertisement copies –
Actually circulated issues 9.466
Thereof abroad 438
c) Total number of consignees
hanging free pieces 61.112
Media-Information 2021 6
Consignee structure analysis
12. Branches/Branches of trade/Branches of study/Occupational group Recipient groups (changing monthly)
Department/ Recipient groupdescription accor- Portion in actually
group/class ding to the industrial classification of distributed copies
economic activities published by the
German Statistical Office
41/43 Building trade / fabricators 46 %
(finishing trade) 4.354 copies
45.21.1/45.23.1/ Main construction (trade,
54 %
45.11.1 civil engineering, roadworks,
Demolition and recycling) 5.112 copies
actually circulated issue 100,0 % 46 % 100 % 54 % 100 %
(annual average) 9.466 copies Building trade / Main
fabricators construction
Statistical number of readers per company: 2,15 (reader analysis 2020)
The circle of recipients is made up of almost 61,500 readers
from the manufacturing construction trade and the main construction industry.
The group of people who are eligible for the award are managers.
Source: The evaluation is based on the in-house recipient file with regular
updating by the publishing company.
The size of the business unit, education, age / sex as well as the size of the munici-
pality have not been considered in the survey.
Short Version – Inquiry method Media-Information 2021 7
Consignee structure analysis
1. Condition of the file 6. Description of the random sample inquiry
In the consignee file all the addresses of all consignees are collected on the Simple random choice, starting with random number
EDP. The file is arranged according to national consignees and consignees every 10th address 1.000 times = 100,00 %
abroad. The addresses of the national consignees are sorted according to Address relating failures::
postcodes and the consignees abroad according to countries. Phone number not existing 73 times = 7,30 %
Consignee deceased or company extinct 21 times = 2,10 %
2. Examination method
Gross random sample 723 times = 72,30 %
Consignee structure analysis by oral enquiry with random samples.
3. Day of the file apraisal 29th July 2020 Failures:
4. Structure of the consignees on start of the inquiry Aiming person not met 63 times = 8,71 %
a) Total amount of the consignees in the file 56.458 Aiming person on holiday/ill 73 times = 10,10 %
b) Structure of one issue according to circulation forms Aiming person denies the answer 13 times = 1,80 %
Consignee in the file issue sold 346 Analysable cases (exhaustion) 574 times = 79,39 %
Consignee in the file regular free pieces 215 7. Aiming person of the inquiry
Number of the consignees changing free pieces of one issue 9.582 Asked was the personal consignee or where not given the first reader
in the company.
Single sale –
8. Definition of the reader
Advertisement copies –
Reader is identical with the aiming person.
Actually circulated issue 9.466 9. Execution of the inquiry
Thereof abroad 438
Publisher with help of freelance colleagues.
c) Total amount of the consignees
10. Period of the survey 01. June - 26. July 2020
Changing free pieces/Change three times per year 56.112
The execution and the report of this inquiry corresponds to the academic
5. Basic totality (investigated share) minimum conditions of the frame scheme for advertising medium analysis.
Basic totality (actually circulated issue national) 9.395 = 100,00 %
Not included in the inquiry:
Sale by retail, advertising samples –
Inquiry represents consignee of the basic totality
(actually circulated issue national): 9.395 = 100,00 %
Media-Information 2021 8
Technical details • Print documents
1. Magazine format DIN A4 1. Printing material
210 mm wide, 297 mm high Advertisement files should be transferred by e-mail. Please indicate always
(magazine format) the title of the magazine (“bauSICHERHEIT”) and the corresponding issue.
2. Print space 185 mm wide x 265 mm high Please transfer advertisement files as PDF using the recommended standard
Number of columns 4 columns, width of column 42,5 mm PDF/X-4. All fonts being used should be embedded and if necessary con-
Advertisement columns 1 column = 42,5 mm verted into paths. We assume that the delivered files have been checked in
2 column = 90,0 mm advance by Preflight. Print will be done in CMYK (after ISO 12647, part 2).
3 column = 137,5 mm If special colours are used within the advertisement files, extra costs might
4 column = 185,0 mm occur (according to agreement). PDF-files which differ from the standard X4
3. Printing and binding method, print documents or/and not-agreed special colours could be converted before printing.
Web offset printing, perfect binding, submittals, able to be reproduced with Used printing profile: PSO Coated v3.
a resolution of 300 dpi, printed in Euro scale. Submittals via mail to: Alternatively can be delivered on inquiry as well so-called “open” files for
bausicherheit@sbm-verlag.de the programmes QuarkXPress, Adobe InDesign, Adobe Illustrator and Adobe
For any faults due to text and order transfer via telephone publisher does Photoshop; extra costs might occur. Pictures and logos should be saved with
not take over any warranty. Please pay also attention to the „leaflet for EPS (Vektor), TIFF or PDF format. The picture resolution should be at least
electronically transferred print documents“. Production of corresponding 300 dpi. All fonts being used within EPS and PDF should be embedded
print documents on presentation of fair drawing being able to be reproduced as well and if necessary converted into paths. Due to reasons regarding
against payment. copyright and licensing law it is not possible to transfer the original
documentation.
4. Deadline
2. Colour display / supporting documents / proofs
Mode of publishing 6 issues / year
Of each page which has to be exposed we need a colour press proof or a
Copy deadline please see the editorial topic plan 2021
black & white press proof per colour (indicating each colour – EURO-Skala,
Publishing date please see the editorial topic plan 2021
Pantone, HKS). Colour press proofs made by a colour copier are not binding
Closing date please see the editorial topic plan 2021
5. Payment conditions for the print.
100 % net after receipt of invoice without deduction. Digital proofs are binding for contract proof advertisements according to
With payment via bank collection or in advance 2 % discount. media standard print (Ugra/FOGRA-Medienkeil).
VAT no. DE 198 152 137 3. Warranties
Bank details HypoVereinsbank Kempten We can expose and print only the transferred files respectively the converted
Code no. 733 200 73 files in case of differences to the standard. For discrepancies within texts,
Account no. 66 90 417 187 pictures and especially colours the publisher is not assuming any liability..
IBAN DE14 7332 0073 6690 4171 87
SWIFT (BIC) HYVEDEMM428
Tax number 127 / 137 / 20036
Media-Information 2021 9
Technical details • Print documents
4. Preferential placing Bound inserts will get discount.
Front page, 4 colours, (209 mm wide x 190 mm high + 3 mm bleed) Bound inserts with more pages have to be supplied correspondingly fold,
inclusive UV varnish and matt foil however, they have to be supplied in an untrimmed way.
+ cover story 2 till 3 Pages, without right of withdrawal 5.900,– € Price upon inquiry.
(for increased print runs on request) 10. Inserts
2nd cover page, 4 colours 4.250,– € Inserted loosely, maximum size 200 x 290 mm
3rd cover page, 4 colours 4.250,– € Price per one thousand up to 25 g 220,– €
4th cover page, 4 colours 4.250,– € Every further 5 g per one thousand 15,– €
5. Colour surcharges split edition possible from 5,000 units on with 10 % surcharge
According to Euro scale included in the price (discount possible). format
Special colours as HKS/Pantone – price on application maximal 200 mm wide x 290 mm high
6. Format surcharges 11. Inserts – Samples
Advertisements across the bound middle or bleed pages: The presenting of a binding sample is condition for the order acceptance and
plus 10 % of the advertisement value (bleed addition 3 mm per page). confirming by the publisher. In case of inserts with 2 pages the front page
Binding positioning: plus 10 % of the advertisement value has to be marked.
(possible from 1/4 page on). Leaflets may only advertise for the sales pro gramme of one advertiser. They
7. Job advertisments, opportunity and small advertisments have to be designed that way that they cannot be mixed up with the text
Job market, market place part of the magazine. The front page of the bound insert has to be marked.
per mm and column 2,70 € (b/w) 3,30 € (2c / 3c / 4c) Insert note
An insert note can be included free of charge.
8. Discounts
Needes issues
In case of purchase within one insertion year
10,000 copies (only national issue). For fair issues upon inquiry.
(start with the appearance of the first advertisement):
The equipment of the issue abroad is not possible due to the postal regulation.
Time scale: Quantity scale:
A partial equipment is possible. (from 5,000 units upward)
3 forms of advertising 5% 2 pages 5%
Supplying date
6 forms of advertising 10 % 4 pages 10 %
Up to 7 days before publishing date.
9 forms of advertising 15 % 6 pages 15 %
11 forms of advertising 20 % 8 pages 20 % 12. Address for shipment, Bound inserts / inserts
W. Kohlhammer Druckerei GmbH + Co. KG
9. Bound inserts up to 170 g/m2 c/o bauSICHERHEIT Ausgabe ____/_____
2 pages 3.100,– € Augsburger Str. 722, 70329 Stuttgart
4 pages 4.900,– € All shipments free domicile
6 pages 6.400,– €
Advertisements Price list no. 4 Media-Information 2021 10
valid from 1st January 2021
Format No. of columns
Advertisments in type area
Width x height (mm)
bleed-off sizes
plus 3 mm bleed difference
* black & white
3,30 €/mm
2c / 3c / 4c
4,80 € /mm
1 column 42,5 x 130 horizontal
1/8 page 2 column 90 x 65 vertical 351,- 429,–
4 column 185 x 32 vertical 210 x 48 vertical
1 column 42,5 x 265 horizontal 55 x 297 horizontal
1/4 page 2 column 90 x 130 horizontal 102,5 x 146 horizontal 715,– 874,–
4 column 185 x 65 vertical 210 x 81 vertical
2 column 60 x 265 horizontal 72 x 297 horizontal
1/3 page 972,– 1.188,–
4 column 185 x 90 vertical 210 x 106 vertical
2 column 90 x 265 horizontal 102,5 x 297 horizontal
1/2 page 1.431,– 1.749,–
4 column 185 x 130 vertical 210 x 146 vertical
3 column 137,5 x 235 horizontal 150 x 251 horizontal
2/3 page 1.890,– 2.310,–
4 column 185 x 175 vertical 210 x 191 vertical
3 column 137,5 x 265 horizontal 150 x 297 horizontal
3/4 page 2.160,– 2.640,–
4 column 185 x 200 horizontal 210 x 216 horizontal
1/1 page 4 column 185 x 265 210 x 297 2.862,– 3.498,–
2/1 page 8 column 2 x 185 x 265 2 x 210 x 297 5.724,– 6.996,–
* Bleed-off advertisments plus 10 % surcharge on top of the stated prices. all prices in € (Euro) plus valid VAT.Advertisements in type area Media-Information 2021 11
and in the bleed
1/8 horizontal 1/8 vertical 1/8 vertical 1/4 1/4 horizontal 1/4 vertical
horizontal
w x h: 42,5 x 130 mm w x h: 90 x 65 mm t: w x h: 185 x 32 mm t: w x h: 42,5 x 265 mm t: w x h: 90 x 130 mm t: w x h: 185 x 65 mm
b: w x h: 210 x 48 mm b: w x h: 55 x 297 mm b: w x h: 102,5 x 146 mm b: w x h: 210 x 81 mm
1/3 1/3 vertical 1/2 1/2 vertical 2/3 horizontal 2/3 vertical
Juniorpage
horizontal horizontal
t: w x h: 60 x 265 mm t: w x h: 185 x 90 mm t: w x h: 90 x 265 mm t: w x h: 185 x 130 mm t: w x h: 137,5 x 235 mm t: w x h: 185 x 175 mm
b: w x h: 72 x 297 mm b: w x h: 210 x 106 mm b: w x h: 102,5 x 297 mm b: w x h: 210 x 146 mm b: w x h: 150 x 251 mm b: w x h: 210 x 191 mm
Bleed in the
3/4 3/4 horizontal 1/1 page left page right page middle 3 mm,
horizontal with overflowing
motive 5 mm
overlapping per
page.
t: w x h: 137,5 x 265 mm t: w x h: 185 x 200 mm t: w x h: 185 x 265 mm t: 2/1 page: w x h: 198 x 265 mm per page t: type area
b: w x h: 150 x 297 mm b: w x h: 210 x 216 mm b: w x h: 210 x 297 mm b: 2/1 page: w x h: 210 x 297 mm per page b: in the bleed12
Topics & Dates 2021
Media-Information 2021
Topics in each issue
FEBRUARY 1 Personal protection equipment 2 Construction site safety
SPECIAL TOPIC
Construction site safety Personal protection equipment Fall protection systems
Ladders
(PPE)
Protective clothing Scaffoldings
Deadline: 03.02. Working platforms
Head protection, helmets
Closing date: 10.02. Eye protection Safety nets
Publishing date: 27.02. Hearing protection Attachment points
Hand protection, gloves Safe Equipment and facilities
Arm guards, chaps and Construction site safety, barriers
knee protection pads
APRIL Breathing protection, respiratory
Construction site fences
Construction site control
equipment, dust masks Speed bumps
SPECIAL TOPIC
Sun and heat protection Marking and labelling
Workwear / Corporate Fashion Wholesale / technical trading Danger signs
Emergency lightning
Deadline: 17.03. Workwear Hand lamps
Closing date: 24.03. Workwear, reflective clothing Air cleaning, dust protection
Publishing date: 10.04. Safety boots Machines and tools
Corporate Fashion Image Wear Low-dust working, dust removal
Anti-vibration products
Dust removal machines
JUNE First aid, rescue
Eye bath, emergency shower
SPECIAL DIE Respirators, defibrillators
SECTION
Life-saving equipment
Dressing material
Deadline: 19.05. Contaminated sites and asbestos
Closing date: 26.05. Blastin operations and demolition
Publishing date: 12.06.
Fire protection during constructionAUGUST 3 Vehicle safety 4 Communication, Information
SPECIAL TOPIC
Construction machines, vehicles Apps and software solutions
Personal protection Attachments, quick hitch Further education – safety at work
Protection ventilation Education / briefing
Deadline: 04.08. Camera technology, all-around view Further education
Closing date: 11.08. Lighting technology Insurance
Publishing date: 28.08. Vehicle equipment Books, manuals
Transport boxes, transport solutions Safety audit, certification
Safety training
Lifting, hoisting, crane techniques Accident statistics
Automobile cranes, truck-mounted Workplace health promotion
OCTOBER cranes,
loading cranes
Regulations, guidelines
Labour protection law
SPECIAL TOPIC „Personal security“ cranes Risk assessment
A+A-Special Material/passenger lifts Storage and transport of
hazardous waste
Deadline: 29.09. Transport and road safety Associations and organisations
Closing date: 06.10. Tie-down
Publishing date: 23.10. Sling gear
TRADE SHOW 2021
DECEMBER BAU 2021 Interschutz
Eisenwarenmesse Worksafe
SPECIAL TOPIC München Köln Dortmund Hannover
Safety in height 13. – 15.01. 21. – 24.02. 24. – 25.02. 14. – 20.06.
Deadline: 24.11.
Logimat APEX Nordbau Platformers‘ Days A+A
Closing date: 01.12.
Stuttgart Maastrich Neumünster Karlsruhe Düsseldorf
Publishing date: 18.12. 22. – 24.06. 15.– 17.06. 08. – 12.09. 10.– 11.09. 26. – 29.10.Media-Information 2021 14
Possible combinations
Print combinations
Certified edition
Precise basis for the advertising market Target groups
Mai/Juni 2020
2020
9
Mai/Juni 2020
bauSICHERHEIT:
BAUMAGAZIN-ONLINE.DE
5/6
BAUMAGAZIN-ONLINE.DE
5/6 bausicherheit-online.de
BAUSTOFF-PARTNER.DE
08
Professional builders
August 2020
| BAUMASCHINEN | BAUMASCHINEN
| BAUGERÄTE | BAUGERÄTE
| BAUFAHRZEUGE | BAUFAHRZEUGE GEFAHR DURCH GASE,
DAS FACHMAGAZIN FÜR DAS BAUHANDWERK DÄMPFE UND STÄUBE ANTISCHALL ALS
SCHUTZ TRANSPORTLAD
Ratgeber: Was VOR BAUMASCHINEN UNG
LÄRM
bei der Wahl von
and fabricators, Buil-
RUTSCHFEST SICHERN
Atemschutzlösungen Blickpunkt: recalm
wichtig ist hat ein ANC-System
für den Einsatz
in Fahrerkabinen Fahrzeug-Sicherheit:
entwickelt Marotechs
Antirutschbalken
und -streifen
2020
08/20
9
ding constructions,
SICHERHEIT
BAUSTOFF-PARTNER.DE
bausicherheit-online.de August 2020 08 bausicherheit-online.de August 2020 08 bausicherheit-online.de August 2020 08
baustoffPARTNER 9/20
work on scaffolding,
DAS FACHMAGAZIN FÜR DAS BAUHANDWERK
GEFAHR DURCH GASE, ANTISCHALL ALS SCHUTZ TRANSPORTLADUNG GEFAHR DURCH GASE, ANTISCHALL ALS SCHUTZ TRANSPORTLADUNG GEFAHR DURCH GASE, ANTISCHALL ALS SCHUTZ TRANSPORTLADUNG
DÄMPFE UND STÄUBE VOR BAUMASCHINENLÄRM RUTSCHFEST SICHERN DÄMPFE UND STÄUBE VOR BAUMASCHINENLÄRM RUTSCHFEST SICHERN DÄMPFE UND STÄUBE VOR BAUMASCHINENLÄRM RUTSCHFEST SICHERN
Roadworks, Gardening
Ratgeber: Was bei der Wahl von Blickpunkt: recalm hat ein ANC-System Fahrzeug-Sicherheit: Marotechs Ratgeber: Was bei der Wahl von Blickpunkt: recalm hat ein ANC-System Fahrzeug-Sicherheit: Marotechs Ratgeber: Was bei der Wahl von Blickpunkt: recalm hat ein ANC-System Fahrzeug-Sicherheit: Marotechs
Atemschutzlösungen wichtig ist für den Einsatz in Fahrerkabinen entwickelt Antirutschbalken und -streifen KUBOTA Atemschutzlösungen wichtig ist für den Einsatz in Fahrerkabinen entwickelt Antirutschbalken und -streifen Atemschutzlösungen wichtig ist für den Einsatz in Fahrerkabinen entwickelt Antirutschbalken und -streifen KUBOTA
TITEL-THEMA
Neue Serie »-5« Neue Serie »-5« 360°-SYSTEM »DOUBLEBIR
Produktiver und Produktiver und D-HD«: ALLES IM
BLICK
komfortabler arbeiten komfortabler arbeiten
and landscaping, Sa-
METABO
baustoffPARTNER 9/20
IM BLICKPUNKT
Gestärkt aus der Krise – Robust und organisiert:
SICHERHEIT 08/20
SICHERHEIT 08/20
SICHERHEIT 08/20
INTERVIEW IM BLICKPUNKT INTERVIEW IM BLICKPUNKT
MEA wappnet sich für die Zukunft
Das »metaBOX«-System
fety inspectors, Specialists for safety
TOP-THEMA
RENSON
ZEPPELIN Außenanlagen – KLICKPARTS ZEPPELIN
»Drastische Einschnitte, Terrassenüberdachung Als One-Stop-Shop »Drastische Einschnitte,
aber kein Fall ins Bodenlose« Gestaltung & Technik macht aus »einfacher und transparenter« aber kein Fall ins Bodenlose«
draußen drinnen
Seite 25
IM BLICKPUNKT
Gestärkt aus der Krise –
METABO
Robust und organisiert:
at work, Trade (wholesale, retail and
MEA wappnet sich für die Zukunft
Das »metaBOX«-System
TITEL-THEMA
360°-SYSTEM »DOUBLEBIRD-HD«: ALLES IM BLICK
TITEL-THEMA
360°-SYSTEM »DOUBLEBIRD-HD«: ALLES IM BLICK
TITEL-THEMA
360°-SYSTEM »DOUBLEBIRD-HD«: ALLES IM BLICK
TOP-THEMA
Außenanlagen –
Gestaltung & Technik
RENSON
Terrassenüberdachung
macht aus
draußen drinnen
Seite 25
technical trade), Organisations, Trade
associations, Educational institutions
Complete edition: Complete edition: Complete edition:
28.500 20.000 38.500
bauMAGAZIN:
E.DE
BAUMAGAZIN-ONLIN
Mai/Juni 2020
5/6
Online combinations civil enigneering, road | BAUMASCH
| BAUGERÄTEINEN
| BAUFAHRZE
UGE
Zeitraum: April 2020 bis August 2020 building, demolition
and recycling, extrac-
tion and processing,
+ + + +
KUBOTA
Neue Serie »-5«
Produktiver und
gardening and
komfortabler arbeiten
ONLINE ONLINE
bau = Bauhaus Heavy bau = Bauhaus Heavy INTERVIEW
Magazin = Schriftart unbekannt Magazin = Schriftart unbekannt
ONLINE ONLINE ONLINE
IM BLICKPUNKT
ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken ONLINE = TheSans ExtraBold mit Kontur und ebgerundeten Ecken
KLICKPARTS
landscaping, work on
Als One-Stop-Shop ZEPPELIN
»einfacher und transparenter« »Drastische Einschnitte,
aber kein Fall ins Bodenlose«
scaffolding, special
Coverage portal visits: Coverage portal visits: Coverage portal visits: civil engineering and tunnel const-
24.357 23.751 42.347
ruction, ready-mix concrete, concrete
block factory, system building factory,
Coverage Newsletter: construction machines manufacturer
Coverage Newsletter: Coverage Newsletter: and industry
21.344 11.855 30.876
Coverage Social Media Coverage Social Media Coverage Social Media
BAUSTOFF-PARTNER.DE
baustoffPARTNER:
2020
9
DAS FACHMAGAZIN
FÜR DAS BAUHANDWERK
(Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): (Facebook, Twitter, Instagram): Complete building
trade, fabricators buil-
9/20
27.623 5.182
baustoffPARTNER
30.245 IM BLICKPUNKT
Gestärkt aus der
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TOP-THEMA
Krise –
für die Zukunft Robust und organisier
Das »metaBOX«-Systemt:
METABO
ding material industry,
manufacturer
Außenanlagen –
Gestaltung & Technik
RENSON
Terrassenüberdachung
macht aus
draußen drinnen
Seite 25
Potential coverage Potential coverage Potential coverage
101.824 60.788 141.972Media-Information 2021 15
ONLINE Online-advertising on bausicherheit-online.de
Short characteristic
bauSICHERHEIT ONLINE is the digital platform of the bauSICHERHEIT reporting every two month about all security relevant aspects. In
addition to the printed publication bauSICHERHEIT ONLINE offers supplementary as well as different forms of communication. Like this we
strengthen and multiply the online-advertising with the already existing campaigns of the different companies.
It is our demand to inform our readers and customers highly professional, innovative and topical within the digital age.
bauSICHERHEIT ONLINE puts its focus on newest trends and products. The main topics are personal protection equipment (PPE), vehicle
safety , fall protection systems, building site safety as well as information about regulations, further education, insurance . In addition we
report detailed about all important exhibitions. News from companies, organisations and trade associations complete the reporting.
Certified edition
Precise basis for the advertising market
Web-address
bausicherheit-online.de
Publisher
SBM Online GmbH
Hermann-von-Barth-Str. 2
87435 KemptenMedia-Information 2021 16
ONLINE Distribution / Data and facts
Competence Target groups
Detailed reporting, being up-to-date and rapidity • Professional builders and fabricators Our range
in presenting information – main characteristics of • Building constructions, work on scaffolding Portal Visits: 5.761
bauSICHERHEIT-ONLINE. • Roadworks Newsletter: 2.322
• Up-to-date news about all security relevant • Gardening and landscaping Social Media (Facebook,
aspects especially about building sites
• Safety inspectors Instagram, Twitter): 2.556
• User’s reports and coverages about operators
• Specialists for safety at work Total: 10.639
• Extensive listing of producers
• Trade (wholesale, retail and technical trade) 30.9.2020
• Picture galleries, reports, interviews from • Organisations
fairs and events
• Trade associations
• Newsletter (more than 2.000 subscribers) –
edition monthly • Educational institutions
• Facebook – direct contact with users and fans
Delivery date
File formats „Banner“: jpg, gif, png Please send your files the latest five days before the
start of the campaign.
Delivery address
Mauro Di Renzo
E-Mail: mdr@sbm-verlag.de
Access
5.761 Visits
6.784 Page Impressions
Monthly average value April-September 2020
source: IVWMedia-Information 2021 17
ONLINE Online-advertising on bausicherheit-online.de
Homepage
Advertorial Skyscraper
Placement: Top-News Size: 160 x 600 px
Price/Week: 440,– € Placement: right sidebar on the
homepage + newsline + topic page
Price/Month: 600,– €
Video-Box
Placement: corporate video, produkt
video (within up-to-date messages)
Price/Month: 310,– € Half-Skyscraper
Size: 160 x 300 px
Mobile Version Placement: right sidebar on the
homepage + newsline + topic page
Price/Month: 400,– €
Mobile-Content Ad Superbanner
Size: 900 x 600 px Size: 964 x 200 px
Placement: Add in the Placement: above topics, under-
mobile version neath, up-to-date messages
Price/Year: 399,– € Price/Month: 450,– €
Mobile-Content Ad
newsline Rectangle
Size: 900 x 600 px within up-to-date messages, focus,
Placement: Ad in the names / news, fairs / seminars / dates
newsline of mobile version Size: 288 x 350 px
Price/year: 299,– € Price/Month: 270,– €
All prices in € (Euro) plus valid VAT.Media-Information 2021 18
ONLINE Online-advertising on bausicherheit-online.de
Newsline Topics
Skyscraper Skyscraper
Size: 160 x 600 px Size: 160 x 600 px
Placement: right sidebar on Placement: right sidebar on
the homepage + newsline + the homepage + newsline +
topic page topic page
Price/Month: 600,– € Price/Month: 600,– €
Half-Skyscraper Half-Skyscraper
Size: 160 x 300 px Size: 160 x 300 px
Placement: right sidebar on Placement: right sidebar on
the homepage + newsline + the homepage + newsline +
topic page topic page
Price/Month: 400,– € Price/Month: 400,– €
Wide-Content Ad
Size: 600 x 200 px
Placement: after click of each message / news within
the text, rotates with four companies
Price/Month: 400,– € All prices in € (Euro) plus valid VAT.Media-Information 2021 19
ONLINE Online-advertising on bausicherheit-online.de
Newsletter Special newsletter
Publication dates
29.01.
05.03. 31.03.
16.04.
31.05.
12.06. 18.06.
(Special newsletter
Branchenspezialisten)
30.07. Industry-specific
03.09. 30.09. special newsletters to
special target groups
18.10. 23.10.
(e.g. civil engineering
25.10. and scaffolding, safety
(Exhibitionnewsletter A+A)
officers, occupational
30.11. safety specialists, etc.)
22.12. are available on request!
Advertising/Advertorial
Size: 600 x 350 px Special newsletter / E-Blast
Price/Month: 590,– € Design and price on requestMedia-Information 2021 20
ONLINE Online-advertising on bausicherheit-online.de
Partner-packages Facebook Ad
Partner-package Basic We publish your advertisement / news / article or desired
€
Your entrance to bauSICHERHEIT-
ONLINE. We publish your profile 290,– 1
content on our social media (Facebook, Twitter, Instagram)
including a link.
on bauSICHERHEIT-ONLINE with 2
all the information which is important for you
(e.g. contact details, locations, portfolio, videos,
pictures, product leaflets, data sheets...). All 3
articels and messages about your company, your
association or your seminar offer, which will
be published on bauSICHERHEIT-ONLINE, can
be put online, archieved and recalled by your
readers. Your Profile on bauSICHERHEIT-ONLINE
is also linked to your website.
4
Partner-package Premium €
Our information flatrate for you.
Within a year you can publish as
690,–
many press releases* as you want. A
guaranty for being permanatly present on our
portal bauSICHERHEIT-ONLINE.
5
€
Validity period: one year from the booking date.
All prices are net/net, plus possible commission
199,–
for agencies.
1 Portfolio
2 Contact details
3 Archive of your press releases
4 Product/Company Videos and Images
* corresponding ti our editorial guidelines. 5 Product/Service PortfolioMedia-Information 2021 21
ONLINE Pricelist
Monthly online
Homepage Size in pixel Placement Price/month Booking apiece
booking option
Superbanner 964 x 200 above topics, underneath up-to-date messages 450,00 € 3 pieces 1x
right sidebar on the homepage + newsline +
Skyscraper 160 x 600 600,00 € 5 pieces 1x
topic page
right sidebar on the homepage + newsline +
Half-Skyscraper 160 x 300 400,00 € 6 pieces 1x
topic page
corporate video, produkt video
Video-Box up-to-date messages 310,00 € 1 piece 1x
(within up-to-date-messages)
up-to date, message/focus,
Rectangle 288 x 350 270,00 € 2 pieces 2x
names/news, fairs/seminars/dates
Top-News (for customers without
Advertorial = paid editorial article 440,00 € 7 x / 7 days
partner-package)
Mobile-Content Ad 900 x 600 Ad in mobile Version 399,00 € / year 3 pieces 3x
Monthly online
Newsline Size in pixel Placement Price/month Booking apiece
booking option
after click of each message/news within the
Wide Content Ad 600 x 200 400,00 € 1 piece 5x
text, rotates with four companies
Mobile-Content Ad 900 x 600 Ad in the newsline of mobile version 299,00 € / year 1 piece 3x
Booking possibility
Newsletter Size in pixel Placement Price/month Booking apiece
per newsletter
Advertisement 600 x 350 Advertisment within Newsletter 590,00 € 5 pieces 1x
Advertorial 600 x 350 Advertorial within Newsletter 590,00 € 5 pieces 1x
The general terms of the magazine bauSICHERHEIT and the portal bauSICHERHEIT-ONLINE you can find at www.bausicherheit-online.de/agb.Media-Information 2021 22
ONLINE Audience Targeting
B2B-DISPLAY ADVERTISTING
Reach the B2B users and decision-makers in the construction industry
with attention-grabbing Display Advertising.
FUNCTIONALITY AUDIENCE DISPLAY TARGETING
1
Users
2 3
are tagged on Users identified Users reached
bausicherheit-online.de
The interested users previously marked on bau- We feature your content and your advertising
An average of 4.539 users a month marked
sicherheit-online.de will be found on the websites banners for the interested users without marketing
by cookies.
from our network. waste.Media-Information 2021 23
ONLINE Audience Targeting
PACK AGE 30
ept creation
COSTS AUDIENCE DISPLAY TARGETING • Campaign conc
• Ad design (up to 8
cs)
different graphi
essio ns
• Campaign concept and creation of 8 different advertising banners • 30.000 Ad Impr
ta ge € 100,–
to be displayed on the chosen websites of our premium network: € 250,– * • Price Advan
€ 1.230,–
*
• Cost for 1,000 impressions (TKP) : € 36,– *
• Campaigns can be implemented individually according to budget requirements
PACK AGE 60
ept creation
• Campaign conc
EXAMPLES FROM OUR PREMIUM NETWORK • Ad design (up to 8
different graphi
cs)
essio ns
• 60.000 Ad Impr
ta ge € 100,–
• Price Advan
€ 2.310,–
*
PACK AGE 90
ept creation
• Campaign conc
• Ad design (up to 8
cs)
different graphi
essio ns
• 90.000 Ad Impr
ta ge € 150,–
• Price Advan
€ 3.340,–
*
* Prices not including applicable sales taxes, possible AE commission.Media-Information 2021 24
ONLINE Native Advertising
B2B NATIVE ADVERTISING
1. TEXT-IMAGE-ADVERTISEMENT 2. TEXT-IMAGE + ADVERTORIAL
You can reach the B2B users and decision-makers specifi- You can reach B2B users in
cally on our Premium network with Text-Image Ads. These our premium network with
adapt optically to the partner website and are linked to editorial Text-Image ads.
your website. Currently only available in Germany:
These adapt optically to the
website environment and
are linked to an advertorial,
which is also displayed in the
look and feel of the publishing
website. This form of adverti-
sing has a very high level
of user acceptance and is
particularly suitable for the
presentation of products that
require explanation, such as in
the B2B area.
TEXT-IMAGE ADS ADVERTORIALMedia-Information 2021 25
ONLINE Native Advertising
Reach your target audience with content advertising
on over 100 newspaper websites worldwide:
RIALS
NATIVE ADVERTO
various ad design
• Creation of the
*
hic € 455,–
1. Text + Gr ap *
+ Gr aphi c + Advert. € 610,–
2. Text
K)
CPC (COST PER CLIC
*
€ 4,–
• Cost per Click
icks )
(Minimum 20 0 Cl
* Prices not including applicable sales taxes, possible AE commission.Media-Information 2021 26
ONLINE Geographic Targeting
B2B GEOTARGETING (WERBEBANNER)
Reach the B2B users and decision-makers
in the construction industry according to
geographical areas, within the
bausicherheit-online.de portals as well
as in our premium network, with
attention-grabbing display advertising,
e.g. in country, language, region.
PRICEING:
Relating to
of choice.
Countr y/ RegionsMedia-Information 2021 27
ONLINE Webinar
AUTOMATED SEMINAR AS A LEAD CAMPAIGN
We create the platform for an automated webinar for you as a
lead campaign including the following services:
Webinar Closed Content Registration Unlocked Content Qualified Leads
• Automated webinars according to your schedule in the
respective local time (global) or directly after registration
• DSGVO and GDPR compliant
• Landingpage
• Performance and lead reporting after the webinar campaign
• Webinar room
• Editorial support on the bausicherheit-online.de specialist portal
• Closing page
• Newsletter communication in the bi-monthly
• Automated forwarding of questions to your product specialist bausicherheit-online Newsletter with a link to the landing page
via email in real time
• Promotion on social media channel (Facebook)
• Email marketing before and after the webinar to participants:
• Promotion in business networks (XING, LinkedIn)
• Follow-up
• Reminder
€ 3.850,– / Month *
• Double-Opt.-in Registration
* Prices not including applicable sales taxes, possible AE commission.Media-Information 2021 28
ONLINE Whitepaper
E
BENEFIT & PRIC
the
ur White Paper on
Placement of yo wn-
usicherheit- online portal with do
Whitepaper Closed Content Registration Unlocked Content Qualified Leads ba
load function data
d registration
ecified downloa
(including your sp name / Email /
. last name / fir st
WHITEPAPER requirements, e.g
ent branch / comp
any size, etc.)
function / departm
h newsletter
Concept and Advantages Promotion throug ort,
and editorial supp
announcements m edia
ent on social
• You have an interesting Whitepaper, which is published on
as well as placem
bausicherheit-online.de and available for download orks
and business netw
• Position yourself as a competent specialist month, including
Basic price for 1
ads
• Through registration to download the Whitepaper, leads are generated reporting of all le
*
€ 220,–
• 1 month promotion on bausicherheit-online.de – you will receive all leads
generated at month‘s end
* Prices not including applicable sales taxes, possible AE commission.Media-Information 2021 29
Your contact to us
Chief editor Head of project management Customer consultant
Management
Markus Holl
✆ +49 (0) 8 31 / 5 22 04-0
✉ holl@sbm-verlag.de
Joachim Plath
✆ +49 (0) 8 31 / 5 22 04-0
✉ plath@sbm-verlag.de
Publishing Director
Dan Windhorst Tobias Nickert Eray Cakirogullari Tobias Haslach
✆ +49 (0) 8 31 / 5 22 04-19 ✆ +49 (0) 8 31 / 5 22 04-17 ✆ +49 (0) 8 31 / 5 22 04-28 ✆ +49 (0) 8 31 / 5 22 04-39
✉ windhorst@sbm-verlag.de ✉ nickert@sbm-verlag.de ✉ eray@sbm-verlag.de ✉ haslach@sbm-verlag.de
Bookkeeping/Sales Assistance
Susanne Traub
Layout / Editorial precursor Magazine Layout ✆ +49 (0) 8 31 / 5 22 04-30
✉ traub@sbm-verlag.de
Franziska Schenk Simone Frank Jessica Joos Claudia Maguire
✆ +49 (0) 8 31 / 5 22 04-24 ✆ +49 (0) 8 31 / 5 22 04-38 ✆ +49 (0) 8 31 / 5 22 04-21 ✆ +49 (0) 8 31 / 5 22 04-29
✉ schenk@sbm-verlag.de ✉ frank@sbm-verlag.de ✉ joos@sbm-verlag.de ✉ maguire@sbm-verlag.deSBM Verlag GmbH
Hermann-von-Barth-Straße 2, 87435 Kempten
Tel. +49 (0) 831 / 522 04-0
Fax +49 (0) 831 /522 04-50
E-Mail bausicherheit@sbm-verlag.de
Web www.bausicherheit-online.de
High advertising effect no matter bausicherheit-online.de
if print or online with the ...
SPECIALISTS REGARDING CONSTRUCTION MEDIA
baumagazin-online.de
THREE TRADE JOURNALS – ONE TRADE
baustoff-partner.de
Mai/Juni 2020
BAUMAGAZIN-ONLINE.DE
5/6
NER.DE
FF-PART
2020
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