Motorist Motorist Media-Infos 2021 - RM Rudolf Müller - Werben
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Media-Infos 2021
Motorist
www.motorist-online.de RM Rudolf Müller
RM Rudolf Müller
Motorist Media-Infos 2021
Overview
Media brand����������������������������������������������������������������������� 3 Website:
Portrait������������������������������������������������������������������������������� 17
Industry magazine: User data��������������������������������������������������������������������������� 18
Title portrait������������������������������������������������������������������������� 4 Prices and forms of advertising��������������������������������������� 19
Scope and content analysis ����������������������������������������������� 5 Formats and technical data��������������������������������������������� 21
Circulation and distribution analysis��������������������������������� 6
Topics and schedule ����������������������������������������������������������� 8 Industry newsletter:
Price list ����������������������������������������������������������������������������� 10 Portrait������������������������������������������������������������������������������� 22
Formats and technical data��������������������������������������������� 12 Formats, technical data and deadlines��������������������������� 23
Bind-ins������������������������������������������������������������������������������ 15
Inserts and tip-ins������������������������������������������������������������� 16 Event:
Motorists‘ Congress����������������������������������������������������������� 24
Corporate Media������������������������������������������������������������� 25
The Rudolf Müller Brand World����������������������������������� 26
Contacts���������������������������������������������������������������������������� 27
2 RM Rudolf Müller
Motorist Media-Infos 2021
Media brand
Motorist is the industry magazine for powered gardening tools in horticulture and out- –– Purchasing aids for your own product range
door maintenance with relevant information such as: –– Tips for organising the workshop
–– Critical monitoring of market events A regular look inside the Motorist magazine provides information that makes everyday
–– Discussion on sales-relevant trade topics work easier and can be put into practice immediately. Motorist readers find out what
–– Overview of the power tool market, market developments and trends goes on behind the scenes in the industry and benefit from a well-researched, critical
–– Technical data of machines analysis of the market.
Nr. 1
Mai 2019
www.motorist-online.de
Spezial
Motorist
Technik in der Grün- und Flächenpflege
Highlights wichtiger Aussteller
demopark 2019 Rahmenprogramm der Messe
Ausflugstipps rund um Eisenach
Branchen-Barometer
Besondere Atmosphäre
Die Outdoor-Stimmung steigt MOTORIST Branchen-Barometer
Neues Daten-Angebot
Das neue Branchen-Barometer von MOTORIST, dem Technik- und Wirtschaftsmagazin für die Motor- und Garten-
geräte-Szene, ermittelt alle zwei Monate die aktuelle Geschäftslage und -entwicklung bei den Motoristen. Für
dieses Panel werden regelmäßig über 100 Unternehmen des Handels für motorisierte Gartentechnik telefonisch
befragt. Dabei geht es um den aktuellen Geschäftsverlauf, um die Sortimentsentwicklung, die Geschäftserwar-
RM
tung sowie wesentliche Themen der Branche. Die neue Pflichtlektüre für Entscheider wird ab sofort regelmäßig
Rudolf
in einem Müller
das generelle Geschäftsklima einfangenden allgemeinen Teil im Rahmen der MOTORIST-Printausgabe
erscheinen. Darüber hinaus gibt es zusätzliche Auswertungen der Ergebnisse sowie zu Trendthemen in einem
separat buchbaren Online-Medium (Umfang 6-8 Seiten). Dieses Angebot gilt ab Ausgabe 4/19. In der heutigen
Ausgabe geben wir Ihnen über die reinen Klima-Zahlen hinaus einen Eindruck davon, was Sie unter anderem von
dem neuen Angebot erwarten dürfen.
Unternehmenssituation – aktuell Umsatzerwartung
Insgesamt herrscht ein positiver Eindruck der eigenen Situation vor. Bei den Umsatzerwartungen sind die meisten abwartend.
sehr gut 7% viel höher 1%
gut 50%
höher 31%
mittelmäßig 38%
schlecht 4% gleich 55%
sehr schlecht 1% niedriger 9%
viel niedriger 1%
keine Angaben 3%
Kundenzahlenentwicklung Gewinnprognose
Immerhin noch ein Drittel erwartet mehr Kunden. Die Gewinnprognose korrespondiert mit der Umsatzerwartung.
viel höher 1% höher 26%
höher 33% gleich 50%
gleich 53% niedriger 18%
niedriger 9% viel niedriger 1%
keine Angaben 4% keine Angaben 5%
8 Motorist 3.2019
3 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Industry magazine: Title portrait
Title: Motorist Membership/participation: IVW
In brief: Motorist is the industry magazine for powered Publisher:
gardening tools in horticulture and outdoor maintenance RM Handelsmedien GmbH & Co. KG
with relevant information such as: Postal address: PO Box 41 09 49, D-50869 Cologne
–– Critical monitoring of market events Address: Stolberger Str. 84, D-50933 Cologne
–– Discussion on sales-relevant trade topics Telephone: +49 (0)221 5497-400
–– Overview of the power tool market, market develop- Telefax: +49 (0)221 5497-278
ments and trends rm-hamdelsmedien@vuservice.de
–– Technical data of machines www.rm-handelsmedien.de
–– Purchasing aids for your own product range
–– Tips for organising the workshop. Programme:
Katharina Onusseit (Senior Manager Programme)
Target group: Motorists, agricultural machinery dealers, Telephone: +49 (0)221 5497-310
municipal technology dealers k.onusseit@rm-handelsmedien.de
Publication frequency: 6 x annually Media Sales:
Mechthild Kaiser (Head of Media Sales)
Magazine format: DIN A4 Telephone: +49 (0)203 30527-39
m.kaiser@rm-handelsmedien.de
Year: 36th year 2021 werben.rudolf-mueller.de
Purchase price:
Annual subscription:
Germany (incl. VAT) € 131.00
Abroad (excl. VAT) € 153.00
Mini subscription € 28.00
Retail price (incl. VAT): € 25.50
4 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021 Industry magazine: Volume and content analysis Volume analysis 2019 = 6 issues Total volume 424 pages = 100.0 % Editorial section 343 pages = 80.9 % Advertisement section 81 pages = 19.1 % of which job and occasional advertisements 1 page = 0.1 % Bind-ins 16 pages = 3.8 % Inserts 2 units Content analysis of the editorial section 343 pages = 100,0 % Equipment technology & market development 134 pages = 39.1 % Trade & manufacturers 88 pages = 25.7 % Short reports from the industry 16 pages = 4.7 % Marketing & company management 27 pages = 7.9 % Trade fair follow-ups 57 pages = 16.6 % Editorial/content/preview/imprint 21 pages = 6.1 % 5 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Industry magazine: Circulation and distribution analysis
Circulation control: Geographical distribution analysis
Economic area Share of actually
Circulation analysis: Copies per issue, annual average distributed circulation
(01 July 2019 to 30 June 2020) % Copies
Germany 96.4 5,252
Print run: 5,500 Abroad 3.6 196
Actual total circulation (atc): 5,448 of which abroad: 196 Actual total circulation (atc) 100.0 5,448
Circulation sold: 1,840 of which abroad: 162
Distribution by postcode area
Subscribed copies: 1,686 of which
Post code % Copies
members copies: –
01000 – 09999 9.5 497
Retail sales: – 10000 – 19999 7.2 378
Other sales: 154 20000 – 29999 9.7 509
Free copies: 3,608 30000 – 39999 12.6 662
40000 – 49999 13.0 681
Remainder,
50000 – 59999 5.3 278
specimen and archive copies: 52
60000 – 69999 6.3 329
70000 – 79999 11.1 584
80000 – 89999 14.6 769
90000 – 99999 10.8 565
Actual total circulation (atc) Germany 100.0 5,252
6 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Industry magazine: Circulation and distribution analysis (continued)
Recipient structure analysis Survey method:
Share of actually 1. Method: Distribution analysis by file evaluation – total survey
Recipient groups distributed circulation 2. Population: atc 5,190 = 100 %
3. Sample: Total census
% Copies
4. Target person of the study: not applicable
Retail trade with motorists 27.34 1,419 5. Study period: August 2020
Wholesale of agricultural machinery + equipment 13.41 696 6. Study conducted by: Rudolf Müller Media Group
Horticulture and landscaping 19.58 1,016
Garden centre, garden specialist retail trade 13.85 719
Agricultural and forestry machinery dealers 6.13 318
Other retail trade 5.51 286
Other wholesale trade 3.08 160
Manufacturer/industry 2.76 143
other 8.34 433
Actual total circulation (atc) 100.0 5,190
7 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Industry magazine: Topics and Schedule
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
1 08/02/2021 15/01/2021 23/12/2020 Preview on the 10th Motorists‘ Congress: The central Exhibitor Motorists‘ Congress, Sponsors Motorist of the Year EIMA
industry event in Bamberg Equipment for horticulture and landscaping, mini excavators, tool 03–07 February 2021, I-Bologna
Focus on machines for agriculture and horticulture carriers, stump grinders, INTERNATIONAL HARDWARE FAIR
Focus on cleaning and facility management compact tractors 21–24 February 2021, Cologne
Pressure washers, sweeping and cleaning machines, ride-on Motorists‘ Congress
mowers, hand-held blowing and cutting machines 27 February 2021, Bamberg
Asia-Pacific Sourcing
02–04 March 2021, Cologne
IHM Internationale Handwerksmesse
10–14 March 2021, Munich
HANNOVER MESSE
12–16 April 2021, Hannover
2 12/04/2021 16/03/2021 23/02/2021 Review 10th Motorists‘ Congress Exhibitor Motorists‘ Congress, Sponsors Motorist of the Year FORST live
Review EIMA International 2021 Italian suppliers of forestry, horticulture and landscaping and 14–18 April 2021, Offenburg
Preview Forst live municipal technology GERMAN TREE CARE DAYS
Preview German Tree Care Days: Focus topic arboriculture Agricultural machinery 04–06 May 2021, Augsburg
Preview Elmia Wood, the big forestry fair Forestry equipment: Chain saws, wood splitters, mobile sawmills, LIGNA
Focus on the petrol engine: From lawn mower to chainsaw forestry clothing, aids 10–14 May 2021, Hannover
Tree care equipment: top handle saws, petrol lawnmowers, petrol National Hardware Show
engines/generators 11–13 May 2021, USA-Las Vegas
Elmia Wood
18–21 May 2021, S-Vaggeryd
spoga+gafa
30 May–01 June 2021, Cologne
Suisse Public
08–11 June 2021, CH-Bern
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
8 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Industry magazine: Topics and Schedule (continued)
Issue Publication Advertising Copy deadline Topics*** Advertising environment Fairs/events
no. date* deadline**
3 09/06/2021 14/05/2021 22/04/2021 Preview demopark 2021 Review Elmia Wood Municipal machines, compact tractors, multifunctional implement demopark
Focus on battery handhelds: News in the battery segment carriers, attachments, shredders, ride-on lawnmowers, battery- 20–22 June 2021, Eisenach
across all handset categories powered hand tools for professional and private use KWF conference
30 June–03 July 2021, Schwarzenborn
4 09/08/2021 16/07/2021 25/06/2021 Review demopark: Product highlights of the fair Municipal machines, horticultural and landscaping machines, Automechanika
Focus on Smart Garden: Lawn robot and irrigation networked high grass and slope mowers, radio-controlled mowing crawlers, 14–18 September 2021, Frankfurt
Review spoga+gafa 2021: Highlights from the big fair that’s mowing robots, irrigation systems, irrigation technology, water CMS
all about garden living technology, home automation platforms 21–24 September 2021, Berlin
Barbecue equipment, outdoor living, garden equipment EUROBIKE
September 2021, Friedrichshafen
5 11/10/2021 17/09/2021 27/08/2021 Preview Agritechnica 2021 Municipal machines, compact tractors, agricultural machines, GIE+EXPO
Focus on plant protection: Weed removal and spraying equip- tractors, multifunctional implement carriers, attachments, genera- 20–22 October 2021, USA-Louisville
ment tors AGRITECHNICA
Focus on mowing and mulching Professional mulching mowers, attachments for mulching, tool 14–20 November 2021, Hannover
carriers, tractors/compact tractors SITEVI
30 November–02 December 2021, F-Montpellier
AGRAMA
02–06 December 2021, CH-Bern
6 13/12/2021 19/11/2021 29/10/2021 Review Agritechnica 2021 Exhibitor Trader Day Sümo, Exhibitor Trader Day Greenbase muni- IPM
Review of the Sümo and Greenbase dealer days with a focus cipal machinery, compact tractors, agricultural machinery, trac- 25–28 January 2022, Essen
on winter maintenance: Sweeping, cleaning, storage tors, multifunctional implement carriers, attachments, generators
Sweepers, blowers, snow clearing equipment
* Postal delivery
** Last date for receipt of order and print data for an issue
*** Subject to change
9 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Price list no. 35, part 1 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Advertising rates and formats Colour:
Format Width x height in mm b/w (Euro) 4-coloured (Euro) Special colours (HKS, Pantone), per colour for all formats:������������������������������������������€ 1,400
1/1 188 x 267 4,770 7,490
Format surcharges:
1/2 188 x 131 2,790 5,020
92 x 267 Bleed advertisements: ���������������������������������������������������������������������5 % surcharge on 4c price
1/3 188 x 87 1,950 3,450
Crossover advertisements: �������������������������������������������������������������������������������������no surcharge
60 x 267 Dimensions for printing documents: see ”Formats and technical data“
1/4 188 x 63 1,410 2,940
92 x 131 Discounts: Orders within 12 months.
44 x 267
1/8 188 x 30 670 2,130 Frequency discount scale Quantity discount scale
92 x 63 3x 5% 12 x 18 % 3 pages 5 % 12 pages 18 %
44 x 131 6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %
9 x 15 % 9 pages 15 %
Placements
Combination discounts: All German-language specialist titles of the Rudolf Müller
Format 4-coloured (Euro)
Media Group can be combined with each other.
2nd cover page 8,070
Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page.
4th cover page 8,070 Orders within 12 months.
1/2 page 2 columns next to content 5,020
Junior page 5,840 Frequency discount scale Quantity discount scale
1/1 page advertorial * 8,880
4x 3% 18 x 15 % 4 pages 5 % 14 pages 15 %
6x 5% 24 x 18 % 6 pages 8 % 20 pages 18 %
1/2 page advertorial * 5,765 12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %
For other binding placement specifications: 10 % surcharge on 4c price 15 x 10 %
* Guidelines and specifications for advertorial design are provided as required..
The combination discount scales override the respective object scales.
Free transfer of advertisements from the print magazine to the e-magazine The customer is entitled to the most favourable discount for him.
(smartphone, tablet, laptop, PC). Costs for linking to your desired target URL: € 160. Conditions for larger orders on request.
Inserts, classifieds and additional technical costs are not discounted.
10 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Price list no. 35, part 2 (valid from 01/01/2021), (All prices are exclusive of the applicable value-added tax.)
Sections: Inserts*:
Per 1-column 44 mm wide line –– Printed matter, electronic data carriers and other items
Occasional advertisements����������������������������������������������������������������������������������€ 6.10 per mm –– Up to 25 g per thousand € 215.00
Agencies and vacancies��������������������������������������������������������������������������������������€ 6.10 per mm –– More than 25 g on request
Job-wanted adverts����������������������������������������������������������������������������������������������€ 3.75 per mm –– For inserts with a height of more than 2 mm up to max. 30 mm, additional charges
Box number fee domestic�������������������������������������������������������������������������������������������������� € 9.00 apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs
Colour������������������������������������������������������������������������������������������������������������������ 15 % surcharge on request.
Marketplace S (4c per 1-column, 44 mm wide x 30 mm high):����������������������������������€ 96.00 * For technical information and required editions, see “Bind-ins” or “Inserts and tip-ins“.
Marketplace M (4c per 1-column, 44 mm wide x 60 mm high):������������������������������€ 150.00
Marketplace L (4c per 1-column, 44 mm wide x 90 mm high):��������������������������������€ 230.00 Payment terms: Payment within 10 days after invoice date with 2% discount,
within 30 days after invoice date net.
Bind-ins*: VAT ID No. DE 178716751
Bind-in (two-sided): Alternatively, the fee can be collected by direct debit after prior agreement.
Paper weight up to 150 g/m2 ����������������������������������������������������������������������������������������€ 5,920
Bind-ins over two pages on request Bank Details:
Sparkasse KölnBonn
Discount s. quantity discount scale – 1 sheet = 1 advertisement page, IBAN DE85 3705 0198 0056 0329 72
partial binding possible, prices on request BIC COLSDE33XXX
Tip-ins*: Examples of other formats and special forms of advertising can be found
–– Tipped-in postcards per thousand € 215 (with machine processing) on page 13.
–– Precise gluing on request (only manual processing possible)
–– Other items (after presentation of a sample) on request. For items with a height of
more than 2 mm up to max. 30 mm, additional charges apply in accordance with the
current rate of Deutsche Post AG
11 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Formats and technical specifications
Examples of advertisement formats and placement options
Magazine format: 210 x 297 mm, advertisement format details: Type area format, Net format, bleed format incl. 3 mm bleed allowances
2/1 page with crossover Data 1/1 page 1/2 Seite
1/1 1/2 Junior page 1/3
must be created for each page page page page
2-column 4-column 1-column
203 x 267 mm per page 188 x 267 mm 92 x 267 mm 188 x 131 mm 140 x 185 mm 60 x 267 mm
420 x 297 mm complete 210 x 297 mm 102 x 297 mm 210 x 146 mm 150 x 200 mm 70 x 297 mm
216 x 303 mm per page 216 x 303 mm 108 x 303 mm 216 x 152 mm 156 x 206 mm 76 x 303 mm
1/3 1/4 1/4 1/4 1/8 1/8 1/8
page page page page page page page
4-column 1-column 2-column 4-column 1-column 2-column 4-column
188 x 87 mm 44 x 267 mm 92 x 131 mm 188 x 63 mm 44 x 131 mm 92 x 63 mm 188 x 30 mm
210 x 102 mm 54 x 297 mm 102 x 146 mm 210 x 78 mm 54 x 146 mm 102 x 81 mm 210 x 45 mm
216 x 108 mm 60 x 303 mm 108 x 152 mm 216 x 84 mm 60 x 152 mm 108 x 87 mm 216 x 51 mm
12 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Examples of advertisement formats and placement options for special formats
Magazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances
Island Triangle L-format advertisement L-format- Title gate
advertisement advertise- over 2/1 page advert folder
ment Data must be created on 1/1 page
for each page
Min. format: 55 x 50 mm 210 x 297 mm 210 x 72 mm plus 210 x 72 mm (horizontal) 210 x 72 mm (horizontal) Fold-out title page;
Max. format: 55 x 100 mm 216 x 303 mm 72 x 297 mm (vertical) 72 x 297 mm (vertical) advertisement option on
216 x 78 mm plus 216 x 78 mm (horizontal) 216 x 78 mm (horizontal) the inside flap and the title
78 x 303 mm (vertical) 78 x 303 mm (vertical) page area covered by the
flap (formats on request)
Address field
Centre Centre Sleeve
advertisement advertisement
Address sheet
advertisement
The address sheet is
foil-wrapped together.
Width on request
60 x 297 mm 210 x 87 mm 210 x 193 mm Height: minimum 100 mm
66 x 303 mm 216 x 93 mm 216 x 199 mm maximum 200 mm
13 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Formats and technical specifications (continued)
Magazine format: 210 mm wide, 297 mm high, DIN A4 Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please
only use “ISO Coated v2 (ECI)” as ICC profile. The profile can be downloaded free of
Printing and binding process: Offset/adhesive binding charge in the package “ECI_Offset_2009“ at http://www.eci.org/de/downloads.
Data transmission: Support: Warranty: We can only expose on the printing plate what is present in the data. We
pvia RM advertising portal: anzeigendisposition@rudolf-mueller.de cannot assume any liability for deviations in texts, illustrations and colours in particular.
Instructions RM advert verification portal Advertisement scheduling Please pay attention to possible optimisation notices that the RM advert verification
Video RM advert verification portal Telephone: +49 (0)221 5497-297 portal may show you.
via RM file exchange (from 30 MB) The correction of delivered data and/or their processing cause additional expenses,
which will be invoiced to you at cost.
Data formats: Please supply PDF/X-3 data only.
RM advert verification portal: The RM advert verification portal is a free verification
portal that allows you to check and transmit the data of all your advertisements in our
industry magazines.
Your print data will be checked for all parameters relevant to printing and you will
immediately receive a detailed report. The report tells you whether the file is printable or
whether there are options for optimising the output quality.
Fonts: Please make sure that the fonts are embedded in the PDF.
Graphics/images: Raster images should have a resolution between 250 and 300 dpi,
line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters
finer than 3%.
14 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Bind-ins
Before accepting and confirming the order, a binding sample, if necessary a blind sample Required circulation: 5,700 copies including allowance
with indication of size and weight, must be submitted. Minimum paper weight for 1
sheet 100 g/m2, multi-page bind-ins on request. Submission deadline: No later than 10 working days before the publication of the
Bind-ins must be designed in such a way that they are recognisable as advertisement, respective issue.
cannot be mistaken for the editorial part and may only advertise the product range of an
advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-
printed on material other than paper can only be accepted after prior approval by the ered folded accordingly. The front of the bind-in must be marked. The type and design of
Post Office, which is to be obtained by the publisher. bind-in must be such that additional preparation and processing is not necessary. Diffi-
culties and additional folding and gluing work will be invoiced separately. In the case of
Formats: multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the
1 sheet (= 2 pages) untrimmed 213 mm wide x 303 mm high insertion direction. In all other cases, a difficulty surcharge must be calculated.
2 sheets (= 4 pages) untrimmed 432 mm wide x 303 mm high
Delivery addresst: K
LIEMO Printing AG, Hütte 53, B–4700 Eupen
Delivery note: „Motorist“ issue …
Quantity: … copies
Trim pattern for bound-in inserts for gluing to sheet start/end
for back wire stitching: Trim pattern for bound inserts magazine middle for back wire stitching:
e.g. 2-page e.g. 4-page
305 mm untrimmed
305 mm untrimmed
297 mm trimmed
297 mm trimmed
213 mm 213 mm 218 mm
untrimmed untrimmed untrimmed
210 mm 210 mm 210 mm
trimmed trimmed trimmed
15 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry magazine: Inserts and tip-ins
Inserts: A condition for order acceptance and confirmation by the publisher is the sub- Required circulation: 5,700 copies including allowance
mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts
may only advertise the range of products of an advertiser. They must be designed in such Submission deadline: No later than 10 working days before the publication of the
a way that they cannot be mistaken for the text part of the magazine. The placement is respective issue.
done according to the technical possibilities.
Format: The regulations of Deutsche Post AG apply to tip-on postcards. Tip-in product
Required circulation: 5,700 copies including allowance, split runs on request samples on request, max. 30 mm height.
Submission deadline: No later than 10 working days before the publication of the Technical data: In the case of tip-in advertising media, the adhesive edges must lie in
respective issue. the direction of the magazine binding; at least 1 mm from the magazine binding and a
maximum of 48 mm from the closed magazine binding into the page (see sketch).
Format: Printed matter: loosely inserted, max. 205 mm x 290 mm Liability for position deviations up to a tolerance limit of 3 millimetres in all directions
Electronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely from the starting points cannot be assumed.
inserted, max. 30 mm height
Technical data: Inserts are inserted loosely. They must consist of a single piece and not
require any additional processing. Difficulties in processing and additional work (e.g.
folding) are invoiced separately. Inserts printed on material other than paper may be Delivery address:
accepted only after presentation of a binding sample to verify the processing and dis- KLIEMO Printing AG
patch possibilities. If the insert consists of several sheets, it must be closed towards the Hütte 53, B–4700 Eupen
magazine binding, i.e. in the insertion direction. Delivery note:
Adhesive
Adhesive
Binding
Binding
„Motorist“ issue …
edge
edge
Tip-ins: Before accepting and confirming the order, the advertising motif must be sub- Quantity: … copies
mitted with a tip-in (sample with variable data), if necessary a blind sample. Electronic ≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm
data carriers and other objects can only be accepted upon presentation of a binding
sample. Insertion direction
Adhesion Adhesion
on the front on the back
16 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021 Website: Portrait www.motorist-online.de In brief: The Motorist website provides the latest market news, developments at dealers and manufacturers, trade fair reports and new products for the various groups of power tools. Categories such as „technology“, „company management“, „workshop“ or „market development“ are always a prime choice for motorists. Target group: Motorists, municipal technology dealers and agricultural machinery deal- ers as well as representatives of manufacturers and importers Media Sales Service: Telephone: +49 (0)221 5497-922 mediasales.service@rudolf-mueller.de werben.rudolf-mueller.de 17 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021 Website: Usage data Access control: – Usage data: user: 4,822 (average per month for the period July 2019–June 2020) sessions: 6,176 (average per month for the period July 2019–June 2020) page impressions: 10,817 (average per month for the period July 2019–June 2020) Source: Google Analytics 18 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Website: Prices and forms of advertising, part 1
Display advertising Discounts: 12 weeks – 5 % 36 weeks – 15 %
Form of advertising Placement Format Price in Euro 24 weeks – 10 % 48 weeks – 20 %
(width x height in pixels) for 4 weeks
XXL super banner home 728 x 180 1,205 Further placements, formats and prices on request Individual sponsoring
heading
packages on request
Super banner home 728 x 90 1,005
heading
Cross-platform online campaigns are possible.
Skyscraper* home 120 x 600 1,115
heading All prices are exclusive of the applicable value-added tax.
Wide skyscraper* home 160 x 600 1,320
heading A visualisation of these and other forms of advertising with technical and
Content ad home 300 x 250 905 explanatory descriptions is available at https://werben.rudolf-mueller.de/
heading visualisierung-digitaler-werbemittel.
Billboard home 970 x 250 1,420
Floor ad home 1.200 x 200 1,260
Media Sales Service:
heading Telephone: +49 (0)221 5497-922
Fireplace home 1,810 mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
Homepage take over home 2,170
Data volume up to 100 KB
* not displayed on mobile
19 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Website: Prices and forms of advertising, part 2
Native advertising Your advantages:
Form of advertising Description Price in Euro –– You present yourself as a solution provider and expert in your respective field.
Your specialist article as an editorial contribution on the website. A –– You meet the users where they go to look for specialist information on their topics.
teaser text (max. 320 characters, 45 characters, headline + –– Strengthen your company’s image and brand.
images) on the home page or desired section (marked as sponso- –– Expand your direct sales by generating leads.
Sponsored content red content), links to your specialist article. You provide text 1,750
(2,500–3,000 characters) and images. The editorial staff checks
–– Increase your reach through cross-media positioning of your content.
and edits. –– Your native advertising content will not be detected by AdBlockers.
Uptime: 4 weeks, after that available in the archive.
Your product message in the look & feel of an editorial article on Further details https://werben.rudolf-mueller.de/service
the website. A teaser text (max. 300 characters) on the home page
or desired section (marked as advert) links to your advertorial. You
Advertorial provide text and images (2,500–3,000 characters including 1,350 Media Sales Service:
spaces). Promotion of the article via newsletter and social media. Telephone: +49 (0)221 5497-922
Uptime: 4 weeks preferential placement, afterwards mediasales.service@rudolf-mueller.de
available in the archive.
werben.rudolf-mueller.de
Microsites are ideally suited to presenting yourself to your target
group as a competent partner on a specific topic younger cohorts.
Microsite The articles come from you. Possible formats: Texts, videos, down- on request
loads, image and audio files.
Uptime: 6 months
All prices are exclusive of the applicable value-added tax.
Content is a decisive factor when planning digital campaigns. Our native advertising for-
mats enable you to position your content and solutions professionally edited in a special-
ist context. You can reach your target group on www.motorist-online.de and the other
online platforms of the Rudolf Müller Media Group exactly where they go to find out
about products, developments and trends in the fields of design, construction and com-
merce.
20 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Website: Formats and technical specifications
File formats: GIF, JPG max. 100 KB Delivery address: anzeigendisposition@rudolf-mueller.de
HTML/HTML5 max. 100 KB
Delivery deadline: At least 10 working days before the start of the campaign;
The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is Native advertising formats at least 15 working days before the start of the campaign;
also possible. For physical ad media, all elements of the ad media, except externally microsites by arrangement
loaded libraries, videos, or fonts, should be combined in a single zip file. The total At delivery we require the necessary meta-information:
weight (please no more than 5 files for standard forms of advertising) should not exceed –– Booking period
120 KB (depending on the form of advertising). The location where the target URL is –– Advertising format
passed must be easy to find in the code. Ideally this should be done via a Javascript vari- –– Advertising schedule; otherwise standard rotation if several advertising media are
able with the name “clicktag”. supplied for a booking
The advertising media should be designed to play a fallback when a browser does not –– Contact details of the contact person
support a required feature. –– Click URL
Further information on the production and placement of HTML5 advertising materials
can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Scheduling Media Sales:
Digitale Wirtschaft (BVDW) e.V. (in German). Telephone: +49 (0)221 5497-297
The KB details specified for each advertising medium are maximum sizes and are under- anzeigendisposition@rudolf-mueller.de
stood as the total sum of all data defining the advertising medium (including files to be
reloaded, images, Flash, etc.).
21 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry newsletter: Portrait
Motorist
In brief: The Motorist newsletter is published biweekly. The recipients receive informa-
tion on all relevant industry events, persons and developments. In addition, there are
special newsletters that are sent out for specific occasions such as trade fairs.
Target group: The newsletter is aimed at motorists, municipal technology dealers and
agricultural machinery dealers as well as representatives of manufacturers and importers
Publication frequency: 2 times per month
Delivery addresses: 2,258 (as of 31/08/2020)
Opening rate (unique): 46.10 % (as of 31/08/2020)
Advertising forms and prices
Price in Euro
Form of advertising Format
per dispatch
Text advertisement Headline max. 60 characters, text max. 400 characters plus link
Text advertisement Headline max. 45 characters, text max. 300 characters plus link
500
plus image Image 210 x 120 pixels
Banner 600 x 80 pixels
Introduction text max. 400 characters; up to four messages with Media Sales Service:
Sponsored Infoletter headline max. 45 characters, text max. 300 characters and 3,150 Telephone: +49 (0)221 5497-922
Image 210 x 160 pixels mediasales.service@rudolf-mueller.de
Datenvolumen bis 100 KB werben.rudolf-mueller.de
All prices are exclusive of the applicable value-added tax.
22 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Industry newsletter: Formats, technical specifications and dates
File formats: GIF, JPG, PNG max. 1 MB Schedule 2021 Special newsletter
Issue Dispatch Occasion Dispatch
Bitmap resolution at 72 dpi. Please specify the link (e.g. internet address) when submit- 12/01/2021 EIMA trade fair 21/01/2021
January
ting the data! 26/01/2021
Motorists' Congress 11/02/2021
09/02/2021
February
23/02/2021 spoga+gafa 20/05/2021
The KB details specified for each advertising medium are maximum sizes and are under-
09/03/2021 Trade Fair Demopark 08/06/2021
stood as the total sum of all data defining the advertising medium (including files to be March
23/03/2021
reloaded, images, etc.). Please make sure to place all essential information in the start 06/04/2021
Agritechnica 04/11/2021
April
screen of an animated banner, as since Microsoft Outlook 2007 only the first image is 20/04/2021 Booking and data delivery respectively 5 working days
prior to newsletter dispatch
played by default with animated GIFs. May
04/05/2021
18/05/2021
01/06/2021
Format of the newsletter: HTML, text or PDF
June 15/06/2021
29/06/2021
Delivery address: anzeigendisposition@rudolf-mueller.de 13/07/2021
July
27/07/2021
Delivery deadline: At least 5 working days before newsletter dispatch; 10/08/2021
August 17/08/2021
for Sponsored Infoletter at least 15 working days prior to the agreed date of dispatch 31/08/2021
We require the necessary meta-information upon delivery: 14/09/2021
September
–– Booking period 28/09/2021
–– Advertising format October
12/10/2021
–– Contact details of the contact person 26/10/2021
09/11/2021
–– Motif name (optional) November
23/11/2021
–– Click URL 07/12/2021
December
21/12/2021
Scheduling Media Sales: Booking and data delivery 5 working days prior to
Telephone: +49 (0)221 5497-297 newsletter dispatch
anzeigendisposition@rudolf-mueller.de
23 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Event: Motorists‘ Congress, portrait
In brief: The Motorists‘ Congress of RM-Handelsmedien is the central and independent
industry meeting place for the specialist motor equipment trade. The format combines
top-class presentations and therefore valuable input for daily business with the networ-
king that is indispensable for the industry. Suppliers in particular will find the perfect
platform to present their innovations and sales strategies, not only within the framework
of the trade show but also in dialogue with their target group. An annual highlight is the
awarding of the „Motorist of the Year“ business prize during the congress.
Date: 27/02/2021, Bamberg
Advertising and participation opportunities:
Main sponsorship:
–– A large specialist booth (5 x 2 m) plus evening event, including 5 persons The main and co-sponsors profit from further benefits:
–– Highlighting as main sponsor on all congress documents –– Exhibitor guide: Portrait on a 1/2 page 4c in the large special section in issue 01/21
–– Highlighting as main sponsor across media in all publications before and after the –– Entrepreneur award sponsoring in all associated publications
event in Motorist, at www.motorist-online.de and in the newsletter –– Large thank you advertisement after the congress with logo of the main and co-sponsors
–– Preferential total package price: € 10,699 –– Insertion of your advertising material in the goodbye bag
(plus VAT, not eligible for discounts and AE)
Specialist booth:
Co-sponsoring: –– A specialist booth (2 x 2 m) plus evening event, including 2 persons
–– A medium-sized specialist booth (3 x 2 m) plus evening event, including 4 persons –– Exhibitor guide: Portrait on a 1/4 page 4c in the large special section in issue 01/21
–– Highlighting as co-sponsor on all congress documents –– Large thank you advertisement after the congress with logo of all exhibitors
–– Highlighting as co-sponsor across media in all publications before and after the event –– Insertion of your advertising material in the goodbye bag
in Motorist, at www.motorist-online.de and in the newsletter –– Preferential total package price € 2,499 (plus VAT, not eligible for discounts and AE)
–– Preferential total package price € 6,899 (plus VAT, not eligible for discounts and AE)
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
24 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021
Corporate media
In brief: Do you want to develop a customer medium or are you looking for an indivi- Conveying competence with special prints: Your specialist articles in our magazine
dualised communication solution? Then we can offer you a wide range of corporate and articles about your company underline your competence. You can also use these
media services. Examples from the portfolio: specialist articles for your own advertising.
–– Print: Guidebooks, customer magazines, corporate books
–– Digital: Microsites, videos, apps, e-magazines The classic – as a print product
–– Events: Content conceptualisation and media support of digital and live events Circulation 4 pages (Euro) 6 pages (Euro)
–– Consulting: Market research, workshops 500 copies 890 920
1,000 copies 920 940
Your exclusive benefit: You determine the content goal. We support you in conceptuali-
5,000 copies 1,140 1,240
sation and implementation with our entire specialist media competence. We also offer
Paper: 115g/m², silk matt – Including copyright to distribute your prints
you high-quality target group penetration for the distribution of your finished customer
medium.
As Internet PDF – digital
Beschreibung Price (Euro)
–– Web-compatible file format (72 dpi) for integration on your website or for sending by e-mail
–– Including copyright for online publication and for distribution 360
–– Ideal in combination with print or print PDF
As print PDF – digital
Beschreibung Price (Euro)
–– High-resolution print file in PDF format for passing on to your own print shop
–– Unlimited print run; unlimited reprint right 940
–– Including copyright to distribute your prints
Corporate Media Services
für Handel und Hersteller der Bau-, Garten- und sicHerHeitsBrancHe
All prices are exclusive of the applicable value-added tax.
Media Sales Service:
Telephone: +49 (0)221 5497-922
www.rudolf-mueller.de RM Rudolf Müller mediasales.service@rudolf-mueller.de
werben.rudolf-mueller.de
25 ↑ back to overview RM Rudolf MüllerMotorist Media-Infos 2021 The brand world of the Rudolf Müller Media Group ausbaupraxis.de DD/H Das Dachdecker-Handwerk M&T Metallhandwerk & Technik bƒb barrierefrei bauen Der Zimmermann Motorist B+B Bauen im Bestand FeuerTrutz S+B Schloss- und Beschlagmarkt bmH bauen mit Holz F+P Fliesen und Platten SicherheitsMagazin BaumarktManager im immobilienmanager T|I Technische Isolierung BaustoffMarkt KlempnerMagazin T+A Trockenbau und Ausbau baustoff wissen.de 26 ↑ back to overview RM Rudolf Müller
Motorist Media-Infos 2021
Contacts
Media Sales Service:
Telephone: +49 (0)221 5497-922
mediasales.service@rudolf-mueller.de
Scheduling Media Sales:
Telephone: +49 (0)221 5497-297
anzeigendisposition@rudolf-mueller.de
Programme:
Telephone: +49 (0)221 5497-360
red.motorist@rm-handelsmedien.de
Address: All orders are subject to the General Terms and Conditions of the Rudolf Müller Media
RM Handelsmedien GmbH & Co. KG Group for advertisements and other advertising media in magazines and their electronic
Stolberger Str. 84 editions as well as the General Terms and Conditions for the placement of advertising
50933 Cologne media in digital media. You can view and download these online at General Terms and
Conditions. We can also send them to you on request.
werben.rudolf-mueller.de
27 ↑ back to overview RM Rudolf MüllerYou can also read
