DUBAI MEDIA KIT 2023 - FACT Magazine
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DUBAI MEDIA KIT 2023
FACT IS A MULTIPLATFORM
MEDIA BRAND
FACT is a popular website and monthly magazine with a well-established following in Bahrain, Qatar
and the United Arab Emirates. An urban culture and lifestyle brand, FACT celebrates the Gulf region’s
food, arts, local talent and hospitality scenes. The magazine has been published regionally since
2004, alongside its sister titles: Ohlala, Ohlala Arabia and Hadag. Several events are organised by FACT
magazine, including its annual FACT Dining Awards and FACT Spa & Wellness Awards, celebrating the best
restaurants and luxury wellbeing, recognising two of the most thriving industries in the GCC.
WEBSITE SOCIAL E-NEWSLETTER AWARDS
AND E-BLAST
FACT is one of the most FACT prides itself on The FACT bi-monthly The FACT Dining Awards
comprehensive lifestyle websites being one step ahead of its newsletter has proved an was established in 2010
in the GCC, reaching over competitors when it comes invaluable resource to in Bahrain. Designed to
455,000 users every month. to social media and reader Dubai readers. A collection acknowledge, reward
FACT readers are intuitive interaction. FACT has already of highlights and the and celebrate excellence
and curious about cultural established itself in the most interesting editorial across all key sectors of
happenings, local events, the digital world with an active from FACT’s website, the the hospitality industry.
latest brunch, the newest art presence on Instagram, TikTok, newsletter is the place Today, the FACT Dining
exhibition and other interesting Facebook, YouTube and to discover the latest Awards has grown to cover
places to check out in their Twitter. Here, the team talks restaurants, fashion trends the UAE markets and is
free time. Our followers spend with readers, supports clients, and local news. Alongside recognised regionally as
their disposable income on and runs the magazine’s now hotel, restaurant, technology the ultimate hallmark of
all the latest fashion, gadgets, famous giveaways. and motoring reviews. It’s reliable industry excellence.
dining deals, staycation offers We post pictures of unusual your one stop shop for Both the FACT Dining
and more. They are highly finds, foodie hotspots, food, art, culture and travel Awards and the FACT
receptive to relevant advertising and unique content, using in Dubai. Spa & Wellness Awards
campaigns and messages, appropriate hashtags and ceremonies are regarded
continuously paying attention to handles. as milestone events on the
FACT’s digital platforms, which FACT can also create exclusive calendar, attended by key
offer a variety of cutting-edge video content for advertising decision makers as well
ad tech tools to maximize return clients to share and promote as the biggest consumer
on investment: display banners, across our nd their social media bloggers and
email marketing, social media media channels. This can be a influencers.
advertising and more. We give themed night or brunch visit, a
the people of Dubai exactly room review or even a special
what they are looking for. event. We’ll film, edit and post!
FACT: NEED-TO-KNOW
DIGITAL STATS
WEBSITE 212K+
UNIQUE MONTHLY VISITS
455K+
MONTHLY VISITS
SOCIAL 42K+
INSTAGRAM FOLLOWERS
12K+
FACEBOOK FOLLOWERS
E-newsletter 45K+
DUBAI SUBSCRIBERS
40K+
ABU DHABI SUBSCRIBERS
AWARDS 60K+
UNIQUE VOTES FROM DUBAI
55K+
UNIQUE VOTES FROM ABU DHABI
212K+
AVERAGE UNIQUE WEBSITE
VISITORS PER MONTH
WEBSITE Maintain a consistent presence
www.factmagazines.com is the ultimate guide to Dubai for locals and tourists alike. The FACT website hosts an
abundance of relevant and timely content that readers use for research, reference, and expert insights. Banner ads,
sponsored content and online advertising opportunities put your message directly in view of the people of Dubai.
STANDARD HOMEPAGE DISPLAY BANNER
SUPER LEADERBOARD BANNER
SUPER LEADERBOARD
BANNER
DESKTOP DISPLAY
750 X 100
The super
leaderboard banner
appears as a normal
leaderboard on the
top of the webpage
so viewers can
choose to view it at
any point of time. It
appears on all pages
and can be static or
animated. This unit
sells out quickly.
SUPER LEADERBOARD
BANNER
MOBILE DISPLAY
360 X 120
All super
leaderboard adverts
are visible on both
desktop and mobile
devices.
The super
leaderboard appears
across the top of
a site when it first
loads, pushing down
the content.
ADVERTISING RATES
SUPER LEADERBOARD SPECS
SUPER LEADERBOARD BANNER:
DESKTOP DISPLAY: 750 x 100 pixels | Max file size 70kb 1 Week: Dhs 3,500
MOBILE DISPLAY: 360 x 120 pixels | Max file size 70kb 2 Weeks: Dhs 5,500
3 Weeks: Dhs 7,500
1 Month: Dhs 8,000
WEBSITE STATS *All fees will be subject to 5% VAT
212K+ 455K+
UNIQUE MONTHLY VISITS MONTHLY PAGEVIEWS
3.2 2.8
PAGES PER VISIT MINUTES ON SITE
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a %30 cancellation fee. NO
CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
212K+
AVERAGE UNIQUE WEBSITE
VISITORS PER MONTH
WEBSITE Maintain a consistent presence
www.factmagazines.com is the ultimate guide to Dubai for locals and tourists alike. The FACT website hosts an
abundance of relevant and timely content that readers use for research, reference, and expert insights. Banner ads,
sponsored content and online advertising opportunities put your message directly in view of the people of Dubai.
STANDARD HOMEPAGE DISPLAY BANNER
TOP LEADERBOARD BANNER
TOP LEADERBOARD
BANNER
DESKTOP DISPLAY
The leaderboard is
located above our top
1200 X 156 story to maximise
visibility. It appears
on all pages and
can be static or
animated. This unit
sells out quickly.
TOP LEADERBOARD
BANNER
MOBILE DISPLAY
All Top leaderboard
are visible on both
desktop and
mobile devices. This
unit appears on 360 X 120
the homepage and
the Interior pages
throughout the
website.
ADVERTISING RATES
TOP LEADERBOARD BANNER
TOP LEADERBOARD BANNER:
DESKTOP DISPLAY SIZE: 1200 x 156 pixels | Max file size 70kb 1 Week: Dhs 7,000
MOBILE DISPLAY SIZE: 360 x 120 pixels | Max file size 70kb 2 Weeks: Dhs 12,000
*All fees will be subject to 5% VAT
WEBSITE STATS
212K+ 455K+
UNIQUE MONTHLY VISITS MONTHLY PAGEVIEWS
3.2 2.8
PAGES PER VISIT MINUTES ON SITE
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a %30 cancellation fee. NO
CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
212K+
AVERAGE UNIQUE WEBSITE
VISITORS PER MONTH
WEBSITE Maintain a consistent presence
www.factmagazines.com is the ultimate guide to Dubai for locals and tourists alike. The FACT website hosts an
abundance of relevant and timely content that readers use for research, reference, and expert insights. Banner ads,
sponsored content and online advertising opportunities put your message directly in view of the people of Dubai.
STANDARD HOMEPAGE DISPLAY BANNER
MPU BANNER
MPU BANNER
DESKTOP DISPLAY
The MPU banner
appears mid-page
and it performs well
due to its placement
between organic
content, which
means it could
potentially attract a
wider audience.
300 X 250
MPU BANNER
MOBILE DISPLAY
All MPU adverts
300 X 250
are visible
on both desktop
and mobile
devices. This unit
has the perfect
width for all
mobile devices.
ADVERTISING RATES
MPU LEADERBOARD
MPU LEADERBOARD BANNER:
DESKTOP DISPLAY SIZE: 300 x 250 pixels | Max file size 70kb 1 Week: Dhs 2,500
MOBILE DISPLAY SIZE: 300 x 250 pixels | Max file size 70kb 2 Weeks: Dhs 4,000
3 Weeks: Dhs 5,500
1 Month: Dhs 6,000
WEBSITE STATS
*All fees will be subject to 5% VAT
212K+ 455K+
UNIQUE MONTHLY VISITS MONTHLY PAGEVIEWS
3.2 2.8
PAGES PER VISIT MINUTES ON SITE
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a %30 cancellation fee. NO
CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
212K+
AVERAGE UNIQUE WEBSITE
VISITORS PER MONTH
WEBSITE Maintain a consistent presence
SPECIAL HOMEPAGE DISPLAY BANNER
DESKTOP
HOMEPAGE TAKEOVER POP UP BANNER
Own all key POSITIONS and generate a maximum Hides all page content, putting your
number of CLICKS and IMPRESSIONS on the FACT message FRONT AND CENTER.
Magazine homepage. Takeover with Standard AD units
(Top Leaderboards & Skyscrapers )
TOP
LEADERBOARD
1200 X 156
160 160 1280 X 720
X X
600 600 SKYSCRAPER
480
X
320
360 X 120
The perfect home for your advertising message.
Takeover the FACT homepage with STANDARD
AD UNITS (Top Leaderboards & Skyscrapers)
ADVERTISING RATES
POP UP BANNER
DESKTOP DISPLAY: pixels 1280 x 720 | Max file size 70kb
MOBILE DISPLAY: pixels 480 x 320 | Max file size 70kb
POP UP BANNER:
TAKEOVER WITH TOP LEADERBOARD + SKYSCRAPERS 1 Week: Dhs 10,000
TOP LEADERBOARD TAKEOVER:
DESKTOP DISPLAY: 1200 X 156 PIXELS | MAX FILE SIZE 70KB 1 Week: Dhs 10,000
MOBILE DISPLAY: 360 X 120 PIXELS | MAX FILE SIZE 70KB
2 Weeks: Dhs 18,000
SKYSCRAPERS 160 X 600 PIXELS | MAX FILE SIZE 70KB
*All fees will be subject to 5% VAT
WEBSITE STATS
DEVICE TYPE USED
MOBILE DESKTOP TABLET
AUDIENCE
72% 26% 2% FEMALE
51%
AVERAGE USERS AGES MALE
25-44 YEARS OLD 49%
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
212K+
AVERAGE UNIQUE WEBSITE
VISITORS PER MONTH
WEBSITE Distribute specialised information
A sponsored content advertorial is written and designed by our editorial team and marked as sponsored, with
the intent of blending into organic editorial.
SPONSORED CONTENT
ROUND UP STORIES CUSTOM CONTENT
Whether it is developing content for a
brunch, the launch a new venue or an
interview with your CEO, the FACT team
is equipped to assist with all aspects of
developing your custom content.
Round-up stories are a
chargeable service that can be
used to showcase your brand
on occasions such as
Valentine′s Day, Ramadan and
the festive season. These
inclusions showcase the very
best brunches, ladies› nights,
business lunches, spa deals,
and staycations.
Dhs 5,500 per round up story
SPONSORED CONTENT RATES
We have two basic options
for you to choose from:
OPTION 1 OPTION 2
PROVIDED CONTENT BESPOKE CONTENT
Advertiser supplies the content (write-ups/press The advertiser chooses a selected topic and
releases) and the FACT’s editorial team will edit the FACT’s editorial team will produce a bespoke
content to match FACT’s style and target audience. article based on the chosen topic.
Dhs 12,000 per article Dhs 15,000 per article
*The article will be published permanently.
**2-1 do-follow-links to be featured in the article.
***We will email you beforehand and discuss the client link and topic of the article
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
45K+
e-newsletter E-NEWSLETTER Direct to readers’ inboxes
Subscribers
E-NEWSLETTER
Reach our audience of 45K who have opted-in to receive the latest news and offers with a clickable panel or a newsletter
banner on our fortnightly e-newsetter that takes users to either a bespoke editorial or a specified landing page.
ADVERTISING RATES
NEWSLETTER SPONSORED PANEL
Rate per sending Dhs 4,500
E - NEWSLETTER
SPONSORED PANEL NEWSLETTER SPONSORED AD
Reach our audience of 45K with a clickable panel on Rate per sending Dhs 6,000
our fortnightly e-newsletter that takes readers to your *All fees will be subject to 5% VAT
bespoke article hosted on our website.
E-NEWSLETTER FREQUENCY
Distributed every other week
E - NEWSLETTER BANNER
A maximum of three paid banner advertisements are
available in each e-newsletter. AV. OPEN RATE:
NEWSLETTER SPONSORED BANNER SPECS
590 x 380 pixels |Max file size 70kb
16 - 20%
DEDICATED E-BLAST (EDM)
Deliver special offers and targeted messages to highly engaged FACT magazine
readers who are actively seeking products, services and offers that suit their lifestyles.
AV. OPEN RATE: ADVERTISING RATES
12 - 17% DEDICATED E-BLAST (EDM)
to 45,000 E-mail (Dubai database)
Rate per send Dhs 6,750
ABOUT (Dhs 150 CPM)
Custom Eblast – Own all elements of this dedicated
email—all creative and click through URL(s), plus the *All fees will be subject to 5% VAT
subject line—that will go out to 45,000+engaged
subscribers (Dubai). Email IDs (subscribers + previous
voters) organically grown over 5 years.
E-BLAST SPECS
• Height is customizable per your specs
• Width: 600 pixels file size 1MB Max
• Copy and images are required minimum of 7
working days before date to be sent
• Provide email subject line heading
• Images to be supplied in highest resolution possible
• Multiple links are possible and should result in a
higher CTR
• Ensure one link in first paragraph to engage readers
WEB CANCELLATION POLICY: Cancellations of any type of digital media platform (display banners, e-Newsletters, e-blasts, etc) will be charged a 30% cancellation fee.
NO CANCELLATIONS of digital media units are accepted less than 30 days before the live or deployment date.
WWW.FACTMAGAZINES.COM
42K+ 23K+
INSTAGRAM
FOLLOWERS
FACEBOOK
FOLLOWERS
SOCIAL Expand community outreach
INSTAGRAM ADVERTISING
@FACTMAGAZINES
KEY IG STATS
l 3% Engagement Rate
l 8% Avg. Monthly Reach
ADVERTISING RATES
ABOUT
We post pictures of unusual SPONSORED IG POST
finds, foodie hotspots, Rate per post Dhs 4,000
tagging clients and using
appropriate hashtags. IG CONTEST/ GIVEAWAY
Rate per contest Dhs 4,000
AUDIENCE
FACT readers are intuitive
and curious about cultural
happenings, local events,
the latest brunch, the *All fees will be subject to 5% VAT
newest art exhibition and
other interesting places to
check out in their free time.
ADVERTISING WITH FACEBOOK
@FACTMAGAZINEDUBAI
KEY FB STATS
l 5% Avarage Organic Post Reach
l The majority of our followers are
UAE-based
l Main followers comprise of the
key 18 - 35 demographic
ADVERTISING RATES
ABOUT
We post pictures of
FACEBOOK POST (ORGANIC)
unusual finds, foodie
Rate per post Dhs 3,000
hotspots, tagging clients
and using appropriate
DARK POST
hashtags.
Rate per post Dhs 4,000
*All fees will be subject to 5% VAT
WWW.FACTMAGAZINES.COM60K+
UNIQUE VOTES IN 2021
AWARDS Reach Industry Leaders
Launched in 2014, the annual FACT Dining Awards continue to grow each year and are a transparent means of
recognising the very best restaurants in the UAE. The 2022 awards season promises even more growth within the
UAE›s thriving restaurant scene. We endeavour to remain consistent in our principles, with category winners based on
rigorous assessment from an independent judging panel and an online public vote. This year with the help of industry
partners and sponsors, we aim to attract over 80,000 votes from the public.
WHY SPONSORING AWARD?
RAISING YOUR PR AND MARKETING
BRAND PROFILE OPPORTUNITIES
Associating and afiliating your brand Branding does not begin and end at the
with The FACT Awards will generate event itself. We will include your brand
strong brand recognition within the in all the pre and post event PR material
sector. Your presence at the awards being sent to media, influencers and the
evening, where you will present an industry leader alike.
award in person will show the sector
how important you are within it.
Your logo will appear on all event KEY NUMBERS
collateral, from the media wall, Across the awards process your
to the roll up banners and LED branding and marketing will reach
screen used during the winner over one million consumers and key
announcement presentation decision-makers in the industry, via a
combination of website content, social
media content (competitions and posts)
and email marketing campaigns.
NETWORKING
With up to 400 leading industry
executives attending the
awards, this premiere event is a
unique opportunity for you and
your team to network amongst
key decision-makers. Using
your role as sponsor, you can
host and thank key customers,
initiate new business and
generate new leads and
business opportunities.
SPONSORSHIP RATES
Sponsorship opportunities
AED 50,000
PACKAGE INCLUDES AT THE AWARDS
• BRANDING: YOUR LOGO WILL BE DISPLAYED ON ALL EVENT COLLATERALS, INCLUDING
THE MEDIA WALL (OFFICIAL PHOTO BACKDROP), LED SCREEN, ETC.
• THE NAME OF SPONSOR WILL BE MENTIONED DURING THE THANK-YOU SPEECH.
• PRODUCTS WILL BE DISPLAYED DURING THE EVENT (SAMPLES OR GIVE-AWAYS CAN BE INCLUDED IN GOODIE BAGS)
PRE-/POST AWARDS
• Your name will appear in relevant editorial copy about the awards, including press releases.
*All fees will be subject to 5% VAT
WWW.FACTMAGAZINES.COMEDITORIAL CALENDAR 2023
JANUARY FEBRUARY MARCH APRIL MAY JUNE
New Year, Valentine’s Ramadan Foodies Unite Spa Awards Wanderlust
New Start Round-ups: Round-ups: Round-ups: Round-ups: Round-ups:
Round-ups: ● Where to celebrate ● Where to go for Iftar in ● Where to celebrate Eid ●The best Spa and ● Travel destinations within
● Where to celebrate
Valentine’s Day in Dubai Dubai in Dubai Wellness centers in Dubai four hours of the UAE
● Six must-try dining ● Where to go for Suhoor ● The best restaurants in
Orthodox Christmas
● The best places to eat
experiences in Dubai in Dubai the UAE
● Where to celebrate
healthy in the UAE
● The UAE’s best spa,
Easter in the UAE
● Where to celebrate St.
gym and fitnes centers
● Things to look forward
Patrick’s Day in the UAE
to in 2023
JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER
Summer Fun Go Local Best of the Let’s Go Dining Awards Festive
Round-ups: Round-ups: Brunch Outside Round-ups: Round-ups:
● The best restaurants in
● Beat the heat, summer ● UAE summer
Round-ups: Round-ups: ● Where to celebrate
activities in the UAE staycations ● Dubai’s best new ● Outdoor activities in Dubai National Day
● Where to celebrate ● Where to celebrate
brunches the UAE
● Where to celebrate
Diwali in the UAE Christmas Eve
Halloween in the UAE ● Where to celebrate
● Six must-try dining Christmas Day
experiences in Dubai ● Where to celebrate
Boxing Day
● Where to celebrate NYE
● Where to celebrate New
Year’s Day
● Festive activities
● Festive Afternoon Teas
● Festive Spa offers
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