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banner Only the banners marked with this symbol can be played on mobile. Your desktop advertising material will be scaled down to the appropriate mobile format. Your ads will randomly rotate all pages. brauwelt.com/de 01 Format Leaderboard 728 x 90 pixels 01 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 975.- € per month/rotation 02 Skyscraper Format 160 x 600 pixels 02 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 890.- € per month/rotation 03 Hockey Stick 03 Format 728 x 90 pixels (top), 160 x 600 pixels (right) File Size 50 kb maximum per file Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 1,050.- € per month 04 Wallpaper 728 x 90 pixels (top), 160 x 600 pixels (right), 04 Format including background colouring of your choice File Size 50 kb maximum per file Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 1,275.- € per month 05 Format Banderole 770 x 250 pixels 05 File Size 4 MB maximum Image File Format jpg, gif, png Placement on all pages Price 1,500.- € per month 2 Online Media datA 2022
banner brauwelt.com/de 06 Format Medium Rectangle 300 x 250 pixels 06 06 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages with sidebar (right) Price 1,200.- € per month/rotation 07 Format Video Ad 300 pixels (wide) 07 File Size 50 kb maximum Image File Format Mp4, FLV, WMV, AVI, MPG, MPEG Placement on all pages with sidebar (right) Price 1,200.- € per month 08 Format Main Content Ad 600 x 220 pixels 08 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement only on start page Price 1,300.- € per month 09 Format Floor Ad 1200 x 200 pixels 09 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5 Placement on all pages Price 1,200.- € per month/rotation All prices are subject to VAT as currently applicable. DISCOUNTS Exclusive placements (without rotation) possible, price on (for repeats within a 12-month period): request. 3 appearances: 5% 6 appearances: 10% 9 appearances: 15% 12 appearances: 20% 3 Online Media datA 2022
COMPANY ENTRY brauwelt.com/de PRESENT YOUR COMPANY BROADEN YOUR RANGE Your company entry including contact information, links to Through the presence of your company you social media channels, products, messages, picture galleries, will receive more qualified customer inqui- videos, events and a header graphic including your logo. ries and generate potential new customers. This is supported by teaser boxes in the sidebar on brauwelt.com/de Veranstaltungen PACKETS AND PRICES NEWCOMER Standard Premium Basic entry of the company Company profile and features Additional features and high range Company name Basic entry of the company The same features as in standard Address Logo Logo, picures, videos Company profile News Contact + social media Events Teaser box main page Products Logo scroll bar 0.00 EUR 39.00 EUR* per month 79.00 EUR* per month The respective legally valid VAT rate is to be added to all prices. * Duration 12 months. The entry will be renewed automatically by another year (basis is the then valid list price), if the contract is not terminated with a notice period of two months prior to expiry of the term. 4 Online Media datA 2022
COMPANY ENTRY brauwelt.com/de Premium SAMPLE ENTRY se the company site to present U your products and services Link your own messages with articles from the BRAUWELT layout of the contents on P brauwelt.com/de BE PRESENT WHERE YOUR TARGET GROUP SPENDS TIME AND REMAIN IN MEMORY! Pictures and videos Teaser box Search result Events Products 5 Online Media datA 2022
Newsletter BRAUWELT-Newsletter Number of recipients: 5,404 PUBLICATION DATES (status: October 2021) For those who want to get the news quicker, there is also the BRAUWELT Newsletter, in which selected content from the current BRAUWELT is available two days before the Publication dates: January February March April May June 11-Jan-2022 01-Feb-2022 01-Mar-2022 05-Apr-2022 03-May-2022 07-June-2022 18-Jan-2022 08-Feb-2022 15-Mar-2022 19-Apr-2022 17-May-2022 21-June-2022 25-Jan-2022 22-Feb-2022 22-Mar-2022 26-Apr-2022 24-May-2022 28-June-2022 July August September October November December 05-July-2022 09-Aug-2022 06-Sep-2022 04-Oct-2022 08-Nov-2022 06-Dec-2022 19-July-2022 16-Aug-2022 13-Sep-2022 18-Oct-2022 15-Nov-2022 13-Dec-2022 26-July-2022 23-Aug-2022 27-Sep-2022 25-Oct-2022 22-Nov-2022 20-Dec-2022 6 Online Media datA 2022
Newsletter 01 BRAUWELT-Newsletter Advertisement price list (valid from 1-Jan-2022) 01 Premium Size: 600x160 pixels 02 02 TOP Size: 600x100 pixels 03 03 Text Display Maximum text size: 300 characters 04 Standard Size: 600x100 pixels 04 PLACEMENT PRICE PER ISSUE Premium 450.- € Top 350.- € DISCOUNTS Standard 300.- € (for repeats within a 12-month period): 3 appearances: 5% TEXT DISPLAY 300.- € 6 appearances: 10% 9 appearances: 15% 12 appearances: 20% TECHNICAL REQUIREMENTS Data delivery 1 week before publication date FREQUENCY File size 50 kb maximum 36 ISSUES PER YEAR Formats jpg, gif, png Please tell us the URL to which you want to link. All prices are subject to VAT as currently a pplicable. 7 Online Media datA 2022
Videos brauwelt.com/de Videos Get even more attention from your target group with our video ads. Just explain complex contents easily and comprehensibly through a video. Video Formats mp4, m4a File Size max. 128 MB Headline max. 90 characters incl. spaces Description text max. 580 characters incl. spaces Reporting 4 weeks after publication BRAUWELT website: Placement media ressources/videos Running Time 1 month PROMOTION OF THE VIDEO IN THE BRAUWELT-Newsletter 1 broadcast IN THE MAGAZINE BRAUWELT 1 issue SOCIAL MEDIA CHANNEL 1 WEEKLY insertion of the video in the sidebar on brauwelt.com/de Price on delivery 1,450 € Not discountable All prices are subject to VAT as currently applicable. 8 Online Media datA 2022
Whitepaper YOUR ADVANTAGES Generation of valuable leads brauwelt.com/de Strengthening your brand building Target group expansion and reach increase Whitepaper Present yourself as a competent solution provider in the industry with a whitepaper. It will be integrated into our BRAUWELT media ressources and thus draw the attention of your potential customers to the range of services you offer. USE YOUR KNOW-HOW BUSINESS CONTACTS. TO GENERATE HIGH-QUALITY PRODUCT PERFORMANCE File Format Whitepaper delivery as PDF File Size max. 128 MB Teaser max. 60 characters incl. spaces Text Teaser max. 200 characters incl. spaces Short Description max. 1,500 characters incl. spaces in the BRAUWELT media ressources Placement under Whitepaper Running Time 3 months Lead generation included in the booking period. After expiry of the campaign period 25,- EUR per lead Archiving of the whitepaper: After expiry of the booking period the whitepaper will remain in our media ressources and can be found via the search function. Promotion Teaserbox on homepage of brauwelt.com/de Running time 1 month Banner in the BRAUWELT-Newsletter 2 postings 1,950 € Not discountable Price on delivery All prices are subject to VAT as currently applicable. (delivery of a completed PDF) 9 Online Media datA 2022
banner Only the banners marked with this symbol can be played on mobile. Your desktop advertising material will be scaled down to the appropriate mobile format. Your ads will randomly rotate all pages. brauwelt.com/en 01 Format Leaderboard 728 x 90 pixels 01 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 975.- € per month/rotation 02 Skyscraper Format 160 x 600 pixels 02 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 890.- € per month/rotation 03 Hockey Stick 03 Format 728 x 90 pixels (top), 160 x 600 pixels (right) File Size 50 kb maximum per file Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 1,050.- € per month 04 Wallpaper 728 x 90 pixels (top), 160 x 600 pixels (right), 04 Format including background colouring of your choice File Size 50 kb maximum per file Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages Price 1,275.- € per month 05 Format Banderole 770 x 250 pixels 05 File Size 4 MB maximum Image File Format jpg, gif, png Placement on all pages Price 1,500.- € per month 10 Online Media datA 2022
banner brauwelt.com/en 06 Format Medium Rectangle 300 x 250 pixels 06 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement on all pages with sidebar (right) Price 1,200.- € per month/rotation 07 Format Video Ad 300 pixels (wide) File Size 50 kb maximum 07 Image File Format Mp4, FLV, WMV, AVI, MPG, MPEG Placement on all pages with sidebar (right) Price 1,200.- € per month 08 Format Main Content Ad 600 x 220 pixels 08 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5, iFrame Placement only on start page Price 1,300.- € per month 09 Format Floor Ad 1200 x 200 pixels 09 File Size 50 kb maximum Image File Format jpg, gif, png, HTML5 Placement on all pages Price 1,200.- € per month/rotation All prices are subject to VAT as currently applicable. DISCOUNTS Exclusive placements (without rotation) possible, price on (for repeats within a 12-month period): request. 3 appearances: 5% 6 appearances: 10% 9 appearances: 15% 12 appearances: 20% 11 Online Media datA 2022
Newsletter BRAUWELT International-Newsletter Number of recipients: 8,408 PUBLICATION DATES (status: October 2021) For those who want to get the news quicker.The newsletter is published 3 times a month and contains news of the most important developments in the brewing and beverage industry. Publication dates: January February March April May June 14-Jan-2022 11-Feb-2022 04-Mar-2022 01-Apr-2022 06-May-2022 03-June-2022 21-Jan-2022 18-Feb-2022 11-Mar-2022 08-Apr-2022 13-May-2022 10-June-2022 28-Jan-2022 25-Feb-2022 18-Mar-2022 29-Apr-2022 20-May-2022 24-June-2022 July August September October November December 08-July-2022 05-Aug-2022 09-Sep-2022 07-Oct-2022 11-Nov-2022 02-Dec-2022 15-July-2022 12-Aug-2022 16-Sep-2022 21-Oct-2022 18-Nov-2022 09-Dec-2022 22-July-2022 19-Aug-2022 23-Sep-2022 28-Oct-2022 25-Nov-2022 16-Dec-2022 12 Online Media datA 2022
Newsletter 01 BRAUWELT International-Newsletter Advertisement price list (valid from 1-Jan-2022) 01 Premium Size: 600x160 pixels 02 02 TOP Size: 600x100 pixels 03 03 Text Display Maximum text size: 300 characters 04 Standard Size: 600x100 pixels PLACEMENT PRICE PER ISSUE Premium 590.- € 04 Top 490.- € Standard 450.- € DISCOUNTS TEXT DISPLAY 450.- € (for repeats within a 12-month period): 3 appearances: 5% 6 appearances: 10% TECHNICAL REQUIREMENTS 9 appearances: 15% 12 appearances: 20% Data delivery 1 week before publication date File size 50 kb maximum Formats jpg, gif, png FREQUENCY Please tell us the URL to which you want to link. 36 ISSUES PER YEAR All prices are subject to VAT as currently a pplicable. 13 Online Media datA 2022
Videos brauwelt.com/en Videos Get even more attention from your target group with our video ads. Just explain complex contents easily and comprehensibly through a video. Video Formats mp4, m4a File Size max. 128 MB Headline max. 90 characters incl. spaces Description text max. 580 characters incl. spaces Reporting 4 weeks after publication BRAUWELT International website: Placement media ressources/videos Running Time 1 month PROMOTION OF THE VIDEO IN THE BRAUWELT International Newsletter 1 broadcast IN THE MAGAZINE BRAUWELT International 1 issue SOCIAL MEDIA CHANNEL 1 WEEKLY insertion of the video in the sidebar on brauwelt.com/en Price on delivery 1,450 € Not discountable All prices are subject to VAT as currently applicable. 14 Online Media datA 2022
Whitepaper YOUR ADVANTAGES Generation of valuable leads brauwelt.com/en Strengthening your brand building Target group expansion and reach increase Whitepaper Present yourself as a competent solution provider in the industry with a whitepaper. It will be integrated into our BRAUWELT media ressources and thus draw the attention of your potential customers to the range of services you offer. USE YOUR KNOW-HOW BUSINESS CONTACTS. TO GENERATE HIGH-QUALITY PRODUCT PERFORMANCE File Format Whitepaper delivery as PDF File Size max. 128 MB Teaser max. 60 characters incl. spaces Text Teaser max. 200 characters incl. spaces Short Description max. 1,500 characters incl. spaces BRAUWELT International website: Placement media ressources/whitepaper Running Time 3 months Lead generation included in the booking period. After expiry of the campaign period 25,- EUR per lead Archiving of the whitepaper: After expiry of the booking period the whitepaper will remain in our media ressources and can be found via the search function. Promotion Teaserbox on homepage of brauwelt.com/en Running time 1 month Banner in the BRAUWELT International -Newsletter 2 postings 1,950 € Not discountable Price on delivery All prices are subject to VAT as currently applicable. (delivery of a completed PDF) 15 Online Media datA 2022
Newsletter EN ESPAÑOL BRAUWELT En Español-Newsletter Number of recipients: 410 PUBLICATION DATES (status: October 2021) The BRAUWELT En Español-Newsletter contains all the ontents of the Friday ePaper edition. c Publication dates: February May August November 22-Feb-2022 17-May-2022 23-Aug-2022 02-Nov-2022 16 Online Media datA 2022
Newsletter EN ESPAÑOL 01 BRAUWELT En Español-Newsletter Advertisement price list (valid from 1-Jan-2022) 01 Premium Size: 600x160 pixels 02 TOP Size: 600x100 pixels 02 03 Text Display Maximum text size: 300 characters 03 04 Standard Size: 600x100 pixels 04 PLACEMENT PRICE PER ISSUE Premium 300.- € Top 200.- € Standard 120.- € TEXT DISPLAY 150.- € DISCOUNTS (for repeats within a 12-month period): 2 appearances: 5% TECHNICAL REQUIREMENTS 4 appearances: 10% Data delivery 1 week before publication date File size 50 kb maximum FREQUENCY Formats jpg, gif, png 4 ISSUES PER YEAR Please tell us the URL to which you want to link. All prices are subject to VAT as currently a pplicable. 17 Online Media datA 2022
Terms and conditions for advertising banners and publication of content General Terms and Conditions for the Placement of whitepapers, podcasts, videos and advertising banners on the brauwelt.com/de und brauwelt.com/en §1 General, validity of the General Terms and Conditions §4 Storage of the contract text 1.1. The following General Terms and Conditions („GTC“) conclusi- The Client shall receive by e-mail a confirmation of receipt of his offer vely regulate the publication of whitepapers, advertising banner, pod- and then an order confirmation when the offer is accepted. The order casts and videos on the website brauwelt.com/de between you (here- confirmation contains the contract terms with details of the booked after referred to as „Client“) and the specialist publisher Fachverlag advertising order including these General Terms and Conditions. Hans Carl GmbH, Andernacher Str. 33a, 90411 Nuremberg, Germany Fachverlag Hans Carl does not store the contract text. („Fachverlag Hans Carl“). All services are performed exclusively on the basis of these GTC in the respective current version. Unless ex- §5 Prices and terms of payment pressly agreed, any deviating terms and conditions do not apply. 5.1. The costs for publishing ads are based on the current price list. 1.2. Clients within the meaning of these terms and conditions can The prices indicated in the price lists are exclusive of VAT. only be entrepreneurs (Section 14 BGB - German Civil Code), legal 5.2. Payment shall be made per invoice. If payment is made by in- persons under public law and special funds under public law. Entre- voice, payment shall be due on receipt of the invoice and must be paid preneurs within the meaning of the terms and conditions are natu- within 10 days by bank transfer or, if desired, by credit card payment ral or legal persons or partnerships having legal capacity, which in to the account specified in the invoice. Should the Client wish to pay concluding the contract with the seller exercise their commercial or by credit card after invoicing, the Client will be sent a link to an exter- independent professional activity. nal payment service provider, on whose website the payment can be 1.3. According to Section 312 i para. 2 sentence 2 BGB, it is agreed made. The credit card or the specified account will be charged upon that the Client waives the fulfilment of informational duties in electro- completion of the local payment process. nic commerce according to Section 312 i para. 1 No. 1 - 3 BGB. §6 Contract period, termination §2 Scope of services 6.1. Whitepaper, podcasts and videos: The contract is concluded 2.1. Fachverlag Hans Carl shall make available to the Client the pla- for a period of one month and ends automatically thereafter. At the cing of whitepapers, advertising banner, podcasts and videos on the end of the contract period, the respective content will be moved to the website brauwelt.com/de The specific service content is determined archive of the website brauwelt.com/de and can still be found via the by the respective offer and the order confirmation. search function. 2.2. The respective service content results from the respective ar- 6.2. Banner: The contract is concluded for a period of one month ticle description on the website. If technical specifications are to be and ends automatically thereafter. observed, these can be found in the respective „Technical Require- 6.3. Each party’s right of extraordinary termination without notice ments“. for good cause remains unaffected. A good cause is deemed to be the 2.3. Fachverlag Hans Carl is entitled, for technical or other reasons, case, in particular, if: to change the scope and design of the content on brauwelt.com/de and to postpone the publication date. – The Client is in default with a payment despite a reminder and 2.4. Fachverlag Hans Carl does not guarantee the inclusion of con- deadline for a period of more than 2 months; tent for whitepapers, podcasts and videos in particular spots on the – The Client violates his obligations according to § 7.1. website and reserves the right to make changes to the previous place- ment. §7 Client obligations 2.5. An exclusion of the Client‘s competitors is not possible. 7.1. The Client is responsible for ensuring that the content does not 2.6. Fachverlag Hans Carl is entitled to designate with „ADVERTO- violate any laws, third-party rights, common decency or the interests RIAL“, „ADVERTISEMENT“ or „ADVERT“ commissioned banners clear- of Fachverlag Hans Carl. The Client also assures that the content is ly and separately from other content. not intentionally misleading. The aforementioned obligations are es- sential contractual obligations. §3 Conclusion of contract 7.2. Insofar as contents of the Client contain recordings of persons, 3.1. Our offer is not binding but represents an invitation to the Cli- in particular video, image or voice recordings, the Client shall ensure ent to submit an offer. An offer to publish whitepapers, podcasts, vi- that the legal requirements for publication are met. This includes in deos and banner can be submitted by sending a request by e-mail to particular the transfer of the necessary copyrights to the content to anzeigen[at]hanscarl.com. Fachverlag Hans Carl and the permissibility of the processing of the 3.2. Offers are deemed to have been accepted by Fachverlag Hans data under data protection law. If consent is required for this in ac- Carl if they are not rejected in writing within two weeks after receipt of cordance with the German Art Copyright Act (KUG) or the Basic Data the order or if an order confirmation is sent. Protection Regulation (GDPR), the Client shall obtain and document 3.3. No right or obligation exists for the publication of a whitepaper, the necessary consents. Upon request, the Client shall immediately podcasts, video or an advertising banner. Fachverlag Hans Carl may submit the documentation of the consents to Fachverlag Hans Carl. accept or reject orders at its discretion and without stating reasons. 7.3. If the content of the Client contains personal data, for example 18 Online Media datA 2022
in the case of video or voice recordings of persons, the Client shall restrictions or interruptions may occur due to technical disruptions ensure that the persons concerned have been informed in accordance (such as loss of power, hardware and software errors, or technical with Art. 13 DSGVO about the data processing in the context of the problems with the data lines). publication of the content at Fachverlag Hans Carl before content is transmitted to Fachverlag Hans Carl. Upon request, the Client shall §10 Liability immediately submit proof of the information to Fachverlag Hans Carl. 10.1. Fachverlag Hans Carl shall be liable for intent and gross negli- 7.4. Insofar as claims are asserted against Fachverlag Hans Carl gence. If the claims are based on a grossly negligent breach of duty, by third parties with reference to the infringement of their own rights liability shall be limited to foreseeable losses that typically occur. by content of the customer, the customer shall indemnify Fachverlag 10.2. Furthermore, Fachverlag Hans Carl shall be liable for the ne- Hans Carl against all justified claims. This also includes the assump- gligent breach of duties, the fulfilment of which is essential for the tion of reasonable costs of a legal defense against the claims raised proper execution of the contract, the breach of which endangers the upon first request. achievement of the contractual purpose and the compliance with 7.5. The client is obliged to provide the data for the creation of which the users as clients may regularly rely on. whitepapers, podcasts, videos and advertising banners no later than 10.3. In the case of a grossly negligent breach of duty as well as in the four working days before the agreed publication date. The current event of a violation of cardinal obligations, however, Fachverlag Hans „Technical Requirements“ of Fachverlag Hans Carl must be observed Carl shall only be liable for the foreseeable, contract-type damage. in this regard. If the data is provided late or does not comply with the 10.4. Fachverlag Hans Carl shall not be liable for the slightly negli- publisher‘s specifications and if, as a result, publication cannot take gent violation of obligations other than those specified in the prece- place in an orderly and timely manner, the client‘s payment obligation ding sentences. shall remain unaffected. 10.5. The above exclusions of liability shall not apply in the event of 7.6. The client undertakes to ensure that the transmitted data is injury to life, limb or health. free of harmful code, such as viruses and Trojans, by means of state- 10.6. As far as Fachverlag Hans Carl‘s liability is excluded or limited, of-the-art protection programs. this shall also apply to the personal liability of its employees, repre- sentatives and vicarious agents. §8 Rights of use The Client grants Fachverlag Hans Carl all rights necessary for the §11 Customer service use and order-related publication of the content, in particular the right If you have any questions, complaints or claims, please contact us. of storage, duplication, publication, digitization, public accessibility You can reach us Monday - Thursday from 8 a.m. to 5 p.m. and Friday as well as the right to edit, as far as is necessary for the execution of from 8 a.m. to 2 p.m. by calling +49-(0) 911/95285-0 oder by e-mai- the contract. This also includes the advertising right for the purpose ling anzeigen[at]hanscarl.com. of self-promotion, such as in the context of a reference archive or for presentations. §12 Legal system and venue 12.1. German law applies to the exclusion of the UN Sales Convention. §9 Deletion, interruption of content, other measures 12.2. For any and all disputes arising from the contractual relation- 9.1. If concrete evidence exists that ship, if the Client is a merchant, a legal entity under public law or a – content is in violation of the General Terms and Conditions or special fund under public law, the place of jurisdiction is the registe- legal provisions, red office of our company in 90411 Nuremberg. – content is being used for improper purposes, Fachverlag Hans Carl shall be entitled to delete all or part of the pub- §13 Miscellaneous lished content or to interrupt, delay or not execute the publication. The 13.1. The contract language is German. Client has no right to performance or reimbursement of costs. 13.2. If one or more provisions of these terms and conditions are 9.2. Fachverlag Hans Carl reserves the right to make the content invalid, the remainder of the contract shall remain valid. If provisi- available only within the scope of technical and operational possibi- ons are invalid, the content of the contract shall be governed in ac- lities. Fachverlag Hans Carl is committed to providing its services in cordance with statutory regulations. a manner that is as disruption-free as possible. However, temporary 19 Online Media datA 2022
Fachverlag Hans Carl GmbH Andernacher Str. 33a 90411 Nuremberg Phone +49 911 / 9 52 85-26 anzeigen@hanscarl.com brauwelt.com/de brauwelt.com/en Online Media datA 2022
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