TECHNICAL SPECIFICATIONS - Unterföhring, 22. June 2018 - SevenOne Media
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TECHNICAL SPECIFICATIONS Unterföhring, 22. June 2018
Table of contents
GENERAL INFORMATION INSTREAM VIDEOADS 18
Delivery, Technical check-up, Pre-/Mid-/Post-Roll 19
Deceptive advertising 03 Interactive Ads (iAds) 21
Video Audience 22
ONLINE ADVERTISING PRODUCTS 05 Overlay 23
Break Ad (Plus) 24
Standards 06
Banner DIGITAL OUT OF HOME (DOOH) 25
Skyscraper
Rectangle
AdBundle TECHNICAL INFORMATION 40
General information & Performance 41
HTML5 42
Special ads 07 3rd Party 45
Billboard 08 Streaming & Sound 46
Halfpage Ad 10
Sitebar 11 MOBILE VIDEO ADS & DISPLAY 47
InRead-Produkte
Outstream classic 12 CONTACT 49
Outstream Branded Player 13
Outstream Product Choice 14
MEW Outstream Vertical & Square 15
Interstitial 16
Understitial 17
2
GENERAL INFORMATION
Allgemeine Informationen
Delivery
Advertising material should be forwarded solely via E-Mail to: AdManagement@sevenonemedia.de.
Delivery need to be made within 3 workdays whereas special advertising material needs to be forwarded within 5 workdays.
E-Mails should include the following:
- Account name -Campaign name - Booking period - Booked site - Preferred placement on the site - Target URL e.g „http://www.targetURL.com“ - Contact person
- X and y values for external layers - 3rd party data (e.g. Nielsen) - Creative name (optional)
Technical check-up
Advertising materials will be checked upon arrival. However, problems may still arise after the start of the campaign. SevenOne Media therefore reserves the right to
partially or fully replace advertisements:
in the event of user complaints
if the advertisement causes problems concerning the performance of the page or one’s device
if the ad was replaced subsequently by an ad that does not meet our technical specifications
Deceptive advertisements
Advertisements that deliberately mislead users are forbidden, e.g. advertisements in the look and feel of a Windows system message. This, as well as wrong or belated
delivery of advertisements may lead to belated campaign starts or problems fulfilling the campaign.
4
ONLINE ADVERTISING PRODUCTS
Standards
Standard-Ads • Ads should be delivered within 3 workdays.
71 Ad Size Wight GIF/JPG/HTML5 Sound Streaming • Layers or Skyscrapers are available in different sizes (200x600
px) upon request.
Superbanner 728x90 max. 40 KB / 200 KB HTML5 no no*2
Fullbanner 468x60 max. 40 KB / 200 KB HTML5 no no*2 • In the event of delivering HTML5 advertising material, please
read further notice regarding HTML5 on page 44 onwards.
(Sticky-) 120x600 max. 40 KB / 200 KB HTML5 no no*2
Skyscraper*1
• Please forward advertising material via E-Mail to
AdManagement@sevenonemedia.de
(Sticky)Wide 160x600 max. 40 KB / 200 KB HTML5 no no*2
Skyscraper*1 • *2 In the event of 3rd party delivery, please include the sticky-
Rectangle 180x150 max. 40 KB / 200 KB HTML5 no no*2 functionality already in the code.
Medium 300x250 max. 40 KB / 200 KB HTML5 no no*2 • *3 Applies only when booking Streaming Ads and deliveries via
Rectangle (Spot) redirect. An on/off-button has to be included. Sound can only be
activated by clicking on a „sound-on“ button.
AdBundle 728x90 no no*2
160x600 max. 40 KB / 200 KB HTML5 • Please ensure to include tracking pixels upon ad delivery that
300x250
are secured as well as non-secured.
6
SPECIAL ADS
Billboard
Size per placement on 71 rotation: 800 x 250
Maximum size per placement on sites
Auto-Rotation 930 x 250* Format: HTML5 / JPG
=> autoplenum.de 960 x 250 Size: 90 KB JPG
=> 12autowerkstatt.de 930 x 250 200 KB HTML5
=> 12gebrauchtwagen.de 960 x 250 3rd Party: Yes
=> 12neuwagen.de 960 x 250 Stream: Yes, max. 30‘‘.
321kochen.tv 940 x 250 Required as 3rd party.
90Min 800 x 250 Sound: Activation only via click.
advopedia.de 940 x 250 On/Off-button required.
animexx.onlinewelten.com 800 x 250 Pixel code: Possible
areagames.de 982 x 250 Fallback: JPG or GIF
autoplenum.de 960 x 250
broadmark.de 800 x 250 Please note:
browsergames.de 940 x 250 In case of delivering HTML5 ads, please note further
dtb-tennis.de 940 x 250 instructions on page 36 onwards.
eatsmarter.de 960 x 250
fem.com 960 x 250 Please ensure to include tracking pixels upon ad delivery that
*The size of Billboards is 930 x 250 for bookings on "Auto-Rotation"
finanzfernsehen.de 970 x 250 are secured as well as non-secured.
forum.craftnation.de 980 x 250
8
Billboard
Size per placement on 71 rotation: 800 x 250
Maximum size per placement on sites
gamepro.de 980 x 250 playnation.de 980 x 250 tennis.de 940 x 250 Format: HTML5 / JPG
gamestar.de 980 x 250 promipool.de 940 x 250 testedich.de 980 x 250 Size: 90 KB JPG
gesundheit.de 825 x 250 prosieben.de 940 x 250 texturio.com 900 x 250 200 KB HTML5
gronkh.de 995 x 250 prosiebengames.de 940 x 250 thevoiceofgermany.de 940 x 250 3rd Party: Yes
gtainside.com 982 x 250 prosiebenmaxx.de 940 x 250 tvtotal.de 940 x 250 Stream: Yes, max. 30‘‘.
homerj.de 1141 x 250 ps4-magazin.de 980 x 250 twitch.tv 970 x 250 Required as 3rd party
kabeleins.de 940 x 250 psinside.de 960 x 250 wer-weiss-was.de 800 x 250 Sound: Activation only via click.
kabeleinsdoku.de 940 x 250 ran.de 940 x 250 wetter.com 1145 x 250 On/Off-button required.
mein-mmo.de 980 x 250 sat1.de 940 x 250 wize.life 800 x 250 Pixel code: Possible
nintendo-online.de 980 x 250 sat1gold.de 940 x 250 xboxdynasty.de 800 x 250 Fallback: JPG or GIF
onlinewelten.de 980 x 250 sat1spiele.de 940 x 250
pietsmiet.de 980 x 250 sixx.de 940 x 250 Please note:
playmassive.de 982 x 250 songtexte.com 990 x 250 In case of delivering HTML5 ads, please note
further instructions on page 44 onwards.
9
Halfpage Ad
Format: JPG / GIF / HTML5 Redirect
Size: 300x600 px (twice the size of a Medium Rectangle)
80 KB for JPG or GIF // 200 KB for HTML5
3rd Party: Possible
Stream/Sound: Yes/ Sound can only be activated through user interaction.
An on/off button should be implemented as well.
Halfpage ad
Frequency Capping: Possible 300 x 600
Tracking pixel: Possible
Requirements: Click Command (or URL)
Please note:
In case of delivering HTML5 ads, please note further instructions on page 44 onwards.
Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured.
10Sitebar
Format: HTML5 Redirect
Size: - 300x600
- sticky
- 200 KB
3rd Party: Yes, with certain limitations:
- Ads need to stay on its intended ad slot ( which means that it should not be included
in or other HTML-elements of the site.
- The ad should not lay over or under site elements
- Interference on the site (DOM) via Java Script is not permitted
- Please deliver the redirect with a one-tag-solution
- No technical support provided by SevenOne Media
Stream: - Yes, but only as 3rd party.
- Each video should include different versions depending on bandwidth.
- Polite loading should not exceed 1MB.
Sound: Yes
Notice: Delivery no later than 5 workdays prior to campaign start
Please note:
In case of delivering HTML5 ads, please note further instructions on page 44 onwards.
Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured.
11Outstream (classic)
Format: AVI / MOV / WMV / MP4 / MPG
Ratio: 16:9
Size: 640 x 360 px
Sound: Sound should be included in the video which means that sound should be provided on all
soundtracks.
Tracking: Click Command and image pixel (not java script) possible
3rd-Party: Yes, based on the VAST 2 standards
Notice: You can book the Outstream classic as Multiscreen (Desktop & MEW). Sound can only be
activated by click. Please ensure to include tracking pixels upon ad delivery that are secured
as well as nonsecured..
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to
admanagement@sevenonemedia.de
12Outstream Branded Player
Requirement: we need a mockup with a short description, for beeing informed about the
(Grafik)
correct linking.
Logos & imagery as Photoshop file (format 16:9).
Video as mp4
(Grafik)
all fonts
Tracking and click-url
Note: The Outstream Branded Player will be produced exclusively by ADITION mov.ad
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign
start to admanagement@sevenonemedia.de
13Outstream Product Choice
Requirement: we need a mockup with a short description, for beeing informed about the
correct linking.
Logos & imagery as Photoshop file (format 16:9).
Background-Image 720x405 & up to 4 product images also 720 x 405 px
Images for up to 4 buttons below the video
Video as mp4
(graphic and button for user-interaction)
all fonts
Tracking and click-url
Note: The Outstream Branded Player will be produced exclusively by ADITION mov.ad
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign
start to admanagement@sevenonemedia.de
14MEW Outstream Vertical & Square
Format: AVI / MOV / WMV / MP4 / MPG
Ratio: 16:9 = Vertical
4:3 = Square
Size: 640 x 360 px
Sound: Sound should be included in the video which means that sound should be provided on all
soundtracks.
Content Content
Tracking: Click Command and image pixel (not java script) possible
3rd-Party: Yes, based on the VAST 2 standards
Notice: Sound can only be activated by click. Please ensure to include tracking pixels upon ad
delivery that are secured as well as nonsecured. Hosting by Adition Mov.ad are possible. Vertical Square
recommended max. duration 10sec recommended max. duration 15sec
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start
to admanagement@sevenonemedia.de
15Interstitial
Description: An Interstitial Spot is a spot that covers the content of an entire site and consists of an Inpage VideoAd und a
header that includes a close-button. Bookings can be made for all platforms and site rotations. Bookings on „home“
are CPD placements that are combined with a Wallpaper. Please note our requirements for RON placements in the
event of bookings on network rotations
Requirements for ROS placements
In the event of external production, ad delivery has to be conducted via DG Mediamind, Flashtalking or mov.ad
Size: 200 KB HTML5 (polite download of video)
3rd Party/Physical: Yes/no
Animation-/Spot length: 10-30‘‘ (on Sport1 no longer than 10‘‘)
Video spot preferably as MOV in size of at least 1024 x 576 (will be scaled to the
size of a user’s screen),
Sound: Please attach „on“ and „off“ buttons on sounds. Sound can only be activated by
clicking the „on“ button.
Notice: A „close“ button has to be placed on a clearly visible area.
Requirements for RON placements
Permitted service providers for network rotations: MOV.AD and Flashtalking
Size: 720 x 400 (in 16:9-Format), the rest will be greyed out
200 KB HTML5 (polite download of videos)
3rd Party/Physical: Yes/no
Animation/Spot length: No longer than 10‘‘
Sound: Please attach „on“ and „off“ buttons on sounds. Sound can only be activated by clicking the „on“ button.
Notice: A „close“ button has to be placed on a clearly visible area (this also applies to 800 x 600 ads ). A countdown
indicates the remaining length of the spot. An automatic self-closing function has to be implemented as well.
16Understitial
Requirement: we need a storyboard with a short description, for beeing informed about the
Ad
correct linking.
Logos & imagery as Photoshop file (format 16:9).
Video as mp4
all fonts
Tracking and click-url
Note: The Understitial will be produced exclusively by ADITION mov.ad and Ad
Flashtalking (as VPAID Redirect).
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign
start to admanagement@sevenonemedia.de
17INSTREAM VIDEOADS
Pre-/Mid-/Post-Roll
General information: Automatic activation. Click Command/URL is mandatory. An image pixel (no JS pixel) is possible
Studio71 / YouTube (valid from 21-05-18)
(besides hausgemacht.tv).
Multiscreen bookings can be realized with physical delivery or 3rd-Party-Redirects via
3rd Party Ad Trackings (3PAT) are only allowed on YouTube with the
AdForm, Doubleclick, Flashtalking and Sizmek. Please ensure that the landing page is optimized
service providers:
for mobile devices as well.
ComScore, Integral AdScience, DoubleVerify, MOAT, Nielsen,
Notice: Due to technical reasons, the notice that indicates advertisements might overlap with parts of the Kantar und Research Now
video ad or the player window for the time of the spot. Please ensure to deliver ads no later
than 5 workdays prior to campaign start. Creatives with term starting 21-05-18 must be deliveres as a 1st party. A
measurement can only take place via previously mentioned service
providers.
Specification for physical delivery
Format: AVI / MOV / WMV / MP4 / MPG
Size: 1024 x 576 px
Ratio: 16:9
File size: Max. 100 MB
Tracking: Click Command and image pixel (not java script) possible
Sound: Sound has to be integrated into the video
Notice: Video material should be delivered in the best quality possible. Spot length no longer than 30’’.
Longer video spots (>30’’) on request. Sound should be included in the video which means that sound should be provided on all soundtracks.
Please ensure to include tracking pixels upon ad delivery that are secured as well as non-secured. By using macros (%%SCHEME%%), our AdServer automatically decides
whether to use http or https for requests.
Important notice concerning data delivery:
Videos up to 10 MB can be forwarded via E-mail to AdManagement@sevenonemedia.de. Videos up to 100 MB should be made available with a download link.
19Pre-/Mid-/Post-Roll
Specifications on 3rd-Party delivery
Studio71 / YouTube (valid from 21-05-18)
3rd Party Ad Serving (3PAS) allowed with DoubleClick Campaign
Format: MP4 (other media knots are not permitted) Manager (DCM) only.
Codec: h264 Creatives with starting on 21-05-18 must be delivered as a 1st party.
Size: 16:9, 818 x 460 pixel
Trackings are only allowed with the service providers:
3rd-Party: Yes, based on the VAST 2 standards*
ComScore, Integral AdScience, DoubleVerify, MOAT, Nielsen,
Total bitrate:Interaktive Video Ads (iAds)
Format: VPAID 2.0
Ratio: 16 : 9
3rd-Party: Yes, based on VPAID 2.0 standards
Physical: No
NOTICE FOR PRODUCTION:
Option 1 - inhouse:
Our CreativeService-Team (inhouse) will be happy to create your interactive video ad. We would therefore kindly ask you to forward image and video footage as well as Click Command and tracking
pixels.
Option 2 - external:
Another possibility is to simply produce the interactive ads on your own or in cooperation with an agency free of charges using mov.ad VideoAd Creator or the service provider INNOVID. In that case,
we would need a video spot including additional material such as images, videos, text and links in accordance with the technical specifications of mov.ad or INNOVID. Also, mov.ad GmbH and INNOVID
are in charge of support. Further information can be found here: http://movad.de/ or http://www.innovid.com/
Besides mov.ad, other service providers such as Mashero or Flashtalking are also certified for interactive Ads (VPAID).
Please notice:
- iAds have to be developed according to IAB using the VPAID 2.0 standard.
- Please receive further information concerning HTML5 here: http://www.iab.com/wp-content/uploads/2015/06/VPAID_2_0_Final_04-10-2012.pdf
- Detailed information concerning the implementation of JavaSript into HTML5 can be found on page 36.
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to admanagement@sevenonemedia.de
21Video Audience 3rd-Party delivery Format: MP4 (other media knots are not permitted) Codec: h264 Size: 16:9, 818 x 460 pixel 3rd-Party: Yes, based on the VAST 2 standards* Total bitrate:
Overlay
Description: An Overlay must not include a „close“ button as this will be undertaken by SevenOne Media.
Size: JPG / GIF
900 x 140 px
File size: Max.100 KB
Tracking: Click Command and image pixel (no JS pixel) possible
3rd-Party: Not possible
Sound: No
Notice: No need to label the ad as „Promotion or „Ad“ as this will be carried out by SevenOne Media.
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to
admanagement@sevenonemedia.de
23Break Ad (Plus)
Format: JPG / GIF
Size: Break Ad: 600 x 500 px
Break Ad Plus: 1920 x 1080 px
File size: max. 100 KB
Tracking: Click Command and image-pixel (no JS-Pixel) possible
3rd-Party: Not possible
Sound: No
Notice: No need to label the ad as „Promotion or „Ad“ as this will be carried out by SevenOne Media.
Delivery: Please forward advertising material no later than 5 weekdays prior to campaign start to
admanagement@sevenonemedia.de
24DIGITAL OUT OF HOME (DOOH) Technical specification
DIGITAL TOUCHPOINTS – 7AIRPORT
AIRPORTS EXCL. STUTTGART STUTTGART
Format: Format:
mp4 (H.264) / JPG WMV3 (codec 9) / JPG
Size: Size:
1920 x 1080 Full HD 1360 x 768, 72 dpi
(video/image) (video/image)
Proportion: Proportion:
16:9 16:9
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7AIRPORT VIDEOWALLS
KÖLN-BONN DRESDEN
Format: Format:
MPG4 / JPG MP4 / JPG
Size: Size:
1920 x 1080 / 3840 x 2160 1920 x 1080
(video/image) (video + image)
Proportion: Proportion:
16:9 16:9
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7AIRPORT
AIRPORT STELEN
Location:
- Hamburg
- Hannover
- Nürnberg
Format:
mp4 (H.264) / JPG
Size:
1080 x 1920 Full HD
(video/image)
Proportion:
9:16
Image frequency: 25 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7HIGHWAY
STELEN SCREENS (sales rack, cashpoint, cool counter)
Format: Format:
WMV 9 WMV 9
Size: Size :
1.080 x 1.920 Pixel 1.366 x 768 Pixel
Proportion: Proportion:
9:16 16:9
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7AIRPORT VIDEOWALLS
DCLP Travelboards
Format: Format:
MP4 MP4/ jpg
Size: Size:
1.080 x 1.920 Pixel 3.840 x 2.160 Pixel
Proportion: 85 Zoll UHD
9:16 Proportion:
9:16
Spot length:
10,15 Sek. Spot length:
60 Sek.
Image frequency:
25 fps
Image frequency:
25 oder 30 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
KÖLN – LANXESS ARENA HAMBURG – HAMBURGER MEILE
Format: Format:
JPG mp4 (H.264) / JPG
Size: Size:
1.024 x 768 Pixel 800 x 416 Pixel
Proportion: Proportion:
4:3 16:9
Image frequency:
25 fps (leichte Animation)
– Prüfung durch
7Screen möglich
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
MEDIENFASSADE HAMBURG – ST. PAULI NEWSWALL ESSEN
Format: Format:
mp4 / HD / JPG mp4 (H.264) / JPG /
H264, 25 Mbit PNG
Spot length: Size:
Frei wählbar 1.794 x 300 Pixel
Spot length:
20 Sek.
Image frequency:
18 Mbit
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
Bamberg – Brose Arena Schweinfurt – Jägerbrunnen
Format: Format:
JPG JPG
Size: Size:
256 x 384 Pixel 288 x 504 Pixel
Proportion: Proportion:
Video: 3:4 Video: 9:16
Image: 2:3 Image 1:2
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
Frankfurt a.M. – Konstabler Wache Solingen – Mühlenplatz
Format: Format:
JPG JPG
Size: Size:
480 x 448 Pixel 288 x 504 Pixel
Proportion: Proportion:
Video: 4:3 Video: 4:3
Image: 4:4 Image: 3:2
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days. Maximum 3 spots in rotation.
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
Leverkusen – Sportpark Hamm – Westentor
Format: Format:
JPG JPG
Size: Size:
512 x 288 Pixel 512 x 384 Pixel
Proportion: Proportion:
16:9 4:3
Spot length: Spot length:
5, 10, 15 Sek. 5, 10, 15 Sek.
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days. Maximum 3 spots in rotation.
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN
Duisburg – Hauptbahnhof Bochum
Format: Format:
JPG MP4
Size: Size:
384 x 288 Pixel Universitätsstr. 14:
704 x 528px
Proportion: Huestr. 9: 480 x 270px
4:3
Proportion:
Image frequency: 16:9 (4:3)
25 fps
Spot length:
5, 10, 15 Sek.
Image frequency:
25 fps
Delivery time is 7 working days. Maximum 3 spots in rotation.
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7URBAN Stuttgart Format: Proportion: mp4 (H.264) / JPG / PNG 4:3 Size: Image frequency: 384 x 288 Pixel 25 FPS Delivery time is 7 working days. Maximum 3 spots in rotation. Ads have to be delivered to this e-mail address booking@7screen.de only
DIGITAL TOUCHPOINTS – 7SHOP
SHOPPING MALL
Querformatige Hochformatige
Screens Screens (Stele)
Format: Format:
Mp4 (H264) / JPG Mp4 (H264) / JPG
Size: Size:
1920 x 1080 1080 x 1920
(video/image) (video/image)
Proportion: Proportion:
16:9 9:16
Image frequency: Image frequency:
25 fps 25 fps
Delivery time is 7 working days. Maximum 3 spots in rotation.
Ads have to be delivered to this e-mail address booking@7screen.de onlyDIGITAL TOUCHPOINTS – 7EAT
Burger King – King Channel
Delivery time is 7 working days
Format:
Ads have to be delivered to:
MPEG4 (H264) / JPG
Size:
1920 x 1080 (video/image) ftp.pmedia.de
Proportion: user: 367399-anzeigen
16:9
Image frequency: pw: P1ran4a
25 fps
Sound possible
Delivery time is 7 working days
Ads have to be delivered to this e-mail address booking@7screen.de onlyTECHNICAL INFORMATION
General information & performance
Click Command or tracking pixels should not include the word „cookie“
All URL‘s (also Click Commands) should not exceed the length of 250 characters
The word „Click Command“ describes a link rather than an entire 3rd party tag
Performance
Complex animations can lead to an increase in CPU. However, advertising material should not affect the CPU rate of an average computer by more than
10%. The CPU rate can be verified with the help of the task manager.
In order to keep CPU load at an adequate level, please avoid recursive loops as well as complex tweenings. SevenOne Media reserves the right to reject or
switch off ads with a high CPU rate.
41HTML5
HTML5 Display advertising material consists of the following parts: HTML‐Files, CSS, Libraries (JavaScript, JQuery, etc.), images and videos.
Concerning format and sizes (incl. libraries and images) please follow the standards of IAB and the guidelines of SevenOne Media. In the event of creation,
please ensure to keep individual elements of HTML5 ads as small as possible. Please use common codes and code optimization on all files..
We recommend to keep the usage of animations or external elements such as fonts and libraries to a limited extent. Also, we kindly advise you to avoid
subdirectories as well as the usage of HTML5 converter.
DELIVERY:
Advertising material can be forwarded solely as Redirect or IFrame tag. Physical delivery is excluded from this process..
HTML5 in case of standard ads:
When delivering HTML5 ads, please provide an IFrame Redirect. The SOM “clicktag” URL will be transferred as a request parameter in JavaScript redirect.
HTML5 in case of special advertising formats:
When delivering HTML5 ads, please provide a JavaScript redirect. Creatives have to be rendered in an IFrame. The SOM “clicktag” URL will be transferred as a request parameter in
JavaScript redirect. Communication between the page and the IFrame is handled via postMessage. Please ensure to validate the event attributes “origin” and “data”. Please implement
scalability (expanding and collapsing) or closing of advertisements (depends on particular type of advertising).
Size: Please ensure that data size does not exceed 200 KB for regular as well as special ads.
Please deliver advertising material no later than 5 days prior to campaign start via E-Mail to admanagement@sevenonemedia.de
42HTML5
Clicktag-Notation
The correct spelling for clicktags is as follows: clicktag
The correct spelling for multi-clicktags is as follows: clicktag, clicktag1, clicktag2
Die following lines of code have to be integrated into the HTML5 advertisements in the event of delivering clicktags:
This function will help to return all GET parameters that have been transmitted to the file.
Beispiel HTML und Zuweisung der Links:
var getUriParams = function() {
2 HTML Links ohne zugewiesene Links:
var query_string = {}; IAB clicktag
var query = window.location.search.substring(1); IAB clicktag
var parmsArray = query.split('&');
if(parmsArray.lengthHTML5
Backup image, browser compatibility
If a browser (e.g. Chrome or Firefox) does not support a particular feature or library of an ad, it is necessary to provide a fallback using
either JPG or GIF.
Agencies have to check ads on all common browsers.
Graphic compression Code (example):
The size of images should be optimized using a PNG crusher and scalable vector graphics.
Streams using HTML5:
Videos should be included with the following tag:
Ads that include videos should be equipped with a preview image (poster).
Videos should be capable of starting automatically once they are loaded or via user interaction on mobile devices.
However, videos on mobile devices are not capable of integrating clicktags.
The clicktag has to be located outside the video and should be optimized according to quality and size.
The video should be located within an appropriate server environment. Video size should not exceed 2,5 MB.
The video should be made available as H264/mp4 as well as VP8/WebM.
Please consider that rich media ads can only be presented to an audience that uses a WiFi-bandwith.
443rd party
If not further clarified, we also deliver ads using 3rd party ALT tags. We accept Adtags of common 3rd party service providers in case they
also include mobile ad impressions
follow IAB standards
are in accordance with our technical specifications
allow clicktracking supported by SevenOne Media
are also delivered without the use of Flash-plugins (besides Flashlayers)
Further requirements:
• 3rd-party-advertising material needs to stay in its intended container in which it was loaded beforehand. ( which means that it should not be included in or other HTML-elements of the
site.
• The size of tracking-pixels, tracking-SWF and tracking-IFrames has to remain the same. Also, they should not create color pixels.
• Ads must not overwrite native JavaScript-functions, not even temporarily. In particular, neither document write nor document writeIn can be overwritten.
• One solution that works for the last 3 requirements is to place the following style specifications: position: absolute; left: -5000px;
• Tracking pixels can also be provided with the help of JavaScript by simply assigning a new Image().src without producing an HTMLelement.
• It is not sufficient to change width and height via attributes or style to 0px.
• Tandem Layer should be delivered via AdTag.
SevenOne Media reserves the right to reject 3rd party advertising material due to technical reasons. In the event of providing a 3rd party-redirect-script, please follow instructions for delivering 3rd-
party-tags. The agency or 3rd party service provider is responsible for a proper implementation which includes correct placement and functionality of the whole advertisement.
45Streaming & Sound
Requirements for streams:
- Streams should include an „on" and „off" button.
- Sound can only be activated by clicking on a „sound-on“ button.
- The volume of an ad should be set at an adequate level.
- Please ensure that your advertising material is cache friendly (once the stream was delivered it should be loaded out of the browser cache.
- Streams should not cause delays when loading a site and therefore should only load subsequently (polite download).
- Streams are only allowed using 3rd-Party-redirects.
Sound
- Sounds are not allowed to loop.
- The volume of an ad should be set at an adequate level.
- Sound should be set to „off“ by default.
- Sound can only be activated by clicking on a „sound-on“ button. Mouseover is not permitted.
- Users should be in the position to stop sound by simply making a further click.
46MOBILE VIDEO & DISPLAY
Mobile VideoAds & Display
Mobile VideoAds
Technical specifications for Mobile VideoAds & Display are the same as for InStream Videos Ads.
Mobile Display
Please find all information and specifications concerning Mobile Display Ads here:
https://www.sevenonemedia.de/technische-spezifikationen
48CONTACT
Alexander Becker SevenOne Media GmbH
Head of Ad Management Medienallee 4
mail: alexander.becker@sevenonemedia.de D-85774 Unterföhring
fon +49 [0] 89/95 07 - 46 46 Tel. +49 [0] 89/95 07 – 40
Fax +49 [0] 89/95 07 – 43 99
Andrey Raltchev
Ad Manager
mail: andrey.raltchev@sevenonemedia.de
fon +49 [0] 89/95 07 – 46 23
Telephone support outside business hours:
Osman Aksoy
In case of urgent Adserving problems (e.g. faulty advertising
Ad Manager
material, campaign switch off due to a restraining order or
mail: osman.aksoy@sevenonemedia.de
problems reaching the right landing page)
fon +49 [0] 89/95 07 – 45 44
Mo –Fr 18:00 –23:00
Kinga Röll Sa, Su/Holidays 10:00 –23:00
Ad Manager Hotline: +49 (0) 160 4798880
mail: kinga.roell@sevenonemedia.de E-Mail: help[at]sevenonemedia[dot]de
fon +49 [0] 89/95 07 - 47 70
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