2019 JCI World Congress User's Guide - Contents - JCI World Congress 2019
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2019 JCI World Congress User’s Guide Contents 2 Introduction to JCI World Congress Visual Identity 3 Overview of JCI Corporate Identity Guidelines 6 List of Templates and Files Included in the Kit 7 Explanation of File Formats 9 Using the Banner Templates 11 Using the Brochure Templates 14 Using the Multimedia Templates 16 Using Presentation Templates 17 Using Print Templates 19 Pre-Print Checklist 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 1
Introduction to JCI World Congress Visual Identity Sending a Positive Message Using the Templates During the promotion, preparation and execution of The templates in this kit should provide a general visual this JCI World Congress, the Congress Organizing direction and unity throughout all World Congress Committee will need to produce many different items. The templates are suggested designs that can communication and marketing materials. As part of be modified in size and layout according to the World an effective communication strategy, it’s important to Congress’ specific needs. In most cases, there are remember that every piece of communication, whether multiple designs to choose from. Simply select the a banner, an email, a brochure or a video, sends a layout that is preferred or most appropriate for the use. message. If all materials associated with an event are The committee is encouraged to adapt the designs for consistent, engaging and professional, the viewer additional uses not listed. Whenever changing the size of will understand that the World Congress will also be an image, picture or text, it is important to maintain the engaging and professionally executed. However if the proportions, so that it doesn’t become distorted. materials are confusing and have inconsistent quality, it implies that the event itself will be just as inconsistent. JCI Corporate Identity Guidelines As you have the responsibility to organize an official JCI While you are free to change the size, layout, photos Event, the quality of the promotional and print materials and orientation of the templates as needed, you must reflects not only on the event, but on JCI as a global follow the JCI Corporate Identity Guidelines for use of organization. color, font and logo at all times. Highlights from these guidelines are described on the following pages and the Unity and Consistency complete JCI Corporate Identity Guidelines is included For every JCI World Congress, the JCI World with the design templates. Email identity@jci.cc with any Headquarters prepares a variety of design templates questions. to help the Congress Organizing Committee create high- quality promotional, marketing and print materials that Final Approval of Materials Before will help increase attendance, improve the delegates’ Production experience and raise the professionalism of the event. Before the materials are sent to the printer, the These templates represent a minimum standard level committee must send a PDF proof to JCI World for all JCI international events and help your committee Headquarters staff for approval so we can verify follow JCI’s Corporate Identity. When used properly, the correct logo usage. We also recommend that you templates create a unified look among all the JCI Events, check the file format and size requirements with your which reinforces the JCI image around the world. printer well before your print deadline. Please email the proofs to JCI Events (events@jci.cc) and JCI Marketing (marketing@jci.cc) before final printing. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 2
Overview of JCI Corporate Identity Guidelines JCI and World Congress Logo Minimum Space Your World Congress logo must include the JCI logo The JCI and World Congress logos should always have incorporated into it at all times. This is the logo that was a minimum clearance zone around it. This ensures clarity approved by JCI World Headquarters. of communication and prevents the logo from becoming lost or crowded. Always ensure that the JCI and World Congress logos are not changed in any way. Do not change the proportions or stretch the logo. The elements of the logo may not be redrawn or recreated. The proportion and layout of the logo must not be changed. Regarding the JCI logo, the TM must be present at all times to reserve JCI’s trademark. Below you can see the correct forms of the JCI logo. Approximately this proportional amount of free space In addition to the JCI aqua, the logo may also appear should be left around the logos at all times. in white or black. Please note that this form of the JCI logo is only used on the international level. For more information about the JCI logo and its usage, please refer to the JCI Corporate Identity Guidelines which are included in your design pacakge under “Guides.” 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 3
Overview of JCI Corporate Identity Guidelines JCI Color Palette Congress Color Palette The JCI color palette consists of six colors: one primary The 2019 JCI World Congress in Tallinn, Estonia designs color, JCI Aqua and five secondary colors. The JCI incorporate three primary and three secondary colors. Corporate Identity Guidelines state that the JCI Aqua Primary Colors must be a prominent color on all JCI materials. This includes all visual materials associated with any JCI JCI Aqua Tallinn Blue organization or any JCI Event. PANTONE 2925 C CMYK 57-100-7-0 CMYK 87-23-0-0 RGB 0-106-172 Below you will find the Pantone, CMYK and RGB codes RGB 0-151-215 for each of these colors. Pantone is an international color ink matching system. CMYK stands for cyan, magenta, Tallinn Purple yellow and black, the four ink colors used for most CMYK 45-100-0-51 printing. RGB stands for red, green and blue, which is the RGB 91-0-83 color system used to specify colors on a screen (web, projections). The final form for your design, whether print Secondary Colors or screen, will determine which color system you should use. Your printer or graphic designer can help answer Tallinn Mint Tallinn Coral Green CMYK 0-52-47-0 any questions you have about your specific uses. CMYK 59-100-33-0 RGB 242-146-124 RGB 81-194-185 JCI Aqua Tallinn Light PANTONE 2925 C Purple CMYK 87-23-0-0 CMYK 59-100-0-0 RGB 0-151-215 RGB 131-41-144 JCI Aqua must be a prominent color on all JCI materials. JCI Navy JCI Green PANTONE 2726 C PANTONE 376 C CMYK 83-60-0-0 CMYK 56-0-100-0 RGB 58-103-177 RGB 125-194-66 JCI Purple JCI Orange PANTONE 2582 C PANTONE 1665 C CMYK 47-65-0-0 CMYK 0-63-100-0 RGB 145-108-175 RGB 243-113-33 JCI Red PANTONE 201 C CMYK 0-100-63-29 RGB 158-27-177 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 4
Overview of JCI Corporate Identity Guidelines JCI Font: Helvetica Neue 2019 JCI World Congress Font: All of the weights and styles in the Helvetica Neue (also Aino called Neue Helvetica) family are permitted. Please All of the weights and styles in the Aino family are note that Helvetica Neue is not the same as Helvetica. permitted. Aino should not be used for body text as it is The designer or printer editing the files must have the only to be used for titles and subtitles. The designer or fonts installed in the computer in order to edit the text printer editing the files must have the fonts installed in properly. With the World Congress templates, we provide the computer in order to edit the text properly. With the the font files for the whole Helvetica Neue family in Open World Congress templates, we provide the font files for Type Pro format, which works in both Mac and Windows the whole Aino family in Open Type Pro format, which computers. In addition, in case of problems with the works in both Mac and Windows computers. Please Open Type fonts, you will find many of the styles in the use the font files included here only for official 2019 JCI Helvetica Neue font family in Mac Postscript format World Congress materials. Do not redistribute any of the and the files for Helvetica Neue Roman, Italic, Bold in fonts for personal or commercial use, as this is against Windows Postscript format. Please use the font files copyright laws. included here only for official JCI Event materials. Do not redistribute any of the fonts for personal or commercial use, as this is against copyright laws. The only time when it is acceptable to use a font other than Helvetica Neue is when it is not available, for example in emails or shared documents where people who do not have access to the font. In this case, Arial should be used instead. Helvetica Neue Thin Aino Headline Helvetica Neue Light Aino Regular Helvetica Neue Roman Aino Bold Helvetica Neue Medium Helvetica Neue Bold Helvetica Neue Heavy Helvetica Neue Black Helvetica Neue Condensed Thin Helvetica Neue Condensed Light Helvetica Neue Condensed Helvetica Neue Condensed Medium Helvetica Neue Condensed Bold Helvetica Neue Condensed Heavy Helvetica Neue Condensed Black 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 5
List of Templates Included in the Package Banners Multimedia Presentations • Horizontal Banner • Facebook Event Cover • PowerPoint 4:3 • Vertical Banner • Facebook Cover • PowerPoint 16:9 • Facebook Frame & Twibbon Brochures • LinkedIn Cover Print Templates • Destination: Tallinn, Estonia • Profile Image • Certificate • Newsletter • Promotional Email Footer • Generic Sign • Program Brochure • Promotional Image • Invitation • Tri-fold Marketing Brochure • Snapchat Geofilter • Poster • Twitter Cover • Promotional Card Also in the Package Guides Logos • 2019 − 2023 JCI Strategic Plan • World Congress logo in variety of print and web • 2019 Tallinn User’s Guide formats. This logo must appear on all World • 2019 Tallinn Identity Sheet Congress-related materials. • JCI Corporate Identity Guidelines • JCI logo in variety of print and web formats. This logo • JCI Style Guide must appear on all World Congress-related materials. Color Swatches Photos • Tallinn colors • All touristic photos in JPG formats. • JCI CMYK colors • JCI RGB colors Vectors • All vector images are in AI formats. Fonts • Complete Helvetica Neue family in Open Type (recommended for Windows or Mac) • Partial Helvetica feue Family in Mac Postscript • Helvetica Neue Roman, Bold and Italic in Windows Postscript •Complete Aino family in Open Type (recommended for Windows or Mac) 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 6
Explanation of File Formats The design template files in this kit were prepared using properly if the computer also has the fonts that are used professional desktop publishing and image editing in the document installed. EPS files can be linked to software and are meant to be used by a print or design Adobe InDesign files. EPS files can be opened in Adobe professional. If there is not currently someone on your Photoshop, but then it will be rasterized and will not be committee with professional experience in print and able to be enlarged without losing image quality, unless access to the software, it will be necessary to find specified as a Smart Vector Graphic. someone with this expertise who can assist you. .ase Technical Specs An Adobe Swatch Exchange (ASE) is a file format for The files were prepared on a Mac computer running importing color sets into Adobe Creative Suite programs, macOS Mojave 10.14 and using 2019 Adobe including Adobe InDesign, Adobe Illustrator and Adobe Photoshop CC 20.0.1, Adobe Illustrator CC 23.0 and Photoshop. Open the ASE in the swatches palette to Adobe InDesign CC 14.0. If your designer does not have load the JCI color palette and your JCI Event color access to these programs, it is possible that they may palette into your project. find compatibility problems when attempting to open and edit the files. If your designer needs the files in the format .eps of an earlier version of one of the programs listed above, An EPS file is a format that supports vector art. Vector you may email marketing@jci.cc to request it. art can be enlarged or reduced to any size without losing To save space and avoid duplicate files, there is only one image quality. It can be opened and edited by using folder in the package of pictures linked to all the Adobe graphic arts software that handles vector art, such as InDesign files. Adobe Illustrator, Freehand or Corel. The text will only be displayed properly if the computer also has the fonts Below is an overview of the file formats you will find that are used in the document installed. EPS files can be in the kit. If you have any additional questions about linked to Adobe InDesign files. EPS files can be opened compatibility or opening the files, contact your design or in Adobe Photoshop, but then it will be rasterized and print professional. will not be able to be enlarged without losing image quality, unless specified as a Smart Vector Graphic. .ai The file extension .ai is used by the vector image .indd program Adobe Illustrator. Vector art can be enlarged or The file extension .indd is used by the layout program reduced to any size without losing image quality. It can Adobe InDesign. This format can only be opened with be opened and edited by using graphic arts software the program Adobe InDesign. that handles vector art, such as Adobe Illustrator, Freehand or Corel. The text will only be displayed 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 7
Explanation of File Formats Continues .jpg .ppt This file format can be opened by Microsoft PowerPoint, A JPG is a raster graphic format which stores a group which is included in Microsoft Office. The materials of pixels. This file format is widely used to display available in this format are intended to be used as a photographic images and can be viewed on almost any PowerPoint presentation template or to allow you to edit computer, but text in the file is not editable. JPG files can and print a document using a home or office computer be opened with almost any image viewing software. JPG and printer without having to use a professional printer. files can be placed in Microsoft Word, Excel, PowerPoint and Publisher files. As with any raster graphic file, the .tif image cannot be enlarged without losing image quality. This is a raster image file format similar to JPG files, but .pdf better for printing and for linking into Adobe InDesign files. You will most likely find them in the “pictures” folder PDF files can be viewed with Adobe Acrobat Professional and associated with an Adobe InDesign file. As with any or Adobe Reader that is downloadable for free from raster graphic file, the image cannot be enlarged beyond www.adobe.com. The text of a PDF file is usually not 100% without losing image quality. editable. Like a raster file, a PDF image cannot be enlarged significantly without losing image quality. The PDFs available in this kit are meant to be samples to .zip show what the design template looks like. A ZIP file is a compression file used in order to reduce the file size and protect the files inside. Double click to .png uncompress the file and access the files inside. PNG is another raster image file format similar to JPG and TIF files. This format is best used for digital designs and small print designs, such as social media, on screen presentations, invitations and brochures. It is not recommended to use PNG on large print designs like banners and posters. As with any raster graphic file, the image cannot be enlarged without losing image quality. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 8
Banner Templates This kit contains templates for two categories of banners: horizontal and vertical. The banner templates were created in Adobe InDesign, a layout program that uses the file extension .indd. Refer to Page 7 of this document for more information on InDesign files. These designs are templates, and you will need to add or edit the text and adjust the layouts as necessary for the events and venues. If you need to print at a different proportion or size, adjust the file as needed. The images must be at least 300 DPI at 1/3 of the final size in order to print clearly. Check with your printer for their exact file specifications well before your print deadline to avoid printing delays. Horizontal Banner These designs can be used for welcoming attendees, for registration, to display World Congress sponsor logos, or for any other event title during the World Congress outside the venue, or for meetings. The templates shown with text are meant to be used for a specific event. You must remove the text “General Assembly” and put in the event name such as “JCI World Public Speaking Championship.” When writing the event title, double check with the JCI website or the JCI Style Guide to be certain that you are using the official title. File format: Adobe InDesign (.indd) File dimensions: 1/3 size (90 cm x 30 cm) Finished size: 270 cm x 90 cm Adjust the file size, dimensions and layout as needed for venue. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 9
Banner Templates Vertical Banners Like the horizontal banner templates, these designs can File format: Adobe InDesign (.indd) be used to display World Congress sponsor logos, the File dimensions: 1/3 size (30 cm x 90 cm) name of the World Congress outside the venue, welcome Finished size: 90 cm x 270 cm banners or for meetings banners. They are designed to Adjust the file size, dimensions and layout as needed be versatile banners to be placed at the entrances to the for venue. hotels, venues or other locations where you would like to display the name of the event. If you need more or less space for sponsor logos, feel free to move the elements of the banner to accommodate the logos you need to display. You can also use these templates to make meeting banners by putting the event title in the white space instead of the logos. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 10
Brochure Templates This kit contains templates for different types of The committee is responsible for supplying JCI brochures: Destination: Tallinn, Estonia, tri-fold marketing World Headquarters with all information. JCI World brochure and program brochure. The templates were Headquarters is responsible for designing and created in Adobe InDesign, a layout program that uses sending the document to all registered delegates prior the file extension .indd. For more information on Adobe the World Congress. JCI World Headquarters will InDesign, its use and associated files, please refer to contact the committee regarding this document. Sample Page 7 of this document. documents from previous World Congresss are included for your reference. Destination: Tallinn, Estonia File format: Adobe InDesign (.indd) This document is designed to provide delegates Dimensions: A4 (21 cm x 29.7 cm) with important and practical information concerning Adjust the design and layout as needed. the Congress program and the host city as well as travel recommendations. The current text in the file is placeholder text to help demonstrate how the brochure will look after content is finalized. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 11
Brochure Templates Program Brochure For the program brochure, we suggest including content in this order: The program brochure should contain complete program information and should be distributed to every delegate • Table of contents and attendee. The template contains various page • Messages of greeting (JCI President, Secretary layouts that you should adapt to your needs. You will General, Congress Director, National President, need to add more pages according to the amount of Local President). You may also include letters from content. Adjust the visual elements and spacing as government officials like mayor, governor, minister, etc. needed to fit the text. Currently there is placeholder text Very high level officials can appear before the JCI order. in the file to demonstrate the text styles and suggested Other officials can appear at the end or according to text layout. Work with JCI World Headquarters prior to local protocol. printing to ensure that you have all of the proper and • Practical info for delegates (World Congress accurate information. transportation schedules, airport transfer info, delegates bags, ticketing, emergency info, etc.) File format: Adobe InDesign (.indd) • Map of the venues and rooms Final folded dimensions: A4 (21 cm x 29.7 cm) • Program of events Adjust the design and layout as needed each day. • Keynote speakers’ biographies and information • Training program details (Seminar course descriptions and information, JCI Official Course descriptions and information) • Related programs such as First Timers Orientation, Senate program, etc., if applicable • Excursion and tourism information • Congress Organizing Committee info and chart • Additional maps (city maps, public transportation maps, etc.) and additional info about the host location, if applicable • Sponsors ads or upcoming JCI Event ads (if applicable) 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 12
Brochure Templates Congress Newsletter Tri-fold Marketing Brochure The Congress Organizing Committee is encouraged to The marketing brochure is intended to contain create a daily newsletter with reporting on the events information and photos promoting the World Congress. It of the previous day during the Congress. This template is intended to be distributed prior to the World Congress can be used every day to create a newsletter that is during promotional visits to encourage people to register. consistent with the other Congress materials. The text We recommend including basic World Congress touristic in the file is placeholder text to demonstrate how the and registration information. Adjust the visual elements newsletter could look after the content is added. The and spacing as needed to fit the text. Currently there is newsletter team will need to replace all the text and add placeholder text in the file to demonstrate the text styles relevant photos. and suggested text layout. File format: Adobe InDesign (.indd) File format: Adobe InDesign (.indd) File dimensions: A4 (29.7 cm x 21 cm) Final folded dimensions: A4 (21 cm x 29.7 cm) Final folded dimensions: 9.9 cm x 21 cm Adjust the design and layout as needed each day. Adjust the file size, dimensions and layout as needed. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 13
Multimedia Templates Social Media Cover Photos Social media will be a main platform to promote the World Congress and communicate information about the event. The following images have been created according to the specifications for cover photos of each individual platform. Facebook Event LinkedIn File format: JPG File format: JPG Dimensions: 1920 x 1080 pixels Dimensions: 974 x 330 pixels Facebook Page Twitter File format: JPG File format: JPG Dimensions: 828 x 315 pixels Dimensions: 1500 x 500 pixels 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 14
Multimedia Templates Promotional Email Footer These images can be attached below email signatures to promote the event. File format: JPG Dimensions: 650 x 150 pixels Profile Images Profile images can be used to replace regular social media profile photos to show support and raise awareness of the World Congress. File format: JPG Dimensions: 400 x 400 pixels Social Media Promotional Images A variety of horizontal and square images can be used along with any promotional posts on all social media platforms. File format: JPG Dimensions: 1080 x 1080 & 1200 x 630 pixels Snapchat Geofilters Geofilter specifcially used on Snapchat during the event. File format: PNG Dimensions: 1080 x 1920 pixels Facebook Frame& Twibbon Twibbon easily allows users to showcase their support for a specific cause, event or organization in a variety of ways via Facebook and Twitter. Visit www.twibbon.com to learn more about Twibbon and to get started promoting your event. File format: PNG Dimensions: 400 x 400 pixels 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 15
Presentation Templates PowerPoint additional design changes. However, also provided are the design source files used to create the images. The All presentations projected at all events during the designs have originally been created in Adobe InDesign World Congress, including General Assembly, should and then the exported JPGs or PNGs which have been use this PowerPoint template if possible. You should used in the PowerPoint template. You should be able to distribute this template to anyone who will be making a use the template as is, in PPT format without needing presentation at the World Congress so they can prepare the source files. However, if there is some element of the their presentation on this template. The PowerPoint design that you need to change, you can edit the source template has been created so that it should require no files and then re-export. File format: PowerPoint with JPG images exported from Adobe InDesign (.indd) Dimensions: PowerPoint size 4:3 File format: PowerPoint with JPG images exported from Adobe InDesign (.indd) Dimensions: PowerPoint size 16:9 (widescreen) 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 16
Print Templates These print templates are designed to enhance and Generic Signs promote the World Congress. Some of these templates The generic sign template is a multipurpose sign that can may also be used by JCI World Headquarters staff to be used to post directions, room signs, notices or other prepare items for the event. If you have any questions last-minute postings during the event. The template was regarding whether or not you need to prepare a created in Microsoft PowerPoint so that the text may be given item in this section, please contact JCI World edited on a home or office computer and the sign may Headquarters. be printed on a home or office printer. File format: PowerPoint with JPG images exported from Certificates Adobe InDesign (.indd) Multiple options of certificate templates were created File dimensions: A4 (21 cm x 29.7 cm) for the World Congress. Choose one of these designs to Adjust the file size, dimensions and layout as needed. serve as the participation certificate that every delegate receives. The other design may be used as special certificates of appreciation or recognition. The text in the document is placeholder text and must be edited. File format: Adobe InDesign (.indd) File dimensions: A4 (21 cm x 29.7 cm) Adjust the file size, dimensions and layout as needed. Promo Cards This template is made to be printed on the back of your JCI business card or alone on a small card. This allows your business card to serve as an World Congress promotion that is always with you. File format: Adobe InDesign (.indd) File dimensions: 9 cm x 5 cm Adjust the file size, dimensions and layout as needed. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 17
Print Templates Invitations The invitation templates can be used for any event at the World Congress that requires invitations for the attendees. The invitations may be printed on a card, similar to a postcard, with text and images on one or both sides. There are a variety of designs, both vertical and horizontal, in order to mix and match to create various different invitations. Currently, there is a sample title with sample information in the templates. You must change the title and text according to your event. File format: Adobe InDesign (.indd) File dimensions: A6 (10.5 cm x 14.8 cm) Adjust the file size, dimensions and layout as needed. Posters The posters were designed to advertise and promote World Congress events. The text in the document is placeholder text and must be edited. File format: Adobe InDesign (.indd) File dimensions: A3 (29.7 cm x 42 cm) Adjust the file size, dimensions and layout as needed. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 18
Pre-Print Checklist Is the JCI logo present in its correct format with no distortions? Is the JCI logo shown in JCI Aqua, white or black (no other color)? Do all the logos have the proper amount of space around it, with no other visual elements or text touching it? Is the TM present on the JCI logo? Is the proper World Congress logo present? Is JCI Aqua a prominent color on this material? Are Helvetica Neue and Aino the only fonts used? Has the text been corrected for grammatical, spelling, punctuation and capitalization errors? Has the text been checked against the JCI Style Guide? Has the information been double-checked for accuracy? Are all the images 300 DPI for press or 72 DPI for screen viewing? Do all the images and photographs maintain their original proportions, with no stretching or distortions? Have you sent a PDF proof to JCI World Headquarters for approval? If you need any of the files in the JCI World Congress design package in a different format, if you have trouble opening or using any of the templates, or if you have any other questions, please email marketing@jci.cc. If you have any suggestions as to additional templates that should be included in future JCI World Congress design package, please email marketing@jci.cc. 2019 JCI WORLD CONGRESS | TALLINN, ESTONIA | USER’S GUIDE 19
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