Media Information 2019 - Advertising rate card no. 02 Valid from 10/01/2018 - Springer Fachmedien Wiesbaden GmbH
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Print + Online Media Information 2019 Advertising rate card no. 02 Valid from 10/01/2018 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Susanne Bretschneider Susanne Bretschneider Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 226 phone + 49 (0) 611 / 78 78 – 179 phone + 49 (0) 611 / 78 78 – 153 eva.hanenberg@springernature.com lisa.sachs@springernature.com susanne.bretschneider@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services Journals Online solutions Books Also Print + digital available as eMagazine Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we’ll be happy to advise you: Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Table of contents in der Klebetechnik Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Representation offers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Usage statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Advertising rate card no. 02 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Newsletter Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal Title portrait 1 1 Title: Sales Excellence 8 Official journal of: Official journal of Centralvereinigung Deutscher Wirtschaftsverbände für Handelsvermittlung und 2 Brief description: Sales Excellence is Germany’s leading platform for Vertrieb (CDH) e. V. Sales experts. We offer advertising partners an excellent multi-channel basis for networking with 9 Membership: – this high-calibre target group: in the magazine (in both print and digital formats), on Xing and the 10 Publishing company: Springer Gabler database Springer Professional, and in conference Springer Fachmedien Wiesbaden GmbH formats. The editorial staff and our Social Media Abraham-Lincoln-Str. 46 | 65189 Wiesbaden managers offer well-founded, practice-oriented phone + 49 (0) 611 / 78 78 – 0 content, background reports, ad services for all www.springer.com levels of Sales – prepared by prominent authors in 11 Publisher: – the academic sector, consulting and sales practice. In addition, Sales Excellence is the official magazine 12 Advertising: Eva Hanenberg (Sales Management) for members of the Central Federation of German phone + 49 (0) 611 / 78 78 – 226 Commercial Associations for Commercial Brokers eva.hanenberg@springernature.com and Sales Agents (Centralvereinigung Deutscher Wirtschaftsverbände für Handelsvermittlung und Lisa Sachs (Media Sales) Vertrieb – CDH). phone + 49 (0) 611 / 78 78 – 179 lisa.sachs@springernature.com 3 Target group: Top decision-makers and established Sales and Marketing experts. These include CEOs, Heads of 13 Editor: Gabi Böttcher (Legally responsible for content, Sales and Marketing, and Sales representatives. Editor-in-Chief) phone + 49 (0) 611 / 78 78 – 220 | fax – 78220 4 Frequency: 10 times a year gabi.boettcher@springernature.com 5 Magazine size: 210 mm × 279 mm Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 6 Year of publication: 2nd volume 2019 eva-susanne.krah@springernature.com 7 Subscription price: Yearly subscription 14 Scope analysis: on request Germany € 192 (incl. V.A.T. + p&p) Foreign countries € 200.77 (excl. V.A.T. / incl. p&p) 15 Content analysis Single issue € 22.66 (incl. V.A.T. + p&p) of the editporial part: on request 1
Representation offers Supplement to advertising rate card no. 02, validinfrom der Klebetechnik 10/01/2018 Sales Excellence advertisement for representation offers*: n bookings, For combinatio tation mm-price per column b/w: � 3.75 your represen colour surcharges on request d on the advertisement combination print | online on request offer is publishe Internet at rtreter.de Advertisement width/ 1 column 40 mm www.handelsve dimensions of the columns: 2 columns 85 mm 4 columns 175 mm Minimum size: 40 mm/1-column � 150 20 mm/2-column � 150 Rebates for the repeating the same advertisement within a year: 3 times 3% 6 times 5% 10 times 10 % Box number advertisements: Germany � 13 foreign countries � 18 The currently valid V.A.T. must be added to all prices. You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc * We`ll be pleased to prepare a concrete offer for you upon request! Contact partner: Heike Korn (Media Sales) phone + 49 (0) 611 / 78 78 – 266 heike.korn@springernature.com Further job market package prices as well as the associated information on request. 2
Trade journal Schedule and topics T This overview of the subjects scheduled for 2019 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg). Issue, month Fairs, events, congresses Locations Dates Main topics Further topics Specials (AD, CD, PD) * 2019 Issue 1/2 Ambiente Frankfurt/Main 02/08–12 Customer acquisition strategies Price negotiation strategies: successful conduct of AD 01/14/2019 4. Vertriebsmanagementtag Hamburg February Acquisition and communication techniques, negotiations, handling objections, value awareness CD 01/21/2019 Sales Marketing Messe Munich 02/28 lead management, digital customer contact PD 02/06/2019 channels, EU basic data protection regulation Storytelling: defining communication goals, usage digital for the customer approach, building trust channels, interaction with the customer, storytelling use in sales practice Issue 3 Internet World Munich 03/12–13 Digital Sales Excellence Company cars: fleet of vehicles, company cars as AD 02/08/2019 Hannover Messe Hanover 04/01–05 Mobile sales force control, digital order additional remuneration, fleet guidelines, leasing CD 02/15/2019 SOM - eBusiness, Online Marketing, processing, measurably increase performance, PD 03/06/2019 Direct Marketing Zurich/CH 04/03–04 sales channel concepts and strategies Sales outsourcing: leasing of sales teams, call center, ser- vice, after-sales, field service Issue 4 Sales controlling Service strategies: increased sales through services, AD 03/15/2019 Key figure control and process cost accounting service models CD 03/22/2019 in sales, performance of sales teams, forecasts, PD04/10/2019 vulnerabilities in the identify online commerce Key account management: the new role of the key account manager Issue 5 Dialog Summit Frankfurt/Main May Excellence in customer dialogue Productivity increase in sales: up- and cross selling, Special: AD 04/10/2019 Vertriebsmanagement Kongress Darmstadt 06/05–06 Digital communication tools (chats, bots, sales force management, setting sales targets and achieve artificial CD 04/17/2019 blogs, social media etc.), customer experience intelligence PD 05/08/2019 management, sales campaigns, personalized Team leadership: strategic team building, leadership in sales customer approach skills, recruitment Issue 6 Tendence Frankfurt/Main 06/29–07/02 Distribution in medium-sized companies Customer Value and Customer Profitability: AD 05/15/2019 Growth strategies for SMEs and start-ups, customer- value models, control of customer activities, CD05/22/2019 expansion in the medium-sized business, the CRM deployment to increase customer profitability PD06/12/2019 medium-sized entrepreneur as seller Lead Management: digital customer acquisition, social media, geomarketing 3
Issue, month Fairs, events, congresses Locations Dates Main topics Further topics Specials (AD, CD, PD) * 2019 Issue 7/8 Suisse EMEX Zurich/CH August Digital sales management Offer management: target group-oriented offers, Special AD 06/19/2019 Digital sales platforms, digitisation in individualisation of offers, sales funnel further CD 06/27/2019 commercial intermediaries training: PD 07/17/2019 Intercultural competence: building up sales sales-training organizations abroad, training employees for assignments and coaching abroad, interaction with international customers Issue 9 dmexco Cologne September Logistics 4.0 Restructuring in sales: restructuring models and AD 08/19/2019 Sales logistics of the future, retail logistics, method CD 08/26/2019 cost optimization PD 09/11/2019 Sales planning: business and business planning, pricing, customer management, sales control Issue 10 IT-SA Nuremberg 10/08–10 Effective sales management Company cars: fleet management, geomarketing, tax AD 09/13/2019 DKM Dortmund 10/22–24 Effectiveness through key figures, CRM, sales regulations, price models CD 09/19/2019 NEOCOM Bonn October optimization via sales agents, outsourcing PD 10/09/2019 Medientage München Munich October Customer retention strategies: loyalty programs, customer events, customer incentives, customer bonus programs, discount systems Homeoffice: organization of a HO workplace, work-life balance, tax aspects, benefit for sales representatives Issue 11 Deutscher Handelskongress Berlin 11/20–21 Innovative remuneration models Customer recovery and complaint management: AD 10/11/2019 Bonus and premium models, variable and obtaining customer feedback, creating customer CD 10/18/2019 collective remuneration, plan and target satisfaction, process optimization PD 11/06/2019 agreements, incentives Sales partnerships: franchise models, loyalty programmes, indirect distribution, partnership contracts Issue 12 Technical sales Multichannel sales: digital sales channels, cross- and up- AD 11/18/2019 Service strategies, successful selling of product selling, mobile sales, the role of the sales force in digital CD 11/25/2019 innovations, customer integration, individuali- transformation PD 12/11/2019 zation, negotiation, war for talents in technical sales, promotion of young talents Strategies for more turnover and profit: new business models, innovations, investments and expansions, change management, service orientation * AD = Advertising deadline | CD = Copy deadline | PD = Publication date 4
Advertising rate card no. 02, valid from 10/01/2018 Trade journal P 1 Advertisement formats and prices (prices in Euro) Format Type area formats Format for bleed ads Basic price 2-colours* 3-colours* 4-colours* width × height in mm width × height in mm** b/w 1/1 page 175 × 240 210 × 279 3,397 3,905 4,413 4,921 2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 2,264 2,772 3,280 3,788 1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 1,698 2,142 2,586 3,030 1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,132 1,428 1,724 2,020 1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 850 1,071 1,292 1,513 1/6 page horizontal | block 115 × 56 | 85 × 76 – 566 714 862 1,010 1/8 page horizontal | block 175 × 25 | 85 × 56 – 424 535 646 757 * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request Actual distributed circulation: 8,432 copies 2 Surcharge for advertising in the eMagazine (only in combination with printed advertisement) You can find our technical informations and specifications for digital copy at Type of advertising File format Price in € www.springerfachmedien-wiesbaden.de/data-delivery Audio or video integration mp4 or YouTube-video 750 Journal format: 210 mm wide × 279 mm long Print space: 175 mm wide × 240 mm long .jpg, .jpeg, .png, .bmp 500 Printing and binding methods: Offset, staple binding Picture gallery Contact: Susanne Bretschneider Linked advertisement | Insertion Link 250 (Ad Management) (e.g. logo, website) phone + 49 (0) 611 / 78 78 – 153 PDF download Link 250 susanne.bretschneider@springernature.com Other special forms of advertising such as the Roundtable „Im Diskurs“ (In discourse) and much more on page 7. 5
Trade journal Advertising rate card no. 02, valid from 10/01/2018 P 2 Additional fees: Enclosures: (no discounts available) Placement: 2nd, 3rd and 4th cover pages 4c 20 % of the b/w price Loose, maximum size 203 mm × 272 mm Binding placement requests 20 % of the b/w price Up to 25 g per thousand € 290 Column ads in the text part 20 % of the b/w price Up to 30 g per thousand € 300 Number of enclosures on request Colour: Fee for special colours: fee for Prices for heavier enclosures on request each additional colour, price on request Fixed enclosures: (no discounts available) Format: Ads over the binding: 10 % of the b/w price Per thousand up to 25 g, incl. gluing costs, Island position ads: 60 % of the b/w price applicable only with purchase of a 1/1 page ad Satellite position ads: 10 % of the b/w price for postcards € 120 Ads running into the bleed: 10 % of the b/w price for CD, booklets € 160 3 Discounts: applicable for orders placed within the advertising Number of supplements on request year* Larger and heavier formats on request Quantity Scale Length Scale (also applies for product samples) For 3 ads 3% 3 pages 5% 6 Contact: Eva Hanenberg (Sales Management) For 5 ads 5% 5 pages 10 % phone + 49 (0) 611 / 78 78 – 226 For 8 ads 10 % 8 pages 15 % eva.hanenberg@springernature.com For 10 ads 15 % 10 pages 20 % Lisa Sachs (Media Sales) Only one discount scale may be applied. phone + 49 (0) 611 / 78 78 – 179 Discounts apply to all additional fees: colour, placement lisa.sachs@springernature.com and bleed fees. Discounts do not apply to special costs 7 Payment conditions: 2 % discount for payment prior to publication; 15 % or additional technical costs. agency commission, agency status must be verified with * Can not be combined with combination offer of the commissioning at the latest and in the form of an salesbusiness excerpt from the German Trade Register (Handels 4 Columns: Representation offers Page 2 register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page € 3,900 Banking information: Springer Fachmedien Wiesbaden GmbH 4-page € 5,600 Deutsche Bank Berlin These prices apply for paper weights up to 170 g. Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Delivered untrimmed, trimming on request. Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 6
Special forms of advertising: Corporate content formats Attention-grabbing and target-oriented! Format: Best Practice Format: Interview Format: Company profile Format: Roundtable „In the company“ „In conversation“ „In view“ „In discourse“ Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages Components: Components: Components: Components: • Box with key facts • 3-6 questions • Portrait about the company • Expert discussion on a specific subject • Company logo • Photo of the person interviewed • Highlighting of news: e.g. new products, • Publication • Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report) with 3 questions new company structure etc. in the magazine Note: All corporate content formats are marked as a special advertisement publication. Show your industry expertise and use these attractive forms of advertising to bring your company into the focus of your target group! We design individual offer packages for you according to your wishes and needs. We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com 7
Trade journal Circulation and distribution analysis 2 1 Circulation 4 Digital distribution: monitoring: All printed issues of Sales Excellence are also published in electronic form, 2 Circulation analysis: average number of copies per issue in one year as well as in the digital library springerprofessional.de, which is used (January 1 2018 – June 30 2018) by an average of 0.17 million unique visitors per month. (Source: AGOF daily digital facts 2018-06). Print run 9,677 Actual distributed circulation (ADC): 8,432 of which, abroad: 154 Copies sold: 6,890 of which, abroad: 137 Subscription copies: 6,852 Member copies: 5,883 Individual sales: 1 Other sales: 37 Voucher copies: 1,542 Reminder, archive and record copies: 1,245 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany 98.2 8,278 Foreign countries 1.8 154 Actual distributed circulation (ADC) 100.0 8,432 3.1 Coverage in Germany structured according to postcode areas: current coverage upon request 8
Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/marketing-vertrieb 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas marketing & sales, e.g. channels of distribution, marketing strategy, product management, customer management & CRM, as well as reimbursement & incentive systems. 3 Target group: T op decision-makers: CEOs, managing directors, sales managers, heads of marketing and managers responsible for turnover 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 eva-susanne.krah@springernature.com Gabi Böttcher phone + 49 (0) 611 / 78 78 – 220 gabi.boettcher@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com Lisa Sachs (Media Sales) phone + 49 (0) 611 / 78 78 – 179 lisa.sachs@springernature.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / 17 93 47 – 0 werbung@businessad.de 5 Usage data: Page 11 9
Fachwissen. Digital. Finden. Website Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner 468 × 60 85 max. 120 Superbanner (big size) 728 × 90 85 max. 120 Skyscraper 120 × 600 or 160 × 600 85 max. 120 Wide skyscraper 200 × 600 85 max. 120 Medium rectangle 300 × 250 85 max. 120 Wallpaper (superbanner + skyscraper)1 728 × 90 + 170 each max. 120 120 × 600 or 160 × 600 Billboard 770 × 250 170 max. 120 Half page 300 × 600 170 max. 120 Sidebar 300 × 600 170 max. 120 Floor ad 1,200 × 2002 170 max. 120 1 Background colouring on request. 2 At interaction expanding to 1,200 x 400 pixels. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH online media. Deutsche Bank Berlin 3 Payment conditions: 2 % discount for payment prior to publication; 15 % Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 agency commission, agency status must be verified Swift/BIC: DEUTDEBB with the commissioning at the latest and in the form of IBAN: DE09 1007 0000 0069 7003 00 an excerpt from the German Trade Register (Handels- You can find our general terms and conditions at register); valid for Germany: additional VAT applies to all www.springerfachmedien-wiesbaden.de/gtc prices listed; payment due: upon receipt of invoice. 10
Fachwissen. Digital. Finden. Website Usage statistics N 1 Usage monitoring: 2 Usage statistics: on request | Contact: eva.hanenberg@springernature.com Results of the 2016 online user survey on Springer Professional Excerpt from the results for the target group Marketing + Vertrieb, recruited from: springerprofessional.de/marketing-vertrieb The high journalistic quality of Springer für Professionals offers an The content reaches decision-makers. outstanding setting for advertising. 94 % either make investment decisions directly or at least advise their company on investment planning. Ratings of the portal characteristics (very good / good) 56 % hold a leading position in their company. Authentic and trustworthy content 77 % Practice-relevant content 75 % There is a great deal of interest in the topics covered. Topicality of the content 72 % Interest in the topics Information on products / best practices 97 % Placing ads on Springer Professional activates the users. Information on the sector / new developments 71 % 54 % of users have sought further information on provider homepages after having read information on their products or services on Springer Professional. Research and development findings 56 % Source: 2016 online user survey, n=137, conducted by: eResult GmbH, detailed results available on request 11
Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Marketing | Newsletter Vertrieb 2 Brief description: The newsletters provide information about current developments of the marketing sector, as well as latest studies, e.g. distribution & sales channels, as well as strategy & management. 3 Target group: Top decision-makers: CEOs, managing directors, sales managers, heads of marketing and managers responsible for turnover. 4 Frequency: Marketing: fortnightly, on Thursdays (even calendar weeks) Vertrieb: fortnightly, on Thursdays (odd calendar weeks) 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 eva-susanne.krah@springernature.com Gabi Böttcher phone + 49 (0) 611 / 78 78 – 220 gabi.boettcher@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com Lisa Sachs (Media Sales) phone + 49 (0) 611 / 78 78 – 179 lisa.sachs@springernature.com 6 Usage data: Marketing: 15,315 recipients Vertrieb: 15,567 recipients (June 2018) 12
Fachwissen. Digital. Finden. Newsletter Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Advertorial/text ad + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 950 max. 45 Advertorial/text ad + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,150 max. 45 Fullsize banner (gif or jpeg)* 468 × 60 1,150 max. 45 Rectangle (gif or jpeg)* 300 × 250 1,150 max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at be applied for online media. www.springerfachmedien-wiesbaden.de/data-delivery 3 Payment conditions: 2 % discount for payment prior to publication; 15 % agency commission, agency status must be veri- fied with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/gtc 13
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