Media Information 2021 - Advertising rate card no. 04 Valid from 10/01/2020 - Springer ...
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Print + Online Media Information 2021 Advertising rate card no. 04 Valid from 10/01/2020 www.springerfachmedien-wiesbaden.de
We‘re there for you! Your contact partners in the advertising marketing department: Eva Hanenberg Susanne Bretschneider Carmen Calvo-Zeller Sales Management Media Sales Ad Management phone + 49 (0) 611 / 78 78 – 226 phone + 49 (0) 611 / 78 78 – 179 phone + 49 (0) 611 / 78 78 – 616 eva.hanenberg@springernature.com lisa.sachs@springernature.com carmen.calvo-zeller@springernature.com Springer Fachmedien Wiesbaden GmbH Abraham-Lincoln-Straße 46 | 65189 Wiesbaden phone + 49 (0) 611 / 78 78 – 555 anzeigen-wiesbaden@springernature.com | www.springerfachmedien-wiesbaden.de
Cross-media services Journal Online solutions Books Digital solutions • Webinars • Podcasts Print + digital All 6 print issues also 4x per year as as e-magazine pure e-magazine Enhance your marketing with offprints of our specialist articles! We offer reprints of our specialist articles – together with your advertisement – with their own cover and supplementary editorial content on request. You can, for example, distribute these reprints at events, send them to selected customers or use them in internal communications. Give us a call, and we’ll be happy to advise you: Eva Hanenberg | Sales Management | phone + 49 (0) 611 / 78 78 – 226 | eva.hanenberg@springernature.com
Table of contents in der Klebetechnik Trade journal Website Title portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Schedule and topics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Prices | advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 Advertising rate card no. 04 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Usage statistics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Special forms of advertising: Corporate content formats . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Circulation and distribution analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Newsletter Range overview Print + Digital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 Portrait . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Prices | Advertising formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trade journal Title portrait 1 1 Title: Sales Excellence 10 Publishing company: Springer Gabler Springer Fachmedien Wiesbaden GmbH 2 Brief description: Sales Excellence is Germany‘s leading platform for Abraham-Lincoln-Str. 46 | 65189 Wiesbaden practitioners and managers in B2B sales. We provide phone + 49 (0) 611 / 78 78 – 0 advertising partners with an excellent basis for net- www.springerfachmedien-wiesbaden.de working with this top-class target group: from print to innovative digital products such as eMagazine 11 Publisher: – and Sales Excellence digital, on Xing, LindedIn, Twitter and the Springer Professional knowledge 12 Advertising: Eva Hanenberg (Sales Management) database. Sales Excellence is published in six print phone + 49 (0) 611 / 78 78 – 226 and four purely digital editions per year. The editori- eva.hanenberg@springernature.com al team offers sound, practice-oriented specialist Lisa Sachs (Media Sales) information, background reports, interviews, and phone + 49 (0) 611 / 78 78 – 179 digital and networked services for all levels of sales. lisa.sachs@springernature.com The technical articles are competently prepared by renowned authors from sales practice, science and 13 Editor: Gabi Böttcher (Legally responsible for content, sales consulting. Editor-in-Chief) phone + 49 (0) 611 / 78 78 – 220 | fax – 78220 3 Target group: Top decision-makers and proven experts, Managers, gabi.boettcher@springernature.com practitioners and sales representatives in Sales and Marketing. Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 4 Frequency: 10 times a year | 6 times Print/E-Magazine eva-susanne.krah@springernature.com + 4 times eMagazine with additional digital content 14 Scope analysis: on request 5 Magazine size: 210 mm × 279 mm 15 Content analysis 6 Year of publication: 4th volume 2021 of the editporial part: on request 7 Subscription price: Yearly subscription Germany € 199 (incl. V.A.T. + p&p) Foreign countries € 210.28 (excl. V.A.T. / incl. p&p) Single issue € 23.88 (incl. V.A.T. + p&p) 8 Official journal of: – 9 Membership: – 1
Trade journal Schedule and topics T This overview of the subjects scheduled for 2021 is intended for your planning. We reserve the right to make changes if necessary. For further information, please call + 49 (0) 611 / 78 78 – 226 (Eva Hanenberg). Issue, month Fairs, events, congresses Locations Dates Main topics Further topics Newsletter for the (AD, CD, PD)* 2021 issue** Print-Issue 1/2 Sales Marketing Messe Munich 02/25 Recruiting in Sales Supply Chain Digitization: Efficiency gains and Subject: AD 01/25/2021 Internet World Munich 03/09–10 Recruiting in the „New Normal“ in the wake increased sales in B2B through digitization of ordering Recruiting in Sales CD 01/29/2021 SOM - eBusiness, Online Marketing, of the corona crisis, innovative image and processes Date of dispatch: PD 02/18/2021 Direct Marketing virtual Fair 03/16–18 recruiting measures, digital recruiting Agile Distribution: New measuring instruments in 02/18/2021 times of transformation and cultural change Digital-Issue 3 IMU Frühjahrstagung Mannheim 03/18 Innovation Management B2B e-Commerce: Digital lead generation, digital Subject: AD 03/01/2021 Hannover Messe Hanover 04/12–16 Innovative sales teams, project manage- distribution channels, digital selling Innovation CD 03/05/2021 Dialog Summit Frankfurt/Main 04/13–14 ment in sales, start-ups, sales models of the Sales Management: Team building, sales force Management PD 03/18/2021 future management, motivation Date of dispatch: 03/18/2021 Print-Issue 4 Paperworld Frankfurt/Main 04/17–20 Reorganization in Sales Sales Performance: Sales organizations of tomorrow, Subject: AD 03/18/2021 Ambiente Frankfurt/Main 04/17–20 Change management in sales, restructu- holistic customer management, measuring sales perfor- Reorganization in CD 03/24/2021 ring, factoring, sales processes, analysis of mance, sales auditing, team performance in sales, seal of Sales PD04/15/2021 strengths and weaknesses, HR and role approval and certified audit providers, sales enablement Date of dispatch: profiles strategies for more sales and earnings 04/15/2021 Key Account Management: New role for KAM, support for digital key customers Digital-Issue 5 Tendence Frankfurt/Main June Customer Service 4.0 Digital Customer Dialogue: Live chats, self-service, Subject: AD 05/05/2021 Vertriebsmanagement Kongress Darmstadt June New service concepts, tel. customer service bots, automated processes Customer Service 4.0 CD 05/11/2021 versus messaging, best practices from sales, Incentives: New incentive strategies and models, Date of dispatch: PD 05/27/2021 after sales, monetization bonus models, company cars 05/27/2021 Print-Issue 6 Digital Engineering Compensation: Compensation models, motivation Subject: AD 05/28/2021 New sales technologies, mobile sales, factor compensation, team compensation Digital Engineering CD06/04/2021 process automation in sales Sales Management Skills: Executive as coach, soft Date of dispatch: PD06/24/2021 skills, new tasks and roles in leadership positions 06/24/2021 2
Issue, month Fairs, events, congresses Locations Dates Main topics Further topics Newsletter for the (AD, CD, PD) * 2021 issue** Print-Issue 7/8 IFA Berlin 09/03–07 AI and Smart Sales Customer Relationship Management: Building Subject: AD 07/12/2021 Service sales in sales, telemarketing, lead trust, Customer loyalty, advertising material AI and Smart Sales CD 07/16/2021 prediction, customer interaction, human Pricing Strategies: Increasing profitability and compe- Date of dispatch: PD 08/05/2021 versus machine, CRM, customer analytics, titiveness through the right pricing strategy, negotiation 08/05/2021 VR+AR technologies on sale of conditions, dynamic pricing Digital-Issue 9 dmexco Cologne 09/20–23 Social Selling Complaint Management: Customer recovery, Subject: AD 08/16/2021 Suisse EMEX Zurich/CH 10/01–03 Addressing customers digitally on the social strategic handling of customer complaints, complaint Social Selling CD 08/20/2021 IT-SA IT-Security Nuremberg 10/12–14 web, video meetings, virtual customer visits management tools Date of dispatch: PD 09/02/2021 Customer Value: Customer value management, 09/02/2021 value selling, effective sales through customer value management Print-Issue 10 DKM Dortmund 10/26–28 Digital Transformation in Sales Growth Strategies and Future Markets: Subject: AD 09/20/2021 Medientage München Munich October How sales teams can master change, trans- Expansion, foreign sales, developing new markets, Digital Transforma- CD 09/24/2021 formation processes, customer approach, building global sales teams tion in Sales PD 10/14/2021 digital customer acquisition Further Education in Sales: New sales training Date of dispatch: concepts, e-learning, blended learning 10/14/2021 Digital-Issue 11 Deutscher Handelskongress Berlin November Multichannel Distribution Motivation: Leading sales teams in the digital world, Subject: AD 10/25/2021 New sales opportunities, customer loyalty motivation factors Multichannel CD 10/29/2021 strategies, omnichannel, crosschannel, Increasing Profitability in Sales: Revenue strategies, Distribution PD 11/11/2021 sales partnerships, customer orientation increasing productivity, innovative business models Date of dispatch: 11/11/2021 Print-Issue 12 Field Service Management Technical Sales: Qualification of salespersons in techni- Subject: AD 11/15/2021 Annual target discussions, target agree- cal sales, sales of products requiring intensive consulting, Field Service CD 11/19/2021 ment, bonus payments, recruitment, digital process optimization, service sales Management PD 12/09/2021 geomarketing, tour planning Sales Controlling: Key figure control, forecasts, Date of dispatch: activity-based costing, KPI 12/09/2021 * AD = Advertising deadline | CD = Copy deadline | PD = Publication date ** Further information on advertising opportunities in the newsletter can be found on page 14. 3
Advertising rate card no. 04, valid from 10/01/2020 Trade journal P 1 Advertisement formats and prices (prices in Euro) Format Type area formats Format for bleed ads b/w4-colours* width × height in mm width × height in mm** in Euro 2/1 page 388 × 240 420 × 279 6,450 1/1 page 175 × 240 210 × 279 3,950 2/3 page upright | horizontal 115 × 240 | 175 × 156 131 × 279 | 210 × 177 3,250 1/2 page upright | horizontal 85 × 240 | 175 × 117 101 × 279 | 210 × 137 2,450 1/3 page upright | horizontal 55 × 240 | 175 × 76 63 × 279 | 210 × 86 1,850 1/4 page upright | horizontal | block 40 × 240 | 175 × 56 | 85 × 117 46 × 279 | 210 × 63 | 101 × 137 1,250 * ISO scale | ** plus 3 mm bleed difference on all sides | Further formats on request Actual distributed circulation: 2,701 copies Surcharge for advertising in the eMagazine You can find our technical informations and specifications for digital copy at (only in combination with printed advertisement) www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery Type of advertising File format Price in € Journal format: 210 mm wide × 279 mm long 750 Print space: 175 mm wide × 240 mm long Audio or video integration mp4 or YouTube-video Printing and binding methods: Offset, staple binding Picture gallery .jpg, .jpeg, .png, .bmp 500 Contact: Carmen Calvo-Zeller (Ad Management) 250 phone + 49 (0) 611 / 78 78 – 616 Linked advertisement | Insertion Link (e.g. logo, website) carmen.calvo-zeller@springernature.com PDF download Link 250 Other special forms of advertising such as the Roundtable „Im Diskurs“ (In discourse) and much more on page 6. 4
Trade journal Advertising rate card no. 04, valid from 10/01/2020 P 2 Additional fees: Fixed enclosures: (no discounts available) Placement: 2nd, 3rd and 4th cover pages 4c € 523 Per thousand up to 25 g, incl. gluing costs, Binding placement requests € 523 applicable only with purchase of a 1/1 page ad for postcards € 120 Colour: Fee for special colours: fee for for CD, booklets € 160 each additional colour, price on request Number of supplements on request Format: Ads over the binding: 10 % of the b/w price Larger and heavier formats on request Island position ads: 60 % of the b/w price (also applies for product samples) Satellite position ads: 10 % of the b/w price 6 Contact: Eva Hanenberg (Sales Management) Ads running into the bleed: 20 % of the b/w price phone + 49 (0) 611 / 78 78 – 226 3 Discounts: applicable for orders placed within the advertising year eva.hanenberg@springernature.com Quantity Scale Length Scale Lisa Sachs (Media Sales) For 3 ads 3% 3 pages 5% phone + 49 (0) 611 / 78 78 – 179 For 5 ads 5% 5 pages 10 % lisa.sachs@springernature.com For 10 ads 10 % 10 pages 15 % 7 Payment conditions: Payment within 10 days with 2% discount, net within Only one discount scale may be applied. 30 days after invoice date. Discounts apply to all additional fees: colour, placement 15 % agency commission, agency status must be verified and bleed fees. Discounts do not apply to special costs with the commissioning at the latest and in the form of or additional technical costs. an excerpt from the German Trade Register (Handels 4 Columns: Representation offers on request register); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. 5 Special advertising Loose / fixed Inserts: (no discounts available) forms: 2-page € 3,900 Banking information: Springer Fachmedien Wiesbaden GmbH 4-page € 5,600 Deutsche Bank Berlin These prices apply for paper weights up to 170 g. Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Delivered untrimmed, trimming on request. Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 Enclosures: (no discounts available) Loose, maximum size 203 mm × 272 mm You can find our general terms and conditions at Up to 25 g per thousand € 340 www.springerfachmedien-wiesbaden.de/en/media-sales/gtc Up to 30 g per thousand € 350 Number of enclosures on request Prices for heavier enclosures on request 5
Special forms of advertising: Corporate content formats Attention-grabbing and target-oriented! Format: Best Practice Format: Interview Format: Company profile Format: Roundtable „In the company“ „In conversation“ „In view“ „In discourse“ Scope: 1-2 pages Scope: 1-2 pages Scope: 2 pages Scope: 4 pages Components: Components: Components: Components: • Box with key facts • 3-6 questions • Portrait about the company • Expert discussion on a specific subject • Company logo • Photo of the person interviewed • Highlighting of news: e.g. new products, • Publication • Integrated interview box • Company portrait with logo new corporate strategy, (4 page follow-up report) with 3 questions new company structure etc. in the magazine Note: All corporate content formats are marked as a special advertisement publication. Show your industry expertise and use these attractive forms of advertising to bring your company into the focus of your target group! We design individual offer packages for you according to your wishes and needs. We will be happy to inform you about the various offers: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com 6
Trade journal Circulation and distribution analysis 2 1 Circulation 4 Digital distribution: monitoring: – All printed issues of Sales Excellence are also published in electronic form, 2 Circulation analysis: average number of copies per issue in one year as well as in the digital library springerprofessional.de, which is used by an average of 0.27 million unique visitors per month. (Source: AGOF daily digital facts 2020-06). Print run 3,000 Actual distributed 5 Article downloads: circulation (ADC): 2,701 of which, abroad: 60 In the space of 12 months (March 2019 to Feb. 2020) 6,713 Sales Escellence Copies sold: 927 of which, abroad: 60 articles were downloaded from www.springerprofessional.de (PDF down- Subscription copies: 927 Member copies: – loads in the subscriber-only area, not including previews and HTML views). Individual sales: – PDF downloads include advertisements. Other sales: – Voucher copies: 1,774 Reminder, archive and record copies: 299 3 Geographical distribution analysis: Percentage of actual circulation Economic area % copies Germany 97.8 2,641 Foreign countries 2.2 60 Actual distributed circulation (ADC) 100.0 2,701 3.1 Coverage in Germany structured according to postcode areas: current coverage upon request 7
Range overview Print + Digital Springer Professional Unique Users: 270,000 (AGOF daily digital facts 2020-06) Comprehensive B2B coverage Article downloads Sales Excellence: 6,713 With the communication channels of (March 2019 - Feb. 2020) Springer Fachmedien Wiesbaden GmbH you can reach specialists and managers in the banking industry in an up-to-date, reliable Sales Excellence Print digital multi-user licenses/ and sustainable manner. Print run: 3,000 copies IP-activations for With its unique combination of print and ADC: 2,701 copies companies: online, Sales Excellence takes full account Subscription copies 22,730 Users of changes in the media. (inkl. eMagazine + archive): (August 2020) 927 copies The growing concentration on online as Print and more... a central channel of communication offers the highest possible performance within a predictable budget. Our media - your advertising success! Newsletter Vertrieb: E-Magazin 14,333 subscribers Sales Excellence: Marketing: 16,519 PIs 14,844 subscribers (2019) (July 2020) 8
Fachwissen. Digital. Finden. Website Portrait 1 1 Web adress (URL): springerprofessional.de/marketing-vertrieb 2 Brief description: Our excellent editorial staff selects and summarises the latest news in the areas marketing & sales, e.g. channels of distribution, marketing strategy, product management, customer management & CRM, as well as reimbursement & incentive systems. 3 Target group: T op decision-makers: CEOs, managing directors, sales managers, heads of marketing and managers responsible for turnover 4 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Gabi Böttcher phone + 49 (0) 611 / 78 78 – 220 gabi.boettcher@springernature.com Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 eva-susanne.krah@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com Lisa Sachs (Media Sales) phone + 49 (0) 611 / 78 78 – 179 lisa.sachs@springernature.com For agencies: Business Advertising GmbH phone + 49 (0) 211 / 17 93 47 – 0 werbung@businessad.de 5 Usage data: Page 11 9
Fachwissen. Digital. Finden. Website Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Web pixel format cpm kb Fullsize banner 468 × 60 90 max. 120 Superbanner (big size) 728 × 90 90 max. 120 Skyscraper 120 × 600 90 max. 120 Wide skyscraper 160 or 200 × 600 90 max. 120 Medium rectangle 300 × 250 90 max. 120 Wallpaper (superbanner + skyscraper)* 728 × 90 + 180 each max. 120 120 × 600 Billboard 770 | 800 | 870 or 970 × 250 180 max. 120 Half page 300 × 600 180 max. 120 * Background colouring on request. Details on special ad formats on request. 2 Discounts: Conditions agreed on for print media do not apply for Banking information: Springer Fachmedien Wiesbaden GmbH online media. Deutsche Bank Berlin 3 Payment conditions: Payment within 10 days with 2% discount, Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 net within 30 days after invoice date. Swift/BIC: DEUTDEBB 15 % agency commission, agency status must be veri- IBAN: DE09 1007 0000 0069 7003 00 fied with the commissioning at the latest and in the form of an excerpt from the German Trade Register You can find our general terms and conditions at (Handelsregister); valid for Germany: additional VAT www.springerfachmedien-wiesbaden.de/en/media-sales/gtc applies to all prices listed; payment due: upon receipt of invoice. 10
Fachwissen. Digital. Finden. Website Usage statistics N 1 Usage monitoring: 2 Usage statistics: on request | Contact: eva.hanenberg@springernature.com Results of the 2016 online user survey on Springer Professional Excerpt from the results for the target group Marketing + Vertrieb, recruited from: springerprofessional.de/marketing-vertrieb The high journalistic quality of Springer für Professionals offers an The content reaches decision-makers. outstanding setting for advertising. 94 % either make investment decisions directly or at least advise their company on investment planning. Ratings of the portal characteristics (very good / good) 56 % hold a leading position in their company. Authentic and trustworthy content 77 % Practice-relevant content 75 % There is a great deal of interest in the topics covered. Topicality of the content 72 % Interest in the topics Information on products / best practices 97 % Placing ads on Springer Professional activates the users. Information on the sector / new developments 71 % 54 % of users have sought further information on provider homepages after having read information on their products or services on Springer Professional. Research and development findings 56 % Source: 2016 online user survey, n=137, conducted by: eResult GmbH, detailed results available on request 11
Fachwissen. Digital. Finden. Newsletter Portrait 1 1 Name: Newsletter Vertrieb | Newsletter Marketing 2 Brief description: The newsletters provide information about current developments of the marketing sector, as well as latest studies, e.g. distribution & sales channels, as well as strategy & management. 3 Target group: Top decision-makers: CEOs, managing directors, sales managers, heads of marketing and managers responsible for turnover. 4 Frequency: Vertrieb: fortnightly, on Thursdays Topics + Dispatch dates on p. 2/3 Marketing: monthly, every 4th Wednesday 5 Publishing company: Springer Fachmedien Wiesbaden GmbH Contact editor: Gabi Böttcher phone + 49 (0) 611 / 78 78 – 220 gabi.boettcher@springernature.com Eva-Susanne Krah phone + 49 (0) 611 / 78 78 – 348 eva-susanne.krah@springernature.com Contact advertising: Eva Hanenberg (Sales Management) phone + 49 (0) 611 / 78 78 – 226 eva.hanenberg@springernature.com Lisa Sachs (Media Sales) phone + 49 (0) 611 / 78 78 – 179 lisa.sachs@springernature.com 6 Usage data: Vertrieb: 14,333 subscribers Marketing: 14,844 subscribers (July 2020) 12
Fachwissen. Digital. Finden. Newsletter Prices | advertising formats P 1 Advertisement formats and prices (prices in Euro) Newsletter pixel format fixed price kb Advertorial/text ad + logo/picture (gif or jpeg)* pic 140 × 100, text 300 characters ** 950 max. 45 Advertorial/text ad + logo/picture (gif or jpeg)* pic 140 × 100, text 650 characters ** 1,150 max. 45 Fullsize banner (gif or jpeg)* 468 × 60 1,150 max. 45 Rectangle (gif or jpeg)* 300 × 250 1,150 max. 45 * not animated files ** incl. spaces 2 Discounts: Conditions agreed for print media will not You can find our specifications for online advertising at be applied for online media. www.springerfachmedien-wiesbaden.de/en/media-sales/data-delivery 3 Payment conditions: Payment within 10 days with 2% discount, net within 30 days after invoice date. 15 % agency commission, agency status must be veri- fied with the commissioning at the latest and in the form of an excerpt from the German Trade Register (Handelsregister); valid for Germany: additional VAT applies to all prices listed; payment due: upon receipt of invoice. Banking information: Springer Fachmedien Wiesbaden GmbH Deutsche Bank Berlin Bank Nr. (BLZ): 100 700 00 | Account Nr.: 069700300 Swift/BIC: DEUTDEBB IBAN: DE09 1007 0000 0069 7003 00 You can find our general terms and conditions at www.springerfachmedien-wiesbaden.de/en/media-sales/gtc 13
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