MEDIA INFORMATION 2021 - The magazine for e-mountain bikers - PRICE LIST No. 6 - Delius Klasing
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MEDIA INFORMATION 2021
The magazine for e-mountain bikers
Foto: © Markus Greber
PRICE LIST No. 6
SUMMARY 2
EMTB PRINT EMTB DIGITAL
The magazine 3 EMTB App 10
Readership 4 EMTB App FlexSlider 11
Dimensions / Rates Display Ads 12
Publication schedule 5
Video Advertising 13
Editorial section 6
Newsletter 14
Ad Specials 7
Content Marketing
Test label 8 Sponsored News 15
DK-Brand-Combination 9 Advertorial 16
EVENTS 17
Click
content
for instant
SPECIFICATIONS information
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Josh Welz
www.dk-mediasales.de/ 33602 Bielefeld, Germany info@emtb-magazin.de
kontakt-radsport fon +49 521 559 0 Steinerstr. 15 D
81369 Munich, Germany
THE MAGAZINE 3
TEST
Shuttle
Service
Bislang wurden E-Mountainbikes vom
Gros der Gravity-Klientel verschmäht.
Mit der neuen Generation der
E-ENDUROS dürfte sich das ändern.
Sieben fette Spaß-Bikes,
die BERGBAHNEN UND SHUTTLES
überflüssig machen.
Fotos: x. Sxxxxxxx
Fotos: xxxxxxxons
40 EMTB EMTB 41
Published since E-Mountainbiking is a new discipline. More and more companies are opting
2016 Unique technology, special experiences, for mountain bikes with e-support, and
Reach special types. EMTB, the magazine for growth is continuing. And rightly so,
210,000 readers electric mountain bikers, makes use of because the potential of the market is
Sold circulation this playground and conveys the fasci- far from exhausted. Motors and batteries
37,100 copies nation: squeezing 100 percent riding fun have reached a high level of reliability
Frequency of publication out of every meter ridden. The limits of and power, the quality of e-mountain
6× per year what can be driven on two wheels are bikes is now at a high level - even in
Magazine size raised. The quick after-work round after lower price ranges. Time for differen-
230 mm × 300 mm a stressful working day. The shared bike tiation: Light and sporty for ambitious
adventure despite completely different sports aficionados? Chic and simple for
Processing
Perfect binding fitness levels. Family mountain tour with style-conscious occasional bikers? Or
child trailer. EMTB wants to inspire and fully integrated and smart for lovers of
Copy price
inform, answers the relevant questions technical gadgets? As diverse as the
€ 7.50
about the complex technology and users of e-mountainbikes are, as variable
according to the publisher
delivers the most complex comparative are the possibilities for manufacturers to
tests. The aim: to guide the reader position their brands. This gives room for
through the jungle of technical innova- new players.
tions and to give him comprehensive
and competent advice.
READERSHIP 4
210,000
readers are reached by
EMTB per issue
8 TIMES
approx.
the reader 42
of the EMTB readers
%
85%
picks up do not yet own an
each issue e-mountain bike.
The most important factors in the
choice of location for an
of our readers are men
E-MTB-HOLIDAY
4,834 EURO are the routes, the trails and
the culinary offer.
is the sum that EMTB
readers want to spend
on the average for the 1,412 EURO GER
next bike. 44% want at free disposal per month 69 % of EMTB readers
to buy the new bike (total population 455 Euro) spent their bike
in 1-2 years. holidays in Germany
103 MINUTES in the last 12 months.
Austria ranks second
3,778 is the average reading
time per issue
(41 %), followed by
Italy (28 %) and
EURO
Switzerland (12 %).
average net household income
TESTS, TRENDS AND TOURS
(total population 3,288 Euro) are the readers‘ main interests
PURCHASE CRITERIA
Of all the technical characteristics ACCUPABILITY,
45.7YEARS
RELIABILITY and QUALITY are the most important is the average age
purchase criteria for the next bike. of the EMTB readers
Source: AWA 2020 and Readers Survey 2020 (Market Research)
PUBLICATION SCHEDULE 5
ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE
01/2021 16.02.2021 04.01.2021 15.01.2021
02/2021 20.04.2021 05.03.2021 17.03.2021
03/2021 15.06.2021 special Enduro / E-Enduro 29.04.2021 11.05.2021
04/2021 17.08.2021 06.07.2021 16.07.2021
05/2021 12.10.2021 31.08.2021 10.09.2021
06/2021 07.12.2021 25.10.2021 05.11.2021
E-BIKE – THE CATALOGUE
BOOKING DEADLINE AND DATA BOOKING DEADLINE PRINT DATA DEADLINE
ISSUE FIRST SELLING DAY
DELIVERY FOR PRODUCT ENTRIES FOR ADS FOR ADS
01/2021 11.03.2021 11.01.2021 03.02.2021 11.02.2021
Further information about E-BIKE - The catalogue can be found here: www.dk-mediasales.de/e-bike-katalog
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 460 × 300
SIZE 4c / bw
App
1/1 6,300.00 € included
+ linkactivation
1/2 3,880.00 €
+ picture gallery
1/3 2,650.00 € + videos
1/4 2,425.00 €
2/1 9,430.00 €
1/1 page
Trim size* 230 × 300
POSITIONS
4c / bw
inside front cover 7,050.00 €
inside back cover 6,625.00 €
back cover 7,200.00 €
Opening Spread 10,230.00 €
1/2 page vertical 1/2 page horizontal
Trim size* 112 × 300 Trim size* 230 × 147 The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
2 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
9 adverts 9% 6 pages 15 % 4 issues 15 %
1/3 page vertical 1/3 page horizontal
Trim size* 73 × 300 Trim size* 230 × 97 12 adverts 12 % 9 pages 18 % 5 issues 20 %
AGENCY COMMISSION 15%
SERIES DISCOUNTS
Series discounts, extended volume discounts and sales bonus are available
1/4 page 1-column 1/4 page 2-columns upon request.
Trim size* 54 × 300 Type area 98 × 129
Reprints and pdfs of editorial content on request.
Please ask for our price list.
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
1/4 page 4-columns All format specifications in mm (width x height).
Trim size* 230 × 72 Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 7
INSERTS
MINIMUM SUBSCRIPTION
WEIGHT PRICE* MAXIMUM SIZE BOOKING
BOOKING CIRCULATION
up to 25 g 90.00 € per thsd.
up to 50 g 120.00 € per thsd.
190 x 270 mm Domestically,
Partial booking 20,000
3 samples can only be
up to 75 g 145.00 € per thsd. based on Nielsen copies
upon issuing of the booked as
areas possible.
order a whole.
up to 100 g 195.00 € per thsd.
up to 125 g 265.00 € per thsd.
*Further on request. Additional costs when booking the subscription circulation.
ADHESIVE INSERTS
SIZE PRICE
postcard 47.00 € per thsd. + costs for the 1/1 page carrier advertisement
+ additional costs when booking the subscription circulation
booklet 68.00 € per thsd.
Please send stand samples and 10 adhesive inserts for a
product sample from 77.00 € per thsd. test run before the closing date.
BOUND INSERTS
SIZE PRICE
2-pages 85.00 € per thsd.
4-pages 110.00 € per thsd. Paper quality: 70-150 g/m2
Format: Please contact the media sales department
6-pages 130.00 € per thsd.
for specifications
8-pages 150.00 € per thsd.
Insertion: only overall.
12-pages 170.00 € per thsd.
16-pages 190.00 € per thsd.
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
TEST LABEL 8
Your product has been tested in our demanding test
procedure and received a test label. The following
conditions for using the test label for your communi-
cation are valid:
USE OF THE TEST LABEL:
We charge a license fee for the use of the test label
The license period is 24 months and begins
on the day the test label is received.
Please use the label only with reference to the source.
T
GE
TEST LABEL
DIGITAL USE PRINT AND DIGITAL USE
(WEBSITE, SOCIAL MEDIA, (PRODUCT PACKAGING,
MAILINGS...) PROMOTIONAL FLYERS...)
500.00 € 1,440.00 €
all prices plus statutory VAT
PLEASE NOTE THE FOLLOWING CONDITIONS:
We provide you with the reproduction template of the label as
a digital file (pdf, png, jpg and eps). Only the unchanged use
of the label in your own advertising material/online media is
permitted. You are responsible for the permissibility of the ad-
vertising use of the label under competition law. Delius Klasing
Verlag assumes no guarantee or liability for this. The publisher
must at all times be in a position to ensure the protection of
its trademarks and magazine brands. We therefore reserve
the right to terminate the agreement at any time. If Delius
Klasing makes use of it without good cause for termination, the
remuneration paid will be refunded in full.
DK-BRAND-COMBINATION 9
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous po-
tential for saving up to 20%. With an identical volume of advertising
placements you may vary and change the advertising motive and
the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %
EMTB APP 10
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
In our kiosk app, we offer you an integration of your insert as a
Free Special for an exposed customer approach.
Your product information will be integrated as a multi-page
leaflet and will be available for publication on the same level as
the digital editions of the media brand.
In this way you reach the reader of the digital issue directly
and communicate your information in the environment familiar
to the readers.
FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
980.00 €
combination
6 weeks supplement incl.
10 link activations*
(from the first
+ picture gallery
day of sale) + Video integration
App Only 1,150.00 €
* further link activations according to effort
Sales per issue
3,696
contacts per issue
4,286
App user per day
263
according to the publisher, Ø 2020
AGENCY COMMISSION 15%
See booking deadline and delivery schedule for data on page 5. All prices exclude statutory VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.EMTB APP FLEXSLIDER 11
In addition to the regular advertising options in our digital Apps, we offer the
opportunity to book the FlexSlider as a display ad.
This element is a conventional slider, which can be used by advertisements as well as
for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 3 different motifs/products/functions possible
• enables sales directly out of the App
• high contact frequency and -quality
FLEXSLIDER
POSITION POSITION POSITION EXCLUSIVE
1 2 3 (Pos. 1-3)
Contacts per month 500.00 € 300.00 € 180.00 € 800.00 €
7,890 per month per month per month per month
according to the publisher, Ø 2020 The prices quoted are exclusive VAT.
CROSSMEDIA DISCOUNT 10% (on App-price)
AGENCY COMMISSION 15%
FlexSlider
....DISPLAY ADS WWW.EMTB-MAGAZIN.DE 12
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) 10.00 €
Medium Rectangle 300 × 250 40.00 €
Skyscraper / Wide Skyscraper 120/160 × 600 40.00 €
HalfpageAd 300 × 600 49.00 €
XXL Banner 728 × 90 30.00 €
AdBundle 300 × 250 / 160 × 600 / 728 × 90 37.00 €
BillboardAd 900 × 250 49.00 €
Page Impressions Wallpaper 728 × 90 and 120/160 × 600 59.00 €
305,431 FireplaceAd 300 x 600 / 1024 x 100 / 300 x 600 70.00 €
Visits Parallax 500 x 990 45.00 €
137,633 FloorAd 1200 × 200 70.00 €
according to the publisher 08/20
MOBILE
WERBEMITTEL FORMAT IN PIXEL TKP
Mobile Banner 6:1 320 × 50 30.00 €
Mobile Banner 4:1 320 × 70 30.00 €
Mobile Banner 2:1 320 × 150 35.00 €
Medium Rectangle Mobile 300 × 250 40.00 €
HalfpageAd 300 × 600 49.00 €
Parallax 375 x 680 45.00 €
Catfish 320 × 100 50.00 €
CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
+ Targeting per criterion 2.50 € CPT COMBINATION CROSSMEDIA
VOLUME DISCOUNT
DISCOUNT DISCOUNT
+ Sticky 2.50 € CPT*
200,000 AI 5% 2 Websites 5%
+ Expandable 5.00 € CPT
400,000 AI 7% 3 Websites 7% Crossmedia discount
* bookable for Wallpaper and FireplaceAd print / online 10%
650,000 AI 10% 4 Websites 10% (on online price)
800,000 AI 15% 5 Websites 15%
AGENCY COMMISION 15%
Creation of the advertisement with a surcharge.
Examples of formats and information on
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 13
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page Impressions the ad.
305,431
Visits For the Video Banner as well as Video InRead even the delivery
137,633 of only one video is necessary.
according to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5% Video Banner 300 × 250 55.00 €
400,000 AI 7% 3 Websites 7% Crossmedia discount Video InRead 640 × 480 50.00 €
print / online 10%
650,000 AI 10% 4 Websites 10% (on online price) Video FloorAd 1200 × 200 75.00 €
800,000 AI 15% 5 Websites 15% Video Background 300 x 600 / 1024 x 205 / 300 x 600 80.00 €
CPT = Costs per Thousand.
AGENCY COMMISSION 15% All prices exclusive VAT, subject to change without notice.
Contact us if you are interested in video productions,
test winner videos and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 14
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The EMTB newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
The fact that the users have subscribed to our newsletters
on their own is the reason for exceptionally good results of
advertising in the newsletters.
Newsletter offers:
• High opening rates
• Advertising surrounded by editorial context
• Exclusiveness (max. 3 presenter placements per newsletter)
• Frequency: monthly
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3
600 x 150 600 x 150 600 x 150
75.00 € CPT 65.00 € CPT 55.00 € CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT.
Subscribers
4,158
Opening rate
51.05%
as of September 2020
CROSSMEDIA DISCOUNT 10% (on newsletter price)
AGENCY COMMISSION 15%
Placement without commitment.CONTENT MARKETING 15
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
2,150.00 €
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
ANZEIGE
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
1,250.00 €
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 16
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment.
Use the high receptivity of the reader for your brand/product.
The integration of an advertorial is possible on our websites.
A DisplayAd is included in the package to increase the reach
of the advertising special. If the user clicks on the ad he will
be forwarded to the ad special. Additional display ads can be
booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
6,900.00 €
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (2,500.00 €)
• incl. feature-element in the side column
7,500.00 €
The screenshot is just an example, since it is an individual product.
All prices exclusive VAT.EVENTS 17
EVENT DATE PLACE WEBSITE
E-MTB Trail Camp Spring 2021 Kaltern (I) www.emtb-camp.com
TOUR Transalp 20.06.2021-26.06.2021 www.dk-mediasales.de/tour-transalp
BIKE Women Camp June 2021 Molveno (I) www.dk-mediasales.de/bike-women-camp
BIKE Transalp 04.07.2021-10.07.2021 www.dk-mediasales.de/bike-transalp
BIKE Festival Riva 30.04.2021-02.05.2021 Riva del Garda (I) www.dk-mediasales.de/bike-festival-garda-trentino
E-MOTIONS
14.05.2021-16.05.2021 Millstatt (A) www.dk-mediasales.de/e-motions
the E-BIKE Event
BIKE Festival Willingen 28.05.2021-30.05.2021 Williingen (D) www.dk-mediasales.de/bike-festival-willingen
BIKE Festival Saalfelden
September 2021 www.dk-mediasales.de/bike-festival-saalfelden
Saalfelden Leogang Leogang (A)
BIKE Cross-
October 2021 St. Englmar
Country-CampYou can also read
