Mendip Times Media Pack Celebrating life on the Mendips and surrounding areas
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Mendip Times M e d i a Pa c k Celebrating life on the Mendips and surrounding areas
contents
Welcome to Mendip Times 3
circulation and readership 4
coverage map 5
distribution points 6
Geography and demographics 7
Magazine content and contributors 8
Magazine owners and editorial principles 9
advertising rates and copy deadlines 10
distribution points 11
contact details 12
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
Welcome
Mendip Times is an independently owned and produced,
full colour, a4 monthly glossy magazine, available free
from over 900 outlets across the wide-ranging and
nationally famed Mendip Hills area of Somerset – home
to approximately 180,000 people.
No other magazine focuses so closely on this very
distinct and historic area, renowned for its natural
beauty, recognised for its largely affluent population and
coveted by advertisers – as much for the spending power
of its residents as the magnet status of the Mendip area,
a major Uk tourist destination.
Mendip Times Online has free links from our website to
all advertisers, as well as from news and features pages.
a leaflet insert service within the magazine is available.
The whole magazine is available on the internet at
www.mendiptimes.co.uk attracting thousands of readers
worldwide.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
circulation and readership
With a high quality print run of 23,500 copies per issue – and rising – Mendip Times, with its
month long shelf life, was launched in June 2005 and reaches an estimated 100,000 people each
month.
distribution of Mendip Times is through more than 900 outlets spread across the post code areas
of Ba 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41. Stockists range from superstores to
village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns,
hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.
a socio-demographic analysis, drawn from the Office of National Statistics, places our readership
fairly and squarely in the aBc1 bracket – acORN® profiling suggests the majority are wealthy
achievers or comfortably off.
Readership is supplemented by visitors to the area – regular day trippers from neighbouring towns
and counties as well as long stay tourists from much further afield.
We can neither quantify or qualify our visiting readership but existing advertisers are confident
they reach them, drawing in business-boosting passing and repeat trade through the glossy pages
of Mendip Times magazine, as stocked in hot-spot visitor venues, from cafes, pubs, hotels and
restaurants to key shops and tourist information centres across our area.
* Monthly Aggregate Surveys
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
coverage
= catchment
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
distribution points
Mendip Times is available from over 900 outlets across the Mendips from superstores to village stores and post offices, farm shops, supermarkets, garden centres, pubs, inns,
hotels and restaurants, doctors’ surgeries, libraries and tourist information centres.
ALHAMPTON CASTLE CARY DUNDRY LITTON RICKFORD WALTON
AXBRIDGE CHARTERHOUSE EAST HARPTREE LONG ASHTON RODE WANSTROW
BALTONSBOROUGH CHEDDAR EASTON LYDFORD ON FOSSE RODNEY STOKE WEARE
BACKWELL CHELYNCH EAST PENNARD LYMPSHAM ROOKSBRIDGE WEDMORE
BADGWORTH CHEW MAGNA EMBOROUGH MARK ROWBERROW WELLOW
BANWELL CHEW STOKE EVERCREECH MARKSBURY SANDFORD WELLS
BARROW GURNEY CHEWTON MENDIP FARMBOROUGH MASBURY SHEPTON MALLET WEST HARPTREE
BARTON ST. DAVID CHILCOMPTON FARRINGTON GURNEY MELLS SHIPHAM WEST PENNARD
BATCOMBE CHURCHILL FAULKLAND MIDSOMER NORTON SOMERTON WESTBURY SUB
BECKINGTON CLANDOWN FELTON NAILSEA STANTON DREW MENDIP
BISHOP SUTTON CLEEVE FROME NETTLEBRIDGE STANTON WICK WHITCHURCH
BLACKFORD CLUTTON GLASTONBURY NORTON MALREWARD STOKE ST MICHAEL WINFORD
BLAGDON COCKLAKE GREEN ORE NORTON ST PHILIP STON EASTON WINSCOMBE
BLEADON COLEFORD GURNEY SLADE NUNNEY STONE ALLERTON WITHAM FRIARY
BRENT KNOLL COMPTON DANDO HALLATROW NYLAND STRATTON ON THE WOOKEY
BRISTOL COMPTON DUNDON HIGH LITTLETON OAKHILL FOSSE WOOKEY HOLE
INTERNATIONAL COMPTON MARTIN HINTON BLEWETT PAULTON STREET WRINGTON
AIRPORT CONGRESBURY HOLCOMBE PENSFORD TARNOCK WRITHLINGTON
BROCKLEY COXLEY HUNSTRETE PILTON TEMPLE CLOUD YATTON
BRUTON CRANMORE HUTTON POLSHAM TIMSBURY
BUCKLAND DINHAM CROSCOMBE KEINTON PRIDDY TRUDOXHILL
BURCOTT CROSS MANDEVILLE PYLLE TYTHERINGTON
BURRINGTON DITCHEAT KILMERSDON RADSTOCK UBLEY
BUTLEIGH DOULTING LANGFORD REDHILL UPHILL
CAMERTON DRAYCOTT LEIGH on MENDIP REGIL VOBSTER
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
Geography and demographics
Situated in a tourist enclave, Mendip Times magazine covers an area of Other largely affluent villages and parishes nestling in the Mendip Times
approximately 350 square miles. The Mendip Hills are the backbone of our patch. distribution area include: Blagdon, Churchill, Langford, Congresbury, Wrington,
Swathes of the Mendip Hills are a designated area of Outstanding Natural Beauty – Chew Magna, Dundry, Pensford, Chewton Mendip, Chilcompton, Mells,
one of just 41 aONBs in england and Wales, each sharing equal status to National Cranmore, Ditcheat, Pilton, Baltonsborough, Wedmore, Axbridge, Winscombe,
Parks. Sandford, Banwell, Long Ashton, Barrow Gurney, Castle Cary, Somerton,
Backwell, Paulton, Timsbury, Yatton, Nailsea, Brent Knoll and many more.
With the cathedral city of Wells – england’s smallest city – at its heart, distribution
of Mendip Times is based on the local authority area defined by Mendip District also, sitting happily inside the Mendip Times inner circulation area are Priddy,
Council. Mendip Times is the only publication to cover this area in its entirety. home to the annual Priddy Folk Festival and Wookey Hole, near Wells, home to
Wookey Hole caves.
distribution also captures affluent commuter belts for Bristol and Bath and key
neighbouring Mendip communities, spread across the adjoining local authority areas Latest statistics* for the Mendip District Council local authority area alone are
of Bath & North East Somerset, North Somerset, South Somerset and representative of and largely mirror the wider 180,000 population, 350 square
Sedgemoor, as well as major regional centres like the Royal Bath and West mile Mendip Times circulation area:
Showground and Bristol international airport.
Representative Demographic Segmentation: Mendip District Council area
Well beyond the 10,400 population city of Wells, landmark towns and areas
only:- Population division:- 51.2% female, 48.8% male; 75% aged between 30 to
covered by Mendip Times include:-
59. Highly mobile: 73% own one or more vehicles. 42,800 households: 32,100 of
l Cheddar – population 5,000 and home to the world famous cheddar Gorge
these owner-occupied. 12,490 couples live with dependent children; 12,390 without
l Chew Valley – combined population of all the villages in the affluent chew
dependent children. 28,200 people in full-time employment. 10,000 work part-time.
Valley is 16,000 l Frome – population 24,500. Home to the annual Frome arts
another 9,000 people are self-employed. There are more than 4,000 small
Festival, attracting visitors from across the region
businesses based in this single local authority area.
l Glastonbury – population 8,700 and, because of its iconic Tor, currently
preparing to stake a claim towards World Heritage Site status Of the major companies within the Mendip Times distribution area, you will
l Midsomer Norton & Radstock – joint population of this mining rich heritage find the household names of Yeo Valley, clarks Village and Thatchers, plus
area is 21,000 l Shepton Mallet – population 8,900. Home to the Shepton Mallet major attractions at cheddar caves, Wells cathedral, Puxton Park and Wookey
cider Mill, producers of the nationally renowned range of ciders and world-famous Hole, as well as Glastonbury and the Royal Bath and West Showground.
Babycham. l Street – population 11,000. Home to the hugely popular clarks
Village multi-factory shopping outlet.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
Magazine content and contributors
Mendip Times covers the news and views of local people and visitors, exploring local history, delving into local places and reporting on
local events. Local experts comment monthly on the great outdoors; on walking, gardening, wildlife, health, fitness, food and drink,
antiques and the internet in this neck of the woods. Regular contributors are:-
. Garden Food – Jacob Health – Dr Phil Gardening – Mary Payne
Whitson: is a chef and food Hammond: a GP, MBE: one of the best-
writer who has worked in broadcaster and performer, known gardening
many of the West country’s well-known for his radio and broadcasters in the area.
most prestigious restaurants. television appearances and
his column in Private eye.
Outdoors – Les Davies Wild Food – Adrian Boots: Caving – Phil Hendy: a
MBE: former senior warden a Landscape ecologist, member of Wessex cave
of the Mendip Hills area of researcher and farm club and has been caving
Outstanding National conservation advisor. for over 45 years. Still
Beauty. active, his main interest is
trying to find new caves.
Riding – Rachel Walking – Sue Gearing: Farming – Nick Green:
Thompson MBE: Rachel’s author of several books and Farms director for alvis
work with landowners on the foremost expert on Bros Ltd based at Lye cross
the voluntary dedication of walking on Mendip. Farm and is passionate
bridleways led to her being about British food and
awarded the MBe in 2013. farming.
Food and Drink – June Wildlife – Chris Sperring Cycling – Edmund Lodite:
MacFarlane: a former MBE: conservation Officer Has been a life-long cyclist
television producer. She is for the Hawk and Owl Trust. who took up road bikes after
currently a public relations Writer, broadcaster and one competing in triathlons.
consultant in the food and of the region’s top wildlife
drink industry. experts.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
The magazine owners
Outright owners and joint editors of Mendip
Times magazine are career journalists Steve
egginton and Mark adler who contribute a range
of topical features every month.
Steve egginton lives locally in the chew Valley.
From deputy news editor at the Western daily
Press, Steve moved to GWR Bristol and later BBc Radio Bristol, as news editor.
He became a television news producer at BBc Points West, before becoming
station manager at BBc Radio Gloucestershire and then BBc Radio Oxford. He
switched back to television, as Head of News, at iTV West. Steve is a former
director of the Society of editors and former chairman of its western branch.
Fellow journalist Mark adler, who lives near Shepton Mallet, began his reporting
career with the Fleet Street News agency. after working in London and
Southampton, Mark headed west to Somerset, 30 years ago. Working on the
Shepton Mallet Journal, the Bath chronicle and then the Western daily Press,
Mark also moved into television, becoming news intake editor at BBc Points
West and then planning editor at iTV West.
Editorial principles
editorial in Mendip Times is independent of advertising. One is never bounced
off, or compromised, by the other.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.uk
advertising rates
Advertisement size Dimensions (width/height) Full price Discounted price
Full page with bleed 216mm x 303mm £720.00 £500.00
Full page 190mm x 275mm £720.00 £500.00
Half page landscape 190mm x 135mm £390.00 £260.00
Half page portrait 93mm x 273mm £390.00 £260.00
Quarter page 93mm x 135mm £240.00 £160.00
eighth page 93mm x 65.5mm £165.00 £110.00
Sixteenth page 45mm x 65.5mm £90.00 £60.00
When booking a series discounts of up to 33% are available. All prices shown are ex-vat.
advertising copy deadlines
Finished hi-res artwork can be received in the following formats: pdf, eps, tiff, jpg, png
2021
Month Deadline Delivery
January 4 december 2020 15 december 2020
February 15 January 26 January
March 12 February 23 February
april 12 March 23 March
May 16 april 27 april
June 14 May 25 May
July 11 June 22 June
august 16 July 27 July
September 13 august 24 august
October 17 September 28 September
November 15 October 26 October
december 12 November 23 November
January 2022 10 december 21 december
These rates include free links to all advertisers’
websites from the Mendip Times website.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.ukdistribution Points
Mendip Times is distributed monthly to over 900 outlets across the
Mendip area, from superstores to village stores and post offices,
farm shops, supermarkets, garden centres, pubs, inns, hotels and
restaurants, doctors’ surgeries, libraries and tourist information
centres.
For the big picture on all our distribution outlets, covering post
code areas: Ba 2/3/4/5/6/11/16 and BS 14/25/26/27/28/29/39/40/41
– see our separate, fully comprehensive, Mendip Times
Distribution Points sheet.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.ukcontact details
Mendip Times is based in the Mendips – at Blagdon’s coombe Lodge, the childhood home of
landowner Sir david Wills, a member of one of the west country’s most prominent families.
contact us at:
Mendip Times, Coombe Lodge, Blagdon, Somerset BS40 7RG
Tel: 01761 463888
Fax: 01761 463890
email for advertising: advertising@mendiptimes.co.uk
email for news: news@mendiptimes.co.uk
email for letters: letters@mendiptimes.co.uk
Find – and see us – on the worldwide web
Log on to www.mendiptimes.co.uk to view the whole of our latest edition online – that’s
editorial and all our advertisers too – exactly as they appear in the glossy, printed pages of the
magazine.
Mendip Times celebrated its 15th anniversary this year and is now firmly established as the most
popular local magazine in the area, both with readers and advertisers.
Mendip Times
Celebrating life on the Mendips and surrounding areas Telephone: 01761 463888
email: advertising@mendiptimes.co.uk
www.mendiptimes.co.ukYou can also read
