Discover Dairy Brittany Snyder Dairy Education Programs Manager
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Discover Dairy Brittany Snyder Dairy Education Programs Manager
2020 Overview - Changes
❑ Internal
– Canceled in-person meetings, presentations and conferences
– Farm Field Trip Grants Closed
– Little to no sponsorships given
❑ External
– School closed/went virtual
– Many started homeschooling
– Teachers are limited to content they
can teach
2020 Overview - Improvements ❑ Discover Dairy Website – Lesson pages to include virtual pieces – Adopt A Cow page for higher volumes of registration – Classroom Enrichment page to highlight content – Request Materials page to streamline requests ❑ DairyPrincess Incentive Program/Discover Dairy Training ❑ Discover Dairy & Adopt A Cow Impact
Discover Dairy
Students Impacted Educators Enrolled
400,000 4,000
350,000 3,500
360,000 3,474
300,000 3,000
250,000 2,500
200,000 2,000
200,059
150,000 178,273 1,500 1,730
100,000 1,000 1,200
977
85,954 752
50,000 500
63,331
0 0
16-17 17-18 18-19 19-20 20-21 16-17 17-18 18-19 19-20 20-21
Students Educators
Key Takeaways
❑ We see continuous growth in programs year after year
❑ Adopt A Cow drastically impacted DD registration
Adopt A Cow - Outreach
AAC Registrants
❑ Adopt A Cow reaches the masses 80,000
– 22 Host Farms from 19 states 70,000
71,080
60,000
• Thanks Walt for joining the fun this year! 50,000
– Registrants in all 50 states & 45 countries 40,000
– 3 large partners in addition to ADANE 30,000
20,000
• Midwest Dairy, Dairy Alliance, and DFW
10,000
488 908
❑ Impacting more than 1.7 millions 0
18-19 19-20 20-21
students + their families and teachers Registrants
❑ Growth from last year over 7000%
Adopt A Cow - Engagement
❑ Increased Engagement
– Bi-monthly Sunday Funday Emails
• Sharing other dairy resources that can be
done in the classroom (or virtually) to
encourage dairy education year round
– Lessons built into installments
– Shared Stories on Social Media
• We are encouraging everyone to share
what they are doing on social media which
is creating major buzz around the program,
and getting more people involved
Adopt A Cow – Additional Funding
AAC Partners
❑ Additional support from across the
country 40,000
– 20-21 Partners: ADA Indiana, ADA of 60,000
19,200
6,000 5,000
Michigan (no farm), and Dairy Council of 18,000
Florida (no farm)
– 21-22 Additional Partners: Dairy Council of
7,000
75,500
Arizona & Nevada, California Milk Advisory
Midwest ADANE Dairy Alliance DFW
Board Indiana Michigan Florida
– Planning Stages: ADA Mideast, Maine Dairy
Promotion Board
❑ Total 20-21 Partner Support: $212,700
Adopt A Cow – On Social
While adults had the opportunity to cast their votes
last week, the preschool students in the Dandy Lions
class took part in their very own voting process! They
plan to participate in the “Adopt a Cow Program”
sponsored by Discover Dairy. They learned that there
are two main breeds of dairy cows: Jerseys and
Holsteins. Jersey cows are tan, and Holstein cows are
black and white.
After a group discussion to define the term “adopt,”
the teachers asked the Dandy Lions if they thought
they were going to adopt a Jersey cow or a Holstein
cow. They had the opportunity to cast their votes for a
cow, just like their parents had done in the recent
election. The young voters were provided with a
private voting booth, and no campaign signs were
permitted within 100 feet of the polling location. After
the students cast their ballots, they graphed the
results.
The numbers were counted and recounted, and it was
shocking to learn that the young voters were so
sharply divided along bovine lines! Half voted for a
Jersey cow, while the other half voted for a Holstein
cow.
Which one will it be? Only time will tell the final
outcome! Stay tuned!
Adopt A Cow – On Social
Adopt A Cow – Testimonials Hello! We are a pre-k classroom (ages 4-5), and we are so excited about our cow, Halee! She is adorable and we can’t wait to learn more about her. We drew pictures for Halee to send to her and we hope she loves them!! Thank you so much for this opportunity to adopt a cow! This is such a fun learning experience! Thank you - Janine Edmonds
Adopt A Cow – Testimonials
Hello! I’m a first year teacher and I just wanted to share the story about our dairy calf! My first graders and I had a gender
reveal party for our calf that all of first grade at Foxbank Elementary came out and celebrated! My students dressed in either
blue or pink and we shot off confetti cannons! Later on, my class went back inside and I put up pictures on the SMARTBoard
to see if they could guess the cow’s name. They guessed correctly, it was Moon Pie, and each student was given a Moon Pie
to eat afterwards! I can’t wait to keep sharing this journey with my first graders and thank you for this exciting opportunity!
Foxbank Elementary is located in Moncks Corner, SC - Rachel CoffeyLooking Forward
❑ 2021-2022
– How can we streamline AAC even more?
– How can we make Discover Dairy & AAC work better together?
– How do we retain and continue our growth?
– Who do we look to as bigger supporters to keep the growth?
• Do we think about securing a “Platinum Supporter” for AAC?
– Do we look for ways to translate DD & AAC to other languages?
– Ultimately, how do we continue meeting the needs of the consumer?Dairy Leaders of Tomorrow Michelle Shearer DLT Curriculum Coordinator
Overview ❑ Enrollment Numbers in DLT ❑ DLT Farm Tour 2020 ❑ DLT Farm Tour Available Resources ❑ Reflection of DLT Farm Tour and Future Tours ❑ 2021 Plan for DLT
DLT Enrollment Numbers ❑ 2019 – 2020 School Year – 104 new educators – 627 new students ❑ July 1, 2020 – December 3, 2020 – 66 new educators – 252 new students – 15 groups
DLT Farm Tour 2020
❑ Held in Somerset County
– Maple Bottom Farm in Dawson, PA
– Pennwood Farms in Berlin, PA
❑ Attended by teachers and students virtually instead of in-person
❑ Live Streamed on YouTube Live on Friday, October 9, 2020
❑ Videos on YouTube continue to be viewed:
– Maple Bottom Farm has 25,245+ views.
– Pennwood Farms has 4,760+ views.
❑ 2019: 67 students; 2020: ?
❑ Farm tours at each farm and five dairy careers highlightedMaple Bottom Farm
Pennwood Farms
DLT Farm Tour Staff
DLT Farm Tour Available Resources
❑ Videos on YouTube
– Full-Length Videos of each farm (2 hours each)
– Farm Tour only Videos of each farm (55 minutes each)
– Careers in Dairy Videos of five careers (12 – 25 minutes each)
❑ Farm Tour Unit for Grades 5 – 8 ❑ Careers in Dairy Unit
– Lesson Plans – Five Careers
– Video Discussion Guides – Lesson Plans
– Word Searches
– Video Discussion Guides
– Kahoot Games
– Reflection Activity
❑ Farm Tour Unit for Grades 9 – 12
– Lesson Plans
– Video Discussion Guides
– Kahoot GamesDLT Farm Tour Reflection
❑ The virtual experience gave us greater exposure to DLT with students
and teachers from all over the US. It boosted our enrollment
numbers and participation in the DLT curriculum.
❑ How has the virtual experience changed our future tours?
❑ Given the tremendous reach of virtual, we would like to do in-person
and virtual for future farm tours?
– Logistically, how would we be able to handle virtual and in-person?
– Do we do this more than once a year?
– How would these ideas impact the budget?
❑ What ideas do you have for future farm tours? (answer at end)2021 Plan for DLT
❑ January 2021
– Revamped Introduction to Dairy Course Released
– Virtual Farm Show Presentations
❑ April 2021
– Revamped Introduction to Dairy Herd Management Course Released
– Spring Exploration Experience with Premier Select Sires
– Release of the new Dairy Technologies Course
❑ July 2021
– Revamped Introduction to Dairy Farm Business Management Course Released
❑ August 2021
– Revamped DLT Platform Launched
❑ October 2021
– DLT Farm Tour (In-Person and Virtual)
❑ What else would you like to see us do with DLT in 2021?Follow-Up Feedback ❑ What ideas do you have for future DLT farm tours? ❑ What else would you like to see us do with DLT in 2021?
You can also read
