DIGITAL MARKETING CHNIQ - Giant Partners
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
DIGITAL MARKETING
SECRETS
IQUES FO
7
VEN HN
R M SA
TEC
ORE
LES PRO
SECRET 1 SEED YOUR DATABASE
Lists are at the heart of marketing. The best databases include current
and accurate name, email, phone, address and job title information for
potential customers. Seed lists can be hyper targeted by demographics:
• Age, gender and ethnicity
• Geography
• Occupation and finances
• Health
90%
Tip: Analyze which list components are highest
performing and then target matching personas.
The most effective marketing teams are in a
constant state of buying, growing, cleaning and of sales prospects should
have accurate contact
appending prospect data to their list. information for a list to
be considered healthy
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 2 PROMOTE FREE CONTENT
Free content is what starts the sales cycle and fuels brand awareness.
The goal of content creation is to become a trusted, online thought leader
within your market and industry. Popular types of digital content include:
• Infographics and eBooks
• Webinars and podcasts
• Surveys, tutorials and calendars
• Video testimonials and case studies
75%
Tip: The more you tailor your content, the better it
will perform to your audience.
Ask prospects to provide their email so that you
can send them your free content. This converts or more of B2B sales
opportunities should be
prospects into marketing qualified leads (MQLs). created from marketing
qualified leads
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 3 DRIP YOUR EMAIL
Sending email to subscribers is all about deliverablity. The goal of email
marketing is avoid the junk folder and get prospects to click your link. To
guarantee that you send high-performing voluminous email blasts:
• Send from your own subdomain (warmed up)
• Drip your email over time (hours-days-weeks)
• Monitor bounces and direct complaints closely
• Send email variations and use A/B testing
33%
Tip: Boost clicks by re-sending a variation of your
email to those who receive it but do not open it.
For maximum response rates, email should be
sent from both business and individual names or more of your leads
should result from
with personalized fields in the subject and body. ongoing email marketing
to targeted lists
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 4 USE LOOKALIKE AUDIENCES
Leverage your email list to target your prospects on Facebook. When
you implement multi-channel digital marketing you increase the
opportunity for a prospect to convert into a lead. Effective social strategies
include:
• Compelling calls-to-action
• Art, photo and video ads
• Impression, click and conversion campaigns
• Messenger marketing integration
Tip: Create different lookalike audiences based on
where leads are in your sales funnel.
To drive the lowest CPC, run ad variations for a
400%
more of your prospects will
convert into a lead if you
test period and then run the best performing ad implement a multi channel
digital marketing strategy
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 5 SET UP MESSENGER BOT
Create a unique messaging experience with your prospects. Set up a
series of questions and answers that appear when people interact with
your chat bot. Facebook messenger is a new channel to promote your
brand and products. There are easy ways to get messenger subscribers:
• Comment on a post or click a link
• Click on a social media ad
• Check a box on a form or chat on your website
400% %
90
Tip: Run a contest that prospects can only enter by
interacting with your messaging bot.
Boost future promotions by leveraging real-time
Facebook messaging to your subscribers. or more of your
messages will be seen
by your Facebook
messenger subscribers
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 6 OUTREACH TO INFLUENCERS
Empower social media and web influencers to share your content on
their platform to promote their brand. In return, influencers will link back
to your website. This is the absolute best way to drive organic search traffic.
For best results your content should be tailored for:
• Trending topics
• Popular search terms
• Specific audiences
50
400% %
Tip: Convert your most popular content into
evergreen pages with more free content and offers.
The best way to drive long-term leads is a
constant flow of exceptional content that your or more of the search
traffic on your website
network of influencers are excited to share. should come from
evergreen content
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comSECRET 7 REAL TIME REPORTING
Ensure that you reach your goals by making on-the-fly adjustments to
your strategy based on real-time data. It is vital to digital marketing
campaign success that your team is able to scale up what is working and
scale down what is not. Be sure to measure the performance of:
• Email (Opens, clicks and A/B test results)
• Website traffic (Visits and conversions)
• Sales funnel (MQL > SQL > Customer)
25
400% %
Tip: Analytics matter if they help you make decisions.
Don’t bother with superfluous numbers and charts.
Use marketing automation software like
Hubspot, Active Campaign and Mailchimp or more of your
monthly sales totals
to create real-time dashboards and reports. should result from
marketing automation
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comWith more than 4000 satisfied customers, Giant Partners
provides comprehensive digital marketing services
including: search optimization, content creation, lists,
email, social outreach, messenger, PPC management,
display advertising, lead nurturing and more!
Get started at giantpartners.com or call (800) 547-8080
to schedule a strategy session today!
Copyright © 2018 Giant Partners. All rights reserved. Designed at worxstudio.comYou can also read
