MEDIA KIT 2021 - Tatler Asia Group
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MEDIA KIT 2021
THE TATLER BRAND
The most coveted luxury lifestyle brand
in Asia, and the leading platform to
connect with Asia’s most influential
The best of power,
influence and style
8 EDITIONS
Across Asia*
2.1 MILLION
Monthly Print Readers
3 MILLION
Monthly Online Visitors
USD$335,000
Average Household Income
*Hong Kong, Taiwan, China, Singapore, Indonesia, Malaysia, Philippines, Thailand
PUBLISHER’S NOTE “For the last 43 years, Tatler has connected Asia’s most influential communities with the goal of promoting and developing Asian identity, culture and business. As society evolves, so does Tatler. Since early 2020, we have undergone a transformation to redefine “society” to focus on power and influence with greater meaning and purpose, shining the light on a larger cross-section of the people, communities and industries impacting Asia. We are committed to defining the future of luxury media by effectively engaging our communities with groundbreaking concepts, inspiring content and experiential activities they will never forget.” Michel Lamunière Chairman & CEO, Tatler Asia Group
LUXURY OUTLOOK 2021
While the global luxury market is projected to fully recover by mid-
2022 due to Covid-19, certain consumer trends have emerged that
brands can leverage on to continue to engage with consumers, and
emerge stronger, post-pandemic:
ASIA IN GENERAL, AND CHINA IN PARTICULAR,
WILL LEAD THE GLOBAL RECOVERY
A strong V-shaped recovery led by Asia as luxury
brands leverage large domestic markets
ACCELERATED SHIFT TO DIGITAL, THROUGH
PLATFORMS LIKE E-COMMERCE AND SOCIAL MEDIA
HEIGHTENED ENVIRONMENTAL AND SOCIAL CONSCIOUSNESS
An increased loyalty towards brands that align with consumer values
GREATER EMPHASIS ON HEALTH, WELLNESS
AND PERSONAL DEVELOPMENT
Education, wellness, health and experiences are a major
focus and where much spending will be channeled
STRENGTHENED LOCAL PRIDE AND EMPHASIS ON LOCAL CONSUMPTION
20-30% of HNWIs are diverting travel budgets to luxury goods domestically
Insights provided by Tatler+
THE TATLER AUDIENCE
WHO THEY ARE
INFLUENTIAL
Newsmakers, trendsetters, and leading voices shaping Asian culture & society
IMPACT
They want to make a positive impact on society at large, through investments,
commitments to sustainability, and forward-thinking work
EDUCATED
They are knowledgeable and always learning
WELL-TRAVELLED
They travel often to enjoy and discover special experiences
WHAT THEY ARE LOOKING FOR
INSPIRATION
Culture, society, food stories as a source of creativity and conversation
DISCOVERY
Of new experiences
CONNECTION
To the people influencing society, culture, and Asian identity
AUTHENTICITY
Stories and experiences with meaning
AUDIENCE: THAILAND
DIGITAL
Content affinity: Lifestyle, travel,
entertainment, shopping, food & dining
44% 32% 24% 58% 42%
25-45 Years 45+ Years 18-24 Years Female Male
REACH & ENGAGEMENT: THAILAND
SOCIAL
88.9K
Facebook Followers
15.6K
Instagram Followers
DIGITAL
130K
Monthy Online Visitors
5.8
Page / Session
960K
Monthly Page Views
1.42 MINS
Average time on the website
147K
Sessions
129K
Unique Visitors
GROWTH TRENDS
65%
Monthly Audience Growth Rate
48%
Yearly Projected Traffic Growth
OUR PLATFORMS: DIGITAL
What we offer:
CONTENT CREATION
With your desired target audience, we utilise insight and
creativity to provide compelling and relevant content
VISUAL DESIGN
We create content and visuals designed to
maximise engagement across each of our channels
SOCIAL ONLY CAMPAIGNS
Campaigns specifically created to engage our audience on social media
PROMOTION & DELIVERY
Targeted multi-channel campaigns that reaches a desired KPI
REPORTING
An insightful post-campaign report
FLAGSHIP EVENTS
One of the most anticipated events on the social
calendar. Coming in Q4 2021
The annual event celebrating the entrepreneurs who are shaping
Asia’s future. Coming in September 2021
Tatler Dining's Best Restaurants Awards champions and celebrates the very
best of the food and drink scene in Malaysia. Coming in Q4 2021
A food festival that brings together Asia’s top chefs and mixologists
to create a unique dining experience.
DIGITAL ADVERTISING RATES & SPECIFICATIONS
Desktop Size Rates (USD)
Premium Billboard 970 (W) X 250 (H) 4,100
Billboard 970 (W) X 250 (H) 3,000
Large Leaderboard 970 (W) X 90 (H) 2,500
Interscroller 1600 (W) X 800 (H) 5,500
Half Page Ad (Persistent) 300 (W) X 600 (H) 4,500
LREC (Persistent) 300 (W) X 250 (H) 4,000
Floating Banner 970 (W) X 90 (H) 3,000
Mobile
LREC 300 (W) X 250 (H) 4,000
Full Page Banner 320 (W) X 480 (H 2,500
Interscroller 640 (W) X 960 (H 2,500
Takeover Banner 640 (W) X 960 (H) 3,500
Leaderboard 320 (W) X 50 (H) N/A
Floating Banner 320 (W) X 50 (H) N/A
Email Marketing One-Off
Endorsed eDM (Full 15k Database] 1,500
eNewsletter Banner (Full 15k Database) 1,000
Branded Content, Advertorials Price upon requestFor Sales & Advertising Enquiries:
+66 (0) 2237 9800 ext 210
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