PR AGENCY // CONTENT FIRST
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PR AGENCY // CONTENT FIRST January 2020
BCFN // 9° FORUM ALIMENTAZIONE
► CORPORATE PR ICHNUSA // FUORI DALLE ROTTE UNIONFOOD // #CARBONARADAY UNHCR // #METTIAMOCELOINTESTA
Daily Bread, foto realizzate da Gregg Segal vincitore nella categoria “Multimedia Edito” del progetto
Food Sustainability Media Award di BCFN e TRF ► BRAND PR ► SOCIAL MEDIA CAMPAIGN ► COMUNICAZIONE SOCIALE
WORK TERRE DES HOMMES // INDIFESA
► COMUNICAZIONE SOCIALE
UNAITALIA // SEI VERITÀ SUL POLLO
► CAMPAGNA CATEGORY
HEINEKEN // THE STORY OF BEER
► CONTENT CREATION
BARILLA // GYGP REPORT AIRBNB // EMIRATES // A380 ATTERRA A MILANO SONY PLAYSTATION // 20TH ANNIVERSARY
► CORPORATE PR ► CORPORATE PR ► CORPORATE E BRAND PR ► CORPORATE E BRAND PR
CHI SIAMO
We are a PR Agency content first.
We integrate traditional PR and digital strategies, with an original approach, putting
content at the center of the strategic and creative process.
For over 40 years we have been supporting companies and organizations in:
promoting and protecting their brands, improving their reputation, gaining and
maintaining the trust of consumers and stakeholders.
We have a well-rooted practice focused on NGOs’ campaign and fundraising
communication, and a strong expertise in the food & beverage industry.
KEY FACTS
2018
MEDITERRANEAN
CONSULTANCY OF THE YEAR
by HolmesReport
//Established in 1975 //35+ Professionals
More than 40 years of experience With a 5-year HR turnover below 10%
//Independent company //3,3M € turnover (2018)
Fully owned by partners 40+ clients, with more than 80% retention
rate year-over-year
//Offices in Rome and Milan
in partnership with Eidos //30+ awards in 10 years
“Mediterranean consultancy of the year”
//International PR network at the EMEA Sabre Awards 2012, 2015, 2018
We are part of IPRN, the international PR
network that includes 50 PR agencies in
30 countries, employing more than
7.000 PR professionals
//Senior team
15 PR professionals, between partners
and senior executives, with expertise in
PR, Media, Digital & Social media,
Content Creation, Visual Design, and
Project Management
SERVICES
PEOPLE
We go beyond the old-fashioned internal structure of the typical PR agency,
being an organization built around the specialized skills needed to create
successful PR campaigns, and to assure valuable advice to our customers.
WE ARE 35 PROFESSIONALS ORGANIZED IN 3 TEAMS
THAT WORK TOGETHER ON CLIENTS’ PROJECTS
CREATORS & PLANNERS MANAGEMENT TEAM MEDIA & DIGITAL SPECIALISTS
They identify the insights that inspire They drive the business, manage the They reach out to the target audience giving
our strategies. They generate ideas and relationship with the client, provide strategic visibility to the stories of our customers.
design creative content. They draw integrated advice on crisis management and corporate They are experts in traditional and digital
communication plans. They plan and reputation, coordinate teams, and media, community managers and social
coordinate communication events. supervise the delivery. media specialists.
PR APPROACH
We analyze data and identify
the insights able to fill the gap We create powerful creative content to
between what we want to communicate, communicate brands and corporate messages that
and what is of interest resonates with the target audiences, the media,
for our target audiences. and on social networks.
We set precise KPIs and measure the Media Relations, Social Media, Influencer Engagement,
communication impact of each action, Events. We reach our target audience with a mix of PR
using quantitative and qualitative metrics. and Digital multi-channel strategies, integrating owned,
earned, shared and paid media.
CLIENTS 2019-2020
AWARDS 2013-2019
// Assorel Award 2019 // EMEA Sabre Awards 2017 - Holmes Report // GrandPrix International Events // Assorel Award and Grand Prix International
Prize for Corporate & Reputation Comunication Best Meditteranean Campaign & Relational Strategies 2015 Events & Relational Strategies 2014
Management #letsputinyourhead – UNHCR Best Corporate Communication campaign
Carta del mulino - Mulino Bianco Barilla #Iwantmybeerback - AssoBirra Best Charity campaign
Operation Hunger- ActionAid
Best TV, Radio and Web Use – Media Relations // Assorel Award 2017 Best Charity campaign
Category Best Product & Marketing campaign #StopEbola – Doctor without Borders Best Entraitenment industry campaign
Carta del mulino - Mulino Bianco Barilla #carbonara Day – Aidepi Driveclub Launch for per PS4 - Sony Italy
Best PR Event
Best Social & Media Relations campaign 20th Playstation Anniversary - Sony Computer Best environment communication campaign
#carbonara Day – Aidepi Entertainment Garage Story - Ecodom
// Assorel Award 2018 Best Social Communication campaign
Best PR Creativitty Special mention Corporate Communication
#letsputinyourhead – UNHCR category
Off The Beaten Track – ICHNUSA // EMEA Sabre Awards 2015 - Holmes Report
Best Substainability Report Communication campaign Mediterranean Consultancy of the Year Save your beer - AssoBirra
Best TV, Radio and Web Use – Media Relations Good for you, good for the planet – BARILLA Group
Category
Off The Beaten Track – ICHNUSA // Assorel Award 2015 // Assorel Award 2013
// Assorel Award 2016 Best Corporate Communication campaign First Prize
Special Mention – Product/Marketing Special mention – Corporate Social Responsibility #Iwantmybeerback - AssoBirra Routine is fantastic - UNHCR
Communication category Category
Off The Beaten Track – ICHNUSA Home, sweet home - UNHCR Special mention gor the first prize Best Social Communication campaign
#Iwantmybeerback - AssoBirra Routine is fantastic - UNHCR
Special Mention – Corporate Social Responsibility
Category Best Social Communication campaign
40°anniversary San Patrignano Community #StopEbola – Doctor without Borders
Special Mention – Product Communication Categry
20th Playstation Anniversary - Sony Computer
Entertainment
OUR VALUES
STRATEGIC
VISION
born from expertise
CREATIVITY
born from passion
RESULTS
born from a strong
commitmentinc-comunicazione.it INC // Viale Regina Margherita, 290 - 00198 Roma // +39 06 4416081 // segreteria@inc-comunicazione
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