Session 1: Setting SMART Goals + Project Posting Tips - GlobalGiving
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Session 1: Setting SMART Goals + Project Posting Tips
Our mission is to transform aid and philanthropy to accelerate community-led change.
Agenda 1. Accelerator Overview 2. SMART Goals and Planning your Campaign 3. Project Posting Tips 4. GG Rewards 5. Next Steps 6. Questions
Session #1 Facilitators Megan DeSisti Michael Gale
Training Project Campaign
Feb. 25 - 28 Due March 1, 5PM (ET) March 11 - 29
BONUS DAY, March 20
www.globalgiving.org/acceleratorhub
The Accelerator Hub
Accelerator Training
Crowdfunding Campaign Dates
Leaderboard Links
Facebook Group
Pre-Accelerator survey
Learn Library Resources
Campaign Graphics
Terms + Conditions
www.globalgiving.org/acceleratorhub
Register for trainings, access recording + PDFs Mark your calendars!
Submit project
GlobalGiving
approves project
within 2-3 business
days
Project status
changes to
“pre-approved”
Project doesn’t go
live on the site
until start of
campaignRecurring
Donations
• Double Count: Each
unique recurring
donation will count
twice towards your goal
of 40 unique donors
• 100% Match: Each
unique recurring
donation up to
$200/month will have
their initial donation
matched dollar for
dollar after four monthsAgenda 1. Accelerator Overview 2. SMART Goals and Planning your Campaign 3. Project Posting Tips 4. GG Rewards 5. Next Steps 6. Questions
SMART Goals
What are you hoping to get out of the Accelerator?
What are your goals?SMART
is an acronym
Specific
Measurable
Action-Oriented
Realistic
Time-BoundINITIAL GOAL SMART GOAL
Engage our board of directors to
Raise money for our project.
raise $1,000 from 10 donors in
the first week of the Accelerator.TAKE TIME TO PLAN !
ACTIVITY
Take time to plan your campaign!
Example: You have a SMART goal to engage your board of directors to
raise $1,000 from 10 donors during the first week of the Accelerator:
1. What tasks/actions might you undertake to reach this goal?
2. When would you do these tasks/activities?
3. Who in your team would do them?Campaign Goals Campaign objectives How we will do this? How we will measure
(broad goals) (SMART goals) (activities) success?
• Email and call past
To raise $5,000 in 3 weeks supporters • Amount of money raised
To increase funds for our
from 70 donors • Host a movie night • Total number of donors
after school program
• Train volunteer team
• Engage “fundraising
advocates” to reach out to
To gain 30 new donors their friends
To increase our individual • Number of new donors
during the Accelerator • Host event open to public
supporter base
and encourage
newcomers
• Completed Accelerator
• Raise more money online homework
• Attend Accelerator
To improve our skills in than last year.
trainings • Number of dollars raised
online fundraising • Increase team’s confidence
• Create a Facebook page • Number of donors
in online fundraising.
• Develop a giving page • Graduate from
Accelerator!Donor Targeted Strategy
Type
Projected donation
Name (one-time, recurring, Goal Responsible Individual
volume
major, or group)
Increase donation
Alexis Jones Major donor $250 Jonathan
amount by $50
Brian Smith One-time $100 Convert to recurring Olivia
Host online
Rotary Club Group $1,000 Sylvia
fundraiserQuestions?
Agenda 1. Accelerator Overview 2. SMART Goals and Planning your Campaign 3. Project Posting Tips 4. GG Rewards 5. Next Steps 6. Questions
Login to Your Dashboard
Organization name
29
Specific Action-Oriented Title
ACTIVITY
Practice writing your Project Title!
Type into the chat box an example project title that you
might use. Include:
1. Who your project is helping?
2. How are you benefiting them?
3. How many people is your project helping?
4. Where is your project based?Close-Up High-Resolution Photos
✓ Positive and
empowering imagery
✓ Image focus on one
individual (or small
group)
✓ Focal point engaging
with the audienceEasy to Understand, Jargon-Free
Project SummaryMeaningful Donation Options ✓ 5 to 8 options at varied price levels, including at least one option less than $30 ✓ Specific, measurable, and time-bound donation options ✓ Compelling and attractive descriptions ✓ Use the conversion tool to see your donation option in GBP
Great example! www.globalgiving.org/35767
The Resources section
Project Status Overview
40
You may submit edits any time before or during
the campaign, but please note GlobalGiving
takes 1-3 business days to review edits.
Submit wisely and (ideally) in a batch.Questions?
Agenda 1. Accelerator Overview 2. SMART Goals and Planning your Campaign 3. Project Posting Tips 4. GG Rewards 5. Next Steps 6. Questions
We reward organizations for listening, acting, and learning!
Introduction to GG Rewards
• Emerging, Partner, Leader, Superstar
• Engagement + Effectiveness points
• Post-Accelerator campaign success: more points →
higher GG Rewards status → enhanced benefitsLogin to your GlobalGiving Dashboard
Organization nameGG Reward Dashboard
Earn More Points Organization name
Learning Cycles
Homework Assignment #3 (continued) • Add screen steps for completing cycle
Agenda 1. Accelerator Overview 2. SMART Goals and Planning your Campaign 3. Project Posting Tips 4. GG Rewards 5. Next Steps 6. Questions
NEXT STEPS
In addition to raising $5,000 from 40 individual donors in 5 weeks,
set at least one more SMART goals for the Accelerator Crowdfunding
Campaign.
1. Log in to your GG Rewards Dashboard
2. Find the GG Rewards Cycle for this webinar
3. Earn 2 points by typing in your SMART goal under Step 2 (Act)
4. Earn 3 points by telling us what you learned from this experience under
Step 3 (Learn).
Need help? Email us at accelerator@globalgiving.org.Available 24 hours
Homework Assignment #3 (continued)
after viewing webinar
• Add screen steps for completing cyclewww.globalgiving.org/accelerator-terms/
Questions?
www.globalgiving.org/acceleratorhub
accelerator@globalgiving.org
+1 (202) 232-5784See you next time!
You can also read
