2014 Pressure-Sensitive Craft Beer Label Materials Collection
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2014 Pressure-Sensitive Craft Beer Label Materials Collection label.averydennison.com
Your Bottles
Must Speak
for Themselves
With more than 2,000 craft breweries* operating
in the United States selling thousands of brands
at retail, the beer choices for consumers are
seemingly endless; and with new beer varieties
constantly entering the marketplace, shelf space is
at a premium. Breweries are increasingly relying on
package differentiation to grab consumers’ attention
where it really counts: the retail point of sale. For a
growing number of craft beers, that differentiation
is driven by Fasson® pressure-sensitive labeling
materials from Avery Dennison.
Get the premium look your craft beer deserves.
The look that drives differentiation, recall and
brand preference. Beyond that, pressure-sensitive
labeling offers a broad range of operational
advantages including faster changeovers, less
waste and reduced clean-up, plus the flexibility
to accommodate varying label sizes, shapes and
designs (especially on short labeling runs).
*Source: Brewers Association, Boulder, CO
2014 Pressure-Sensitive
Craft Beer Label Materials Collection
Pressure-Sensitive
Advantages
Simplified Operations Faster Speed to Market
Glue-applied labeling involves cumbersome, time- Pressure-sensitive technology provides greater
consuming materials and equipment maintenance. design and production flexibility with fewer limits
Adhesive temperature and viscosity must be tightly on label shape and size. Your designs look better
controlled and new equipment change parts may and get to market faster. No other decorating
be required when switching SKUs. With pressure- technology offers the same combination of brilliant
sensitive labels, we take care of the adhesive for graphics, intricate die cuts and virtually invisible
you – changeovers are as simple as switching edge lines; and the clear-on-clear “no-label” look is
rolls. This translates to quicker, easier operations, just one of many ways in which pressure-sensitive
less downtime and higher productivity. labels deliver distinctiveness and true brand
differentiation.
Substrate Variety
A wide variety of papers, films and specialized
Lower Scrap and Reduced Clean-Up
materials accommodate your most innovative With pressure-sensitive labeling, you get much
craft beer packaging ideas. Pressure-sensitive lower label scrap from tears, jams and mislabeled
substrates include clear-on-clear films, metallized bottles. In addition, clean-up is much simpler and
papers and films, glossy bright white materials, quicker without the mess of wet glue.
laminated foils and traditional uncoated papers in a
vast collection of colors and textures. Competitive Total Applied Cost
When you consider the total cost of taking a new
Better End-Use Performance craft beer package to market, your concerns go far
Pressure-sensitive labels stand up better to ice beyond simply designing and applying the label.
chest, humidity and sterilization, which means Avery Dennison has developed a powerful Total
your labels last longer and look better than Applied Cost analysis software model to help craft
traditional glue-applied labels. Film labelstocks beer marketers accurately compare the costs of
deliver improved abrasion resistance and ultimate different decorating technologies. This computes
moisture resistance, and a variety of adhesives the cost for every facet of the packaging process:
exist to accommodate a broad range of label labor, equipment, operations, and all other fixed
application needs. and variable costs. Armed with this data, you are
able to compare decorating costs between glue-
applied and pressure-sensitive technologies.
2014 Pressure-Sensitive
Craft Beer Label Materials CollectionSwitching to Pressure-Sensitive
is as Easy as 1-2-3
The basic steps for converting from glue-applied to
pressure-sensitive labeling are outlined below. Contact
Avery Dennison’s beer business development manager at
beerteam@averydennison.com for assistance with product
selection, testing, employee training or any other pressure-
sensitive labeling questions.
Step 1
In many cases, your existing glue-applied labeling
equipment can be retrofitted with pressure-sensitive
labeling dispensing heads. Alternatively, this may be a
good opportunity to upgrade your entire labeling line with
new equipment. No matter which option you choose,
you should contact several manufacturers of pressure-
sensitive application equipment for guidance and
recommendations.
Step 2
Work with your graphic designer and printer to create
your new label, incorporating any other packaging
changes the project requires. Choose from hundreds of
pressure-sensitive papers, films and foils to get exactly
the look your brand deserves.
Step 3
Be sure to thoroughly test samples of your new
pressure-sensitive label. First, apply labels by hand
under normal filling room conditions to verify proper
adhesion and label lay-down. Then, test labeled bottles
for critical end-use performance factors such as ice-
bucket, refrigeration and scuff resistance. Once you have
determined the facestock/adhesive/liner combination
that will do the job, you are ready to begin scaling up to
full production.
2014 Pressure-Sensitive
Craft Beer Label Materials CollectionFasson Craft Beer
Label Adhesive Guidelines
Avery Dennison offers a range of adhesives to meet the application needs
of the craft beer industry. One such solution is Avery Dennison’s Z3338
adhesive — engineered to perform in heavy condensation environments,
providing consistent label positioning and improved ice bucket and cold box
performance.
Following are the adhesives best suited for labeling craft beer bottles under
standard bottling room conditions. Please note, full label adhesion is usually
reached 72 hours after bottles are labeled. Adhesion levels vary based on the
type and thickness of the bottles’ anti-scratch coating.
Water Removability
Long-Term Warm
Repositionability
Bottle Coatings
Ice Bucket Test
Cold Labeling
Neck Labels
Short-Term
Facestocks
Paper/Film
Conditions
Conditions
Wet Label
Adhesive
S100R
Permanent emulsion acrylic adhesive Paper
Excellent N/R Good Good Pass Fair All
Only
AT20 (N)
All-temperature emulsion acrylic adhesive Best w/
N/R Good Good Good Pass Good All
Paper
Z3338
All-temperature emulsion acrylic adhesive Paper
N/R N/R Excellent Excellent Excellent Fair All
Only
S246
Permanent rubber-based hot melt adhesive Best w/
N/R N/R N/R N/R Pass Excellent All
Paper
Z2420-NL
All-temperature emulsion acrylic neck label Best w/
N/R Fair Good Good Pass Excellent All
adhesive Paper
Z3300
Crystal-clear permanent emulsion acrylic Best w/
N/R N/R Excellent Excellent Excellent Excellent All
adhesive Film
S7450
Crystal-clear permanent emulsion acrylic
adhesive N/R Good Good Excellent Pass Excellent All Film Only
2014 Pressure-Sensitive
Craft Beer Label Materials CollectionPressure-Sensitive
Craft Beer
Label Materials
Collection
Spec# Product Description
53665 Fasson® Semi-Gloss WS/Z3338/1.2 Mil PET
53326 Fasson® MaxFlex™ Bright Silver/Z3338/1.2 Mil PET
53330 Fasson® 60# Uncoated Litho WS/Z3338/1.2 Mil PET
53331 Fasson® 70# Bright White Felt WS/Z3338/1.2 Mil PET
53332 Fasson® Estate Label® No. 8/Z3338/1.2 Mil PET
53244 Fasson® 60# Royal White/AT20N/1.2 Mil PET
16256 Fasson® Black Vellum/S100R/44#PK
53662 Fasson® Birch Wood/AT20N/1.2 Mil PET
53605 Fasson® Cherry Wood/AT20N/1.2 Mil PET
19742 Fasson® 70# Eggshell Felt/S100RB/1.2 Mil PET
11301 Fasson® Estate Label® No. 9/S100R/44#PK
79112 Fasson® Crystal FasClear®/Z3300/1.2 Mil PET
79022 Fasson® 2 Mil Clear BOPP TC/S7450/.92 Mil PET
79370 Fasson® 2 Mil Metallized BOPP TC/Z3300/1.2 Mil PET
78997 Fasson® 2 Mil White BOPP TC/S7000/1.2 Mil PET
2014 Pressure-Sensitive
Craft Beer Label Materials CollectionAbout Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The
company’s applications and technologies are an integral part of products used in every major market
and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery
Dennison serves customers with insights and innovations that help make brands more inspiring and
the world more intelligent. Headquartered in Glendale, California, the company reported sales from
continuing operations of $6.1 billion in 2013. Learn more at www.averydennison.com.
Questions?
For additional information regarding the benefits of pressure-sensitive labeling and the product
options available, please contact your sales representative.
.
Framboise Noir, Hidden Barrel Collection photos used with permission from the AC Golden Brewing Company.
North America
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Mentor, Ohio 44060
440.534.8000
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