Connecting and inspiring the business world of sport - @SportsPro | @SP_Influencers
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Connecting and inspiring the business world of sport @SportsPro | @SP_Influencers www.sportspromedia.com
Who we are
12 100+ 3.2k+
3.2k+ 11 10 3,000+
years and magazines content pieces million annual events in person
counting published produced annually digital views a year attendees a year
@SportsPro | @SP_Influencers www.sportspromedia.com
Our audience
All IOC &
UK Every
US major
Sportaccord
members North
19% league
America Europe franchise
36% 23%
Asia
Every 9% Thousands
of technology
international Middle East providers &
federation & Africa
suppliers
Central &
5%
South Americas Oceania
International
4% 4% Global
rights sponsors
holders & brands
All top tier
“SportsPro has become required reading. “Detailed, thought provoking and “With its unique insight and access to the Broadcasters
professional
The magazine is insightful, intelligently leading practitioners across the business & OTT
football & essential content on the whole breadth
written, and provides the only world view on of sport, SportPro publications and events platforms
rugby clubs of the industry.”
the business of sports.” have become the essential guide for the
Peter Hutton, Director of Partnerships, industry.”
Scott O’Neil, CEO, Harris Blitzer Sports and Facebook
Entertainment, Michael Cole, Chief Technology Officer,
Philadelphia 76ers and European Tour and Ryder Cup Europe
New Jersey Devils
@SportsPro | @SP_Influencers www.sportspromedia.com
Our network @SportsPro | @SP_Influencers www.sportspromedia.com
Key topics
Emerging Tech, Broadcast Technology Media Rights Governing Sponsorship OTT &
Data & Media Bodies, Federations Digital
& Rights Holders
Endorsements Licensing Finance Marketing Law & Stadiums eSports
& Investment Governance & Arenas & Gaming
@SportsPro | @SP_Influencers www.sportspromedia.com
Publication
82.5% 20,000 4
of readers editions per year
annual
are director (100+ editions)
circulation
level or above
Audience
33% Governing bodies, international 24% Teams, clubs and leagues 11% Host cities and countries 8% Sponsors and brands
federations and rights holders 15% Broadcasters and media 9% Other
@SportsPro | @SP_Influencers www.sportspromedia.com
Digital
Desktop:
4.4 million+
13 million+ 4mins 20secs 8 million+ 52K 100K 49%
page views
views annually read time social views social followers in database Mobile:
annually
51%
@SportsPro | @SP_Influencers www.sportspromedia.com
Newsletters
20% total link clicks 35% hear about 45% of recipients
per campaign us from personal director level
recommendation or above
23k+ 15% 12k+ 4% 14.9k+ 4%
subscribers CTR subscribers CTR subscribers CTR
30% 55% 31% 47% 31% 56%
open rate read rate open rate read rate open rate read rate
*Read rate: Percentage of readership to view email for 8 or more seconds. Some email clients don’t offer this data, as a result emails opened in Gmail won’t be included.
@SportsPro | @SP_Influencers www.sportspromedia.com
Social
With over 50,000 social followers supported by more than 11 milllion impressions across the year, our social platforms provide the perfect amplifier
and distribution channel to reach SportsPro’s wider network with relevant messaging and insight.
• 33.8k • 9,020,000 • 14.6k • 565,000 • 4.6k
followers annual impressions followers annual impressions followers 53.2k+
(35K inc. @SP_Influencers) 50% increase YOY Total combined
(54.9K inc. @SP_Influencers
• 9.5% • 0.98% • 80% • 5.14% twitter account)
increase in Engagement rate increase in Engagement rate
followers YOY followers YOY
Industry standards
Twitter: Engagement rates between 0.02% and 0.09% are considered to be In addition to these figures our editorial influencers actively share our content
good. Rate between 0.33% and 1% is considered to be very high. on a daily basis. They have a collective social reach of over 30,000 followers.
LinkedIn: Company pages see an average engagement rate of 0.054%.
@SportsPro | @SP_Influencers www.sportspromedia.com
White papers and special reports Note - request White paper
media pack for more information
WHITEPAPER
CONTENT
IS QUEEN
DIGITAL LESSONS
FROM WOMEN’S SPORTS
Ongoing advancements in digital
technology and rising demand for video
content have changed the game for
rights holders promoting women’s sports.
• BUSINESS
1 2 3 4 5 6
Event brief Research Editorial write up Design for publishing Marketing / Regeneration Distribution
@SportsPro | @SP_Influencers www.sportspromedia.comHow we work?
Content Creation
Client Production assistance provided Distribution Content Distribution Channels
2
Publication/ Newsletter Online Social Media
Magazine Branding
1 3 Whitepapers
& eBooks
Online Events Podcast
Statistics / Reporting Content Promotion Channels Content Promotion
5
Linkedin Newsletter SEO Display
Twitter Website Re-Marketing
4
@SportsPro | @SP_Influencers www.sportspromedia.comEvents Note - request events media
pack for more information
Unrivalled access to industry Leading the sports broadcast disruption Sports business for the future
leading innovators www.sportspro-ottusa.com www.sportsprolive.com
www.sportsproinsiderseries.com
• BUSINESS
Transformation of sports consumption The future of sports broadcasting Celebrating the pioneers of sports broadcasting
www.sportsproapac.com www.sportspro-ott.com www.sportspro-ottawards.com
@SportsPro | @SP_Influencers www.sportspromedia.comwww.sportspromedia.com | info@sportspromedia.com
2nd Floor | 123 Buckingham Palace Road | London | SW1W 9SH | UK
Tel No. +44 (0) 20 7549 3250
@SportsPro | @SP_Influencers www.sportspromedia.comYou can also read
