CONFERENCE PROGRAMME Conference Programme - 22-25 SEPTEMBER 2020 ONLINE - As of 22TH SEPTEMBER 2020
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Conference Programme
22-25 SEPTEMBER 2020
ONLINE
CONFERENCE
PROGRAMME
As of 22TH SEPTEMBER 2020
As of 23 July 2021
Programme AT A GLANCE A SAFE, FACE-TO-FACE EVENT The launch of this year’s Esports BAR event in Cannes comes at a time of hope. It’s also a time when the esports industry continues to grow. Our challenge for 2021 is to hold an insightful, productive and fun event; one where we all meet face to face once again in the knowledge that we are safe, with health & safety guidelines in place. As the leading B2B event for the esports industry, and as the world cautiously reopens, we are ready to provide you with the tools for the rebound, and to fill you with optimism as we head towards a new year. We look forward to welcoming you in Cannes! Key Esports BAR themes: Monetisation Innovation Audiences Investment Society
Programme AT A GLANCE
Discover the on-site programme of the Esports BAR event in Cannes.
All conference sessions will be available on demand on our digital platform.
Wednesday – 13 October
09.30 | 12.00 14.30 | 15.15 16.15 | 16.45
CLOSED-DOOR EVENT
Sommet institutionnel de l’esports en KEYNOTE PANEL
The search for excellence in esports Is the metaverse the future of esports?
16.30 | 18.30
France
By Invitation Only
VIP ONLY
1-to-1 sessions
13.30 | 14.00 15.15 | 15.45 17.00 | 17.45
REGISTRATION PANEL PANEL
Registration opens How to perform when live-streaming Viewership trends for 2021 & what to
expect for 2022
17.45 | 18.15
DELEGATES
Mentoring sessions
14.15 | 14.30 15.45 | 16.15
OPENING REMARKS
FIRESIDE CHAT
Arnaud Verlhac 19.00 | 21.00
How are esports teams diversifying their
Esports BAR Director
assets to become lifestyle?
Opening Cocktail
Programme AT A GLANCE
Discover the on-site programme of the Esports BAR event in Cannes.
All conference sessions will be available on demand on our digital platform.
Thursday – 14 October
09.00 | 09.45 13.00 | 14.15 16.00 | 16.30
FIRESIDE CHAT PANEL 16.00 | 18.00
VIP ONLY
Mobile esports: Opportunities Networking Lunch Why should we start with
‘purpose’ in esports? VIP ONLY
& challenges
1-to-1 sessions
09.45 | 10.15 14.15 | 14.45
16.30 | 17.00
PANEL KEYNOTE
How do esports fans TBD PANEL
respond to marketing and Will traditional sports
sponsorship? move closer to esports? 17.15 | 18.00
DELEGATES
1-to-many
15.00 | 15.30 sessions
10.30 | 11.15
SCREENING & PANEL
Humanising gaming &
FIRESIDE CHAT esports
Play Valorant: Perspectives 11.00 | 12.15
on the evolution of esports
DELEGATES
19.30
Mentoring sessions Happy Hour
15.30 | 16.00
11.00 | 13.00 PANEL
VIP ONLY Mental health 19.30 | 21.00
1-to-1 sessions VIP DINNER
Programme AT A GLANCE
Discover the on-site programme of the Esports BAR event in Cannes.
All conference sessions will be available on demand on our digital platform.
FRIDAY – 15 October
09.00 | 09.45 13.00 | 14.15
PANEL
The impact of the pandemic on VIP ONLY
league business models, Networking Lunch
sponsorships & partnerships
09.45 | 10.30
FIRESIDE CHAT 10.30 | 13.00 14.30 | 15.30
Innovation as a strategy
VIP ONLY
1-to-1 sessions
VIP ONLY
1-to-1 sessions
10.45 | 11.30
DELEGATES
PANEL 1-to-many sessions
Learning through esports
11.30 | 12.00
15.30 | 15.45
PANEL
CLOSING REMARKS
TBD
Arnaud Verlhac
Esports BAR Director
THANK YOU TO OUR SPONSOR
THANK YOU TO OUR PARTNERS
Wednesday – 13 October
08.30 | 12.00 15.45 | 16.15
CLOSED-DOOR EVENT (in French) FIRESIDE CHAT
Sommet institutionnel de l’esports en France How are esports teams diversifying their assets to become lifestyle?
Le premier sommet dédié aux acteurs institutionnels en France, afin de leur offrir un lieu de collaboration pour When an esports company positions itself as a lifestyle brand, it transcends the world of esports to enter
échanger sur le développement de l'industrie de l'esport. (By invitation only.) pop culture. A passion once shared by a small dedicated community just a decade ago is now on the
verge of becoming mainstream. As esports teams continue to broaden their horizons, and diversify their
operations quite naturally, this lowers the risk of betting on only one revenue stream, such as
14.30 | 15.15 sponsorship. How are esports teams transforming their assets to create a lifestyle brand? What are the
KEYNOTE learnings and challenges? What is the key to their success in this?
The search for excellence in esports
15.15 | 15.45
PANEL Michelle Tierney
How to perform when live-streaming Director of Commercial
As households stacked subscriptions, streaming video subscriptions climbed, driving revenues to over Partnerships
US$69bn in 2020, according to ABI Research. The global games live-streaming audience will reach 728.8 Guild Esports
million by the end of 2021, a +10% increase over 2020’s audience. The pandemic has undoubtedly
accelerated the growth of the live-streaming audience. What are the challenges and opportunities that
come with this new live-stream environment? What are the technologies that enable a live-stream to excel?
How are leagues taking advantage of this to keep their audiences engaged?
16.15 | 16.45
PANEL
Is the metaverse the future of esports?
As the art of content creation becomes more accessible and more social, we discover that one of the
most fundamental aspects of the metaverse is that it’s always connected at a global scale and is
therefore always social and frequently multicultural. Is there any parallel with the esports community?
In this session, we discuss the advances of the metaverse for the esports industry.
Philippe Laurent
CEO Adam Woodgate
Easylive SVP Media Insights
DubitWednesday – 13 October
16.30 | 18.00
VIP ARENA 17.45 | 18.15
1-to-1 sessions ROUND TABLE
Mentoring & 1-to-many sessions
17.00 | 17.45
PANEL
Viewership trends 2021 & what to expect for 2022 19.00 | 21.00
The lockdown resulted in a spike in esports viewership. More consumers were – and still are – Opening Cocktail
confined to their homes, driven to spending more time on gaming and esports platforms. The
pandemic has certainly accelerated the growth of the live-streaming audience, but once it
subsides what can we expect? Will audience growth rates return progressively to their ‘natural’
levels? Will the rise of mobile esports impact viewership and audiences? Which markets will see
the fastest growth in esports audiences?
Ivan Danishevsky Maria Carmen Fernández Tallon
Founder Director of Innovation & New Business
Esports Charts MediaPro
Leo De Biase Stephan Zant
Esports Pioneer & CEO Managing Director
BBL Seven.One Sports GmbHThursday – 14 October
09.00 | 09.45
10.30 | 11.15
FIRESIDE CHAT
FIRESIDE CHAT
Mobile esports: Opportunities & challenges
Mobile esports are already subverting expectations in the once PC-dominated esports markets. As the consumer Play Valorant: Perspectives on the evolution of esports
appetite for mobile esports continues to grow in China, South & Southeast Asia and in Latin America, what can we After a two-month beta test period, with an average of nearly 3 million players logging in each day to
expect in the years to come? Will mobile esports win the hearts of other markets? What are the opportunities and play Valorant, and more than 470 million viewership hours, Riot Games takes centre stage to discuss
challenges for brands in this space? their strategy for the 5v5 character-based tactical shooter. How are brands engaging in partnership
with the game? Why should fans expect big things ahead? What does Valorant mean for the
evolution of esports?
11.00 | 13.00
VIP ARENA
1-to-1 sessions
Leo De Biase Jin Ho James Yang
Esports Pioneer & CEO Global Esports Center Director
BBL Tencent Games
09.45 | 10.15
PANEL
How do esports fans respond to marketing and sponsorship? 11.15 | 11. 45
Companies that sponsor esports are being seen by millions of esports fans around the world, and there are some PANEL
great things happening in the sector. Many pro-gaming personalities have become celebrities. Yet brands tend to The truth about esports investment
underestimate the fragmentation of esports fans among the many games, leagues, teams and players. How do Esports investment has made significant strides in recent years. The industry’s strong expected growth
esports fans react to marketing campaigns? What is best practice in esports marketing and sponsorship? How do trajectory, the potential for diversification and a unique customer base have increasingly made esports
you find the right type of game and develop a partnership with publishers? Finally, what are the top-of-mind actions more interesting to explore for potential investment opportunities.
that brands should consider before entering the scene?
Anne-Margot Rodde Mathieu Lacrout
Head of Creative Strategy CEO
WePlay Hurrah. GroupThursday – 14 October
14.15 | 14.45 15.30 | 16.00
KEYNOTE PANEL
TBD Mental health
Much like traditional sports athletes, those who have found fame in the world of gaming (esports stars
and streamers) have begun to highlight the importance of mental health through real, frank
conversations about their struggles. We discuss the toll and costs of not paying attention to mental
health issues, as well as the incidence of mental disorders. What are the preventative strategies? Which
15.00 | 15.30 professionals need to be involved? What are the benefits of positive mental health?
SCREENING & PANEL
Humanising gaming & esports
2020 was an unprecedented year for all of us in many ways. So many people have used video games
and esports as a method for survival and escapism, leading to huge spikes in console sales and
viewerships. Despite the criticisms that gaming can be addictive, Gaming and Me: Connections, Identity
and Support, a documentary by Alvaro Alvarez released on BBC3, is about the positive effect gaming
has had on the mental health of the video gamers featured. In this session we dive deep into: How was
the documentary conceived? How were the techniques designed on the creative level? How can we
humanise gaming and the wider esports industry? How can we bring gaming & esports to the
mainstream consumer audience on the big screen? How can gaming and esports content engage the
Gen Z audience on mainstream TV networks? And what social impact do gaming & esports have when
they break stereotypes in mainstream media?
Lindsey Migliore François Singer
Jerome Coupez
Esports Medicine Physician Purpose & Impact Partnerships
Founder & CEO
GamerDoc Manager
Prodigy
Sport17
16.00 | 18.00
VIP ARENA
1-to-1 sessions
Alvaro Alvarez Nick Jekyll
Docummentary Filmmaker Creative Director
BBC Paradise LondonThursday – 14 October
16.00 | 16.30 16.30 | 17.00
PANEL PANEL
Why should we start with ‘purpose’ in esports ? Will traditional sports move closer to esports?
The search for a purpose, for any business, defines WHY the company does what it does and, most of all, it gives In this session we discuss the cross-over between sports and esports. How are sports athletes investing
a direction to its future. Esports is no different. In this fast-changing and evolving industry, where we see new more in esports? What are the league models that can be transferred to esports?
organisations created every day, the search for purpose can be a natural progression: as an agile group grows,
part of what has made it successful also changes, which in turn alters its mission. It is also true that, as change
happens, the original vision can get lost and forgotten. That is why having a clear purpose can help esports
organisations to align their reason to be with their strategy to create a greater impact on the ecosystem. Why is it
important to be clear about a company’s purpose? How should the alignment between a company’s purpose and
its strategy be implemented? How do you get everyone on board? How are clients impacted?
Leo De Biase Hadrien Col
Esports Pioneer & CEO Sales & Account Director
BBL Hurrah
Jessica Stahlbom Samy Ouerfelli
17.15 | 18.30
Head of Marketing Head of New Business ROUND TABLE
MasterCard Freaks4u Mentoring & 1-to-many
19.30
Happy Hour
19.30 | 21.30
VIP DinnerFRIDAY – 15 October
09.00 | 09.45 10.45 | 11.30
PANEL PANEL
The impact of the pandemic on league business models, sponsorships & partnerships Learning through esports
Is it possible that even after lockdown restrictions are lifted that previously internationally focused ecosystems will
The growing popularity of esports across student populations is recognised as having the potential to be
permanently shift to a regional league-driven format? How has the impact of lockdown disrupted esports leagues
a powerfully engaging tool to reach a diverse mix of students; and to create an inclusive and welcoming
and their goals? How are leagues making inroads internationally? And how are they bringing in new brands and
learning environment, enhancing students’ abilities to collaborate, solve real problems and to learn in
partners, and revealing the path ahead for esports?
meaningful ways. In education, esports is integrated with a games-based learning approach promoting
21st-century skills, as well as pathways to college preparatory schools and CTE (career technical
education). The impact at this level on esports participation is vast, and the impact on potential students
is far greater than most can imagine. What are the benefits of having esports as part of the educational
system? How can esports help with inclusion? What are the valuable skills that students learn from
esports? How are colleges and universities investing in this fast-paced segment?
10.30 | 13.00
VIP ARENA
1-to-1 sessions
Wouter Sleijffers Jordi SOLER
CEO CEO
LEAGUE VideoGamers 11.30 | 12.00
EXCEL PANEL
PROFESSIONALS (LVP)
TBD
09.45 | 10.30
FIRESIDE CHAT 14.30 | 15.30
Innovation as a strategy VIP ARENA
Esports is about exploring new ideas and connecting with the community. Yet making the most of existing
1-to-1 sessions
concepts and channels can be challenging. Often demand is greater than supply, and developing esports content
can be a struggle.This can lead esports organisations into a spiral of constant searching for innovative forms of Mentoring & 1-to-many sessions
achieving ROI. Innovation requires a solid strategy and a clear market vision. This is especially the case during
tough times, when you need to create volumes of highly engaging content that is also personalised and
monetisable. How can technology be an ally? How can it save time, and combine data, context and media to bring 15.30 | 15.45
the right fan engagement to esports organisations through engaging content?
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