CONCERTI MEDIA KIT 2020 - CONCERTI DAS KONZERT- UND OPERNMAGAZIN
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
concerti Das Konzert- und OperNMagazin MEDia kit 2020 content Print Online 3 concerti - our intention Ad Formats and rates online 4 Publisher 5 concerti - Classic Study 6 Distribution 7 Best Display 8 At a glance 16 Online Advertising 17 concerti Lounge 19 Newsletter Advertisements & Online Raffles What is Ad Formats and rates print 9 Ad Formats National Section 20 Technical Data Online 21 Contacts best in music Editorial Context 10 Ad Formats Regional Section Editorial Context 11 Ad Formats Regional Sections is not to be Calendar 12 Loose Inserts/Specials/Discounts 13 Deadlines for 2020 14 Technical Data Print found in the notes. G u s t av M a h l e r 2
concerti Das Konzert- und OperNMagazin MEDia kit 2020 concerti Since the 90's, cultural reporting in the media has been steadily decreasing. We counteract this decline of feuilleton by winning over new Germany's guide to visitors: classical concerts 76% of our readers plan their visits to events with concerti. Reason enough to extend the proven concept and turn concerti into a nationwide magazine for concert- and operagoers in Germany. and opera Our eight regional editions combine circulation and a target-group oriented approach with maximum regional competence and compliance with deadlines. With concerti opera- and concertgoers will always feel well informed! Photo credits (copyright), from left to right: Gert Mothes, Andreas Birkigt, Hastenteufel/Staatsballett Berlin 3
concerti Das Konzert- und OperNMagazin MEDia kit 2020 PUBLISHER concerti media GmbH is an independent publishing house releasing concerti, the only free monthly magazine for concert- and operagoers. Concerts & Opera Along with the concerti.de web portal, the magazine offers its readers and advertisers a unique content with great service benefits. from every angle • High journalistic standards & independent editors Exclusive pieces by renowned authors on top-class artists and topics emphasising on concerts & opera. • All concert & opera dates on a nationwide & regional basis Offering a high value of benefit, the comprehensive calendar combined with our high regional competence form the basis for a regular use and an outstandingly strong reader loyalty. • Advertising environment with zero waste coverage concerti's premium content is a perfect advertising environment to address value-conscious, high-income target groups with no waste coverage. • Differentiated advertising formats Our readers’ strong demand for premium information is represented by differentiated advertisement formats for a wide range of advertising options. 4
concerti Das Konzert- und OperNMagazin MEDia kit 2020 CONCERTI Classic Study The Hamburg Media School under Education: the direction of Prof. Michael Haller Two-thirds have a high school diploma. The most important on behalf of concerti conducted a detailed survey of classical listeners Tertiary education: figures at a glance and concert goers in Germany. With 4,742 participants, the 2016 concerti Every second person has a university degree. Klassikstudie offers a representative insight into the lifeworld of concert Participation in culture: 4.742 and opera visitors and reports on 60% of 50 to 59 year olds go to the participants the characteristics and attitudes of concert at least 5 times a year, while a well-educated, high-income and young adults between the ages 50% value-conscious target group, which 20 and 29 are even close to 80%. have a university degree is one of the opinion formers in our society. Income: 3.000 Every fifth earns at least 4,000 euro Euro monthly income (net) on average The concerti Klassikstudie 2016 (net) per month, the average is just builds on a target group from the under 3,000 euro (net). Allensbacher Werbeanalyse (AWA). 80% of young adults between 20 and 29 go to con- certs at least 5 times a year It is available for free download with all the results: Travel behaviour: One third combines festival visits klassikstudie.de with a short break. FREE download of the complete study with all results on klassikstudie.de 5
concerti Das Konzert- und OperNMagazin MEDia kit 2020 DISTRIBUTION Available Total circulation Germany Hamburg everywhere for 147.111* & Northern Germany everyone Lower- SAxony & BREMEN Berlin & BRANDEN- National classical music magazine BURG with a total circulation of 147.111 copies (IVW II/2019)* at over 3.000 distribution points** WEST CENTRAL GERMANY 8 regional editions with additional content and specific regional event calendars: HESSE • Hamburg & Northern Germany • Berlin & Brandenburg • Lower Saxony & Bremen • West (North Rhine-Westphalia) SouthWEST MUNICH • Central Germany (Saxony-Anhalt, Saxony and Thuringia) & BAVARIA • Hesse • Southwest (Baden-Wurttemberg, Rhineland and Saarland) • Munich & Bavaria * Circulation and distribution is tracked by the German ** Publisher information, up to 732 sales points (IVW II/2019) plus circulation research institution (Informationsgemeinschaft individual promotions and partner networks zur Feststellung der Verbreitung von Werbeträgern e.V.) 6
concerti Das Konzert- und OperNMagazin MEDia kit 2020 BEST DISPLAY concerti is based on high-grade Moreover, part of the circulation is nationwide sales and marketing. personally handed out by especially Optimally concerti is present wherever your inte- trained promoters to audiences of specific concerts or opera presented rested and potential customers are. Our elaborate and constantly improved dis- tribution network guarantees that your performances. In this way, concerti ensures an everywhere advertising message will reach areas profitable for you: approach with no waste coverage and optimal attention within the target group. 219 • Event locations Thalia • Box offices Circulation and distribution of Bookstores Event locations, • Theatres and museums concerti is tracked by the German theatres, museums • Schools and universities circulation research institution IVW • Libraries and educational institutions (Informationsgemeinschaft zur • Retailers Feststellung der Verbreitung von • 219 Thalia Bookstores Werbeträgern e.V.) Schools, universities, • Premium-class restaurants libraries, and educational • Tourist centres and partners Box offices, institutions retailers • Hotels • Distributors for VIPs and subscribers 3,000 target-group relevant The courier drivers of our logistics distribution points throughout Distributors partners supervise the majority of our Germany* for VIPs & collection points. Hotels & subscribers Tourism Promoters at events * Publisher information, up to 732 sales points (IVW II/2019) plus individual promotions and partner networks 7
concerti Das Konzert- und OperNMagazin MEDia kit 2020 AT A GLANCE An overview of our With a production of more than 150.135 copies every month, concerti is the magazine with the highest circulation best figures that focuses on live classical concerts and opera performances in Germany. LIVE Classical concerts, opera, and festivals at the centre of the editorial content As the leading medium for lovers of classical music concerts and opera, concerti reaches with its eight nationwide 3,000 print issues more than 350.000 readers target-group relevant and up to 150.000 internet users. distribution points throughout Germany* Circulation 150,135 per month** 350,000 readers per month Free low-threshold information service in popular pocket format * Publisher information, up to 732 sales points (IVW II/2019) plus individual promotions and partner networks ** IVW II/2019 8
concerti Das Konzert- und OperNMagazin MEDia kit 2020 AD FORMATS NATIONAL SECTION EDITORIAL CONTEXT Ad Formats Width x Height Regional Editions Bleed Ads ** Direct Rate 50% Culture Rate * Bleed ** 1/1 page 148 mm x 210 mm 13,000 € 6,500 € inside front cover 148 mm x 210 mm 15,000 € 7,500 € inside back cover 148 mm x 210 mm 14,000 € 7,000 € 1/1 and 2/3 vertical 1/2 vertical 1/3 vertical cover pages outside back cover 148 mm x 210 mm 16,000 € 8,000 € 2/1 page*** 296 mm x 210 mm 22,000 € 11,000 € 2/3 page vertical 91 mm x 210 mm 9,000 € 4,500 € Non Bleed Ads 1/2 page vertical 70 mm x 210 mm 7,000 € 3,500 € 1/3 page vertical 48 mm x 210 mm 5,500 € 2,750 € Non Bleed 1/2 page horizontal 124 mm x 87,3 mm 6,500 € 3,250 € 1/3 page rectangle 81,5 mm x 88 mm 5,300 € 2,650 € 1/2 1/3 1/3 1/4 horizontal rectangle horizontal horizontal 1/3 page horizontal 124 mm x 58 mm 5,100 € 2,550 € 1/4 page horizontal 124 mm x 42 mm 4,000 € 2,000 € All rates plus statutory sales tax (VAT) All ads listed in this table are 4-colour prints * At a 50% discount on the respective base rate, the culture rate applies to promoters and cultural institutions ** add 3 mm for bleed margin (trimmed page size) *** for ads printed across gutter 9
concerti Das Konzert- und OperNMagazin MEDia kit 2020 Ad Formats Regional Sections Editorial Context Bleed Ads * Ad Formats Width x Height Regional Editions Direct Rate 50% Culture Rate * Bleed ** inside cover 148 mm x 210 mm 4,000 € 2,000 € 1/1 and U2 2/1 2/3 1/2 1/3 vertical vertical vertical 1/1 page 148 mm x 210 mm 3,000 € 1,500 € 2/1 page *** 272 mm x 210 mm 5,250 € 2,625 € Non Bleed Ads **** 2/3 page vertical 91 mm x 210 mm 2,200 € 1,100 € 1/2 page vertical 70 mm x 210 mm 1,750 € 875 € 1/3 page vertical 48 mm x 210 mm 1,400 € 700 € Non Bleed **** 1/2 page horizontal 124 mm x 88mm 1,650 € 825 € 1/2 1/3 1/3 page horizontal 124 mm x 58 mm 1,300 € 650 € horizontal horizontal All rates plus statutory sales tax (VAT) All ads listed in this table are 4-colour prints * At a 50% discount on the respective base rate, the culture rate applies to promoters and cultural institutions ** add 3 mm for bleed margin (trimmed page size) *** for ads printed across gutter **** without bleed margin 10
concerti Das Konzert- und OperNMagazin MEDia kit 2020 AD formats regional sections Calendar Ad Formats Width x Height Regional Editions Direct Rate 50% Culture Rate * Non Bleed ** 1/1 page 124 mm x 178 mm 2,100 € 1,050 € 1/2 page vertical 81 mm x 118 mm 1,250 € 625 € 1/1 1/2 1/2 vertical horizontal 1/2 page horizontal 124 mm x 88 mm 1,250 € 625 € 1/3 page horizontal 124 mm x 58 mm 975 € 487 € 1/4 rectangle horizontal 81 mm x 58 mm 750 € 375 € Stopper-ad 38 mm x 38 mm 380 € 190 € Stopper x 3 990 € 495 € Stopper x 5 1,500 € 750 € each additional Stopper 300 € 150 € 1/3 1/4 Stopper 1/1 horizontal rectangle (Calendar Bleed (add 3 mm for bleed margin (trimmed page size) horizontal conclusion, with bleed) 1/1 page 124 mm x 178 mm 2,200 € 1,100 € (Calendar conclusion) 8-page-section 148 mm x 210 mm - 3,200 € All rates without VAT All advertisements are printed in 4C-print in type area, without trimming or layout frame * At a 50% discount on the respective base rate, the culture rate applies to promoters and cultural institutions ** without bleed margin 11
concerti Das Konzert- und OperNMagazin MEDia kit 2020 LOOSE INSERTS/SPECIALS/DISCOUNTS Loose Inserts Special Rates Scaled & Volume Discounts Bookings Automatic Processing AE Commission Rate Scale * In written form via fax: 95 € / CPT from 150,000 copies Advertising agencies or agents 3 ads and more 5 % +49 (0)40 - 228 68 86-17 or 105 € / CPT from 100,000 copies receive a 15% discount on the agency 6 ads and more 8% email: anzeigen@concerti.de 125 € / CPT from 50,000 copies rate upon providing proof of their 9 ads and more 10 % 145 € / CPT from 20,000 copies work, the order procurement, and the Cancellation Deadline 165 € / CPT from 10,000 copies timely submission of the print data. Early Booking Discount & Cashback Cancellations have to be submitted in written form Handling fee for partial bookings: 250€ Placement requests Early Booking Discount 14 days prior to We charge an additional 10% on the Receive a 3% discount for every single advertisement deadline Manual Processing advertisement rate if compliance with booking submitted 4 weeks prior to your placement request presents a the advertisement deadline. Inserts of up to 20 g and a max. format prerequisite for the placement of your Please note that this offer cannot of DIN long with one closed side (long side) order. be combined with any rate scale can be automatically processed. discounts. Advertisement design Each additional 5 g or a fraction We will be happy to design your Cashback thereof shall be subject to a surcharge of € 5 advertisement for a charge of Receive a 3% cash discount on the 25 €/15 min. invoice total if payment is made within Bound inserts, glued-in inserts, and other 5 workdays after billing, only by special ad formats, as well as special arrangement publications available upon request. * for any order with a maximum period of 12 months ** applies to print and online volume • Scale Rates, Volume Discounts and Early Booking Discounts cannot be combined 12
concerti Das Konzert- und OperNMagazin MEDia kit 2020 Deadlines Issue Publication Day Deadline for Ads & Printing Data Delivery Deadline Friday Friday January 2020 20.12.19 22.11.19 February 2020 24.01.20 20.12.19 March 2020 21.02.20 24.01.20 April 2020 20.03.20 21.02.20 May 2020 24.04.20 20.03.20 June 2020 22.05.20 24.04.20 Double Issue July/August 2020 26.06.20 22.05.20 September 2020 21.08.20 26.06.20 October 2020 18.09.20 21.08.20 November 2020 23.10.20 18.09.20 December 2020 20.11.20 23.10.20 13
concerti Das Konzert- und OperNMagazin MEDia kit 2020 TeCHNICAL DATA - PRINT Magazine format Layout Font & Font size Photoshop/Corel Draw 148 mm wide x 210 mm high (A5) Text and image elements relevant to All fonts must be fully embedded in the Please also save TIFF or JPEG-files the advertising must be located at document or converted to paths. when sending templates created in Binding least 3 mm away from the bleed. Please avoid font sizes under 5 pt. image processing applications (for eg. saddle stitch Please take special note of motifs that Adobe Photoshop, Corel Draw etc.) run across the binding with double- Black objects Paper page advertisements. Avoid inaccuracies in printing black TIFF - file requirements content: 70 g satin matte finish, text, lines, QR-codes etc. by using no alpha channels, no transparency cover: 170 g matt coated Delivery of digital data pure black (C=0%, M=0%, Y=0%, paths, uncompressed file or saved via e-Mail to anzeigen@concerti.de K=100%). Please only use true black with LZW compression, pixels inter- Printing process or via post on CD-ROM. Please indi- (K=100% and other colour compon- leaved Euroscale, offset printing. cate your order number, issue and ents) for bigger colour planes. Special colours or hues, which cannot place of publication. JPEG - file requirements be produced by layering colours of Eu- PDF - file requirements Standard JPEG format with maximum roscale, are subject to special agree- Colour mode PDF/X-3 or PDF/X-4 Standard. quality ment. Minor deviations in tonal value CMYK or grayscale 8%. Please also ensure the following: are due to the customary tolerance Please ensure that spot colours and a • PDF-Version 1.5 or higher Word/Powerpoint range in offset printing. possible alternate colour space have • Please indicate Output-Intent All picture files must have a minimum been converted appropriately. • no transparencies (transparency resolution of 300 dpi. Please save Bleed format flattening only in high quality, no your presentation as a PDF-file and Side-cut adverts: 3 mm bleed on Colour profile conversion of text and vectors in choose the profile „Standard all sides (print with bleed). Please Content: PSO LWC Improved (ECI) image files) (Publishing online and printing)“. ensure the document has crop marks, Cover: ISO Coated V2 (ECI) • no comments or form fields MS Office PDF-files will automatically but no register crosses, bleed • no OPI comments be converted into CMYK colour mode. margins or colour wedges. Resolution • no transfer curves We cannot accept any liability for any Adverts in type area format: All original picture files and final • no layers colour deviations. must be delivered without bleed. documents must have a minimum resolution of 300 dpi. 14
concerti Das Konzert- und OperNMagazin MEDia kit 2020 Concerti.DE 15
concerti Das Konzert- und OperNMagazin MEDia kit 2020 Online advertising Banner Advertising • external link to your landing page http://www.concerti.de/ 2 3 1 4 Format CPT* 1 Medium Rectangle 300 x 250 px € 70 2 Leaderboard*** 728 x 90 px € 55 3 Skyscraper*** 160 x 600 px € 60 4 Calendar Banner 620 x 125 px € 190/** Leaderboard 2 € 100 *** Banner-campaigns 5 Wallpaper*** & Skyscraper 3 Package Please also send a medium rectangle (300 x 250 px) with the banner campaign advertisement, so that alternative displays (such as smart phones and tablets) can be acco- All rates plus statutory sales tax (VAT) modated. Ad impressions are measured during the entire * CPT: (cost per thousand) rate for 1,000 pi (page impressions) campaign, across all channels. ** price per week 16
concerti Das Konzert- und OperNMagazin MEDia kit 2020 CONCERTI LOUNGE concerti is not for sale. All articles on musicians, concerts or CDs on concerti.de are independently produced and decided upon by our editorial team. With the concerti Lounge we offer our clients a high quality environment to portray in-depth content of an interesting singular theme for our speci- fic classical music target group. Our editorial team is in direct contact with the client to develop stories around a theme, which will capture our audience. The Lounge • one published article including editorial content • integration of multimedia content possible • exclusive performance: complete banner-free environment per article 2.000 € Every concerti Lounge article appears with special and exclusive mention for one week in form of a banner on concerti.de and in the concerti news- letter. Additionally to this, all themes will be presented in the magazine on a preview page. Circulation: 500.000 contacts from the start 17
concerti Das Konzert- und OperNMagazin MEDia kit 2020 concerti Lounge preview page (in magazine) concerti Lounge (on mobile devices) 18
concerti Das Konzert- und OperNMagazin MEDia kit 2020 Newsletter ADVERTISEMENTS ONLINE RAFFLES © Wolfgang Runkel REPORTAGE - JOHANNES MOSER „Spiel mit!“ Johannes Moser erarbeitet während seiner Frankfurter Residenz ein Konzert mit 12 Amateur- Cellisten in der Alten Oper. Ein Projekt, das schnell zur logistischen Herausforderung gerät, concerti.de denn alle Bewerber sollen mit ins Boot geholt werden. Noten werden verschickt, Stimmen eingeteilt. Mit witzigen Videobotschaften heißt Moser die Hobby-Cellisten willkommen. [mehr] As a nationwide platform for classical music BLIND GEHÖRT - JULIAN STECKEL KURZ GEFRAGT - DANIEL HOPE INTERVIEW - LANG LANG with exclusive interviews, inspiring concert and opera recommendations, as well as a compre- hensive calendar featuring the events of all pro- moters, concerti.de is the central contact point „Wie Quark!“ © Giorgia Bertazzi © Margaret Malandruccolo/DG Modischer Auftritt © Harald Hofmann/Sony Classical Musik ist alles for all concertgoers on the internet. Der Cellist Julian Steckel Hier spricht der Geiger unter Weit über die Grenzen der hört und kommentiert in anderem über Filmmusik, klassischen Musik „Blind gehört“ CDs von Gefühlsausbrüche, Disziplin, bekannt: Lang Lang über Kollegen, ohne dass er David Garrett und elegante Auszeiten und den Sinn des erfährt, wer spielt. [mehr] Kleidung. [mehr] Lebens. [mehr] newsletter - Anzeige - The concerti.de newsletter is distributed weekly to more than 10.500 fans of classical music throughout Germany and is an important OPER ► Alle anzeigen source of information and inspiration for music lovers and disseminators alike. © Wolfgang Runkel Newsletter Banner XL REPORTAGE - JOHANNES MOSER 1 „Spiel mit!“ graphics 580 x 240 px Johannes Moser erarbeitet während seiner Frankfurter Residenz ein Konzert mit 12 Amateur- Cellisten in der Alten Oper. Ein Projekt, das schnell zur logistischen Herausforderung gerät, denn alle Bewerber sollen mit ins Boot geholt werden. Noten werden verschickt, Stimmen eingeteilt. Mit witzigen Videobotschaften heißt Moser die Hobby-Cellisten willkommen. [mehr] € 950 / mailing BLIND GEHÖRT - JULIAN STECKEL KURZ GEFRAGT - DANIEL HOPE INTERVIEW - LANG LANG Anzeige © Wolfgang Runkel 1 REPORTAGE - JOHANNES MOSER „Spiel mit!“ 2 Newsletter Banner L Johannes Moser erarbeitet während seiner Frankfurter Residenz ein Konzert mit 12 Amateur- Cellisten in der Alten Oper. Ein Projekt, das schnell zur logistischen Herausforderung gerät, graphics 580 x 150 px denn alle Bewerber sollen mit ins Boot geholt werden. Noten werden verschickt, Stimmen eingeteilt. Mit witzigen Videobotschaften heißt Moser die Hobby-Cellisten willkommen. [mehr] € 750 / mailing BLIND GEHÖRT - JULIAN STECKEL © Giorgia Bertazzi KURZ GEFRAGT - DANIEL HOPE © Margaret Malandruccolo/DG INTERVIEW - LANG LANG © Harald Hofmann/Sony Classical „Wie Quark!“ Modischer Auftritt Musik ist alles Der Cellist Julian Steckel Hier spricht der Geiger unter Weit über die Grenzen der hört und kommentiert in anderem über Filmmusik, klassischen Musik All formats include a link to the customer’s landing „Blind gehört“ CDs von Gefühlsausbrüche, Disziplin, bekannt: Lang Lang über Kollegen, ohne dass er David Garrett und elegante Auszeiten und den Sinn des erfährt, wer spielt. [mehr] Kleidung. [mehr] Lebens. [mehr] page, but can also be linked to the details page, or - Anzeige - Countrywide raffle competitions on concerti.de the online ticket shop on concerti.de, if requested. „Wie Quark!“ © Giorgia Bertazzi © Margaret Malandruccolo/DG Modischer Auftritt © Harald Hofmann/Sony Classical Musik ist alles A homepage teaser links to the competition-microsite with answering sheet. Postings on Facebook, Twitter und our Newsletter. Der Cellist Julian Steckel Hier spricht der Geiger unter Weit über die Grenzen der hört und kommentiert in anderem über Filmmusik, klassischen Musik „Blind gehört“ CDs von Gefühlsausbrüche, Disziplin, bekannt: Lang Lang über Duration of raffle: 1 week, Start: Wednesday Kollegen, ohne dass er David Garrett und elegante Auszeiten und den Sinn des The current number of recipients, distribution dates, erfährt, wer spielt. [mehr] Kleidung. [mehr] Lebens. [mehr] OPER Anzeige ► Alle anzeigen - Anzeige - and technical data will be provided on request. 2 Price: 300 € /raffle All rates plus statutory sales tax (VAT) OPER ► Alle anzeigen 19
concerti Das Konzert- und OperNMagazin MEDia kit 2020 TeCHNICAL DATA - Online Format Creativetype Delivery Deadline Medium Rectangle 300 x 250 px Simple Pictures: Please ensure that the correct files reach us a minimum Skyscraper 160 x 600 px JPG-, GIF-, or PNG-files up to 50KB of 4 work days prior to online implementation. Leaderboard 728 x 90 px Animated Pictures: Delivery Calendar Banner 620 x 125 px GIF-files up to 100KB Please send all files with a working link to an external Wallpaper 728 x 90 px + 160 x 600 px langing page to banner@concerti.de HTML5 Creatives: HTML5 Creative as complete zip-file. The HTML-Code must include a , that links to the landing page. Please also include additional fallback-GIFs for HTML5 Creative. 20
concerti Das Konzert- und OperNMagazin MEDia kit 2020 CONTACTS Address/Place of Business Advertising Office concerti Media GmbH Felix Husmann Hammerbrookstr. 93 (Advertising director brands and agencies) 20097 Hamburg tel: +49 (0)40 - 22 86 886-20 email: f.husmann@concerti.de Telefon: 040-22 86 886-10 Fax: 040-22 86 886-17 Mirko Erdmann E-Mail: info@concerti.de (Sales Manager Music Industry, Record Labels www.concerti.de & Festivals) tel: +49 (0)40 - 22 86 886-16 Managing Director email: m.erdmann@concerti.de Gregor Burgenmeister Gabriele Heesen Trade Register (Sales Manager Classical Music Events & Brands) District Court Hamburg HRB 118098 tel: 040 - 22 86 886-32 email: g.heesen@concerti.de VAT ID DE 267045953 Mareike Kriedemann (Music Industry, Travel & Art) Bank Details Telefon: 040 - 22 86 886-18 GLS Gemeinschaftsbank e.G. Bochum Email: m.kriedemann@concerti.de IBAN DE25430609671112343600 BIC GENODEM1GLS Advertising Disposition Melanie Berndt tel: +49 (0)40 - 22 86 886-27 email: m.berndt@concerti.de 21
You can also read