CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.

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CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
Cisco Vs. Microsoft

     Strategic Decisions

                           Brent Kelly, Principal Analyst
                                             KelCor, Inc.
                                    bkelly@kelcor.com
                                            435-563-2532

 © KelCor, Inc. 2014                                        1
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
Agenda

            1            Introduction‐Product Comparison

            2            Licensing and TCO

            3            Roadmap/Future Considerations

            4            Decision Making Aids
   © KelCor, Inc. 2014                                     2
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
About The Presenter…

                                Dr. E. Brent
  Dr. Brent Kelly is Principal Analyst at KelCor, Inc. where he focuses on the intersection
  of unified communications, social media, video, cloud services and mobility. Dr. Kelly
                                  Kelly
  provides strategy and counsel to Chief Information Officers, Chief Technology Officers,
  investment analysts, VCs, technology policy executives, sell side firms and technology
  buyers.

  Previously, Dr. Kelly served for two years as Vice President and Principal Analyst at
  Constellation Research, Inc., and for ten years as a partner at Wainhouse Research
  where he was the primary author of most of the firm’s unified communications reports
  and forecasts.

  Brent has a Ph.D. in engineering and serves as an elected official in his community.

                                                                                          3
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
The Market Reality

            Cisco Data Network   Microsoft Lync
                   75%           IM/Presence
                                      60%

         Cisco Voice Network
              25% - 35%

                                        Sources: Nemertes, Infonetics,
                                                 MZA, PKE Estimates

   © KelCor, Inc. 2014                                               4
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
The Challenge

                   Cisco                 Microsoft
                              ~21%
                           have both
                           Cisco voice
                               and
                            Microsoft
                              Lync

                                              Sources: Nemertes, Infonetics,
                                                       MZA, PKE Estimates

   © KelCor, Inc. 2014                                                     5
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
The Challenge

                           Cisco        ~45%        Microsoft
                                   of Cisco data
                                   Deployments
                                     could be
                                    considering
                                   Microsoft Lync
                                      for voice

This is why the Cisco vs Microsoft debate has become so important!
                                                           Sources: Nemertes, Infonetics,
                                                                    MZA, PKE Estimates

     © KelCor, Inc. 2014                                                              6
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
Cisco vs Microsoft:
The Collaboration Challenge

   © KelCor, Inc. 2014        7
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
End User Organizations Switching Toward a
Particular Communications Provider

                                     Avaya, 12.9%

                                                                               Cisco, 22.6%

                Unsure/Evaluating,                                                      Microsoft, 12.9%
                      32.3%

                                                                                                Mitel, 3.2%

                                                                            Unity (Siemens), 3.2%
                               Other/Multiple, 6.5%   Cloud/Hosted, 3.2%
                                                                       ShoreTel, 3.2%
                                                                                                    Source: Nemertes
                                                                                                    Research at Enterprise
                                                                                                    Connect 2014

    © KelCor, Inc. 2014                                                                                                8
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
Why Choosing is Difficult
• In many organizations both vendors are strategic
   – Cisco Jabber for all (requires only one telephony license)
   – Microsoft Lync for all (often comes bundled in an Enterprise
     Agreement)
• Political
   – Intelligent, articulate proponents for both solutions
   – Sometimes difficult to differentiate between them
   – Someone will likely feel disenfranchised
• Approaches differ
   –   Cisco: from the data and PBX world
   –   Microsoft: from the enterprise software and collaboration world
   –   Both offer a “vision” for the future
   –   Both approaches are valid and often resonate

       © KelCor, Inc. 2014                                               9
CISCO VS. MICROSOFT STRATEGIC DECISIONS - BRENT KELLY, PRINCIPAL ANALYST KELCOR, INC.
The Interface is Changing

 From

Touch-Tone Dial
Single Channel

      © KelCor, Inc. 2014   10
The Interface is Changing

      To

Click-to-Call
Click-to-Conference
Multi-Modal
      © KelCor, Inc. 2014   11
Pre-Convergence

   Personal
                              Business
 Productivity
                            Applications
 Applications
                           and Processes

  Voice Apps                    Data
     TDM                   Infrastructure

     © KelCor, Inc. 2014                    12
Architectural Choice – Cisco
 Same vendor for voice and data

     Personal                        Business
   Productivity                    Applications
   Applications                   and Processes

  Voice Apps                           Data
Communications                    Infrastructure
   Platform

       © KelCor, Inc. 2014                         13
Architectural Choice – Microsoft
Microsoft for Productivity and Coms; Any Data Vendor

    Personal                                        Business
  Productivity                                    Applications
  Applications                                   and Processes

             Voice Apps
           Communications
              Platform

                                           Data
                                      Infrastructure

      © KelCor, Inc. 2014                                        14
Architectures are Different

                                                Personal          Business
    Personal                     Business
                                              Productivity      Applications
  Productivity                 Applications
                                              Applications     and Processes
  Applications                and Processes

                 Voice Apps
               Communications
                   Platform

                                               Voice Apps           Data
                                              Communications
                                                               Infrastructure
                                                 Platform
                     Data
                Infrastructure

              What do you converge: Comms and network or
                Comms and Personal Productivity Apps?
      © KelCor, Inc. 2014                                                       15
Short Diversion for a Personal Opinion
  Many innovations in the communication space over the next
   10 years will integrate personal productivity, mobility, and
     multi-modal engagement with business applications.

  Personal                                            Business
Productivity                                        Applications
Applications                                       and Processes

                                            Best in Show
                   Example

     © KelCor, Inc. 2014                                           16
Comparing Portfolio Capabilities

  Basic Telephony Services
  Desktop Phones
  PC Clients
  Mobile Clients
  Audio Conferencing
  Contact Center
  IM/Presence
  Web Conferencing
  Federation Services
  Outlook Integration
  Peer-to-Peer Video
  Multipoint Video
  Room System Integration
                             With Partner Eco-System
                                               Source: PKE Consulting
    © KelCor, Inc. 2014                                          17
A Closer Look: Giving the Nod
                                        Microsoft Lync Cisco UC/Jabber
 •   Telephony Capabilities
      – Basic Features
      – Advanced Telephony Features
 • Audio/Web Conferencing
 •   Video Portfolio
 •   Single Vendor versus Eco-System
 •   Desktop Applications Integration
      – Exchange/Outlook
      – Office Apps
      – SharePoint
 •   Federation
 •   Line of Business App Integration
 •   Contact Center
Source: Adapted from
PKE Consulting

          © KelCor, Inc. 2014                                     18
The Partner Ecosystem –
Disadvantage or Advantage?

                          Item
           UC Software           Microsoft    Cisco
           Servers               Partner      Cisco
           SBCs                  Partner      Cisco
           Phones                Partner      Cisco
           Video Units           Partner      Cisco
           Contact Center        Partner      Cisco
           Cloud                 Microsoft*   Partner
           Installation          Partner      Partner
           Operations            Other        Other

   Note: Even if Microsoft is chosen, it may be through a VAR;
  thus you may still have a single vendor doing the integration.

    © KelCor, Inc. 2014                                            19
Where Does the Money Go?
Contact Center and Video Were Added in this On-Premises Example

                              Microsoft      Cisco
           To Vendor*         8.4%           39.9%
           To Partners Only   17.8%          4.4%
           To Others          73.8%          55.8%

                    Big opportunity for hosted/managed services

      © KelCor, Inc. 2014                                         20
Four Strategic Options

All Cisco                      Both Elemental         Both in Parallel All Microsoft
•    One Vendor                •   Cisco for PBX      •   Location or     •   Single Vendor
•    Full PBX                  •   Microsoft for IM       departmental        (sort of)
•    Guaranteed                    & presence         •   Support full UC •   Eliminate PBX (if
•    Integration               •   Little integration     stack for both      possible)

         © KelCor, Inc. 2014                                                                21
If Lync Gets in the Door… It is
kind of insidious!
    Lync for IM and Presence

              Lync Peer to Peer Audio and Video

               Web/Audio Conferencing through
                                                      Add an SBC and Voice Trunks
                           Lync

                                Lync Mobile Clients

                                            Lync Federation

                                                      Lync Enterprise Voice

    © KelCor, Inc. 2014                                                         22
The Licensing Conversation

     Cisco

   © KelCor, Inc. 2014       23
Microsoft Lync 2013
Different License Types
• Lync Server Licenses
    – Front End Server role
    – Plus each Survivable Branch Appliance
• Client Access Licenses (CALs)                    Lync
• User Subscription Licenses (USLs)              Licenses
    – Office 365 and Lync Online
•   Client License
•   Windows Server Licenses
                                         Don’t Forget
•   SQL Server Licenses                  These Other
•   Exchange Server Licenses               Licenses

      © KelCor, Inc. 2014                                   24
Lync CALs

                                                 Adds
                                                 Conferencing and
                                                 Enterprise Voice
  Adds                        Adds
  Conferencing                Enterprise Voice         Plus CAL

   Enterprise CAL                 Plus CAL        Enterprise CAL

                          Standard CAL (IM/Presence)

  • The Lync 2013 Client license is often included with
    other products (Office Professional Plus, Office 365).
  • Lync Mobile clients are free

    © KelCor, Inc. 2014                                            25
Lync CALs (Per User)

                                Plus CAL - $123

                             Enterprise CAL - $123

                              Standard CAL - $36

                         List Price for Full Stack = $282

   © KelCor, Inc. 2014                                      26
Lync Server CALs

•   40+ Pages of Licensing Guide
•   Core CAL Suite (CCAL)
•   Enterprise CAL (ECAL)
•   Enterprise Agreement Subscription (EAS)

      © KelCor, Inc. 2014                     27
Cisco Licensing
                                                                              Cisco
    +                      +          +               +                  Personal Multiparty

                                                                          WebEx
    +                      +          +               +         
                                                                          Conferencing
    +                      +          +                                 Unity Connection

   N/A                   N/A                                           Expressway

   N/A                   N/A                                           Jabber UC
                                CPE &        CPE &                        Jabber IM/P
                                                            
                                Hosted       Hosted
                                                                     Prime Collaboration

                                                                          # of Devices
   One                   One      One/Two       Multiple     Multiple
                                                                          Supported
                                   UCL
   UCL
                        UCL      Enhanced/      CUWL          CUWL
 Essential
                        Basic    Enhanced      Standard    Professional
 (Analog)
                                   Plus
                                    $210/                                 List Price
   $40                  $125                     $325         $500
                                    $295

         © KelCor, Inc. 2014                                                                    28
Cisco CUWL Pro (Per User)
                                                            Cisco

                         List Price for Full Stack = $500

   © KelCor, Inc. 2014                                              29
Cisco Enterprise Agreement
                                            Cisco
• Software and service rights for entire organization in
  a single multi-year agreement
• Requires at least 2,000 knowledge workers
• Includes software, upgrade subscriptions (UCSS)
  and technical support (ESW)
• Considers previous investments in Cisco
  collaboration and support products
• Fixed cost for length of contract
• Unlimited organic growth and up to 20% of
  inorganic growth before true-up
     © KelCor, Inc. 2014                               30
Cisco Enterprise Agreement
Offers                       Cisco

   © KelCor, Inc. 2014               31
Unified or Universal Communications?
Vendor licensing forces us to think in terms of point solutions

                                           Video:
                                           Lync Enterprise
                                           UCL Enhanced           Conferencing:
                         Voice:            CUWL Standard
                         UCL Basic/Enhanced                       CUWL Pro
                         Lync Plus                                Lync Enterprise

       © KelCor, Inc. 2014                                                          32
Modeling TCO

   © KelCor, Inc. 2014   33
A User Profile Should Drive Any Solution

Workload/Capability            Profile Type: Manufacturing
                                   Executive      Highly Mobile      Collaborative Worker       Support Worker      Task Worker
Percent by Category                           3%              20%                        30%                 17%             30%
IM/Presence                                100%              100%                      100%                100%             100%
Federation                                 100%              100%                      100%                100%               0%
Deskphone                                  100%               15%                        50%                 70%             15%
Softphone                                  100%              100%                      100%                  50%             30%
Executive Video Unit                         50%               0%                         0%                  0%              0%
Mobile Smartphone Client                   100%              100%                      100%                  50%             30%
Mobile Tablet Client                       100%              100%                      100%                  50%             30%
Conferencing Hosts                           50%             100%                      100%                  10%             10%
                                      Multi‐Line,      Multi‐Line,                Multi‐Line,             2‐Line
Phone Type                       Speaker, Touch            Speaker                  Speaker         or Multi‐Line      Single‐Line
Busy Hour Conferencing                       50%              20%                        20%                  2%               1%

              © KelCor, Inc. 2014                                                                                          34
A Look at the Licenses Required – 5000 Users
                                                                                                       Public
                                                     Highly     Collab.    Support     Task Attendant Space      Analog    Video
                                         Executive   Mobile     Worker     Worker     Worker Consoles Phones      Lines    Rooms

Lync Standard CAL                              150      1000        1500        850      1500      25      200       200       13
Lync Enterprise CAL                             75      1000        1500         85       150      25                          13
Lync Plus CAL                                  150      1000        1500        850       675      25      200       200

UCL‐Essential                                                                                                        200
UCL‐Basic                                                                                                  200
UCL‐Enhanced                                     0         0           0        344       995                                  13
CUWL‐Standard                                   75         0           0        421       355
CUWL‐Professional                               75      1000        1500         85       150      25

                                  User Licenses and CALs                                Total
                                  Microsoft
                                          Lync Standard CAL                                5438
                                          Lync Enterprise CAL                              2848
                                          Lync Plus CAL                                    4600         Note that there
                                  Cisco
                                          UCL‐Essential                                     200         are more than
                                          UCL‐Basic                                         200         5000 licenses
                                          UCL‐Enhanced                                     1352
                                          CUWL‐Standard                                     851
                                                                                                           required
                                          CUWL‐Professional                                2835

            © KelCor, Inc. 2014                                                                                               35
TCO                        One time costs

Components                 Total server software
                           Total software CALs/Licenses
                                          CALs
                           Total hardware
                           Total contact center
                           Total videoconferencing hardware
                           Total implementation costs
                           Grand total one time costs
                           5-year total of annual support costs
                           Server software maintenance / support
                           Total CAL
                                 CAL/License
                                     maintenance
                                             maintenance
                                                 / support
                                                         / support
                           Total hardware support
                           Total videoconferencing maintenance / support
                           Total contact center annual support
                           Grand total support costs
                           Subtotal before support
                                           operating
                                                   costs
                                                     costs
                           Operating costs
                           Total rack space costs
                           Total personnel costs
                                                                           Essential for
                                                                           Comparison of
                           Total power costs
                                                                           Premises vs.
                           Total annual bandwidth cost                     Hosted!
                           Total SIP trunking cost
                           Total operating costs

     © KelCor, Inc. 2014                                                            36
Case: 5,000 users. No Group Video. No Contact Center. EA Licensing

 Where The Money Goes

One Time Costs                                Microsoft   Percent    One Time Costs                                    Cisco        Percent
Total Server Software                         $ 109,595       0.9%   Total Server Software                             $        ‐       0.0%
Total Software CALs                           $ 1,558,526    12.9%   Total CUCM Software Licenses                      $ 895,822        8.0%
Total Hardware                                $ 511,579       4.2%   Total CUBE SBC Licenses                           $     20,687     0.2%
Total Contact Center                          $        ‐      0.0%   Total Unity Connections Licenses                  $     44,348     0.4%
Total Video Conferencing Hardware             $        ‐      0.0%   Total Hardware                                    $ 888,362        8.0%
Total Implementation Costs                    $ 326,955       2.7%   Total Contact Center Express                      $        ‐       0.0%
Grand Total One Time Costs                    $ 2,506,654    20.8%   Total Video Conferencing Hardware                 $        ‐       0.0%
5‐Year Support and Maintenance Costs                                 Total Implementation Costs                        $ 369,844        3.3%
Annual Server Software Maintenance            $       ‐       0.0%
                                                                     Total One Time Costs                              $ 2,219,061     19.9%
Total Annual Software CALs Maintenance        $       ‐       0.0%
                                                                     Support and Maintenance Costs
Annual Server Software Support                $ 147,648       1.2%
                                                                     Annual Server Software Maintenance                $       ‐       0.0%
Total Annual Software CALs Support            $ 2,099,680    17.4%
                                                                     Total CUCM Software License Maintenance           $ 665,289       6.0%
Total Hardware Support                        $ 109,957       0.9%
                                                                     Total CUCM Software License Support               $ 520,033       4.7%
Total VideoConferencing Support/Maintenance   $       ‐       0.0%
Total Contact Center Annual Support           $       ‐       0.0%   Total Hardware Support                            $    25,098     0.2%
Grand Total Support and Maintenance Costs     $ 2,357,286    19.5%   Total Contact Center Annual Support               $       ‐       0.0%
Operating Costs                                                      Total Unity Connections Support and Maintenance   $    88,248     0.8%
Total Rack Space Costs                        $     28,125    0.2%   Total VideoConferencing Support/Maintenance       $       ‐       0.0%
Total Personnel Costs                         $ 6,600,000    54.7%   Total Support and Maintenance Costs               $ 1,298,667    11.7%
Total Power Costs                             $     21,771    0.2%   Operating Costs
Total Annual Bandwidth Cost                   $ 164,707       1.4%   Total Rack Spack                                  $     30,000     0.3%
Total SIP Trunking Cost                       $ 388,125       3.2%   Total Personnel Costs                             $ 6,912,500     62.0%
Grand Total Operating Costs                   $ 7,202,728    59.7%   Total Power                                       $     37,630     0.3%
Grand Total                                   $ 12,066,668    100%   Total Annual Bandwidth Cost                       $ 190,045        1.7%
                                                                     Total SIP Trunking Cost                           $ 458,831        4.1%
                                                                     Total Operating Costs                             $ 7,629,007     68.4%
              © KelCor, Inc. 2014                                    Total                                             $ 11,146,735   100.0%
                                                                                                                                      37
License Type Matters
Case: Contact Center: No; Room Video: No; On-Premises

                               Microsoft EA/SA vs EAS Licensing

        EAS = Enterprise Agreement Subscription
        • Monthly or annual cost
        • You don’t own the software license
 Microsoft Enterprise Agreement with Maintenance     Microsoft Enterprise Agreement Subscription
                (EA/SA Licensing)                                  (EAS Licensing)

              Microsoft total:               EAS gives        Microsoft total:
                                                23%
               $12,066,668                    Discount         $9,272,159

         © KelCor, Inc. 2014                                                                       38
What About Conferencing Only?
   Cloud solutions are universally less expensive for
             conferencing only workloads

        Microsoft                             Cisco
        On-Prem                              On-Prem

                         Microsoft                           WebEx
                          O365                               Cloud

              Note: box heights do not represent cost comparison between
             the vendors; only comparison between same vendor solutions.

   © KelCor, Inc. 2014                                                     39
Roadmap and Futures

      1              What current Cisco UC users can expect

      2              What current Microsoft UC users can expect

      3              Suggestions for those who are undecided

   © KelCor, Inc. 2014                                            40
Both Cisco and Microsoft Seek
Differentiated Value Over Time

                                                         )

                          conferencing   conferencing   conferencing

  center                                   services          effects

    © KelCor, Inc. 2014                                                41
Cisco

   © KelCor, Inc. 2014   42
Cisco: The Formal Position – 1

                                          Continued emphasis
                                          on video. New MX
                                          and SX series. First
                                          to market with H.265
                                          video!

• Making video easy
  – Back to the future: video should be
    as easy as a phone call
  – Mobile device proximity coupled
    with mobile app to launch video
    © KelCor, Inc. 2014                                     43
Cisco: The Formal Position – 2
                                  • Turnkey small and mid
                                    market call control
                                     • Supports video
                                     • Some apps
                                       included (VM/IM/P)
                                     • 25 CWUL Pro
                                       licenses comp’ed

• Making voice easy
  – Quicker rollout
  – All virtual images included

    © KelCor, Inc. 2014                                     44
Cisco: The Formal Position – 3
                                    • Making cloud (a la
                                      HCS) more compelling
                                       • Multitenant voice
                                         messaging
                                       • Multitenant contact
                                         center
                                       • Service providers
                                         can target SMB
                                         market (50 – 100
• Most V10 functionality will be         users)
  available to service providers       • VPN not required
  at the end of Q1 2014                  for remote workers
   – Provider must then roll it out

     © KelCor, Inc. 2014                                   45
Cisco: My Take – 1
                                                From a
                                                September
                                                2006 Cisco
                                                briefing

                                                

     Companies and markets evolve, and Cisco is
     striving to meet demand for video at all levels

   © KelCor, Inc. 2014                                       46
No Surprises
Cisco: My Take – 2

  Cisco HCS (cloud) results have been mixed
  • Roughly 800,000 seats in use and 1.3 million sold to service
    providers (over capacity of 65%)

  HCS has been expensive in our RFPs
  • Both in 2012 and 2013

  Move to lower operator costs is good if it
  translates to lower end user costs
  • Lower hardware costs (some multitenancy)
  • Simplifying on-boarding and continued operations
  • Could make HCS more competitive with other offerings in the
    SMB market

    © KelCor, Inc. 2014                                                           47
Microsoft

    © KelCor, Inc. 2014   48
Microsoft: The Formal Position – 1
     Windows              Android   Apple Apple Windows
      Phone                Tablet   iPad iPhone 8.1 PC

                                             All devices
                                             are running
                                                 Lync

          Similar Lync or Skype Experience across devices
    © KelCor, Inc. 2014                                     49
Microsoft: The Formal Position – 2
                                                            SIP
                1         Video bridge w/legacy systems    H.264

                2         Lync Room Systems

                3         Video between Lync & Skype
              Crestron                             Smart

    © KelCor, Inc. 2014                                        50
Microsoft: The Formal Position – 3

                   1      PSTN calling from Lync Online

                   2      Larger Lync Online Meetings

                   3      JLync – Java wrapper for Lync API

    © KelCor, Inc. 2014                                       51
Microsoft: The Formal Position - 4

                           Others have tried to provide
                              context… and failed

                          Why Microsoft might succeed..

                          My guess is that context aware
                            search will be built into the
                          search mechanism that comes
                          as part of the operating system

    © KelCor, Inc. 2014                                     52
Microsoft: My Take – 1

             Microsoft is gaining some momentum in voice
              • Reminds me of where Cisco was 10 years ago

             Adding voice to Office 365/Lync Online is great
             for the SMB market
              • Had a false start a few years ago, but it would be
                welcome to the O365 user
             Integrating legacy video investments is a good
             move for Microsoft
              • The could have been done by partners (i.e. Polycom), but
                it is not hard for Lync Server to be the video bridge either

    © KelCor, Inc. 2014                                                        53
Microsoft: My Take - 2

             The Lync-Skype Video Integration
              • This is a good move
              • I hate the fact that you must get a new Microsoft user identity
                (kind of kills the “universal communications” paradigm

             B2C w/Skype (businesses pay the PSTN toll)
              • May help enable more immediate rich interaction for SMBs

             Too much focus on consumer solutions may dilute
             momentum
              • I really want to see my mom and kiddos on video all the time;
                I really *don’t* want to see my business associates on video
                all the time

    © KelCor, Inc. 2014                                                           54
For the Undecided…
Some Strategic Approaches

 Do you ever feel like both solutions are
 good but missing just a little something?

   © KelCor, Inc. 2014                       55
Elimination Strategies

© KelCor, Inc. 2014                            56
No Matter Which Solution You are
   Looking At…
                               Profile your users

Workload/Capability            Profile Type: Manufacturing
                                   Executive      Highly Mobile      Collaborative Worker       Support Worker      Task Worker
Percent by Category                           3%              20%                        30%                 17%             30%
IM/Presence                                100%              100%                      100%                100%             100%
Federation                                 100%              100%                      100%                100%               0%
Deskphone                                  100%               15%                        50%                 70%             15%
Softphone                                  100%              100%                      100%                  50%             30%
Executive Video Unit                         50%               0%                         0%                  0%              0%
Mobile Smartphone Client                   100%              100%                      100%                  50%             30%
Mobile Tablet Client                       100%              100%                      100%                  50%             30%
Conferencing Hosts                           50%             100%                      100%                  10%             10%
                                      Multi‐Line,      Multi‐Line,                Multi‐Line,             2‐Line
Phone Type                       Speaker, Touch            Speaker                  Speaker         or Multi‐Line      Single‐Line
Busy Hour Conferencing                       50%              20%                        20%                  2%               1%

              © KelCor, Inc. 2014                                                                                           57
No Matter Which Solution You are
Looking At…
                     Look for unique
                     requirements or situations

                 Special group functions?
          Advanced Trunking or dial plan functions?
                Unique assistant functions?

             These may point you toward the vendor
                     you need to pursue.

   © KelCor, Inc. 2014                                58
No Matter Which Solution You are
Looking At…
                    Determine if you have
                    “The 70% Solution”

           Your organization may “require” multiple
             communications vendors to meet its
                            needs!

   © KelCor, Inc. 2014                                59
No Matter Which Solution You are
Looking At…
                    Consider your expertise

                Are you more of a Cisco shop that a
                   Microsoft shop or vice versa?

         Don’t forget that OPERATIONS will likely be
           half of your TCO over time. If you have
         significant expertise with one or the other
          vendor, you may save time and money
                    pursuing that vendor.
   © KelCor, Inc. 2014                                 60
Investigate TCO By Looking at
Alternatives
                  TCO is only part of the
                  picture, but it is important

                  Do some modeling or get
                  someone else to do it

                                                 A close look at
                                                   TCO may
                                                    move a
                                                   director or
                                                   manager
                                                     toward
                                                  compromise.
   © KelCor, Inc. 2014                                         61
Evaluate Vendors Using a Weighting Process
 Define                   Weigh      Compare   Crunch
                                                                          Outcome
 Criteria                 Criteria   Vendors    Data
                              25%
                              5%
                              14%                                        e57
                                                                         g
                                                                         ra 56
                                                                          e
                                                                                          Jabber ‐ Lync Comparison by Non‐Outlook/Exchange or
                                                                                             Outlook/Exchange and Worker Type ‐ Zoom View

                                                                          v 55
                                                                          A
                                                                          yt 54
                                                                           ili

                              10%
                                                                             ab53                                                                           Jabber
                                                                              ap52
                                                                               C                                                                            Lync
                                                                               ve
                                                                                it 51
                                                                                 la 50
                                                                                  e
                                                                                  R
                                                                                    49
                                                                                         Non‐Exchange Non‐Exchange     Exchange ‐      Exchange ‐
                                                                                          ‐ K nowledge ‐ Information   Knowledge      Information
                                                                                              Worker       Worker       Worker          Worker

                              4%
                                                                                                        Email (Including Desktop Client)
                                                                                                         TCO       100              Active Directory
                                                                                                                    90
                                                                                                                    80
                                                                   Customers and Public                                                       SharePoint
                                                                                                                    70
                                                                                                                    60
                                                                                                                    50
                                                               Close Held Partners                                  40                               Business Applications
                                                                                                                    30
                                                                                                                    20
                                                                                                                    10

                              25%
                                                                  Inter‐Business                                     0                                Desktop Productivity Apps

                                                          Windows 8 Smart Phones                                                                         Video Conferencing

                                                                     Open Smart Phones                                                              Telephony

                                                                        Window s 8 Tablets/Slates                                      PC Desktops
                                                                                                                  Open Tablets

                              6%                                                                                  Jabber            Lync

                              11%
                                                        Source: PKE Consulting
    © KelCor, Inc. 2014                                                                                                                                              62
Building Block Approach

   User Profiles are an input to TCO modeling.

      TCO modeling is an input to a weighted
             decision analysis tool.

   © KelCor, Inc. 2014                           63
A Quantitative Example

   © KelCor, Inc. 2014   64
Model Output
             Scenario 1                                                                                                                                                Scenario 2

                                                                            Email (Including Desktop Client)
                                                                                      100
                                                                     TCO                                       Active Directory
                                                                                       90
                                                                                       80
                                     Customers and Public                                                                    SharePoint
                                                                                       70
                                                                                       60
                                                                                       50
                              Close Held Partners                                      40                                            Business Applications
                                                                                       30
                                                                                       20
                                                                                       10
                                Inter‐Business                                          0                                                 Desktop Productivity Apps

                         Windows 8 Smart Phones                                                                                      Video Conferencing

                                      Other Smart Phones                                                                     Telephony

                                                 Windows 8 Tablets/Slates                                      PC Desktops

                                                                                     Other Tablets

                         Knowledge Worker ‐ Jabber            Knowledge Worker ‐Lync                 Information Worker ‐ Jabber            Information Worker ‐Lync

   © KelCor, Inc. 2014                                                                                                                                                              65
To get a *free* copy of the weighted decision
analysis model, send an email to Phil Edholm at
         pedholm@pkeconsulting.com

© KelCor, Inc. 2014                               66
Coexistence Strategies

                1         Deploy equally and maintain both

  You will do this “intentionally”, knowing that this is
  likely the most expensive option. Management
  does this knowing that the benefits outweigh the
  costs!

    © KelCor, Inc. 2014                                      67
Coexistence Strategies

               1         Deploy equally and maintain both

                                  Inbound call

                                      Session Border Controller
                                     with Active Directory Lookup

   You could also do SIP trunking between them
   © KelCor, Inc. 2014                                        68
Coexistence Strategies

             2            “Mostly eliminate one”

   For your “core” UC capabilities across broad job
   profiles, standardize on a single communications
   and collaboration solution. Only those with
   “special requirements” have the other system.”
   This will lower some costs; costs for the special
   requirements solution will likely be quite high.

    © KelCor, Inc. 2014                                69
Coexistence Strategies

          3              Run one in‐house & one hosted

   Own the “main” UC solution and operate it
   yourself. For the special requirements
   solution move it to a hosted solution from a
   reputable service provider.

   © KelCor, Inc. 2014                                   70
Coexistence Strategies

          3              Run one in‐house & one hosted

                                Enterprise Voice

                                                   ~70 providers

   © KelCor, Inc. 2014                                             71
Sometimes choosing between Cisco and
Microsoft is like herding cats…

                          But it can be done!   Video Source: HP/EDS 2009
                                                https://www.youtube.com/watch?v=P
                                                k7yqlTMvp8

    © KelCor, Inc. 2014                                                      72
Thank you

                        Brent Kelly
                        +1.435.563.2532
                        bkelly@kelcor.com
                        Twitter: @ebkell
                        http://uccinsider.blogspot.com
                        www.KelCor.com

  © KelCor, Inc. 2014                                    73
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