BRAND OVERVIEW 2019 - Bauer Media Advertising
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BRAND OVERVIEW 2019 ELLE MAGAZINE / ELLE.COM.AU / LIVE EXPERIENCES
ELLE
THE COOLEST,SMARTEST
FASHION BRAND FOR STYLISH,
CREATIVE WOMEN WHO
WANT TO BE THE FIRST TO
KNOW EVERYTHING.
ELLE EDITS WHAT’S NOW, NEW
AND NEXT, MAKING IT
ACCESSIBLE FOR OUR READERS,
USERS, FOLLOWERS AND FANS.
GLOBAL BRAND • FOUNDED IN 1946 •4 5 DIFFERENT EDITIONS WORLDWIDE •3 7 MILLION SOCIAL MEDIA FOLLOWERS • 7 0 MILLION UNIQUE BROWSERS WORLDWIDE
E L L E PHILOSOPHY
“AT A TIME OF INCREDIBLE EVOLUTION AND POSITIVE CHANGE FOR WOMEN, YOU
CAN FIND ELLE AT THE CENTRE OF THE CULTURAL CONVERSATION. FROM FASHION
TO BEAUTY, POP CULTURE TO POLITICS, ELLE INSPIRES, BRINGING THE WORLD TO
OPEN-MINDED AND INDEPENDENT WOMEN WITH WIT, ENERGY AND OPTIMISM. ELLE
IS ALL ABOUT FRESH IDEAS AND A FUTURE-FACING OUTLOOK, AND THAT INCLUDES
INNOVATIVE COVER MOMENTS THAT PUSH THE BOUNDARIES OF TRADITIONAL
MAGAZINES AND GROUND-BREAKING EXECUTIONS THAT SPEAK TO A COMMUNITY
OF HIGHLY ENGAGED, INFORMATION-HUNGRY READERS AND FOLLOWERS ACROSS PRINT, DIGITAL, SOCIAL,
AND THROUGH TRAILBLAZING EVENTS. BRINGING TOGETHER VISIONARY VOICES, DIVERSE PERSPECTIVES
AND UPLIFTING IMAGERY, ELLE IS THE DESTINATION FOR INTELLIGENT WOMEN SEEKING THE NEW, NOW AND
NEXT. BECAUSE GREAT STYLE IS ABOUT MORE THAN JUST WHAT TO WEAR.”
GENEVRA LEEK, EDITOR-IN-CHIEF
E L L E EDITORIAL PROFILES
GENEVRA LEEK CARLY ROBERTS NAOMI SMITH JANNA JOHNSON ELLE MCCLURE
EDITOR CREATIVE DIRECTOR FASHION DIRECTOR O’TOOLE BEAUTY AND CULTURE DIRECTOR
WELLNESS DIRECTOR
Genevra Leek is a journalist and editor Carly Roberts has been the creative Naomi has forged a 20-year career in Having worked in publishing for almost
based in Sydney. A graduate of director of ELLE Australia since the title’s fashion magazines, having first risen Janna Johnson O’Toole has spent the past 10 years, Elle McClure has a strong
Sydney’s university of Technology, launch in 2013. Her brief was to create through the ranks at Marie Claire decade reporting on the beauty industry. knowledge of both the print and digital
Genevra started out her career in a design that was unique, innovative and Australia and ELLE Australia before taking Born & raised in the US, she started her sides of the industry. After cutting her teeth
publishing in 2001 at Marie Claire, relevant to the modern woman, an on the top post of fashion director at career in New York, where she worked at at Grazia, Elle joined the launch team of
before leaving her position as fashion achievement that was recognised when Vogue Australia. During her eight-year Woman’s Day before joining the team ELLE Australia in 2013, a brand she has
editor to pursue opportunities in London. ELLE was awarded the Australian tenure there, Naomi collaborated with beauty team at ELLE US. In 2013, she left now come to know innately. With a taste
First contributing to Red magazine, Magazine Awards Cover of the Year in leading photographers Daniel Jackson her role as senior beauty and fitness editor for the fast-paced world of digital, from
Genevra went on to take up the position 2015. Carly’s career spans 11 years, and Greg Kadel, among others, and to join the Australian title’s launch team, time spent at Nine, and working across
of contributing fashion editor at Glamour. starting as a designer for SHOP before combined her love of fashion and travel where she’s had the priviledge of overseing Bauer Xcel’s digital platform (including
Upon her return to Sydney, the role of shifting into the role of deputy art director, to produce the magazine’s first app. She the beauty and wellness pages since the ELLE, Harper’s BAZAAR and Gourmet
fashion news editor at InStyle was where she oversaw the launch of SHOP became acting fashion director at magazines inception. Her mission is to treat Traveller), Elle is well-versed in up-to-the-
followed by a three-year post at Vogue 4 Kids and SHOP Weddings. A move to Harper’s BAZAAR in 2014 and has since beauty as both a science and an art, mixing minute trends and culture happenings.
Australia, first as fashion news editor then Madison saw a designer position evolve created several iconic covers and service with style to deliver the latest Elle is now culture director, bringing to
as fashion features editor, working across into a role as deputy art director. After fashion stories that have been syndicated products, news and trends in a fresh, ELLE a deep knowledge of the zeitgeist
magazine and online. In 2013, she four years, Carly made the leap into the globally throughout the Harper’s relevant way. and passion for all things film and
joined ELLE as fashion news director world of interiors as art director of Real BAZAAR network. Naomi Smith more television, music, books and the arts and
to help launch the international title Living where a redesign resulted in a recently now also works across ELLE helping bring to life exciting travel
in Australia. Genevra now heads up ELLE, circulation boost of 40,000 and Australia as fashion director, ensuring the destinations, across both print and
working closely with a strong team of a Magazine of the Year Award in 2012. pages are fresh, relevant and reflecting digital.
highly respected future-facing editors to Carly now lends her creative eye to the the iconic ELLE mix. She now works
take the brand forward into a new uniquely Australian edition of ELLE. across both Elle Australia & Harper’s
era of publishing BAZAAR as the Fashion Director
ELLE READER PROFILE
THE ELLE READERS IS HYPER-CONNECTED
LIVING WITH & FOR HER FRIENDS.
SHE IS FUTURE
FOCUSED, A
CULTURE COLLECTOR AND
NOTABLE NEOPHILE.
SHE IS FIGHTING FIT AND ATTRACTED
TO STYLE AND DESIGN.
HER OBSESSIONS: FRIENDS,
SHOPPING AND SOCIAL MEDIA
SHE’S OPEN TO CHANGE AND OBSESSED
WITH KNOWING WHAT’S NEW, DIFFERENT
AND TRENDING IN BRAND, DESIGN,
EXPERIENCES AND THINKING.
TARGETED ENGAGED INTERACTIVE
E L L E EDITORIAL PILLARS
FASHION CULTURE & ENTERTAINMENT
Spirited and sexy, energetic and wearable, the ELLE fashion To the ELLE reader, entertainment is about more than just celebrity
DNA is perfectly suited to the Australian market. ELLE’s unique news. From the coolest of the high-brow to the smartest of
ability to make the low look high and the high look cool puts it the low-brow, music and culture feature heavily in her life. When
in the best position to feed fashion to modern women in a way she wants to discover the hippest shows and events, gallery
they can relate to and be inspired by, season after season. exhibitions and festivals or the latest must-know television, film
and books, she turns to ELLE.
FEATURES
With intriguing, relatable features that get readers thinking LIFESTYLE
and feeling, ELLE kick-starts dinner-party conversations. Smart ELLE is about inspiring style in all aspects of your life, not just your
and contemporary, never earnest or depressing, ELLE is, closet. Covering everything from the hottest travel destinations to
above all, a stylish read, covering everything from cultural food trends, and with an insider’s view of the kinds of homes –
trends to emotional explorations, career advice, pop-culture both here and around the world – that only ELLE has access to, the
phenomena and relationship insights. magazine promises to be the resource Australian women need to
live a truly stylish life.
BEAUTY & WELLNESS
If there’s a cult new moisturiser, a freaky new fitness fad or a ELLE EXTRA
hip new nail-art trend, you’ll read about it first in ELLE. Probing, ELLE Extra offers fans a 24/7 destination to get the scoop on
intelligent, witty and occasionally poetic, ELLE treats beauty as the hottest finds. ELLE’s monthly in-book page unveils buzz-
both a science and an art, inspiring creativity, self-expression worthy events, competitions, promotions, product launches and
and self-improvement, creating a buzz and getting readers more. Exposure includes a listing on ELLEExtra.com.au – ELLE’s
excited about trying something new every month. promos and events channel on ELLE.com.au – offering readers the
ultimate connection with what’s happening.
SHOPPING
The ELLE reader is more than a fashion observer – she’s a buyer,
dedicating much of her time and income to buying into the key
pieces every season. ELLE’s fashion features work to decode
fashion and help readers integrate it into their lives, while the
shopping pages inspire by presenting the best edit of the stores
in the creative, clever layouts ELLE is famous for.
E L L E TARGETED CONTENT PILLARS
ELLE TRAVEL
It’s never too early to start planning your next escape. ELLE Travel
ELLE DRIVE
Hit the road in style thanks to ELLE’s car awards – the definitive guide
ELLE ACCESSORIES
Highlighting an editorial pillar key to the global ELLE DNA, ELLE
ELLE WELLENESS
Across one interactive day of talks, trials, and hands-on sessions with
features the hottest destinations, stays, trends and experiences in to the most practical and highly fashionable vehicles. With their good Accessories presents the best edit of new-season shoes, bags and some of our favourite experts, ELLE will deliver the edge on what’s up
tourism right now, both in Australia and around the world. The ELLE looks matched only by what’s under the hood, these are the ultimate all the extras, curated by the ELLE fashion team and captured through next in the health and wellbeing space.
reader has discerning taste and seeks out unique, luxe and boutique accessories for the modern woman, and she’s looking to the trusted beautifully styled imagery in the clever and creative layouts ELLE has This is health and wellness done the ELLE way. From the latest in
travel experiences; these expertly curated travel destinations aim to ELLE voice to provide her with the insider information she can’t find become famous for. meditation, spiritual travel, the clue-in on clean beauty, and everything
fulfil those desires. anywhere else. We’re making her choice easy with ELLE Drive – an women need to know about sound bathing, ELLE will uncover the
expert edit of motoring’s most valuable players and tips on all the newest ways women can feed their curious, reboot their attitudes
stylish extras. and free their mindset, helping them feel like they are in control of
both their physical and mental wellness.
ELLE KEY PROPERTIES
ELLE INTERNATIONAL ELLE WE ARE WOMEN
BEAUTY AWARDS Following on from ELLE’s much talked about
inaugural We Are Women pictorial and globally
The International Beauty Awards are voted by publicised mirror cover in 2015, each year, the
45 editions of ELLE around the world and are the We Are Women issue dives even deeper into the
global edit of the best new products of the year. female experience through a series of powerful
Discover these prestigious and sought-after awards pieces of writing and beautifully styled portraits
in the January issue of ELLE. celebrating women and addressing the issues that
matter in our lives.
JAN/FEB
ELLE
MAR APR
CALENDAR 2019 MAY JUN/JUL AUG SEP OCT NOV DEC
ON SALE 27 Dec 2018 11 Feb 2019 18 Mar 2019 15 Apr 2019 20 May 2019 8 July 2019 12 Aug 2019 16 Sep 2019 21 Oct 2019 18 Nov 2019
PRINT The new resort wear and how to dress for summer Big Fashion Issue Accessories Special High Street Fashion Edit Pre-fall Fashion Collections Investment Dressing New Season
Fashion Special
Spring Racing
fashion special
The Swimwear Guide The Ultimate Party Guide
SPECIAL Women in Music
Summer Hot List
The New Workwear
Women in Comedy
Denim Roundup
Hair Special
Fragrance Edit
Travel: ELLE’s Little
Women in Leadership
Winter Make-Up Update
Beauty: New Age
of Ageing Beauty & Hair ELLE Accessories edit
The Hot List
Summer Beauty/
Watches and Jewellery
Christmas Gift Guide
FEATURES ELLE International Beauty Awards Beauty & Hair Travel: Chic Shacks Black Book (with beauty trends from Sustainable Travel Special Collections Trends We Are Women Body Special Fragrance Update
Collections Report the Pre-Fall runway shows) Annual Travel Special wELLEness feel good guide Travel: Best Summer
The Best Local Escapes Finance Special Travel: Europe
Spa Special Launch of the 2019 Getaways
Horoscopes ELLE Writing Competition
ELLE Drive
DIGITAL Golden Globes (Jan 6) Academy Awards
(Feb 24)
Melbourne Fashion
Festival (Mar 2–19)
NYFW Bridal (Apr 11–14) 71st Annual Met Gala
(May 6)
CFDA Fashion Awards
(Jun 3)
Venice Film Festival
(Aug 28 – Sep 7)
New York
Fashion Week S/S
Victoria’s Secret Fantasy
bra announced
CONTENT Paris Haute Couture
Fashion Week Grammys (Feb 10) Meghan Markle Mercedes Benz Fashion Paris Haute Couture New Zealand London Fashion Week S/S Spring Racing Carnival
THEMES (Jan 21–25) BAFTAs (Feb 11) baby watch Week Australia, Sydney Fashion Week Fashion Week Milan Fashion Week S/S (Nov 2–9)
Oscar nominations Cannes Film Festival (Jul 1– 5) MTV VMAs Victoria’s Secret
New York Fashion Week Toronto International Film
announced (Jan 22) Fall/Winter (Feb 7-14) (May 14–25) Festival (Sep 5 –15) Fashion Show
SAG Awards (Jan 27) London Fashion Week Emmy Awards Paris Fashion Week S/S Pre-Fall Market Shows
F/W (Feb 15-19) (Sep 25 – Oct 3)
Milan Fashion Week F/W
(Feb 19-25)
Paris Fashion Week F/W
(Feb 27–Mar 6)
YEAR-ROUND SPONSORSHIP OPPORTUNITIES
ELLE
in
wELLEness ELLE WRITING THE LIST ELLE DRIVE
If there’s a hot new workout, COMPETITION A brand new ELLE International Hit the road in style thanks to ELLE’s car
buzz-worthy diet or must-know health ELLE DECOR ELLE TRAVEL WE ARE WOMEN Bringing together ELLE’s community ELLE ACCESSORIES property. The List is a celebration of the awards – the definitive guide to the
guru, ELLE is sure to cover it first. Tipped A stand-alone special issue under the A reverse-bound magazine featuring Championing the many faces WOMEN IN MUSIC of smart, stylish women, this Step inside the ELLE fashion cupboard ELLE TECH HIGH STREET next generation of movers, shakers, most practical and highly fashionable
on the front cover, ELLE FIT will be famous ELLE DECOR masthead, it will our pick of the hottest destinations, the of Australian women (and all their With a focus across all platforms, this cross-platform property zeros in on the with this digital-first initiative that Discover the next big products, Our complete guide to the best game changers who are reframing the vehicles. We’re making her choice
a beautifully styled mini book packed curate cutting-edge design ideas and hippest hotels and resorts, cool new best advice), our celebrated feature must-read themed issue puts the most important books every woman provides unprecedented insider access influential movements and of the high street: how to shop the work of fashion, beauty, culture, politics easy with ELLE Drive – an expert edit of
full of inspirational health and expert interiors advice to help readers places to eat and the best insider tips takes on a new form for 2019 spotlight on the coolest talent rocking should read, the authors that matter to the latest trends and products, along groundbreaking pioneers trends, what to line up for and how and technology and inspiring the motoring’s most valuable players
fitness features. create fashion-forward spaces. for bars, boutiques and local must-sees. across all platforms. the Australian and overseas charts. and the opinions that count. with expert stylist advice. in the tech industry. to wear it, now. ELLE woman in 2019. and tips on all the stylish extras.ELLE CONTACTS NAME POSITION PHONE NUMBER EMAIL Paul Gardiner Director of Sales +61 (02) 9282 8676 PGardiner@bauer-media.com.au Karen Holmes NSW Director of Sales +61 (02) 92828733 KHolmes@bauer-media.com.au Jaclyn Clements Victoria, SA and WA Sales Director +61 (03) 98236341 JClements@bauer-media.com.au Judy Taylor Qld Head of Sales & Solutions +61 (07) 3101 6636 JTaylor@bauer-media.com.au
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