BRAND 2018 OVERVIEW - Bauer Media Advertising
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BRAND OVERVIEW 2018
Brand Statement ONLY
in OK!
EXCLUSIVE
INTERVIEWS
& PICS
OK! is a 100 per
cent celebrity-focused
weekly with trusted news
and lifestyle content
covering all of the best-
loved local and
international stars. OK!
takes readers beyond the
red carpet and into the
lives of celebrities, with
exclusive at-home,
in-depth interviews and
first-look baby, wedding
and weight-loss reveals.
Lifestyle is a core pillar of
OK!s brand, and a
Thursday on-sale makes it
a retail-driving titles that
encourages readers to
shop directly from the
pages. OK! entertains and
delights readers with the
lighter side of celebrity life.
Lucy Walker, Editor, OK!
Editorial Profiles
LUCY WALKER ALIX NICHOLSON KELSEY FERENCAK MAYA WYSZYNSKI
EDITOR DEPUTY EDITOR BEAUTY EDITOR SENIOR FASHION
EDITOR
After nine years working on Alix, OK! magazine’s deputy Kelsey’s career spans over six
OK!, Lucy knows the brand editor, has more than a decade years, across seven of Currently OK!s senior fashion
inside out. Starting out on the in publishing under her belt – Australia’s leading magazine editor, Maya has more than
then-monthly magazine, Lucy at titles including Cosmopolitan, titles and global brands in a seven years’ experience as
has worked her way up CLEO and Famous. Alix joined range of editorial roles. an industry expert, working
through various roles to OK! as Foreign Editor but her Currently Beauty Editor at across some of the biggest
deputy editor, and recently passion for celebrity news and OK! and NW magazines, she weekly titles in the country.
completed a nine-month stint all things pop culture, along with has a vast expertise of all From interviewing the king
as acting editor in 2015-2016. her industry experience and things lifestyle having written couture, Jean Paul Gaultier,
Lucy has also worked on drive to produce a truly fantastic across multiple categories to attending International
numerous magazines such as product for readers, saw her step – everything from homes and Fashion Weeks and styling
Woman’s Day, New Idea, That’s up into the position of Deputy fashion to money and pets, Victoria’s Secret model
Life and TV Week where she Editor. Amid the day-to-day and has also interviewed Shanina Shaik, Maya has
developed her unbeatable running of the editorial major celebrities like Elsa extensive knowledge across
knowledge of the weekly department, Alix co-ordinates Pataky and home-grown stars all things fashion and style.
market. As well as working photoshoots and interviews such as Jesinta Campbell. Through her strong
with local and international with local talent; and with her Kelsey is all about relationships with Australia’s
talent on magazine exclusives, personal interest in wellbeing understanding women and leading brands, Maya has also
the ever-changing landscape and lifestyle, she has secured what make them tick, had the opportunity to style
has encouraged Lucy to direct exclusives with global educating and informing the like of Jennifer Hawkins,
her skills towards digital influencers including Kayla them, but most of all, making Jessica Gomes and Jesinta
media, which see her manage Itsines, Elle Ferguson and many them feel good. Campbell, to name a few.
the OK! website and social more. Alix works closely with the Maya thrives on working as
media accounts, generating digital team to ensure the very part of a team to create
some of the highest best OK! exclusives reach our something beautiful and
engagement in the company. online audience, growing our magical that no one has
presence in the digital market. ever seen before.
Editorial pillars
ENTERTAINMENT
With access to the top Aussie TV
and film talent and international
faves, OK!’s entertainment pages
have bcome a weekly bible.
FASHION
OK! fashion pages blend luxe
looks with affordable pieces.
Signature specials and shoots
with hot local talent set the bar
in the weekly market.
BEAUTY
A crafted balance of practical
tips, new products and inspiring
beauty trends.
HEALTH
Delivering the most talked-about
health and diet trends and tips,
as adopted by the stars.
FOOD
Fresh and fast weekly recipes,
to inspire one’s inner foodie.
TRAVEL
How to holiday like a star,
on a civilian budget!
HOME
Hot trends and homewares
to update any decor.
Key Properties
OK! ISSUE SPECIALS
From spring racing to summer beauty,
every year, OK! Has special issues focusing
on what its highly engaged readers love.
FLIP
With all the highlights of global celebrity COVER
events as well as gift guides and tips and
tricks on how to get that look, partnering
brands have the opportunity to levearge
these issue specials
OK! ISSUE
SPECIALS
OK! RED CARPET
SPONSORSHIP
From the glitz of Hollywood at the Oscars
to the chic European town of Cannes - OK!
delivers its readers everything they desire
in global red carpet events. Partnering
brands have the opportunity to leverage
these popular specials, with exclusive
section ownership and editorial brand
integration.
With 6-8 pages of coverage, in each
special red carpet issue, your brand will
be rubbing shoulders with celebrities in
glamorous gowns and a part of the crowd
at the after party!
OK! RED
CARPET FLIP COVER
ISSUE In 2018 we will be offering our key
advertising clients the opportunity to
own bespoke editorial content with an
exclusive flip book sponsorship.
This unique print execution will provide
your brand market cut-through against
competitors.
Calendar 2018
EDITORIAL FLIP COVER OPP RED CARPET SPONSORSHIPS OPP
Australia Day New Year, New You: Body & Bikini Issue
JAN Back to Work Special Body, Beauty, Fashion
Golden Globes
International Fashion Weeks
FEB Fitness Special
The SAG & BAFTAS Valentine’s Day: Love Issue
VAMFF – Melbourne
Fashion Week
MAR International Fashion Month
Autumn Style and Beauty Oscars
Jewellery Special
International Fashion Week
OK! Diet Bible
APR Easter – Lifestyle Special
Denim Special
Mother’s Day Gift Guide
Logies
MBWFA Winter Special
MAY (Australian Fashion Week) Beauty & Fashion
Mother’s Day
Met Gala
Food – Winter Warmers
Winter Fashion
JUN Winter Make-Up and Hair Trends
& Beauty Special
Cannes Film Festival
Winter Fashion
Fragrance Special Nail Beauty Special – Colour
JUL Winter Fashion Shoot Care, Trends and Shapes
Father’s Day Special
including Gift Guide
AUG Style at Any Age
Online Shopping Special
Father’s Day Gift Guide
Spring Fashion Shoot
SEPT International Fashion Week
Spring Fashion & Beauty Emmy Awards Spring Clean Your Health
Hair Special Spring Racing Special
Wedding Special
OCT Halloween
Get Summer Ready Best and Worst of the Year Special
Body Diet Special (Double Issue)
Food Special – Summer Salads
Sunscreen Feature
NOV Tanning Special Summer Beauty MTV Awards & AMAs Party Season Special
Swim Special
Summer Food Special
Body - How to Survive
Holiday Fashion
DEC the silly season
& Beauty Special
Xmas Gift Guide
NYE fashion look book
Contact us today
OK!’s success is based on
listening to what our readers
and clients really want - and
delivering it in style
LUCY WALKER,
EDITOR, OK ! MAGAZINE
NAME TITLE PHONE EMAIL
Paul Gardiner Director of Sales, NSW +61 (02) 9282 8676 PGardiner@bauer-media.com.au
Karen Holmes Head of Key Accounts, NSW +61 (02) 9282 8733 KHolmes@bauer-media.com.au
Will Jamison Head of Direct Sales, VIC +61 (03) 9823 6301 WJamison@bauer-media.com.au
Judy Taylor Head of Sales, QLD +61 (07) 3101 6636 VJTaylor@bauer-media.com.au
+61 410 497 556
Ben Wiles Sales Manager, SA BWiles@bauer-media.com.au
+61 (03) 9823 6387
Nicky Simpson Sales Manager, WA +61 414 298 725 NSimpson@bauer-media.com.au
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