Simon Dell Speaker Profile - we are good ideas.
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Simon Dell
Speaker Profile
we are good ideas.
Simon Dell
Speaker Profile
Resume
Founder and Director
TwoCents Group (2009 - Present)
www.TwoCentsGroup.com.au/our-team/
Facebook.com/TwoCentsGroup
Youtube.com/user/TwoCentsLive/
TwoCents launched in 2009 as an integrated creative marketing agency aimed at
supporting small to medium-sized businesses in six core areas: marketing strategy,
advertising, creative, branding, social media and digital. Our client roster varies from
small companies and start-ups, to more major clients including large national and
global organisations. My roles within TwoCents are numerous; providing overall strategic
business and marketing direction for the company, business development, human
resources, financial management, art direction and client account management.
Writer
Marketing Magazine & Jeweller Magazine (2011 - Present)
Since 2011, I have been contributing on a bi-monthly basis to the largest national
marketing publication, Marketing Magazine. I have also intermittently contributed
articles to Jeweller Magazine on the subjects of retail marketing and social media.
Author
‘Good Ideas Marketing’ (2012 - Present)
Throughout the last year or so, I have been developing a comprehensive book, due
for release later this year, targeting small to medium-sized business operators with a
view to guiding them with their own marketing.
2
Simon Dell
Speaker Profile
Speaker Profile
I began focusing on speaking engagements in late 2009 upon being invited to
address a PriceWaterhouse Coopers function on social media. Prior to that I had
addressed a number of Networx Marketing Functions on sponsorship, experiential
marketing and the difference between marketing to men and women. Following
the PWC talk, I shifted my focus to developing core presentations, one looking at
Facebook and social media, and the other focusing on marketing basics for small to
medium-sized businesses.
Notably, throughout the past three years, I have spent considerable time delivering
speeches for major organisations across Australia on the impact and uses of social
media, understanding strategic marketing, and the benefits of strong branding.
Highlights have included keynote presentations such as Terri Cooper Networking
Events, Exercise and Sports Science Australia (ESSA), the JAA Australia Jewellery Fair,
Facebook Australia, the Australian Institute of Management, Grand Designs Live, UAC
Leaders Forum, the Queensland Government, Leading Property Managers of Australia,
and BT Financial Group.
Speaking Topics Addressed
With a vast amount of knowledge and experience in keynote speeches, training
events, seminars and facilitating discussion forums for companies of all sizes
throughout Australia and internationally, my key areas of expertise are:
• Social Media - both in general and Facebook focused
• Marketing Strategy
• Branding
• Content Marketing
• Digital Strategy
3Simon Dell
Speaker Profile
Past Topics
• DIY Search Engine Optimisation
• Understanding Google Analytics
• Facebook for Beginners
• Building a Digital Strategy for Your Business
• LinkedIn for Business
• Facebook for Business
• Social Media for B2B Businesses
• 50 Great Online Tools
• Running Competitions on Facebook
• Content Marketing for Beginners
4Simon Dell
Speaker Profile
Past Clients
• PWC
• Facebook Australia
• Grand Designs Live
• Underwriting Agencies Council Leaders Forum
• Bank of Queensland
• Terrie Cooper Networking
• First Class Accounts National Conference
• Asgard Wealth Management
• Bosch Australia
• Australian Institute of Management
• Australian Virtual Assistants Conference
• Event Cinemas Queensland
• Brisbane SE Chamber of Commerce
• National College of Business
• Expertise Events
• Nursery & Garden Industry Australia
• DEEDI (QLD Government)
• Master Builders Queensland
• Leading Property Managers of Australia Conference
• Queensland University of Technology
• RHealth (QLD Government)
• Megawood Larson Juhl
• Associated Advisory Practices
• North Burnett Regional Council
• Networx Marketers Meetings
• Chamber of Commerce and Industry Queensland
• Queensland Association of Law Firm Marketers
• Business Enterprise Centres
• Leading Edge
• National Retail Association
• St George
5Simon Dell
Speaker Profile
References
“Thanks for a really good session at our Facebook Small Business
Bootcamp in Brisbane this week. We have had lots of fantastic feedback
about your presentation and I enjoyed it myself as well.”
| Nick Bowditch, SMB Marketing Manager, Facebook Australia & New Zealand
“…as far as finding a Facebook “expert” he’s one of the best in Australia.”
| Terri Cooper, Terri Cooper Networking Events
“…presentations are highly informative, up to the minute, with insights
into what’s coming in the future.”
| Gareth Hughes, Asgard
“…marketing our business has been one of our biggest challenges and
Simon’s insight was very informative.”
| Operations Manager, Radford Safety Systems
“…the feedback from [Simon’s] session was very positive with 29% stating
that your presentation was effective, and 71% that it was very effective.”
| Qwin Forum
“I saw Simon present to retailers at the Brisbane Jewellery Fair in March.
His seminars were not only entertaining they provoked people to consider
the challenges and changes to all retail businesses. However, a business
cannot adapt itself unless it understands its customers and Simon dealt
with how consumers have changed and how their shopping behaviour
continues to evolve. ”
| Coleby Nicholson, Publisher, Jeweller Magazine.
6Simon Dell
Speaker Profile
good ideas marketing
s the globe ,
um-sized businesses acros and stays
For many small to medi pile,
bottom of the ‘to-do’
marketing is left at the find new
Companies struggle to
there until it’s too late. influx of new
and even with a good
customers and clients, out why they’re not grow
ing as
business, they can’t figure in the way they planned.
like to, or
quickly as they’d
ers, owners and
a business that many manag many elements
Marketing is the part of with so
their heads around, and
CEOs never quite get confus ed. This book is a guide for
those
e get
to it, it’s no wonder peopl of marketing
honest advice on the basics
wanting simple, clear and
your business.
confusion, breaking
and cuts through the
Simon Dell skips the jargon into simple, bite-sized
ting and turning them
up the arcane arts of marke stand. You’ll be able to work through
under
pieces that you can readily change in how you opera
te.
ss and instigate a real to grow or are just
them with your busine you want
or recession, if
Whether it’s in boom times progression of steps
survive , you’ll be able to follow the easy and make a
by Simon Dell
trying to to the “done ”,
ting from the “to-do”
and move your marke equity.
income, profit and brand
real difference to your
er and Director of the
Simon Dell is the found
ne, an integrated
TwoCents Group in Brisba
e marke ting agenc y that supports
creativ
lia.
businesses all across Austra
his wife Renae and
His passions start with
includ e marke ting, branding, social
go on to
unication. You can
good
media, and digital comm
anything to do with
grab his attention with
Hotspur, burritos,
Apple, Pepsi, Tottenham How to
the Walking Dead.
cat memes or Daryl from
ideas
transform your
business & find
new customers.
marketing
by Simon Dell
Good Ideas Marketing
Due for release later this year, my first publication titled Good Ideas Marketing has
developed over the last year or so as an organic amalgamation of my knowledge and
experience acquired. Calling upon my years of experience as a sales and marketing
professional and the director of TwoCents, Good Ideas Marketing endeavours to guide
small to medium-sized businesses with transforming their business and essentially
discovering and engaging with new customers through their marketing initiatives.
Undoubtedly, marketing is the part of a business that many managers, owners and
CEOs never quite get their heads around, and with so many elements to it, it’s no
wonder people get confused. This book is a guide for those wanting simple, clear and
honest advice on the basics of marketing their business.
Skipping the jargon and cutting through the confusion, I sought to break up the
arcane arts of marketing and turn them into simple, bite-sized pieces that businesses
can readily understand. I designed the publication so that audiences will be able to
work through them with their businesses and instigate a real change in how they
operate. Whether it’s in boom times or recession, if businesses are striving for growth
or are just trying to survive, they’ll be able to follow the easy progression of steps and
move their marketing from the “to-do” to the “done”, and make a real difference to
the business’ income, profit and brand equity.
7Simon Dell
Speaker Profile
Fees
$950 +gst for a half day, breakfast or lunchtime presentation.
$1,750 +gst for a full day.
These costings include preparation and updating of existing presentations to suit your
target market. If a tailored presentation is required, there may be additional costs.
*Time inclusive of travel. Accommodation and travel costs outside of South East
Queensland additional.
Audio/Visual Equipment Required
Projector
Screen
Lapel microphone (where required)
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