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2021 Media Kit
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
The first LGBT newspaper
jointly and equally produced
by men and women
CHLOE JACKMAN PHOTOGRAPHY
Raising visibility,
building community
and celebrating diversity
for over four decades
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Reasons for Pride
Thank you for your interest in the San Francisco Bay Times.
Founded in 1978, the Bay Times was the first LGBT publication
to be jointly and equally created by men and women. We value
our community’s heritage and the role that the Bay Times has
played for over four decades.
The Bay Times is proud to be the oldest and largest paper for our
community in the San Francisco Bay Area that has been, and
always will be, 100% funded and owned by LGBT individuals.
You can also take pride in the Bay Times, knowing that it is used
as a teaching tool by educators in the San Francisco Unified
School District, City College, San Francisco State University and
other local colleges and universities. Free of sexually explicit ads
and content, the Bay Times is proudly displayed at businesses,
community centers, schools, cafés and more, as well as in news-
stands in central Bay Area locations.
We are additionally proud to be a verified publication that is
CHLOE JACKMAN PHOTOGRAPHY
designated as a certified LGBT-owned business by the National
LGBT Chamber of Commerce. We are members of the National
Lesbian and Gay Journalist Association and the International
Gay & Lesbian Travel Association.
CHLOE JACKMAN PHOTOGRAPHY
PHOTO BY SANDY MORRIS
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Multimedia Innovators
In 1996, San Francisco Bay Times Co-Publisher Dr. Betty Sullivan
founded “Betty’s List,” which preceded popular online services
such as Craigslist. Even then, during the early years of modern
digital networks and the growth of the global internet, she and Co-
Publisher Jennifer Viegas recognized the power of digital media’s
potential. The San Francisco Bay Times has since grown to become
a multiplatform media company with local, national and interna-
tional reach.
San Francisco Bay Times Castro Street Cam
Website and Digital Archive
According to Google Search Console and the Amazon website
tracking service Alexa, http://sfbaytimes.com/ has frequently
ranked among the top 25,000 websites in the entire U.S. Unique
visitor metrics have shown traffic at between 600,000 and over
1,000,000 annually, depending on the content topic. This does not
even include traffic related to the paper’s digital archive.
Castro Street Cam
The live-streaming 24/7 Castro Street Cam—comprised of multiple
cameras—offers anyone with an internet connection the ability Homepage of https://sfbaytimes.com/
to view Harvey Milk Plaza, Jane Warner Plaza and Castro Street,
capturing its rainbow flags, Rainbow Honor Walk, rainbow cross-
walks and many historic locations associated with renowned LGBT
activists, artists and others of the past and present. It is the first
live-streaming media of its kind for the epicenter of the worldwide
LGBTQ community.
E-Blast System
Now comprised of not only “Betty’s List,” but also Harvey’s List
for men and the Bay Times List, our E-blast system includes tens Full Text of Current and Past Issues is
of thousands of subscribers who opt-in to receive our messages and at https://issuu.com/sfbt
are therefore inclined to open them, welcoming the information.
Social Media
The San Francisco Bay Times for years has ranked either first or
second for engagement at Facebook among all comparable LGBT
media companies in the U.S. Engagement in 2020 frequently went
over 181K, ranking the Bay Times over 5 times higher than the sec-
ond listed company. Since our social media offerings are tied to the
Bay Times website, content and advertising at the site are boosted. Bay Times List and Betty’s List E-blasts
BAY TIMES S A N F R A N C I S C O LGBTQ News & Calendar for the Bay Area CELEBRATING FOUR DECADES (1978–2021) A Personal Approach to Advertising San Francisco Bay Times advertisers include some of the nation’s largest companies as well as local landmark small businesses. Customized plans help to match and connect advertisers to consumers. Valued relationships within networks built over decades are essential. You will rarely hear another media company say that they turn down advertising, but in our case that is true because we do not run sexually explicit ads and content. Distribution hubs are therefore potentially limitless. Here are just some of our advertisers:
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Community Leaders Beth Greene: From directing photo shoots to design-
ing massive outdoor billboards, graphic
San Francisco Bay Times columnists and journalists designer Beth Greene has an extensive
bring more than 50 years of experience working for background in all aspects of art direc-
Pulitzer Prize-winning media outlets. They include tion, design, layout and production. Her
clients have included museums, interna-
some of the Bay Area’s most respected and talented
tional clothing companies and more. She
leaders who cover a wide array of topics including
brings her impressive experience and award-
politics, finance, sports, entertainment, health and
winning skills to the San Francisco Bay Times.
fitness, auto, books, philanthropy, food and wine,
pets and much more. Robert Holgate: A humanitarian, as well as a designer,
Robert Holgate is dedicated to critical social issues. With
Dr. Marcy Adelman: The Co-Founder of
his hands-on approach to philanthropy and
the organization Openhouse, Dr. Adelman
social justice, he supports the advance-
serves on the Alzheimer’s Prevention and
ment of local and national social causes.
Preparedness Task Force, California Com-
mission on Aging, the Board of the Al- Jennifer Kroot: A filmmaker, known for
zheimer’s Association of Northern California her acclaimed LGBTQ-themed documen-
and Northern Nevada and the San Francisco taries, including The Untold Tales of Ar-
Dignity Fund Oversight and Advisory Committee. mistead Maupin and To Be Takei, Jennifer Kroot
is a Bay Area native. She studied filmmaking at the San
Derek Barnes: Derek Barnes is CEO of the
Francisco Art Institute, where she has also taught. She is
East Bay Rental Housing Association and a
a member of The Academy of Motion Picture Arts and
Co-Founder at g-dii Enterprises. He serves
Sciences.
on the boards of the Horizons Foundation
and Homebridge CA. Michele Karlsberg: Winner of the Lamb-
da Literary Foundation Publishing Pro-
John Chen: Sports columnist John Chen has
fessional Award and many other honors,
competed in, as well as coached,
Michele Karlsberg is now celebrating 33
tennis, volleyball, softball and football.
years of successful book campaigns.
Lou Fischer: Louise (Lou) Fischer is a For-
Councilmember-at-Large Rebecca
mer Co-Chair of the Board of Directors of the
Kaplan: Elected in 2008 to serve as
Alice B. Toklas LGBT Democratic Club and
Oakland’s citywide Councilmember,
has served as an appointed and elected Del-
Rebecca Kaplan was re-elected in 2016
egate for the State Democratic Party. She is
and 2020. She also serves on the Alam-
a proud graduate of the Emerge California
eda County Transportation Commission.
Women’s Democratic Leadership program,
was a San Francisco Commissioner, and has Kate Kendell: The former Executive
served in leadership positions in multiple nonprofit and Director of the National Center for
community-based organizations. Lesbian Rights, Kate Kendell now
works with Take Back the Court and the
Stuart Gaffney and John Lewis: Together for over
Southern Poverty Law Center.
three decades, Stuart Gaffney and John
Lewis were plaintiffs in the California case David Landis: The “Gay Gourmet,” David
for equal marriage rights decided by the Landis, in addition to being a foodie is also
California Supreme Court in 2008. Their President of San Francisco-based Landis
leadership in the grassroots organization Communications, Inc. (LCI), named
Marriage Equality USA contributed in 2015 America’s best Public Relations Firm
to making same-sex marriage legal nationwide. (Small Firm) by Ragan’s Ace Awards.
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
LCI has 50 affiliate agency offices worldwide and is the Commissioner Andrea Shorter:
winner of the Bulldog Award for social media and for Commissioner Shorter is the former Presi-
public education. dent of the historic San Francisco Com-
mission on the Status of Women. She
Dr. Bill Lipsky: Noted historian Dr. Bill is a longtime advocate for criminal and
Lipsky is the author of Gay and Lesbian juvenile justice reform, voter rights and
San Francisco (2006) and is a member marriage equality. A Co-Founder of the
of the Rainbow Honor Walk board of Bayard Rustin LGBT Coalition, she was
directors. a 2009 David Bohnett LGBT Leadership Fellow at the
Harvard Kennedy School of Government.
Liam Mayclem: Emmy Award-winning radio
and television personality Liam Mayclem Dr. Betty Sullivan: San Francisco Bay Times Co-Pub-
is regularly featured on KPIX as well as lisher Dr. Betty Sullivan is the Founder of
KCBS, where he is the popular Foodie “Betty’s List,” the Co-Founder of the
Chap. Born in London, Mayclem is now Use the News Foundation and a found-
at home in the Bay Area, where he lives ing member of the World Association of
with his husband, photographer Rick Ca- Newspapers’ Youth & Education Com-
margo. mittee. She received the Distinguished
Alumni Award in 2001 from Columbia
Dennis McMillan aka Sister Dana: Longtime University in New York. Dr. Sullivan brings more than
contributor Dennis McMillan, also known as 35 years of newspaper industry experience with The New
Sister Dana van Iquity, is familiar to most York Times, USA Today, New York Newsday, San Fran-
San Franciscans. A member of the Sisters cisco Chronicle and others in the U.S. and abroad.
of Perpetual Indulgence since June 1985, Assemblymember Phil Ting:
Sister Dana has emceed holiday events, Assemblymember Ting represents the 19th
modeled during fashion shows and much more. Assembly District, which includes the
Westside of San Francisco along with
Rink: Photographer Rink has been captur- the communities of Broadmoor, Colma
ing iconic images related to San Francisco and Daly City.
and the city’s LGBT community for five
decades. Admired by groundbreaking Jennifer Viegas: As a founding member
former San Francisco Supervisor and of the Discovery Channel News team,
human rights leader Harvey Milk (1930– San Francisco Bay Times Co-Publisher
1978), Rink has taken historic images that are now Jennifer Viegas worked on iconic proj-
known and displayed nationwide. ects such as Shark Week, Planet Earth
and Blue Planet. An award-winning
Dr. Tim Seelig: Dr. Seelig is the highly senior journalist for the National Acad-
acclaimed Artistic Director of the San emy of Sciences, she wrote the world’s first detailed
Francisco Gay Men’s Chorus. reports linking climate change to environmental and
human health effects.
Donna Sachet: Renowned actor, singer,
community activist, fundraiser and writer Jan Wahl: Multiple Emmy Award-winner Jan Wahl is
Donna Sachet was the first drag performer a Hollywood historian, film critic on vari-
to sing the National Anthem at a Major ous broadcast outlets, and has her own
League Baseball game. Sachet is a San YouTube channel series, “Jan Wahl
Francisco legend whom former California Showbiz.” She has earned numerous
State Senator Mark Leno has referred to as honors for her longtime work on behalf
“the First Lady of the Castro.” of film buffs and the LGBTQ community.
Our team has also included legendary LGBT activists Cleve Jones, Phyllis Lyon, Del Martin and others.
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
COURTESY OF SAN FRANCISCO PRIDE
PHOTO BY SANDY MORRIS
PHOTO BY JANE HIGGINS
Audience
Gender Identity:
40% Female 60% Male
Relationship Status: *
40% Single 30% Married
Median Age: 45
Bachelor’s Degree or Higher: 74%
Income Greater than $75,000: 48%
Homeowners: 49%
Children or Grandchildren: 26%
* 30% other or no response.
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
PHOTO BY PAUL MARGOLIS
Seasonal Events Marketing
The San Francisco Bay Times has a long tradition of Frameline
supporting annual Pride festivals and benefit events Sonoma International Film Festival
of Bay Area LGBT organizations. Specific issues MARCUM Food & Beverage Summit
of the paper are planned with related content, often
including Front Page treatments. Our advertisers Summer
work with us so that their visibility is maximized on Black Brothers Esteem Gala
a brand specific basis.
Pink Triangle Ceremony
Below are just some of these events from our 2019 Annual Pride Brunch
calendar. (Many of these events also took place in San Francisco Pride Festival & Parade
2020, but in a virtual format due to the coronavirus
pandemic.) San Francisco Jewish Film Festival
Silicon Valley Pride
Winter
Oakland Pride
San Francisco Gay Men’s Chorus Holiday Shows
Bay Area American Two Spirits Pow-Wow Fall
Women’s March HRC-SF Annual Gala
Bayard Rustin Birthday Celebration Golden State Warriors Night Out
Krewe de Kinque Mardi Gras Ball Celebrity Soirée on the Bay
Academy of Friends Out Town SF Nonprofit Expo
Dance-Along Nutcracker Castro Street Fair
Songs of the Season Horizons Foundation Gala
REAF (Richmond/Ermet Aid Foundation)
Spring Help Is on the Way
GGBA Power Lunch and Monthly Make Contacts Castro Merchants Association
Openhouse Spring Fling Annual Tree Lighting Ceremony
Maitri Gala SF Lesbian/Gay Freedom Band -
National Center for Lesbian Rights Gala Dance-Along Nutcracker
Oakland A’s Pride Night
SF Giants LGBT Night
PHOTO BY SANDY MORRIS
PHOTO BY ALI BIGGS
PHOTO BY ALI BIGGS
2021 Layout
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Print Ad Layout Note: Interested in customized ad sizes?
Please inquire at: Publisher@sfbaytimes.com
Back Cover or Inside
1/2 Page
Page
Vertical
Full Page
PHOTO BY RINK
social Leaderboard
icons
Web Ad
Layout
Sky
1/2 Page
Website Content Scraper
Horizontal
Rectangle
4x6
Website Content
1/4
Page
Rectangle
1/4 BC
Page
1/8
4x8 Page
4x4
2021 Details
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Print Technical Requirements:
• No bleeds are permitted.
• All fonts should be outlined.
• Color ads should be saved as CMYK color
format.
• Please do not create 4-color blacks; it uses
PHOTO BY BILL WILSON
more ink.
• Black and White ads should be saved in grayscale
format.
• We prefer print-ready ads as TIFF files. We also
accept PDF, EPS, and JPEG files—however, the Agency Discounts Rates are gross and agency
resolution for these must be at least 300 dpi. If commissionable.
sending a JPEG, please save at the maximum qual-
ity setting. Non-Profit Discounts 25% discount for non-profit
organizations—IRS 501(C)3 letter required.
Email artwork to co-publisher Betty Sullivan at
both ads@sfbaytimes.com Editorial and non-commercial advertising must
and bettysnie@gmail.com include sponsor’s name.
Please compress all artwork to press quality. Terms All single-issue advertising must be paid in
Direct email to Betty can be sent to advance by the advertiser. To secure credit for the
Bettysnie@aol.com first month’s issues of 6x and greater frequency,
Contracts and Discounts Frequency discounts are contracts must be paid in advance. Bay Times
based on signed contracts. Additional space may be reserves the right to secure all ads with a credit
ordered at already contracted rates. Ad copy and art card that will be charged if balance is 30 days past
may be changed during the life of the contract. It is due. Bay Times reserves the right to pull any adver-
the advertiser’s responsibility to deliver any altered tisement that is not secured. Invoices over 30 days
ad copy to the Bay Times by the posted deadline. past due are subject to 1.5% interest per month. If
Unless new copy is delivered, the previously in- the advertiser makes fewer placements than stated
serted ad will run. in the agreement, the advertiser will be billed and
must immediately pay the difference between the
rate it was contracted to receive, and the rate appro-
priate to the number of advertisements placed.
National Advertising Contact Rivendell Media,
Mountainside, New Jersey, 908-232-2021.
PHOTO BY SANDY MORRIS2021 Editorial Calendar
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
2021 Editorial Calendar
January May
14 Presidential Inaugural 6 Mother’s Day
Fitness & Health National Real Estate
Specialty Food LIVE Day
Women’s March 2021 - 20 National Center for
Power Up Democracy Lesbian Rights
28 Virtual Arts Oakland A’s Pride
Winter Sports Travel
Valentine’s Gift Guide I Frameline
San Francisco Pride
February
11 Valentine’s Gift Guide II June
Chinese New Year 10 San Francisco Pride
25 Imperial Council of SF Giants Pride
San Francisco Father’s Day
Coronation 24 San Francisco Pride
Financial/Tax Planning
July
March 15 Summer in the City
11 Home & Garden 29 Summer Travel November
Spring Arts Preview Pets 4 Holiday Foods
25 Wedding Planning Holiday Gift Guide I
Transgender Visibility August 18 Holiday Gift Guide II
12 Back to School Holiday Music &
April Silicon Valley Pride Performing Arts
8 Spring Real Estate 26 Fall Arts Preview I Preview
Golden Gate Business World AIDS Day
Association September Hanukkah
Earth Day 9 Fall Arts Preview II
22 Environmental Oakland Pride December
Awareness 23 Fall Real Estate 2 Holiday Gift Guide III
SF LGBT Center 16 Year in Review
Cinco De Mayo October Holiday Gift Guide IV
7 Castro Street Fair Kwanzaa
Horizons Foundation
Gala
Warriors LGBT Night This Calendar is based on recurrent themes
from previous years but is subject to change
21 Halloween based on current news.2021 Publication Schedule
BAY TIMES
S A N F R A N C I S C O
LGBTQ News & Calendar for the Bay Area
CELEBRATING FOUR DECADES (1978–2021)
Ad Space Reservation
Publication Date Art Due Deadline
Deadline
Thursday, January 14 Friday, January 8 Monday, January 11
Thursday, January 28 Friday, January 22 Monday, January 25
Thursday, February 11 Friday, February 5 Monday, February 8
Thursday, February 25 Friday, February 19 Monday, February 22
Thursday, March 11 Friday, March 5 Monday, March 8
Thursday, March 25 Friday, March 19 Monday, March 22
Thursday, April 8 Friday, April 2 Monday, April 5
Thursday, April 22 Friday, April 16 Monday, April 19
Thursday, May 6 Friday, April 30 Monday, May 3
Thursday, May 20 Friday, May 14 Monday, May 17
Thursday, June 10* Friday, June 4 Monday, June 7
Thursday, June 24 Friday, June 18 Monday, June 21
Thursday, July 15 Friday, July 9 Monday, July 12
Thursday, July 29 Friday, July 23 Monday, July 26
Thursday, August 12 Friday, August 6 Monday, August 9
Thursday, August 26 Friday, August 20 Monday, August 23
Thursday, September 9 Friday, September 3 Monday, September 6
Thursday, September 23 Friday, September 17 Monday, September 20
Thursday, October 7 Friday, October 1 Monday,October 4
Thursday, October 21 Friday, October 15 Monday, October 18
Thursday, November 4 Friday, October 29 Monday, November 1
Thursday, November 18 Friday, November 12 Monday, November 15
Thursday, December 2 Friday, November 26 Monday, November 29
Thursday, December 16 Friday, December 10 Monday, December 13
* This publication date represents an adjustment to the Bay Times schedule.You can also read
