Artists Brief: HERITAGE EDITION - Evoking

A r tist s B r ie f : H ER I TAG E ED I T I O N

Dear Artist,

Welcome and thank you for being interested in submitting your
artwork(s) for Evoking 2.0.

While we try to be as inclusive as possible, our curatorial process is
guided by:

    •   providing a platform for fresh, contemporary, thought-provoking,
        unique artworks
    •   a limited amount of exhibiting space
    •   the theme of Evoking 2.0 – Heritage
    •   a fine art gallery standard of work and presentation

Please ensure that your art meets the following criteria before
sending your submission:

    1. Fresh, contemporary, thought-provoking or unique
    2. Fine Art gallery standard art – both in quality of your work and the
        presentation/framing
    3. Your artwork is responding to the theme HERITAGE

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SOUTH AFRICAN CULTURAL OR
PERSONAL HERITAGE

Where do we come from, who are we, where are we going?

Heritage :

Something that is handed down from the past, as a tradition:

history, background, culture, past, customs, lineage, roots

The word “heritage” brings to mind different ideas for different people—and
it should. Heritage is a person’s unique, inherited sense of family, ethnic, or
national identity: the values, traditions, culture, and artifacts handed down
by previous generations. We absorb a sense of our heritage throughout our
lives as we observe and experience the things that make our people unique.

Here are some questions to stimulate your creative process

    •   How do you define your inherited ethnic, cultural or national
        identity?

    •   What would you like your heritage to be?

    •   What traditions or rituals do you treasure, either in everyday life or
        on special occasions?

    •   How does the Garden Route shape your heritage?

    •   How do you see nature as shaping part of our heritage?

    •   If you could create our future heritage, how would you?

    •   What is our National Heritage?

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PLEASE MAKE SURE YOU COMPLETE ALL FIELDS IN
OUR ONLINE SUBMISSION FORM:

            Artist Bio – 50 to 100 words (example)
            Guidelines for writing your biography:
            stencilartprize.com/how-to-write-your-artist-bio
            bluethumb.com.au/blog/how-to/write-artist-bio

            Artist portfolio, images of past works – at least 4

            2-4 artworks with approximate sizes and medium. Size
            limitation: no larger than A1 (84 x 60cm). For larger
            works you take responsibility for bringing your own easel
            for displaying the artwork.

            Artwork descriptions: 20-100 words on A4 page cut to
            size, with Tahoma as font, at size 12pt
            >> download template

            Artwork prices:
            View guidelines on page 5

            Artwork labels >> download template

ARTIST EXHIBITION INSTRUCTIONS
   Setup:

   The exhibitions will be hung in the Ingrid Nuss Fine Art Gallery
   and Zucchini restaurant, curated by Ingrid Nuss and a team of
   helpers, a week before the exhibition date.

   Each artist needs to have their 2-4 artworks and their labels
   for the artworks (strictly follow the template) 2 weeks prior to
   the exhibition date, PRINTED AND READY TO ACCOMPANY THE
   ARTWORKS.

   Each artist needs to have a name card accompanying their
   artworks with an artist’s bio – printed on min 300gsm cardboard/
   laminated and artwork descriptions at this time as well, PRINTED
   AND READY TO ACCOMPANY THE ARTWORKS.

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FRAMING GUIDELINES
Simple wooden frames with a modern clean-cut aesthetic. We are
aiming for an overall professional, high standard look that you
would find in any contemporary fine art gallery.

     View more examples:

     • hugomodern.com/current-show

     • lhfineartconsultant.com/2021/05/12/4-modern-framing-
       ideas-for-contemporary-artwork/

     • stateoftheart-gallery.com/blog/opening-of-mantra-mae-
       may-2019

     George Picture Framers
     91A Meade Street, George
     call: 044 873 2880 / 082 871 4859
     email: jjvw@absamail.co.za

SALES:
     Your prices tags should display the amount INCLUDING the 30%
     Evoking commission. Affordable art tends to sell better in these
     current times, but don’t sell yourself short.

     ALL EVENT EXHIBTION SALES ARE PROCESSED ON THE EVENT DAY/
     EVENING, WRAPPED AND GIVEN TO THE COLLECTOR. Artists will
     receive their payments after the exhibition is over, 2 weeks after
     the Evoking event.

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PRICING GUIDE:
  Approx sizes for originals:

  A4 – R500-2000
  A3 – R900-3000
  A2 – R1500-5000
  A1 – R2500-10000

  These are just guides and bear in mind what materials
  you are using, the complexity of the image, as well as the
  addition of the 30% commission.

DISPL AY STAND & ON-THE-DAY SALES
  Sales are processed in the art gallery. Sold art will be
  wrapped by the artist on the day, and given to the buyer
  either at the moment of the sale, or when they leave the
  event.

  Unsold artworks will stay on display for another 2 weeks after
  which the artist has to either come collect or arrange for
  courier to pick up.

  The exhibition will stay up till the 10th of August 2021.

AUCTION:
  Selected artworks from selected artists will be included in
  the auction. The auction will take place on Saturday evening.
  This is a great opportunity for buyers to get a quality piece of
  art at a good price and it’s a great opportunity to get one of
  your pieces into a bidding war.

  The reserve price of the auction artworks - with the approval
  of the artist - will be started at lower than their retail value,
  and stand the risk of being sold at that amount, but will most
  likely bid higher.

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MARKETING
  It is a requirement for our exhibiting artists to actively engage
  in our marketing efforts. This will entail being present at
  guerilla activations (chalk art, press launch) being active on
  social media by sharing Evoking content, commenting on posts
  and engaging with all our artists.

PRIZES AND AWARDS
  This year we will be working with a sponsor to award the
  best artworks in their category with the Evoking 2.0 Award.
  Our categories are by medium (e.g. best oil painting, best
  watercolour, etc) and theme (the artwork that encapsulates
  the theme the best)

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