Successful Food & Beverage business concepts worldwide - The Holy Book of Trends
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Successful Food & Beverage business concepts worldwide
Bienvenidos
I can say there’s no one in the
world who doesn’t know what a
taco is!
—Luis Valle, Mexican Seafood
Revolutionary @DonVergasMariscos
1
Restaurant industry trends
Why is it a good idea to open a
Mexican restaurant?
2
Enrique Olvera was one of the
1 gastronomic ambassadors for Mexico
fifteen years ago. People know that chilli
con carne and hard shell taco are not
Tex-mex Mexican.
is not —Gerardo Vázquez Lugo, Executive Chef @Nicos.
Latinamerica’s 50 Best Restaurants 2018 Winner
Mexican
cuisine
3
Authentic
Mexican
has been
discovered:
The US is the major
importer of mezcal
from Mexico. Super-
"I would like people really
premium tequila and to pay more for top-
Traditional Mexican cuisine
mezcal increased its quality Mexican food.
is recognised as an
volume by an These are in many cases
intangible cultural
explosive 651% in 13 really complex, wonderful
heritage of humanity.
years according to the sauces; particularly from
Tequila Regulatory Oaxaca, for instance, that
Council. date back from before
Europe."
—Anthony Bourdain
4
R
T
2
Mexican
cuisine
has many
sub-styles
There’s not just one Mexican flavor.
We have plenty of regions and
ingredients, so, two Mexican
Restaurants could be very different
from each other. For example,
Oaxaca Vs. Baja Style.
—Alejandro Ruiz, Executive Chef
@Casa Oaxaca Gourmet Awards Winner
5
Rich &
delightful: Oaxaca in the eye:
Oaxaca has always been
Mexico’s most authentic
For 2018: food town. Now a new
generation of chefs is
New takes on dishes specific to experimenting with the old
“Any chef who discovers this
one of Mexico’s 31 states or their recipes and turning the city
culinary country will feel inspired.
sub-regions can be expected as into the next culinary hot Mexican traditional cuisine is the
chefs take deeper dives into spot. best I have tasted. I had the best
their cuisines. tortillas and cochinita pibil in a
little town in Yucatán. For NOMA
Tulum I spent one year researching
ingredients & Mexican techniques”.
—René Redzepi about
Yucatecan Cuisine
travelandleisure.com/articles/oaxaca-mexico-newest-
food-town
nrn.com/beverage-trends/15-food-and-beverage-
trends-expect-2018/gallery?slide=7 6
What is amazing today is that
many Michelin awarded
3 restaurants have everything to do
with Mexico: they have at least
one taco in their menu and
Mexican mezcal-based mixology.
—Eduardo García, Executive Chef
awareness @Grupo Máximo Bistrot
in the
world
7
Tacos, moles, salsas,
Mexican endemic
ingredients & Chefs
Cultural Mexico City was the No. 1
Travel Destination in 2016.
have been starring in Capital:
the contemporary
worldwide culinary Mexico City holds the
media. No. 1 ranking in BEST
TRIPS in 2019.
8
Look at the selection of Mexican chingones around the world:
Photos from Criollo,
Hija de Sánchez, Atla &
Noma.
A bunch
of opportunities:
From Fast Food to Fine
Dining, Mexican cuisine is
evolving the way new
consumers relate to this
gastronomic culture.
101
Where? Copenhagen, Denmark
Category: Fast Food
Concept: Mexican Street Food
Chef: Rosio Sánchez & René Redzepi
Ex-Noma pastry chef Rosio Sánchez
makes a (taco) stand in the Danish
capital. She's importing corn from
Oaxaca and making her own masa daily.
11Photos from La Hija de Sánchez
122
Where? London, England
Category: Casual
Concept: Mexican Market Finger Food
Chef: Tomasina Miers
Wahaca is a UK restaurant
group selling Mexican-style
street food with 25 branches in
the United Kingdom.
In 2016, Wahaca became the
first restaurant group in the UK
to be certified as carbon neutral.
13Photos from Wahaca
143
Where? New York City, United States
Category: Fine Casual
Concept: Hip Mexican Bistró
Chef: Daniela Soto & Enrique Olvera
All-day eatery for contemporary
Mexican bites with local
ingredients, plus coffee, wines
& mezcal.
15Photos from Atla
164
Punto MX
Where? Madrid, Spain
Category: Fine Dining
Concept: Contemporary Mexican Cuisine
Chef: Roberto Ruiz
Michelin-star Mexican
restaurant in Europe.
Punto MX was the first
restaurant in Europe in which
corn tortillas are made
artisanally by hand using the
age-old technique of
*nixtamalizacion.*
17Photos from Punto MX
185
Where? London, UK
Category: Fine Dining
Concept: Contemporary Mexican Cuisine
Chef: Martha Ortiz
High end
Mexican restaurant at
the Intercontinental
Hotel on Park Lane.
19Photos from Ella Canta
20Mexican Restaurant Strategic Recipe Musts:
1
Mexican DNA brand
Proud to be, proud to share.
Tradition Experiential
Cheerful
infused Storytelling
212
Define your category
& occasions
From target market to business model.
How many rotations? What should your
average ticket be? How many seatings?
Would your restaurant be Street Food
inspired or Mexican Sophisticated?
223
Design your menu
with local
ingredients
Get inspired by the ancient roots
while merging with the
environment
234
Design the experience
What about some fresh guacamole
prepared at your table? Tecnocumbia
Dj mixing and some Moscow Mules
with mezcal? Define your signature
customer journey and your hero
dishes & drinks.
24Meet your consultant partners A.K.A.: los meros meros
Our core is to design
Restaurants and Food Halls
worldwide that generate
extraordinary experiences for
their consumers and investors.
hireus@meromole.com
meromole.com
26Mexican Cliché Restaurant Hyper-Targeted
Vs. Mexican Experience Design
Restaurant Specialised Mexican
Mexican inspired
Tex-Mex Generic
but locally sourced
Mexican Cliché
Burritos & Margaritas for everyone
27Successful Food & Beverage business concepts worldwide
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