September 7 - 12, 2021 - IAA 2021 Preview: Driving Tomorrow - It's Your Turn to Lead into a New Era of Mobility.
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Open Space Blue Lane Summit
Driving Tomorrow –
It’s Your Turn to Lead into
September 7 – 12, 2021
a New Era of Mobility.
Preview:
IAA 2021
Munich.
Open Space Blue Lane Summit
Munich, September The new IAA means dialogue. Become the most important inter-
locutor when it comes to making the future of mobility in public
7 – 12, 2021 space a tangible experience. We offer you the platform for direct
exchange with citizens and networks.
The new IAA means diversity. It is open to the entire mobility chain
– established brands meet determined pioneers. We invite inno-
vative co-thinkers and initiators from all directions and represent
a complete range of opinions. Use this diversity to showcase your
point of view.
The new IAA means platform. It communicates and discusses mo-
bility 365 days a year. It is not only present locally in Munich but also
nationally at other satellite events and offers international appeal with
a digital platform.
Mobility is the foundation for freedom, prosperity, and encounters.
We face new challenges daily, such as urbanization, climate change,
and digitization. But instead of borders, we recognize the call
for action. It is up to us to go new ways, ask questions, and find
answers. Become part of the IAA platform, because your voice is
crucial for the global change in mobility. This document is the first
The IAA 2021 means
step. Your journey begins now.
Wherever there is movement, change follows. Lead this change
into a new experience: more open, diverse, digital. We must rethink
mobility every day. It is about much more than the car. It is not just mobility of the future,
commitment to constant
a matter of standing close together as an industry but of taking the
right steps jointly. What we need is a strong connection – between
experts and industry, between automobiles and smart devices,
between corporations and customers, between rails and roads, and
above all from person to person. Take advantage of the new IAA change and a unifying
platform for creation.
to establish valuable contacts and connections across topics and
industries.
The new IAA starts now.
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Open Space Blue Lane Summit
The New IAA – Munich,September
a New Concept. 7 – 12, 2021
The IAA 2021 is as multilayered as mobility itself. Not only do we Become part of the mobility platform of tomorrow.
appeal to every mobility enthusiast in terms of content, but we also Just send an informal e-mail to IAA@vda.de, and you will be the
take them exactly where their interests lie. For the first time, we are first to be informed about concrete participation opportunities.
creating two completely different experiences in different places:
the Summit in the halls of the Munich Trade Fair Center,
which is completely geared to the needs of the B2B sector in
terms of theme and staging
the Open Space, which transforms downtown Munich into a
mobility experience for B2C visitors
Open Use the Open Space to offer all visitors a unique
mobility experience throughout the city. Munich
Summit Summit – the technical core of the new IAA. Here,
everyone who wants to contribute to the future of
Space will be the venue for a citywide dialogue about mobility gets a voice. Enter a dialogue that challenges
visions, innovations, and solutions in which you the status quo. This is where decision makers,
and your products can become the central theme. experts, industries and initiators develop the
mobility of tomorrow and accelerate innovations.
Sustainable footprint
Blue The Blue Lane is the fastest way to make sustain-
ability tangible. Use IAA’s first-ever city-center test
Both the city of Munich and the people who live in it should benefit from
the IAA in the long term. That is why we ensure, with environmentally
Lane track as a link between the Summit and the Open friendly exhibition formats and framework conditions, that new mobility
Space and combine your latest low- and no- approaches, charging points, and other interfaces remain accessible and
emission models with test-drives for all visitors. usable after the IAA.
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Open Space Blue Lane Summit
Munich, September
7 – 12, 2021
With its Open Space concept,
the new IAA takes the innovative
mobility of tomorrow to where it Königsplatz
can live: amidst the urban space
of Munich. Wittelsbacher
Platz
Odeonsplatz
Residenz
Marstallplatz
Max-Joseph-Platz
As a 360° mobility platform, Open Space invites all citizens not only to
exchange ideas on mobility but also to try out new concepts direct-
ly. Therefore, vehicle highlights, autonomous means of transport, and Marienplatz
brand-new technologies are also available outside the exhibition halls.
Instead of classic brand staging, dialogue and entertainment
formats come to the fore in Open Space.
From the Blue Lane to micro-mobility circuits, IAA visitors experience
all levels of mobility. Test-drives: behind the steering wheel and on the
cargo bike, e-bike, or e-scooter. Exclusive city-center and near-city
spaces will become the hot spots for urban staging, new formats, and
unique experiences in 2021.
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Open Space Blue Lane Summit
Learn more about
the new IAA at
the IAA Concept
Munich, September
7 – 12, 2021
IAA 2021 – Become Part of the Release.
Radical Further Development.
Open Present your brand, products, and ideas to the
general public in the heart of downtown Munich.
Wednesday, July 1st, 2020
Space With a contribution to dialogue, you will also show from 11:00 am to 12:00 am
your attitude and new perspectives towards the
transformation of mobility.
iaa.de/concept-release
Blue Reach top decision makers, industry giants, strong
partners, and leading tech companies in the
Lane industry with your booth at the IAA 2021. The
exhibition, networking formats, and speaker slots
at the conference are available to you.
July 2020 – We Are Writing
Summit Do not just exhibit – enable visitors to try out a New Chapter. With You.
your innovations directly on-site.
The IAA is developing radically. June marks the start of a unique
mobility platform with global relevance. In June we will be presenting
how we can meet our claim with the holistic platform concept. We are
inviting you to an interactive launch event in June so that you can be
part of this new movement from the very beginning. We have set the
course.
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