UCAS 2019 Exhibitions - Over "180,000" young people visit a UCAS exhibition each year to find their future - EqualEngineers
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UCAS 2019 Exhibitions Over “180,000” young people visit a UCAS exhibition each year to find their future.
UCAS is at the heart of connecting people to higher education. Mission: To inspire and facilitate progression in education through information and admissions services. Driving the best student experience by connecting you with their journey to, through and beyond education. The revenue we raise is directly responsible for funding the admission services and facilitating the ambition of young people in education.
UCAS have partnered with EqualEngineers to deliver the employer-lead offering at our flagship network of 12 UK events. EqualEngineers bring their experience of targeting under- represented groups. Both organisations share a common ethos to connect inclusive employers with diverse talent. By working together, we will showcase apprenticeship opportunities across a wide array of industries, businesses and employers, and we invite you to find out more on how you can join us as an exhibitor.
Our flagship network of 12 UK events; aimed at young people interested in finding out the multiple pathways open to them. As an exhibitor, you will have access to an audience of around “80,000” across the network of events. With added value of being involved in a I was honestly expecting something comms journey sent to attendees prior to and quiet and not too interesting, but the entire atmosphere of the exhibition post the event to compliment the conversation was truly amazing. I loved the spirit and extend your engagement. that was so very prominent! – Student 2017
21% of those who declined an offer from a University, told us they had chosen a Degree Apprenticeship instead
Apprenticeships are big news… Our research shows understanding is growing… “Of the 180,000 year 12 students who attended a UCAS exhibition in 2018, 37% told us they would be applying for a Degree Apprenticeship in the next year” Tristan Luton – Head of Early Careers – UCAS Media
Network of exhibitions – 12 Key events Northern Ireland Manchester Bristol Eikon Exhibition Centre Manchester central UWE 27/28 February 5/6 March 11/12 March Footfall: 4,261 Footfall: 13,569 Footfall: 4,854 Kent Exeter London Kent Event Centre Westpoint Centre Excel Centre 15th March 19/20 March 25/26 March Footfall: 3,352 Footfall: 8,588 Footfall: 12,184 Cardiff Sussex Tyneside Cardiff Metropolitan Uni Brighton Centre Metro Radio Arena 10th April 25th April 30th April Footfall: 4,533 Footfall: 3,730 Footfall: 4,382 Liverpool Sheffield Birmingham Liverpool ACC Sheffield Arena NEC 14th June 21st June 24/25 June Footfall: 6,101 4,613 Footfall: 8,782
UCAS exhibitions 2019 180,000+ 16 - 19 year old's across the network of events, all looking for ideas and all exploring where their passion could take them. 48 exhibitions across the UK including three premium events at London ExCeL, Birmingham NEC and Manchester Central bringing together universities, colleges, professional bodies, charities, apprenticeship providers, employers and careers advice all under one roof. We run 12 events directly and a further 36 are delivered by a network of organisers with our support. Growingly, there is an increasing demand for apprenticeships with attendees in 2018 indicating they are actively considering this as a viable career pathway. We are looking for organisations who have apprenticeship- opportunities to showcase their offering to our audience at our 2019 events series.
Stand examples 6m x 4m shell We partner with The National Apprenticeship Service at a network of 48 UK events.
UCAS exhibitions have been part of the education landscape for over 20 years. • Pre event email competition to drive footfall and engage attendees • Stand space to deliver mini workshops and talk to students and teachers • Logo on event collateral to promote partnership • Connect with c. “180,000” visitors Career Zone London, Manchester and Birmingham Exhibitions also include the careers zone where young people can come and meet employers and young apprentices to discuss future options. “120,000” conversations opened with data scanning London – 16,000 attendees Manchester – 14,000 attendees solution Birmingham – 13,000 attendees
Triggered email journey to every event attendee along the way Attendee • Dedicated content plan along the learner journey Journey • • Content slots available 50% average open rate & 5% average click through rate Emails Email newsletters • Journey emails prior and post event • Containing core UCAS information • Shared with other brands • EqualEngineers are will be promoted in these emails
The event was really great and we had lots of good feedback from our attendees. We had lots of good talks with students and the event Sample was very well organised. Maria Whittingham - Student Recruitment Manager - CGI image
Audience Breakdown Year 12 students – 90% Year 13 students – 5% Parents & Advisers – 2% Year 11 students – 1% Mature – 1% Foundation year – 1% Sample image
Pay per event stand prices – Careers UCAS 2019 Season Exhibitions
Premium shell scheme exhibitions Event Single Double 6m x 4m 6m x 4m 3m x 2m 6m x 2m Shell space only (4m shell back wall) Birmingham (NEC) £3,015 £4,545 £5,083 £5,991 London (ExCeL) £3,015 £4,545 £5,083 £5,991 Manchester (MCCC) £3,015 £4,545 £5,083 £5,991 All costs are exclusive of VAT Prices +VAT
Shell scheme exhibitions Event Single Double 6m x 4m 6m x 4m 3m x 2m 6m x 2m Shell space only (4m shell back wall) Bristol £2,565 £3,875 £4,440 £5,280 Cardiff £2,565 £3,875 £4,440 £5,280 Exeter £2,565 £3,875 £4,440 £5,280 Kent £2,115 £3,210 £4,440 £5,280 Liverpool £2,565 £3,875 £4,440 £5,280 Northern Ireland £2,565 £3,875 £4,440 £5,280 Sheffield £2,565 £3,875 £4,440 £5,280 Sussex £2,115 £3,210 £4,440 £5,280 Tyneside £2,565 £3,875 £4,440 £5,280 All costs are exclusive of VAT Prices +VAT
What’s included • Stand space or shell scheme build of stand • Brand/logo on exhibition supporting collateral including: • tickets • event guides • specific event email communications • Full page advert in event brochures to raise awareness, specifically to promote and drive awareness of the Equal Engineers zone at the events. • Inclusion in pre & post event email journey to all event attendees
Contact exhibitions2019@equalengineers.com to register your interest. Next steps
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