American Express and Resy Launch - Order In, Help Out Campaign - to Boost Restaurant Takeout Sales
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NEWS RELEASE
American Express and Resy Launch – Order In, Help
Out Campaign – to Boost Restaurant Takeout Sales
2/1/2021
New American Express research estimates that ordering takeout contributes more than $700 Million a day on
average to the small, independent restaurant economy
NEW YORK, NY – February 1, 2021: American Express (NYSE: AXP) and Resy today launched a national campaign
with a simple message: Order In, Help Out. As part of the Order In, Help Out campaign American Express and Resy
are rallying consumers across social media to make #TakeoutTuesday a weekly occurrence. In addition, to help
encourage Card Members to order out, American Express is introducing new dining o ers on many of its cards.
With more than half of restaurant owners in the U.S. seriously considering closing for good because of the
pandemic, American Express and Resy are working to raise awareness about the positive impact of ordering
takeout. According to the American Express Independent Restaurant Insight Study, 89% of small, independent
restaurant owners say they depend on takeout orders to stay a oat. The study also estimated that the simple act of
ordering takeout can generate, on average, more than $700 million in daily sales for the industry[1].
“We all miss our favorite local restaurants – the places where we’ve shared meals with family, celebrated special
occasions with friends and relied on for late night cravings. As those experiences have been put on hold, the
survival of our favorite places are in jeopardy,” said Elizabeth Rutledge, Chief Marketing O cer, American Express.
“With Order In, Help Out, we hope to inspire people to help keep our local restaurants in business, especially during
the winter months, one of the slowest and toughest times of the year.”
"It's not just dinner,” said Karen Akunowicz, chef and owner of Fox & The Knife in Boston. “When customers order
takeout from an independent restaurant, they are truly helping to keep the doors open and lights on, keeping folks
employed and keeping their community and the businesses that make it unique thriving. The impact is far greater
than a meal, and they have the ability to deeply a ect the lives of those around them.”
1#TAKEOUTTUESDAY
By ordering takeout on Tuesdays, one of the slowest days of the week for restaurants, consumers can help make a
di erence by sharing their takeout orders from local restaurants in their community. The companies created a hub
of takeout inspiration at Resy.com/Takeout, where people can nd a collection of stories and guides to help inspire
their dining decisions. Consumers can also learn about independent restaurants near them on the hub or discover
American Express accepting restaurants by visiting the Shop Small Map. Any restaurant can participate in the
campaign by tapping into Resy and American Express’ downloadable Takeout Toolkits, which include assets like
printable posters, social stickers and more at AmericanExpress.com/ShopSmall and Resyos.com/takeout. Resy
toolkit will be available starting February 17, 2021.
"Being able to expand into takeout and delivery has helped our business immensely during the pandemic", said
Kim Hoang, Owner of Di An Di in Brooklyn, New York. "Our takeout business has allowed us to grow our customer
base and feed even more people during this di cult time. Our neighbors and regulars who used to dine in with us
have continued to support us through takeout orders and we are so grateful for them."
NEW DINING OFFERS FOR CARD MEMBERS
Now through December 31, 2021, eligible[2] Delta SkyMiles®, Hilton Honors® and Marriott Bonvoy™ American
Express Card Members can enroll in an o er to earn up to $220 in statement credits[3] at U.S. restaurants, after
they dine in or take out. To learn more and for complete o er terms, visit here. Additionally, U.S. Green Card
Members are already able to earn 3X Membership Rewards points and U.S. Gold Card Members can earn 4X points
on restaurants including takeout and delivery. Terms apply.
SUPPORTING RESTAURANTS YEAR ROUND
Order In, Help Out is an extension of American Express’ Shop Small e ort, a global movement to spotlight and
support small businesses. Recognizing the impacts of COVID-19 on independent restaurants across the country,
American Express has made several commitments to support restaurants since the beginning of the pandemic,
including COVID-safe, heated outdoor experiences like The Yurt Villages for American Express Card Members, and
American Express Winter Patios in partnership with Major Food Group. To aid the restaurant industry, Resy is
providing 100% relief on all Resy fees and billing through June 30, 2021 and was the rst reservation platform to
introduce fee relief, in early March 2020.
2CONTACTS:
AMERICAN EXPRESS
Megan Hunsicker
megan.c.hunsicker@aexp.com
DAY ONE AGENCY
Keri Fitzpatrick
keri@d1a.com
ABOUT AMERICAN EXPRESS
American Express is a globally integrated payments company, providing customers with access to products, insights
and experiences that enrich lives and build business success. Learn more at americanexpress.com and connect
with us on facebook.com/americanexpress, instagram.com/americanexpress, linkedin.com/company/american-
express, twitter.com/americanexpress, and youtube.com/americanexpress.
Key links to products, services and corporate responsibility information: charge and credit cards, business credit
cards, travel services, gift cards, prepaid cards, merchant services, Accertify, InAuth, corporate card, business
travel, and corporate responsibility.
ABOUT SHOP SMALL
Shop Small is an international movement to support small, independent businesses and call attention to the
valuable and distinct contributions they make to their communities and the economy. Shop Small celebrates small
businesses ranging from retail stores and restaurants to tness studios and salons, and everything in between. The
Shop Small movement was spurred by the widespread participation in Small Business Saturday, a day founded in
2010 by American Express in the U.S. This national holiday shopping tradition is dedicated to celebrating small
businesses and driving more customers through their doors on the Saturday after Thanksgiving. Learn more and
connect with us on ShopSmall.com, instagram.com/shopsmall, facebook.com/SmallBusinessSaturday.
ABOUT RESY
Resy powers the world’s best restaurants, using technology to imagine the future of hospitality. Resy has
revolutionized, elevated and enhanced dining experiences worldwide with its reservation management software
3and dynamic suite of tools for restaurants (waitlist and table management, web and app booking, ticketing, POS
integration). In August 2019 Resy joined the American Express family and together they help restaurants’
businesses thrive. Resy also connects diners to the best restaurants in their cities and around the world through
the Resy app and Resy.com. Diners get access to tables, events, curated content, and insider access to the amazing
world of restaurants.
AMERICAN EXPRESS INDEPENDENT RESTAURANT INSIGHT STUDY METHODOLOGY
The American Express Independent Restaurant Insight Study was conducted by Teneo on behalf of American
Express. Consumer data is based on a survey of 1,004 Americans who visited a restaurant 2+ times a month before
the COVID-19 pandemic. The anonymous survey was conducted online January 11-16, 2021. Data was weighted to
re ect the demographic composition of the 18+ population of the U.S. based upon gender, age, education, race and
region. Restaurant owner data is based on an online study conducted among a sample of 500 respondents who are
owners/managers/directors/CEO/etc. of an independently owned restaurant with fewer than 50 employees across
all locations. The anonymous survey was conducted online January 8-18, 2021.
Source: American Express Company
Location: U.S.
[1] Estimate is based on average takeout sales as reported by restaurant owners surveyed and the total
number of small restaurants in the US as reported by the Bureau of Labor Statistics and the National
Restaurant Association.
[2] Must be an eligible Delta SkyMiles or Hilton Honors or Marriott Bonvoy American Express Card Member
as of January 1, 2021. Additional limitations apply for Marriott Bonvoy American Express Card Members.
[3] Delta SkyMiles Amex O ers:
Up to $110 in dining statement credits: Delta SkyMiles® Gold American Express Card Members can
receive $10 back per month (up to 11 times).
Up to $165 in dining statement credits: Delta SkyMiles® Platinum American Express Card Members
can receive $15 back per month (up to 11 times).
4Up to $220 in dining statement credits: Delta SkyMiles® Reserve American Express Card Members can
receive $20 back per month (up to 11 times).
Hilton Honors “Score More on Dining” Amex O ers:
Up to $55 in dining statement credits: Hilton Honors American Express Card Members can receive $5
back per month (up to 11 times).
Up to $110 in dining statement credits: Hilton Honors American Express Surpass® Card Members can
receive $10 back per month (up to 11 times).
Up to $220 in dining statement credits: Hilton Honors American Express Aspire Card Members can
receive $20 back per month (up to 11 times).
Marriott Bonvoy Amex O ers:
Up to $110 in dining statement credits: Marriott Bonvoy American Express Card Members can receive
$10 back per month (up to 11 times).
Up to $220 in dining statement credits: Marriott Bonvoy BrilliantTM American Express Card Members
can receive $20 back per month (up to 11 times).
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