AALL MEDIA KIT SEPTEMBER 2022-SEPTEMBER 2023 Reach Decision Makers and Influencers - American Association of Law Libraries
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
AALL MEDIA KIT SEPTEMBER 2022–SEPTEMBER 2023 Reach Decision Makers and Influencers Publications eCommunications AALLNET AALL Annual Meeting & Conference 1 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 ABOUT AALL MEMBERS R each more than 3,500 law librarians and other legal information professionals who are the decision makers and influencers on everything from licensing electronic information to managing print subscriptions to purchasing library supplies and services. MEMBERS BY LIBRARY TYPE 45% 34% 16% LAW SCHOOL LAW FIRM/CORPORATE GOVERNMENT OTHER 5% REACH DECISION MAKERS* 22.5% REPRESENT DEANS, DIRECTORS, CHIEF LIBRARIANS, AND CIOS 8.6% REPRESENT ASSOCIATES, DEPUTIES, ASSISTANT DIRECTORS, AND CHIEFS OF BRANCH *Based on members who self-reported their positions. 2 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 ABOUT AALL MEMBERS $2.72 BILLION OF INFORMATION BUYING POWER AVERAGE INFORMATION BUDGETS BY LIBRARY TYPE 1.4M LAW FIRM/CORPORATE LIBRARIES $ $888,323 LAW SCHOOL LIBRARIES $428,550 GOVERNMENT LAW LIBRARIES 83% OF AALL MEMBERS STRONGLY AGREE OR AGREE THAT AALL IS THE 83% RECOGNIZED AUTHORITY IN THE FIELD OF LEGAL INFORMATION TOTAL LAW LIBRARY BUDGET 3.71M ADVERTISING REPRESENTATIVE BILL SPILMAN 320 West Chestnut Street $ PO Box 399 Oneida, Illinois 61467 309.483.6467 Phone 309.483.2371 Fax bill@innovativemediasolutions.com *Based on data from the 2021 AALL Salary Survey & AALL State of the Profession 2021 report. 3 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 ADVERTISING OPPORTUNITIES PUBLICATIONS, ECOMMUNICATIONS, AALLNET AALL’s new eLearning platform provides members with the flexibility to access past, current, and future education AALL eLearning opportunities in one place, such as webinars, partner digital webinars, coffee chats, and live education. It averages more than 5,000 unique page views per month. AALL Spectrum AALL’s bimonthly member magazine is designed to further digital professional development and education. The open-access digital version reaches beyond members. AALL’s quarterly journal, published since 1908 and now Law Library Journal digital, includes scholarly articles on law, legal materials, and digital librarianship, as well as practice-oriented articles. AALL Weekly Delivered every Monday each month, the AALL Weekly eNewslet- eNewsletter ter is a one-stop shop for AALL members, with an average open digital rate of 37%. Delivered every weekday to members and subscribers, KnowItAALL KnowItAALL highlights product news and other legal digital information topics; it boasts an average open rate of 40%. AALLNET averages more than 80,000 unique page views per AALLNET month. Don’t miss out—there are only one homepage and two digital sitewide opportunities available each quarter.* Get in touch with your target market with email and postal lists Mailing Lists that are available for purchase for one-time use. Visit email + postal bit.ly/AALL-lists to order or for additional information. AALL ANNUAL MEETING & CONFERENCE Preconference Five monthly preconference updates include information about eUpdates events, programs, and features to expect at the digital conference, and tout the benefits of attendance. eDailies Sent each day of the conference, eDailies provide digital attendees with must-have information for the day ahead. For those unable to attend, the eDailies provide highlights. QUESTIONS Conference Program Distributed to 1,000+ attendees, the program lists educational Bill Spilman print programs, exhibitors, meetings, and events. *Programs will not bill@innovativemediasolutions.com be printed in the case of a virtual conference. 309.483.6467 Additional More advertising opportunities for AALL 2023—such as hotel Opportunities key cards and holders, floor clings, registration bags, and more—will be announced soon. *Sitewide does not include third-party integrations such as the job board. 4 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL SPECTRUM DIGITAL AALL MEDIA KIT 2022/2023 A ll AALL Spectrum ads are linked to the advertiser’s website in the digital flip- book. The digital issues receive an average 2,600 unique visitors and 35,000 impressions are made per issue. V endor Voice - Sponsored content opportunity! Re- ceive a three-page Q&A advertorial to be organized by AALL to showcase a new product of your choosing, directly to decision makers. AALL will work with vendors to organize the interview before the article is profession- ally designed by AALL’s designers. This is an exclusive opportunity! Only one vendor voice will be published per issue. Advertisers are limited to one vendor voice annu- ally. $3,000 EDITORIAL THEMES AD SPACE AND MATERIAL DEADLINES September/October Innovation Volume 27 Space Close Material Due November/December Data Analytics No. 1 September/October 2022 July 29 August 5 January/February Leadership/Career Development No. 2 November/December September 6 September 20 March/April No. 3 January/February 2023 November 8 November 22 Recruiting and Educating the Next Generation of Law Librarians No. 4 March/April January 17 January 31 May/June Technology No. 5 May/June March 7 March 21 July/August Foreign, Comparative, and International Law No. 6 July/August May 9 May 23 DIGITAL RATES Premium Positions 1x 3x 6x 12x All rates are per insertion and include 4/C and URL links in PDF and flipbook versions. Full Page (pages 4-9) $2,175 $2,120 $2,060 $1,960 Back Cover $2,635 $2,560 $2,480 $2,350 Inside Front Cover $2,505 $2,435 $2,360 $2,240 Inside Back Cover $2,375 $2,310 $2,240 $2,130 Vendor Voice $3,000 $3,000 $3,000 $3,000 5 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 DIGITAL RATES, CONTINUED All rates are per insertion and include 4/C Standard Positions 1x 3x 6x 12x and URL links in PDF and flipbook versions. Full Page (after page 9) $2,045 $1,995 $1,940 $1,850 REQUIREMENTS 2/3 Page $1,980 $1,930 $1,880 $1,795 Files accepted in Mac-compatible digital format only. PDFs or JPGs preferred; CMYK 1/2 Page $1,585 $1,550 $1,515 $1,460 only, all PMS/spot colors must be converted 1/3 Page $1,390 $1,365 $1,335 $1,290 to CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or con- 1/4 Page $1,325 $1,300 $1,275 $1,235 verted to outlines. When submitting files, include URL for ad link. SPECIFICATIONS 1/2 Page, No Bleed Horizontal: 7.375 x 4.75 inches Please contact Full Page with Bleed Vertical: 3.8125 x 9.875 inches Heather Haemker at Live area: 7.625 x 10.125 inches hhaemker@aall.org Trim size: 8.375 x 10.875 inches 1/3 Page, No Bleed with materials questions. Bleed size: 8.875 x 11.375 inches Vertical: 2.675 x 9.875 inches (.25-inch bleed on all four sides) 1/4 Page, No Bleed Full Page, No Bleed Vertical: 4.5278 x 4.5278 inches 7.375 x 9.875 inches 2/3 Page, No Bleed Vertical: 5.025 x 9.875 inches FLIPBOOK-ONLY OPTIONS Flipbook Positions 1x 3x 6x Flipbook-only ads are time specific, not Splash Screen Sponsor $750 $750 $750 issue specific, and can be purchased in two-month increments that correlate with Banner/Leaderboard $750 $700 $675 the issues (e.g., January/February); the ads apply to all issues for the purchased period Menu Sponsor $300 $250 $225 of time. Material deadlines are the same as Wrapper/Skyscraper $750 $700 $750 those for print. REQUIREMENTS SPECIFICATIONS Menu Sponsor Image files accepted in JPG, PNG, or GIF This ad appears within the menu of the AALL Splash Screen Sponsor formats only; must be in RGB; and must be Spectrum edition. Displays as the AALL Spectrum edition loads no larger than 80k. When submitting files, on desktop, mobile or tablet. The image will 300 x 250 pixels include URL for ad link or link to your Google be contained within the space directly below Ad Manager (DFP) account. Wrapper/Skyscraper the logo. The ‘wrapper’ or ‘skyscraper’ ad will appear 300 x 250 pixels on either side of the publication. Banner/Leaderboard 160 x 600 pixels Displays below the publication on desktop, mobile and tablet devices. 728 x 90 pixels 6 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 DIGITAL RATES, CONTINUED A n issue announcement email blast that is sent to AALL’s entire mem- bership list six times per year to announce an issue has been published and is now online. Delivered to over 3,500 AALL members, the AALL Spectrum blasts boast an average open rate of 42%. AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Volume 26 Space Close Material Due Files accepted in JPG, GIF, or PNG formats No. 1 September/October July 29 August 5 only; must be in RGB and no larger than 2022 80k. When submitting files include URL for No. 2 November/December September 6 September 20 ad link. No. 3 January/February 2023 November 8 November 22 No. 4 March/April January 17 January 31 No. 5 May/June March 7 March 21 No. 6 July/August May 9 May 23 RATES All rates are net per insertion. Positions 1x 3x 6x 12x SPECIFICATIONS Premium Leaderboard $500 $500 $500 $500 Premium Leaderboard Medium Rectangle $400 $375 $350 $300 616 x 100 pixels Medium Rectangle 300 x 250 pixels Premium Leaderboard: Placement at top of newsletter. Limit one per issue. Medium Rectangle: Placement in body of newsletter. Limit two per issue. 7 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 LAW LIBRARY JOURNAL DIGITAL P ublished in quarterly, AALL’s Journal fea- tures articles on significant developments, trends, and other topics of interest to law librarians and legal information professionals. Law Library Journal ads are linked to the advertiser’s website. AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Issue Space Close Material Due Halftones up to 133 line screen Vol. 114 No. 4 2022 October 3 October 24 acceptable. Vol. 115 No. 1 2023 January 16 February 6 Vol. 115 No. 2 March 28 April 17 Vol. 115 No. 3 July 3 July 24 Vol. 115 No. 4 October 2 October 23 Vol. 116 No. 1 2024 January 15 February 5 RATES *PDF versions on the AALL website only. All rates are per insertion. All ads now include Premium Positions 1x 2x 4x 4/C. Full Page (pages 1-9) $650 $620 $585 SPECIFICATIONS Back Cover $1,610 $1,565 $1,520 Full Page Live Area: 5 x 8.25 inches (maximum size) Inside Front Cover $1,545 $1,505 $1,465 Trim Size: 6.625 x 9.875 inched Inside Back Cover $1,485 $1,450 $1,410 1/2 Page Vertical: 2.5 x 8.25 inches Horizontal: 5 x 4.125 inches Standard Positions 1x 3x 6x 1/4 Page Vertical: 5 x 2 inches Full Page (after page 9) $600 $570 $540 Horizontal: 2 x 4.125 inches 1/2 Page $425 $400 $375 1/4 Page $300 $285 $270 8 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 DIGITAL RATES, CONTINUED A n issue announcement email blast that is sent to AALL’s entire mem- bership list four times per year to announce an issue has been published and is now online. Delivered to over 3,500 AALL members, the Law Library Journal blasts boast an average open rate of 40%. AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Issue Space Close Material Due Files accepted in JPG, GIF, or PNG formats Vol. 114 No. 4 2022 October 3 October 24 only; must be in RGB and no larger than 80k. When submitting files include URL for Vol. 115 No. 1 2023 January 16 February 6 ad link. Vol. 115 No. 2 March 28 April 17 Vol. 115 No. 3 July 3 July 24 Vol. 115 No. 4 Fall October 2 October 23 Vol. 116 No. 1 Winter 2024 January 15 February 5 RATES All rates are net per insertion. Positions 1x 3x 6x 12x SPECIFICATIONS Premium Leaderboard $500 $500 $500 $500 Premium Leaderboard Medium Rectangle $400 $375 $350 $300 616 x 100 pixels Medium Rectangle 300 x 250 pixels Premium Leaderboard: Placement at top of newsletter. Limit one per issue. Medium Rectangle: Placement in body of newsletter. Limit two per issue. 9 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALL WEEKLY ENEWSLETTER DIGITAL D elivered every Monday each month, the AALL Weekly eNewsletter is a one- stop shop for AALL members. Delivered to over 3,500 AALL members, it boasts an average open rate of 37% and an average of 22.6 clicks per ad. About 20.8% of AALL members find the Weekly eNewsletter very valuable.* AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Issue* Space Close Material Due Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than Every Monday, except the The 25th of the prior month By the 25th of the prior 80k. When submitting files include URL for third week of the month. month. ad link. * No issues on public holidays when AALL headquarters are closed. RATES All rates are net per insertion. Positions 1x 3x 6x 12x SPECIFICATIONS Premium Leaderboard $500 $500 $500 $500 Premium Leaderboard Medium Rectangle $400 $375 $350 $300 616 x 100 pixels Medium Rectangle Skyscraper $500 $475 $450 $400 300 x 250 pixels Skyscraper 120 x 450 pixels Premium Leaderboard: Placement at top of newsletter. Limit one per issue. Medium Rectangle: Placement in body of newsletter. Limit two per issue. Skyscraper: Placement in right-hand margin under “Quick Links” section. Maximum of two run in each issue and rotated on a monthly basis. *Based on data fro the 2022 Membership Survey 10 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2021/2022 KNOWITAALL DIGITAL D elivered every weekday to members and subscribers, KnowItAALL highlights new products, legal reports, industry trends, and technology, library, and career development topics; it boasts a click-through rate of 39%. Contact Heather Haemker (hhaemker@aall.org), AALL director of marketing & communications with questions. AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Issue* Space Close Material Due Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than Sold by the week, Monday 2 Mondays prior to start date Monday prior to start date 80k. When submitting files include URL for through Friday ad link. * No issues on public holidays when AALL headquarters are closed. RATES All rates are net per insertion. Positions Weekly Rate SPECIFICATIONS Premium Leaderboard $1,000 Premium Leaderboard Medium Rectangle—Position A $750 600 x 100 pixels Medium Rectangle Medium Rectangle—Position B $650 300 x 250 pixels Medium Rectangle—Position C $550 Premium Leaderboard: Placement at top of newsletter. Limit one per issue. Medium Rectangle: Placement in body of newsletter. Limit three per issue; positions A-C, from top to bottom. LIVERED DE AILY D 12 AALL MEDIA KIT 2021/2022 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALLNET DIGITAL T he information and communications hub for members, AALLNET averages more than 80,000 unique page views per month. Only one homepage and two sitewide opportunities are available each quarter. AD SPACE AND MATERIAL DEADLINES Ads do not rotate with other advertisers. Space Close Material Due* REQUIREMENTS By the 15th of the prior month By the 15th of the prior month Files accepted in JPG and GIF formats only; * Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month. must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link. RATES SPECIFICATIONS Position 1 months 3 months 6 months 12 months Ad Size Homepage $300 $850 $1,600 $3,000 Homepage 728 x 90 pixels Sitewide Sidebar 260 x 260 pixels Sitewide Sidebar** $1,500 $4,275 $8,000 $15,000 **Sitewide sidebar ads do not appear on mobile devices such as tablets and smart phones, on the homepage, on the AALL Annual Meeting microsite, or third-party integrations such as the job board. 12 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALL ELEARNING DIGITAL T he AALL eLearning website provides members with the flexibility to access past, current, and future education opportunities in one place, such as webinars, part- ner webinars, coffee chats, and live education. It averages more than 5,000 unique page views per month. AD SPACE AND MATERIAL DEADLINES Ads do not rotate with other advertisers. Space Close Material Due* REQUIREMENTS By the 15th of the prior month By the 15th of the prior month Files accepted in JPG and GIF formats only; * Ads can be changed monthly if desired. Materials are due one week prior to the first day of the month. must be in RGB, 72 dpi (dots per inch), and no larger than 80k. When submitting files include URL for ad link. RATES SPECIFICATIONS Position 1 months 3 months 6 months 12 months Ad Size Scrolling Homepage $300 $850 $1,600 $3,000 Rotating Homepage Banner 870 x 250 pixels 13 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALL ANNUAL MEETING & CONFERENCE PRECONFERENCE UPDATES DIGITAL F ive monthly preconference updates get your company or product messaging to attendees and prospective attendees. Include your booth number, exhibitor showcase times, and more. AALL Annual Meeting updates have an average open rate of 53%. AD SPACE AND MATERIAL DEADLINES REQUIREMENTS Issue Space Close Material Due Files accepted in JPG, GIF, or PNG formats only; must be in RGB and no larger than March 15 March 1 March 10 80k. When submitting files include URL for April 19 March 30 April 14 ad link. May 17 May 1 May 12 June 21 June 1 June 16 July 12 June 30 July 7 RATES All rates are net per insertion. Positions 1x 3x 6x SPECIFICATIONS Premium Leaderboard $500 $500 $500 Premium Leaderboard Medium Rectangle $400 $375 $350 616 x 100 pixels Skyscraper $500 $475 $450 Medium Rectangle 300 x 250 pixels Skyscraper 120 x 450 pixels Premium Leaderboard: Placement at top of newsletter. Limit one per issue. Medium Rectangle: Placement in body of newsletter. Limit two per issue. Skyscraper: Placement in right-hand margin under side column buttons and “Quick Links” section. 14 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALL ANNUAL MEETING & CONFERENCE EDAILIES DIGITAL M ust-have information when they need it, eDailies provide conference attendees with updates and information to prepare them for the day ahead. For those unable to attend, the eDailies keep them in the loop with conference highlights and program recordings. FOURIES AD SPACE AND MATERIAL DEADLINES EDAIL Issue Space Close Material Due All issues (July 15, 16, 17, 18) June 26 July 7 RATES All rates are net per insertion. Positions 1x 2x 4x REQUIREMENTS Premium Leaderboard $500 $500 $500 Files accepted in JPG, GIF, or PNG formats Medium Rectangle $400 $375 $350 only; must be in RGB; and must be no larger than 80k. When submitting files, include Skyscraper $500 $475 $450 URL for ad link. SPECIFICATIONS Premium Leaderboard Premium Leaderboard: Placement at top of newsletter. Limit one per issue. 616 x 100 pixels Medium Rectangle: Placement in body of newsletter. Limit two per issue. Medium Rectangle Skyscraper: Placement in right-hand margin under side column buttons and 300 x 250 pixels “Quick Links” section. Skyscraper 120 x 450 pixels 15 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AALL MEDIA KIT 2022/2023 AALL ANNUAL MEETING & CONFERENCE PROGRAM PRINT D istributed to 1,000+ attendees, the program is the go-to guide for all things Annual Meeting. Educational program descriptions, an exhibitor guide, and a meetings and events index help attendees make the most of their conference experience. AD SPACE AND MATERIAL DEADLINES Space Close Material Due 5% May 5 May 19 n ave rage, 3 rs O LL m embe of AA LL the AA attend eeting lM Annua ear.* each y Visit bit.ly/AALL23advertising to learn more about our AALL Annual Meeting & Conference on-site advertising opportunities. *According to the 2022 AALL Member Survey. RATES All rates are per insertion and include 4/C. Premium Positions Standard Positions REQUIREMENTS Back Cover $2,625 Full Page $2,050 Files accepted in Mac-compatible digital Inside Front Cover $2,490 1/2 Page $1,575 format only. PDFs preferred; CMYK only, all PMS/spot colors must be converted to Inside Back Cover $2,360 CMYK by the advertiser; must be 300 dpi or higher; fonts must be embedded or convert- ed to outlines. SPECIFICATIONS Full Page 1/2 Page Horizontal Trim Size: 6 x 8.5 inches Trim Size: 6 x 4.25 inches Live Area: 5.5 x 8.75 inches Live Area: 5.5 x 3.75 inches Bleed Size: 6.25 x 8.75 inches Bleed Size: 6.25 x 4.5 inches. 16 AALL MEDIA KIT 2022/2023 / WWW.AALLNET.ORG
AMERICAN ASSOCIATION OF LAW LIBRARIES 2022/2023 ADVERTISING CONTRACT IMPORTANT NOTES PLEASE COMPLETE A SEPARATE FORM FOR EACH ADVERTISING OPPORTUNITY 3 Advertiser and advertising Advertising Opportunity: is subject to approval by the American Association of Law Libraries. Company: 3 Individual ads cannot be canceled after space close deadline. Ad Size: Frequency: 3 Any files that do not follow the requirements are subject to an Ad Position: additional production charge. Rate: Purchase Order Number: 3 A 15% commission is allowed to recognized advertising agencies. Contract Authorized by (print): ADVERTISING REPRESENTATIVE Authorized Signature: Bill Spilman Date: Email: bill@innovativemediasolutions.com 320 West Chestnut Street ADVERTISING CONTACT PO Box 399 Name: Oneida, Illinois 61467 Phone: 309.483.6467 Fax: 309.483.2371 Company: Address: City/State/Zip: Phone: Fax: Email: BILL TO (if different from advertising contact) Name: Company: Address: City/State/Zip: Phone: Fax: Email:
AMERICAN ASSOCIATION OF LAW LIBRARIES 2022/2023 ADVERTISING CONTRACT AD PLACEMENT AALL eLearning AALLNET 1 Month 1 Months 3 Months 3 Months 6 Months 6 Months 9 Months 9 Months AALL Spectrum Vol. 27 AALL eLearning September/October 2022 1 Months November/December 3 Months January/February 2023 6 Months March/April 9 Months May/June July/August 2023 AALL Annual Meeting Preconference Updates March AALL Spectrum Blast April _____________________ May _____________________ June _____________________ July _____________________ 2023 Annual Meeting eDailies Law Library Journal July 15 Issue 4, 2022 July 16 Issue 1, 2023 July 17 Issue 2 July 18 Issue 3 Issue 4 2023 AALL Annual Meeting Program Issue 1, 2024 July 15-18, 2023 Law Library Journal Blast _____________________ _____________________ _____________________ _____________________ AALL Weekly eNewsletter _____________________ _____________________ _____________________ _____________________ _____________________ _____________________ KnowItAALL _____________________ _____________________ _____________________ _____________________
You can also read