A Checklist for FTTP IPTV Qualification - Prodapt
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Demand for IPTV is booming The Global IPTV Market USD 93.59 Billion USD 34.67 Billion 18.01% CAGR – 2015-2021 - Test Point 2015 2021 Increasing broadband speeds BTH Broadband Need for operators to provide Operator focus on differentiated enhancing customer service offerings experience Local Broadcast FTTP-BASED IPTV MARKET IS BOOMING Government investment to Decrease in cost increase internet of subscription IPTV Network coverage IPTv uses the internet to stream TV programs as against satellite dishes, rooftop antenna, fiber optics, etc. Confidential & Restricted
Critical success factors of an IPTV rollout Pre-check Post-check Pre-Check: Factors to Be Considered Before Infrastructure Investments Market Market Sizing: Is there a sufficient market demand to Last-Mile Sizing Feasibility justify the ROI of a major infrastructure upgrade? Content Aggregation: Are there enough agreements in place with content producers to provide a truly compelling Customer Content offering? Profiling for Aggregation Fulfilment High Impact Local-Loop Unbundling: Local-loop unbundling (LLU) is the process of freeing up an incumbent telecom operator’s telephone exchange so that rivals can install their own kit inside. Is there an opportunity to exploit LLU? Low Local-Loop On-Field Post-Check: Factors to Be Considered After Unbundling Worker Infrastructure Investments Density Customer Profiling for Fulfilment: Identify specific Query customer targets based on profile Resolution Last-Mile Feasibility: Do we have last-mile feasibility to fulfill the service/order requested ? On-Field Worker Density: Do we have enough field Go-to-Market (Rollout) Timeline workers to meet the demand ? Query Resolution: Do we have a process in place to handle customer queries? Prodapt’s focus is on the post-check, especially customer order fulfilment process. Confidential & Restricted
Why standardization is required in qualification process of FTTP based IPTV Customer qualification is the central part of FTTP-IPTV rollout for any operators Each operator has their own qualification process for managing their order management system; there is no standard A master check list will be helpful for any CSP/ISP/IPTV Operator Prodapt as a thought leader has came up with a template This insight targets CSPs who have for streamlining the qualification process for FTTP-IPTV in rolled out FTTP-IPTV and are an order management system enhancing their order management system to support this offering. • CSP - Communications Service Providers • IPTV - Internet Protocol Television • ISP – Internet Service Providers Confidential & Restricted
Enhanced order management system for FTTP-IPTV Order Management System Customer Care Mirror Database Web Portal Input: Telephone Number /Address Phone Call Request BNG Speed Customer: Residential/Business Exchange – Exchange Type Info IPTV DSLAM Terminal Wire-Centre Info Resistance Is Fiber Terminal Resistance PIN, Block, Address Traditional Valid for IPTV Qualify Broadband IPTV Qualification Provisioning Confidential & Restricted
FTTP-IPTV order qualification journey Validate telephone If customer terminal Check whether the Check whether the number & gather a list resistance is fiber, then exchange supports exchange is of DSLAM’s from fetch only fiber IPTV DSLAM configured for IPTV mirror inputs DSLAMS Products Select based on Fetch bandwidth, Process & arrive at maxsubs, Gather bonding info uplink availability a list of products oversubscription for DSLAMS filtered & loop length details Filter based on Filter based on BNG Process & arrive for Return the list of product chipset speed valid CPE/NPE the qualified products Confidential & Restricted
Checklist for FTTP-IPTV qualification Does the Are ONT splitter Is ONT- exchange have Is the telephone Is terminal & PON card supported flag IPTV DSLAM & number valid? resistance details available for each product support IPTV FIBER? for fiber enabled? products? customers? Is the Are PIN level Have products Is there a valid customer details (PIN Does it support been filtered CPE/NSP for each eligible for Chipset, BNG speed above based on avg. product? premium DSLAM, speed defined threshold bandwidth & loop product ? etc.,) level (min 2 length and uplink available? Mbps)? availability? Parameters may vary based on customer Return the List of NSP - network service provider, CPE - customer premise equipment Qualified Products Avg. bandwidth >3.6 Mbps; uplink availability >99.9%; avg. loop length
FTTP-IPTV will evolve to gigabit “IPTV Anywhere” with qualification checks for wireless speeds and different devices IPTV will be wireless – Companies like Webpass (acquired by Google Fiber) have managed to provide gigabit service wirelessly. The customer will be able to use a desired application, without purchasing and configuring multiple devices or set-top-boxes Viewers will be able to watch television on the devices that they choose with the flexibility that they deserve: TV-anywhere & multiscreen TV. Over-the-top (OTT) content providers like Netflix and Hulu will lead the market through subscription model. Confidential & Restricted
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