A Checklist for FTTP IPTV Qualification - Prodapt

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A Checklist for FTTP IPTV Qualification - Prodapt
A Checklist for FTTP IPTV Qualification
A Checklist for FTTP IPTV Qualification - Prodapt
Demand for IPTV is booming
                       The Global IPTV Market                                  USD 93.59
                                                                                Billion

                                                   USD 34.67 Billion
                                                                                                  18.01%                    CAGR – 2015-2021

                                                                                                                                                                                            - Test Point

                                                        2015           2021

                                     Increasing
                                     broadband
                                       speeds                                                                                             BTH Broadband
                                                           Need for operators
                                                               to provide
              Operator focus on                              differentiated
             enhancing customer                             service offerings
                 experience

                                                                                                                                             Local Broadcast
                                      FTTP-BASED
                                     IPTV MARKET
                                      IS BOOMING

                                                              Government
                                                             investment to
                 Decrease in cost
                                                           increase internet
                 of subscription                                                                                               IPTV Network
                                                                coverage

                                                                                           IPTv uses the internet to stream TV programs as against satellite dishes, rooftop antenna, fiber optics, etc.

Confidential & Restricted
A Checklist for FTTP IPTV Qualification - Prodapt
Critical success factors of an IPTV rollout
                                     Pre-check                                      Post-check
                                                                                                           Pre-Check: Factors to Be Considered Before
                                                                                                           Infrastructure Investments

                            Market
                                                                                                           Market Sizing: Is there a sufficient market demand to
                                                                                             Last-Mile
                            Sizing                                                           Feasibility   justify the ROI of a major infrastructure upgrade?

                                                                                                           Content Aggregation: Are there enough agreements in
                                                                                                           place with content producers to provide a truly compelling
                                                                          Customer
                                                   Content                                                 offering?
                                                                         Profiling for
                                                 Aggregation              Fulfilment
           High
Impact

                                                                                                           Local-Loop Unbundling: Local-loop unbundling (LLU) is
                                                                                                           the process of freeing up an incumbent telecom operator’s
                                                                                                           telephone exchange so that rivals can install their own kit
                                                                                                           inside. Is there an opportunity to exploit LLU?
           Low                                     Local-Loop            On-Field                          Post-Check: Factors to Be Considered After
                                                   Unbundling            Worker                            Infrastructure Investments
                                                                         Density
                                                                                                           Customer Profiling for Fulfilment: Identify specific
                                                                                             Query         customer targets based on profile
                                                                                           Resolution
                                                                                                           Last-Mile Feasibility: Do we have last-mile feasibility to
                                                                                                           fulfill the service/order requested ?

                                                                                                           On-Field Worker Density: Do we have enough field
                                                   Go-to-Market (Rollout) Timeline                         workers to meet the demand ?

                                                                                                           Query Resolution: Do we have a process in place to
                                                                                                           handle customer queries?
          Prodapt’s focus is on the post-check, especially customer order fulfilment process.

Confidential & Restricted
A Checklist for FTTP IPTV Qualification - Prodapt
Why standardization is required in qualification process of
    FTTP based IPTV

                                               Customer qualification is the central part of FTTP-IPTV
                                                                               rollout for any operators

                                                  Each operator has their own qualification process for
                                                   managing their order management system; there is
                                                                                          no standard

                                               A master check list will be helpful for any CSP/ISP/IPTV
                                                                                              Operator

                                              Prodapt as a thought leader has came up with a template
       This insight targets CSPs who have   for streamlining the qualification process for FTTP-IPTV in
       rolled out FTTP-IPTV and are                                      an order management system
       enhancing their order management
       system to support this offering.
                                                                              •   CSP - Communications Service Providers
                                                                                    • IPTV - Internet Protocol Television
                                                                                       • ISP – Internet Service Providers

Confidential & Restricted
A Checklist for FTTP IPTV Qualification - Prodapt
Enhanced order management system for FTTP-IPTV
                                                   Order Management System

Customer Care

                                                                                                          Mirror
                                                                                                         Database
                                    Web Portal

                             Input: Telephone Number
                             /Address

 Phone Call Request
                                                               BNG
                                                              Speed                               Customer: Residential/Business
                                      Exchange –                                                  Exchange Type Info
                                         IPTV
                                       DSLAM                                     Terminal         Wire-Centre Info
                                                                                Resistance
                                                                                  Is Fiber        Terminal Resistance
                                                                                                  PIN, Block, Address

                                             Traditional                                                    Valid for IPTV
                Qualify                      Broadband                       IPTV Qualification
                                                                                                            Provisioning
 Confidential & Restricted
FTTP-IPTV order qualification journey

                                                         Validate telephone       If customer terminal
           Check whether the     Check whether the
                                                        number & gather a list   resistance is fiber, then
           exchange supports        exchange is
                                                          of DSLAM’s from             fetch only fiber
              IPTV DSLAM         configured for IPTV
                                                            mirror inputs                DSLAMS
                                      Products

                                   Select based on        Fetch bandwidth,
           Process & arrive at                                maxsubs,            Gather bonding info
                                  uplink availability
            a list of products                            oversubscription        for DSLAMS filtered
                                    & loop length
                                                               details

            Filter based on      Filter based on BNG      Process & arrive for      Return the list of
            product chipset              speed              valid CPE/NPE             the qualified
                                                                                        products

Confidential & Restricted
Checklist for FTTP-IPTV qualification

      Does the                                                                                                       Are ONT splitter
                                                                                      Is ONT-
      exchange have          Is the telephone      Is terminal                                                       & PON card
                                                                                      supported flag
      IPTV DSLAM &           number valid?         resistance                                                        details available
                                                                                      for each product
      support IPTV                                 FIBER?                                                            for fiber
                                                                                      enabled?
      products?                                                                                                      customers?

                            Is the               Are PIN level                                                     Have products
     Is there a valid       customer             details (PIN                     Does it support                  been filtered
     CPE/NSP for each       eligible for         Chipset,                         BNG speed above                  based on avg.
     product?               premium              DSLAM, speed                     defined threshold                bandwidth & loop
                            product ?            etc.,)                           level (min 2                     length and uplink
                                                 available?                       Mbps)?                           availability?

                                                        Parameters may vary based on customer
                            Return the List of          NSP - network service provider, CPE - customer premise equipment
                            Qualified Products          Avg. bandwidth >3.6 Mbps; uplink availability >99.9%;
                                                        avg. loop length
FTTP-IPTV will evolve to gigabit “IPTV Anywhere” with qualification checks
    for wireless speeds and different devices

                                                  IPTV will be wireless – Companies like Webpass
                                                  (acquired by Google Fiber) have managed to provide
                                                  gigabit service wirelessly.

                                                  The customer will be able to use a desired
                                                  application, without purchasing and configuring
                                                  multiple devices or set-top-boxes

                                                  Viewers will be able to watch television on the devices
                                                  that they choose with the flexibility that they deserve:
                                                  TV-anywhere & multiscreen TV.

                                                  Over-the-top (OTT) content providers like Netflix and
                                                  Hulu will lead the market through subscription model.

Confidential & Restricted
Amsterdam

                                                                                London

                                                                     New York
                                    Tualatin                                                                                                                THANK YOU!
                                                            Dallas

                                                                                                                    BengaluruThank You
                                                                                                                           Chennai

                                                                                                   Johannesburg

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Fax: +1 972 501 9019
                                                                                 Fax: +31 70 3030047                                                          Thoraipakkam
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Ph: +1 646 403 8158                                                                                                                                           Fax: +91 44 4903 3010
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