Sales Brochure - Hi & Fi Asia-China 2021 23-25 June 2021 NECC, Shanghai, China - Fi Global
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Sales Brochure Hi & Fi Asia-China 2021 23-25 June 2021 NECC, Shanghai, China Co-located with: Organizer:
Some of the key trends being seen across the Chinese F&B market PLANT BASED China’s plant-based and meat-alternative market has experienced a surge in recent years, with COVID-19 further adding to an already upward projection. The Chinese government is tackling both obesity and carbon emissions by committing to decreasing the country’s meat consumption by 50% by 2030. COVID-19 has had a huge impact on consumer perception and concerns around food safety. Wet markets in China are constantly under suspicion of creating new COVID-19 hotspots which has resulted in a shift towards plant-based alternatives. International players are leading the plant-based market in China by partnering with chains like Starbucks, KFC, and Taco Bell. However Chinese companies entering the market are at an advantage as they understand local tastes and culture. HEALTH AND WELLNESS Scoring 12 points above the global average, China is today known to be one of the most health-conscious nations worldwide. 73% of Chinese consumers are willing to pay extra for food deemed healthier and 58% of the Chinese middle class are willing to pay more for brands they view as ethical. Physical health and food safety is now a priority for Chinese consumers, and as income rises and the pandemic passes, the market size of natural health food is expected to approach 200 billion RMB in 2022. Hi & Fi Asia-China 2021 23-25 June 2021
Welcome to Hi & Fi Asia-China 2021 At a glance: The China's one stop shop for the food and health industry Hi & Fi Asia-China 2021 is the only China's show under Fi Global portfolio and the China's leading B2B trade show for the health and food ingredients industries with a history of 23 years. In 2021, it will take place from 23-25 June 2021 in the NECC, Shanghai together with HNC, ProPak China & FoodPack, and Starch Expo to bring you an extensive offering in health and natural ingredients, food ingredients, beverage ingredients, starch ingredients, organic products, finished nutraceuticals, and food packaging and processing solutions – all under one roof. The combined platform, with a total net exhibition area of 170,000 square meter, is expected to welcome more than 2,000 exhibitors and 100,000 visitors. Product categories Why Hi & Fi Asia-China? China's leading Under Fi Global professional With a history portfolio B2B show of 23 years Health Natural Functional raw materials Food One stop shop Contents ingredients ingredients and ingredients additives Unlimited for the health closely in line networking and food with the China's opportunity industry market A skillful marketing Innovation Food Food spices Beverage Organic team ingredients and flavors ingredients products Co-located shows Bringing you the entire F&B industry value chain Healthplex Expo 2021| Natural & Nutraceutical Products China 2021 Propak China & Foodpack China 2021 Starch & Potato Expo 2021 Hi & Fi Asia-China 2021 23-25 June 2021
Why Exibit ? Visitor profile Top Primary Business Activities Top 10 products that visitors were interested in Plant extracts 44.43% 28.69% Finished beverage/ Dietary fiber 38.26% food manufacturer Amino acid 33.79% 18.67% Ingredients Probiotics/Prebiotics 30.64% manufacturer Fruit and vegetable/cereal/nut products 29.36% 14.42% Antioxidants 26.31% Distributor Sweeteners 26.03% 9.38% Import/ Export Stabilizer/Thickener/Bonding agent/Expansion Agent 25.25% Minerals/Trace elements 23.23% 7.74% Consulting Emulsifier 19.43% 1,515 328 52,624 83.73% 55.24% Exhibiting Ingredients Visits from China of exhibiting companies visitors have companies suppliers and abroad were satisfied with purchasing power the show * The above numbers based on Hi & Fi Asia-China 2020 You might see the following buyers during the show Hi & Fi Asia-China 2021 23-25 June 2021
Why Exibit ? Buyer Programme: Match & Meet Last year, we finished 2020 on a high, with a very successful edition of Hi & Fi Asia-China, which was not just because of we having brought together the entire F& B industry under the one roof, but also we having well organized a number of activities that were closely in line with the China's market trends, such as 'plant base', 'mental health', 'elder health', 'digestive health', etc. Beyond that, network opportunity was also the key that has satisfied our exhibitors the most. We all knew that the global trade was attacked and influenced by the outbreak of the pandemic and the travel restrictions, however in the meanwhile, we quickly realized that it would be more important than ever to create a platform for the industry to come together. Hence, Hi & Fi Asia-China, relying on its resource that have gained in the past editions and the supports of Fi global portfolio, has launched a special buyer programme 'Match & Meet' which has enabled interna- tional buyers from around the world to connect virtually with ingredients suppliers exhibiting at Hi & Fi Asia-China 2020. This year, with the huge success in 2020, we will continue this event to contribute your connections with buyers across the globe beyond geography. Event Facts in 2020 150 105 70 pre-arranged video exhibiting companies buyers from India, meetings attended Singapore, Russia, Malaysia, Thailand, Indonesia, Philippines, Vietnam, Cambodia, etc. Some of the buyers in 2020 (in no particular order) PT. Anggarda Natura Indonesia Agroresurs Top Creamery Food Mfg Cofp NHL Corporate Group Buanatama Fajar Abadi, PT GELINTA EFKO Herma Café and Bistro Rusagro group NMC Corporation ITS Nutriscience Mintana Company Limited Bronson AND Jacobs International Co., LTD. K T MSG CO., LTD. MERDIENT COMPANY LIMITED Madusari Nusaperdana Namsiang Co.,Ltd PT. Roha Lautan Pewarna Chemvera specility Bullin Nutriscent Unifam Hi & Fi Asia-China 2021 23-25 June 2021
Hi & Fi Asia-China 2021 23-25 June 2021 | NECC, Shanghai, China What are you still waiting for ? Come and consult with our sales experts who will give you professional advises on exhibiting! Pan Asian Ms. Emma Ruan Email: emma.ruan@imsinoexpo.com Direct line: +86 (0) 21 3339 2280 The rest of the world Mr. Tolga Irkan Email: tolga.irkan@informa.com Direct line: +31 (0)61 1587079
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