5 LINKEDIN HACKS FOR STRATEGIC NETWORKING - WEBINAR WITH THE SWISS FINTECH LADIES
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WEBINAR WITH THE SWISS FINTECH LADIES
5 LINKEDIN HACKS FOR STRATEGIC NETWORKING
Costumer Centricity in B2B Sales
Positioning
Strategic Networking
LinkedIn Training
Agile Business
Jeannette Mutzner
Founder & CEO
Social Selling Consultant www.jmutzner.com
Jeannette Mutzner m e
u t
✦ JMutzner GmbH consults and advises organisations, teams and Ab o
individuals on strategies how to grow their business, find funding or a new
position.
✦ Business development, marketing and sales at international banks,
insurance companies, IT consulting, outplacement
✦ + 20 years of sales esperience in different countries and hierarchical
levels. at UBS, Deutsche Bank, Swisslife
✦ Co-Author “Agile Leadership in the Digital Age”
✦ Master in Finance, London Business School, Master in Economics,
University of St.Gallen, Digital Marketing Manager, Steinbeiss University
✦ Solution-oriented, acquisition- and implementation-strong communicator
with a strong customer focus
✦ I love outdoor activities with family and friends
www.jmutzner.com - about us
How do you connect? i l e s
r o f th e
P to
e a k a i n
s p b r
ro c
c
5 LinkedIn Hacks for Strategic Networking ✦ YOU determine your first impression online ✦ What’s your catchy slogan? ✦ Talk to your ideal profile visitor ✦ Which section should I have to fill in? ✦ Give Kudos to others ✦ But first, let’s get some background information…
Why c e r,
e n k e r
n fl u m a
I o n
i s i
✦ Largest international business platform D e c
✦ 575 millions registered users globally
✦ Plattform with influencers and decision takers
✦ Organisations, companies and recruiters are present
✦ Multi-lingual
✦ Open in most organisations
✦ High ranking on search engines
✦ Information and network
Recruiting process e r ’s
to m
u s e y
C urn
Jo
YOUR FIRST
PERSONAL CONTACT
Open position, Need
References
Advertisement, Events, Interviews Analysis Decision
Assessements
Network
Recruiter’s journey
l i n e
o n
YOUR FIRST
YOUR FIRST
PERSONAL CONTACT
PERSONAL MEETING
ONLINE
Open position
Information gathering References
Advertisement, social Interview
online Assessements
media, events, network Decision
Recruiters in Switzerland…
rd s
w o
✦ Search & check online e y
K
✦ Use generic and specialised keywords
✦ Post positions online
✦ Preselect applicants
✦ Gather information anonymously
What skills are companies looking for?
Where can you add most value to the business?
www.jmutzner.com
Recruiter look for…
…. and find? d
s s e y
i
M tun i t
p o r
o pLinkedIn is h a n
re t
m o V
✦ Your personal online presence a C
✦ Your shop window
✦ Your network
✦ Source of information
✦ Platform for exchange
You decide how you want to be preceived by others
and what you show.Main 5 LinkedIn Activities Personal
Branding
authentic,
competent
c a n Content
relevant,
Network
build
Y o u o w add value Social relationships
r n h
l e a e l l Selling
to s
Opportunities
Data
create, spot,
research, control
seize them5 LinkedIn Hacks for Strategic Networking ✦ YOU determine your first impression online – talk to the croc brain ✦ What’s your catchy slogan? – stand out ✦ Talk to your ideal profile visitor – build up trust ✦ Which section should I fill in? – what do you think? ✦ Give Kudos to others – and receive some as well
1. You determine your first impression th e
k to i n
a l
T cB ra
At a first encounter, others judge in a few seconds o
C r
✦ what you stand for
✦ who you are
✦ your added-value
✦ How do I want to be perceived?Your personal LinkedIn Profile
i r s t
F sion
r e s
Im p
... is a promise you give and keep
to a person you want to influence.
LinkedIn Profil: Jeannette MutznerPlatforms for free pictures ts
y ri gh
o p
⚠ C
✦ Free Photos: z.b. www.pixabay.com, unsplash.com, pexels.comOptimal sizes for LinkedIn
a l s
i su
V
https://louisem.com/2852/social-media-cheat-sheet-sizes#linkedinCreate Graphics s fo r
o o l n
T e d i
i n k
L
c h e
h i s g
r a p i tu n
G rbe
e a
B
✦ Hintergrundgrafik: www.canva.com, www.postermywall.comAdjust your LinkedIn URL
# 1
p p
Ti
www.linkedin.com/in/jeannettemutzner/2. What’s your slogan? t
o u
a n d
✦ What’s your interest, added value? S t
✦ How do you differentiate yourself?
✦ Use Keywords
✦ Determine a slogan-style that suits you
‣ Customer centred
‣ Performance centred
‣ Mission centered
✦ Get most out of the possible 120 characters (mobile 240
characters)Tools für LinkedIn g
Txt
e ix g
t
ni n
Te
✦ Headline & Summary: www.socialmediautility.chSettings & Privacy re
u a
o
Y bos s
th eProfiles speak
i r s t
F sion
r e s
Im p3. Talk to your target audience u
c p
h e s
lndl i fi l
rus i
ö Pt r o
✦ Use the Info section to talk on topics you are interested in B
e
P edrIus n
✦ Image how you would talk to the person while writing Li n k T
Present your specialty, your value proposition
✦ Be specific
What are you about, what do you enjoy doing and where can you add
value?
✦ Include keywords
✦ Be creative
The focus should be on your profession, but the occasional, personal
line – a particular hobby or achievement – makes it easier for readers to
connect with you.
✦ The heading and summary are shown in abbreviated form4. Which sections should I fill in? c tu r e d
s tr u c h
A pro a
p i m e
✦ Define your positioning matching your personality, a s t
competences and success stories v e
sa
✦ Fill in as many sections as possible and relevant
Experience, Competences, Contact details, Publications, Awards
✦ Lead your target audience by emphasising on your strengths and the
competences, you want to be able to use
✦ Have a story line supporting your goals, consistent with who you are.
Which information is interesting for your target audience?
✦ Contact details – also in the info-section
✦ Get references as they speak for you – and you don’t need to sell
yourself.Before you start
re !!
w a
B e5. Give Kudos to others
a g e
n g l l y
E gica
ra te
✦ Way to draw attention to your profile s t
✦ It’s give and take
✦ Confirm the skills and competences from others
✦ Engage by commenting and thanking for the insight
✦ Thank people with your posts - @jeannettemutzner
✦ Give and ask for referencesYour Personal LinkedIn Profile l
h e l
✦ Position yourself- what’s your added value u ts
a N
✦ Use professional background and profile pictures In
✦ Headline with 120 characters
✦ Summary with 2000 characters
✦ Tell your story: who are you, what can you add & what are
your goals
✦ Show your competences and talents
✦ Use links to website, articles, photos, keywords
✦ How do you want to be contacted?
✦ Give and ask for references, approved skillsQuestions? Website: www.jmutzner.com Email: info@jmutzner.com Connect with me onLinkedIn: linkedin.com/in/jeannettemutzner Follow our LinkedIn Company page: https://www.linkedin.com/company/18156215/
Who do we work for? e n e u r s
e p r e s
n tr ti v
E xecu ams
E s Te
l e
Sa
Visit my personal LinkedIn Profil and read some of the personal
references of my customers. www.linkedIn.com/jeannettemutznerJob Hunting for Success a n
u c
Y o h o w
Analyse
• Your Goal
• Industry you target
a r n l
• Your Potential Employer
l e s e l
to
• Audience Journey, how they recruit
Understand • Your Employers Challenges
• Channels to connect
• Your Strategy and Positioning
• Your Offer, Added-Value
Define • Online and Offline Channels
• Your Personal Brand
• Optimize your Social Media Profiles
• Write CV and Cover Letter
Target • Create content to attract dream
Employer
• Strategic Networking
ApplySocial Selling In Action d In
n k e l i n g
L i e l
a l S
o c i e x
S In d
1. Develop your personal Brand
2. Network with relevant people
3. Share insights
4. Build relationships
www.jmutzner.com
Source: Social Selling Index SSIGrow your professional Network n d
b ou
ut o n
O ssi
M i
✦ Analyse profile visits & engagement
✦ Selective contact
✦ Personal note with a hook
✦ Scale it up:
✦ LinkedIn Premium
✦ Sales Navigator
✦ InMail KampagnenContact “Warm Prospects” ch e
h e r
e c
RAnonymous selection
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