Earth Day 2019 How do Canadians perceive our changing environment? - Ipsos
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Earth Day 2019
How do Canadians perceive our changing environment?
IPSOSCONTEXT
April 2019
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
1
Environmental Issues
Which environmental issues are most concerning to citizens?
IPSOSCONTEXT
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
2
Top issues in Canada [TOPIC] is a top three issue overall
Vs 6 mos ago
Health care 37% -2%
• For the first time in our tracking, The economy 25% -3%
climate change has cracked the Housing 23% +3%
top 5 issue concerns among Taxes 20% +1%
Climate Change/environment 19% +4%
Canadians.
Poverty, social inequality 18% -4%
Unemployment, jobs 18% +1%
• Healthcare continues to dominate Gov't deficits, debt 15% 0%
(as it has done historically) as the Senior's issues 15% 0%
most important issue according to Immigration 13% -2%
Canadians, while the economy Crime, violence 12% -2%
ranks second, housing third, and Education 12% +1%
taxes fourth. Energy 11% -1%
Drug abuse 10% +2%
Corruption 10% +4%
International relations, trade 6% -4%
Infrastructure 6% -2%
Indigenous issues 6% +1%
Q. Which of the following issues Interest rates/inflation 5% -1%
are you most concerned about? Racism, discrimination 5% 0%
Extremism, terrorism 4% -2%
Source: IpsosContext, Q1 Women's issues 4% +1%
(March) 2019 Canada, n=2000 Provincial relations 3% 0%
New technology 2% 0%Top environmental [TOPIC] is a top three environmental issue
issues around the world Global warming/climate change
37%
48%
• Across the world, global Air pollution
23%
35%
warming/climate change, air 34%
Dealing with the amount of waste we generate
pollution, and dealing with waste 43%
25%
are the top three environmental Water pollution
21%
issues of concern. De-forestation
24%
17%
22%
Depletion of natural resources
• In Canada, climate change and 21%
dealing with waste are also in the 22%
Future energy sources and supplies
23%
top three but much higher than 15%
Over-packaging of consumer goods
the global average, while several 22%
15%
issues are in third including air Overpopulation
14%
and water pollution, natural Emissions
14%
12%
resources, future energy, over- 13%
packaging and wildlife. Wildlife conservation
20%
13%
Poor quality drinking water
8%
Q. In your view, what are the Future food sources and supplies
12%
14%
three most important
9%
environmental issues facing Flooding
6%
[COUNTRY] today? That is, the 5%
Soil erosion
top environmental issues you 2%
feel should receive the greatest
Global Canada
attention from your local
leaders? Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019Focus on global warming,
World 37%
climate change Japan 52%
• Global warming, or climate Spain 51%
Germany 50%
change, is the observation Canada 48%
that the Earth has seen an South Korea 48%
average global temperature United States 47%
France 46%
increase over recent centuries.
Malaysia 45%
Scientists expect these Australia 44%
changes to have a India 43%
Great Britain 42%
corresponding effect on the
Mexico 42%
weather and climate systems Italy 41%
of the Earth. Belgium 40%
Hungary 39%
Peru 39%
• Canada is the 4th most likely Sweden 37%
to consider global Chile 36%
warming/climate change a Argentina 35%
Turkey 32%
top environmental issue. Brazil 29%
Colombia 28%
Q. In your view, what are the South Africa 27%
three most important China 26%
environmental issues facing Saudi Arabia 26%
Poland 20%
[COUNTRY] today? That is, the
Serbia 14%
top environmental issues you Russia 7%
feel should receive the greatest
Global warming or climate change is a top three environmental issue
attention from your local
leaders? – Global warming Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019Non-Recyclable Product Waste
How concerned are Canadians about non-recyclable product waste?
What kind of policy action should be taken?
What personal actions are citizens taking?
Who should lead efforts to reduce unrecyclable product waste?
IPSOSCONTEXT
© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may
not be disclosed or reproduced without the prior written consent of Ipsos.
© 2019 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information
and may not be disclosed or reproduced without the prior written consent of Ipsos.
6Concern with the use of World 15%
81% 4%
disposable, non- South Africa 93% 6% 1%
Colombia 92% 7% 1%
recyclable products Malaysia 92% 7% 1%
South Korea 91% 7% 2%
• In general, citizens across India 90% 7% 3%
the world are at least Brazil 89% 8% 3%
Serbia 89% 10% 1%
somewhat concerned with
Italy 87% 9% 4%
the overuse of disposable, Mexico 87% 11% 2%
non-recyclable products. Great Britain 86% 10% 3%
Peru 85% 13% 2%
Canada is in the middle of
Poland 84% 12% 3%
the pack, with a full eight- Spain 84% 14% 2%
in-ten concerned. Canada 82% 14% 4%
Hungary 82% 15% 3%
Russia 82% 15% 3%
France 81% 12% 7%
Germany 80% 15% 6%
Argentina 79% 17% 3%
Australia 79% 16% 5%
United States 78% 19% 3%
Q. Some people have recently Belgium 75% 22% 3%
been discussing the effects on Turkey 75% 22% 3%
the environment of plastic Sweden 74% 25% 1%
packaging, plastic bags, and Chile 73% 20% 7%
China 73% 24% 3%
other disposable objects which Japan 64% 27% 9%
cannot be recycled. How Saudi Arabia 47% 38% 15%
concerned, if at all, would you
Concerned Not concerned Don’t know
say you are about this issue?
Base: 19,793 online adults aged 16-64 across 27 countries (excluding Great Britain), March 23 – April 6 2019Potential policy actions
46%
Forcing local government to spend more on recycling so that
• A plurality of global and a wider range of items can be recycled
Canadian respondents 44%
believe increased
government spending 33%
Higher taxes on supermarkets and shops which use a lot of
would help reduce the use packaging that cannot be recycled
25%
of non-recyclable products.
A tax on containers such as plastic drinks, bottles, and 30%
• Interestingly, Canadians are disposable coffee cups that cannot be recycled to increase
generally lower than the their price 27%
global average on the use
of taxes. 27%
A public information campaign funded by taxpayers’ money
to tell people about the issue
16%
26%
The government “naming and shaming” supermarkets and
shops which use a lot of packaging that cannot be recycled
19%
Q. Which if any of the following
do you think would be effective
at reducing the problems caused 24%
Big fines for householders who do not recycle enough of
by unnecessary use of plastic their rubbish
20%
and packaging that cannot be
recycled? Canada
Global
Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019Personal actions
around the world 56%
Re-using disposable items
63%
• A majority of Canadians say
they are re-using their 51%
disposable items to help cut Buy products made from recycled materials
down on waste and buying 53%
products made from
recycled materials. 38%
Stop buying goods that have non-recyclable packaging
36%
20%
Stop going to shops that use a lot of non-recyclable
packaging
15%
14%
Pay extra for goods without non-recyclable packaging
12%
Q. Which if any of the following
would you personally do to
12%
reduce the problems caused by
Pay more tax so recycling facilities can be improved
unnecessary use of plastic and
13%
packaging that cannot be
Canada
recycled? Global
Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019Who’s responsible?
1%
• Canadians believe that it is Nobody has a responsibility
1%
a joint responsibility among
consumers, business and
20%
governments to reduce the Companies that produce packaged goods
amount of unnecessary 25%
packing which is sold.
9%
• One quarter (25%) of Consumers
Canadians point to 5%
companies that produce
packaged goods to lead the 9%
charge. Companies that sell packaged goods
9%
14%
Government
9%
Q. Who if anybody do you believe
should take most responsibility
39%
for finding a way to reduce the All of the above equally
amount of unnecessary 44%
packaging which is sold?
Canada
Global
Base: 20,794 online adults aged 16-64 across 28 countries March 23 – April 6 2019• In total 19,519 interviews were conducted between February • 15 of the 27 countries surveyed online generate nationally
22nd to March 8th, 2019. representative samples in their countries (Argentina, Australia,
Belgium, Canada, France, Germany, Great Britain, Hungary,
• The survey was conducted in 27 countries around the world, via Italy, Japan, Poland, South Korea, Spain, Sweden, and United
States).
the Ipsos Online Panel system in Argentina, Australia, Belgium,
Brazil, Canada, Chile, China, Colombia, France, Germany,
• Brazil, China, Chile, India, Israel, Malaysia, Mexico, Peru, Russia,
Hungary, India, Italy, Japan, Malaysia, Mexico, Peru, Poland, Saudi Arabia, South Africa and Turkey produce a national
Russia, Saudi Arabia, Serbia, South Africa, South Korea, Spain, sample that is more urban & educated, and with higher incomes
Sweden, Turkey, Great Britain, and the USA. than their fellow citizens. We refer to these respondents as
“Upper Deck Consumer Citizens”. They are not nationally
• For the results of the survey presented herein, an international representative of their country.
sample of 1,000 adults ages 19-74 in South Korea, 18-74 in the
US, Israel, Canada, China, Malaysia, South Africa and Turkey, • Weighting was then employed to balance demographics and
and ages 16-74 in all other countries, were interviewed. ensure that the sample's composition reflects that of the adult
Approximately 1000+ individuals participated on a country by population according to the most recent country Census data,
country basis via the Ipsos Online Panel, with the exception of and to provide results intended to approximate the sample
Argentina, Belgium, Chile, Hungary, India, Israel, Malaysia, universe. A survey with an unweighted probability sample of
Mexico, Peru, Poland, Russia, Saudi Arabia, South Africa, South this size and a 100% response rate would have an estimated
Korea, Sweden and Turkey, where each have a sample margin of error of +/-3.1 percentage points for a sample of 1,000
approximately 500+. and an estimated margin of error of +/- 4.5 percentage points 19
times out of 20 per country of what the results would have been
had the entire population of adults in that country had been
polled. All sample surveys and polls may be subject to other
sources of error, including, but not limited to coverage error,
and measurement error.Contacts
Mike Colledge Sean Simpson
President, Canadian Public Affairs Vice President, Canadian Public Affairs
mike.colledge@ipsos.com sean.simpson@ipsos.com
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