2020 & The Pandemic How has the pandemic impacted our relationships? - Ipsos
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2020 & The Pandemic How has the pandemic impacted our relationships? Maria Perez SVP, Head of Ipsos.Digital, NA © 2021 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos.
Recently we conducted a study using FastFacts, Ipsos’ ad hoc DIY or researcher-assisted DIY
solution, on the Ipsos.Digital platform. The purpose of the research is to better understand
the impact of the pandemic on consumers’ relationships and everyday lives.
Start date: 2021-01-08
Project overview
1000 respondents 1 day 3 hours 22 questions
Delivery time
RESPONSES BY AGE RESPONSES BY GENDER TARGET TYPE
General Population of Americans age 18-
18-34 36% Male 49% 65.
35-65 64% Female 51%
© Ipsos
The pandemic has affected each type of relationship differently. It has had a positive impact
on peoples’ familial relationships (with pets, kids, partners and family) and a negative
influence on friendships. Relationships with neighbors have been largely unaffected.
How has the pandemic impacted each of the following in your life?
Relationship with your pet(s)
8% 8% 36% 26% 22%
Relationship with your kid(s)
9% 11% 40% 23% 18%
Intimate relationships (i.e. with spouse, partner)
12% 15% 39% 21% 13%
Relationships with family
9% 13% 45% 20% 13%
Relationships with neighbors
10% 13% 53% 18% 6%
Friendships
10% 21% 47% 15% 7%
Significantly worse Slightly worse About the same Slightly better Significantly better
© Ipsos Base: Excludes ‘does not apply’ (n=843|956|917|966|779|707)
Single Americans are more likely to feel their dating life has worsened than improved during the
pandemic (37% vs. 28%). The most common changes to dating are wearing masks, attending fewer
events, becoming more difficult to meet prospects and having fewer in-person dates.
How has the pandemic impacted each of In which of the following ways has your dating life changed during the
the following in your life? – Dating Life pandemic compared to before the pandemic?
Wearing masks during dates
12% 32%
Significantly better Attending fewer events as dates
25%
16% More difficult to meet new dating prospects
Slightly better
25%
Having fewer in-person dates
24%
35% Being more creative when making plans
About the same 22%
Relationships are progressing slower
19%
Having more outdoor dates Adapting to dating during the
20% Slightly worse 16% pandemic has had a positive
Spending more time on dates impact on some -- those who
16% are more creative when
Matching with fewer people on dating apps
17% Significantly worse making plans, having more
16%
Relationships are progressing quicker outdoor dates or spending
15% more time together are more
Men are more likely than women Going to date's home sooner in relationship likely to say their dating life
to feel their dating life has 13% has gotten better.
Having people come to your home sooner in relationship
improved during the pandemic 13%
(34% vs. 18%). None of these
17%
© Ipsos Base: Excludes ‘does not apply’ (n=606)
One in five American daters have tried virtual dating in 2020, and rate their experience
slightly above average (6.5 out of 10).
Overall, how would you rate your virtual dating
experience?
Base: Have been on virtual date (n=148)
10
Awesome
Which of the following activities, if any, did you
Average Rating 6.5
participate in or attend virtually in 2020? – Date
22%
Two in three who virtual
dated in 2020 rated the
experience above average
have been on virtual (6+).
date(s) in 2020
© Ipsos Base: Excludes ‘dating does not apply’ (n=606)Three in four Americans participated in a virtual activity in 2020, and seven in ten expect to continue
this trend in 2021. Doctor appointments are by far the most common virtual activity. Consumers are
two times as likely to have attended a virtual doctor’s visit than a virtual happy hour.
Which of the 40% Those who attended a virtual happy hour, baby
following activities, shower/gender reveal or charity event are more likely to have
if any, did you felt mostly happy or loved in 2020 than angry or sad.
participate in or
21%
attend virtually in
15% 15%
2020? 13% 12% 12% 10% 9%
Baby shower
Doctor's Concert or
Happy hour Date Industry event Wedding Funeral Charity event or gender
appointment show
reveal
Which of the 9% 9%
12%
following activities, 15% 14%
if any, do you 19% 19%
22%
expect to
participate in or
attend virtually in 37%
8
2021?
On average, people
Approximately how many events did you attend virtually attended
in 2020 that under normal circumstances you would
have attended in person if the pandemic weren't virtual events in 2020 that
around? they otherwise would have
Base: Attended virtual activity/event (n=751) attended in person
© Ipsos Base: Total Respondents (n=1000)2020 was undoubtedly a tough year. Two times the number of Americans reported feeling mostly
sad in 2020 than happy (29% vs. 14%). However, there is hope for 2021! Three times the number of
Americans say they are hopeful for 2021 compared to those who are worried (44% vs. 14%).
Which of the following emotions did you feel most in Which of the following emotions best
2020? describes how you feel about 2021?
Worried
Sad
40% Hopeful (44%)
29%
Curious (18%)
Annoyed
Overall, how positive or
22% negative do you feel about Worried (14%)
Angry 2021?
Excited (12%)
16%
Fearful (6%)
Neutral
Women are more likely On average, people rate
14% Relieved (6%)
67
than men to report their positivity for 2021 at
Tired feeling mostly worried
35-65 year olds are more
14% (48% vs. 31%) and
likely than 18-34 year olds to
angry (20% vs. 12%), out of 100
Happy feel hopeful for 2021 (49% vs.
while men are more
14% likely to say they felt
34%). Women are more likely
than men to be worried for
Loved happy (20% vs. 8%) and
2021 (20% vs. 8%)
11% loved (16% vs. 5%).
© Ipsos Base: Total Respondents (n=1000)Ipsos.Digital Where did this data come from? Our full DIY or researcher-assisted DIY fast-response platform © Ipsos
Why DIY?
DIY or
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Our world is ever-changing. . .
and so are consumers
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40 Markets 15 Markets 15 Markets 18 Markets 3 Markets
Argentina, Australia, Austria, Brazil, China, Denmark, France, Brazil, China, Denmark, France, Argentina, Australia, Brazil, France, Germany, UK
Brazil, Canada (English), Chile, Germany, India, Italy, Japan, Germany, India (English), Italy, Canada, Denmark, France,
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and VietnamThank you!
• Have questions? Contact me today:
MARIA PEREZ
Senior Vice President, Head of Ipsos.Digital, NA
maria.perez@ipsos.com
Maria joined Ipsos in 2006 as part of the service line, Observer, which specializes in sample
procurement, survey management, and data collection.
She is currently the head of Ipsos.Digital in NA and is responsible for driving business, leading
marketing/communication efforts and providing support for the platform’s suite of solutions:
FastFacts, Duel, InnoTest, Creative|Spark, and Omnibus.
Maria earned a Bachelor’s in Psychological and Brain Sciences with a minor in Education from
Dartmouth College in Hanover, NH.
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