Edge School for Athletes - 2020-21 Media Kit Independant School and High Performance Athletic Facility
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Edge School for Athletes
Independant School and
High Performance Athletic Facility
2020-21 Media Kit
GET YOUR BRAND OFF THE BENCH AND INTO THE ACTION The Edge School campus offers local, regional, and national companies a vibrant environment to showcase your business, activate you brand, and engage a broad market of customers. Our remarkable 170,000 square-foot campus is one of Calgary’s premier training and education facilities. The Edge campus, home of the Jim Davidson Sports Complex, is a hub of activity throughout the year. In addition to our Edge after school and summer programs, Edge hosts thousands of athletes; spectators of nationally and internationally competitive teams; individual student-athletes; local youth and adult sports leagues; and professional and semi-pro athlete training camps. With world-class facilities for athlete training and competition, the Edge School for Athletes is a destination training and performance facility for recreational and high performance athletes alike.
High Performance Training Centre
The Duckett Performance Centre is a year-round
training facility used by: professional athletes,
including the Calgary Flames and Calgary
Stampeders; semi-pro athletes from the Calgary
Hitmen and Calgary Colts; and youth athletes,
including the Calgary Blizzard soccer teams and
Edge Mountaineers.
Year-round Ice Rinks
Home to Edge Mountaineer hockey teams and
figure skaters, Springbank Hockey Association,
Bow River Minor Hockey Association, and the
Calgary Adult Hockey League. Two NHL-sized
arenas: the Kyle Stuart Memorial Arena and Edge
Arena #2 are buzzing 17 hours a day, 7 days a
week during hockey season, and 16 hours a day
400,000 patrons annually during spring and summer.
Gymnasiums
Edge gymnasiums, with NBA-sized courts, are
rented at full capacity during primetime hours to
youth sports programs and numerous community
groups. Significant social media photo and video
exposure is earned by the Alberta Basketball and
Canada Basketball endorsed Edge Mountaineer
basketball teams, part of the National
85,000 patrons annually Preparatory Association.
Professional Dance Studios
Edge Studios, a prominent dance studio for
beginners to pre-professional dancers, provides
world-class training to Edge student-athletes
and aspiring dancers in the community. As host
to eight annual competitions, more than 5,000
dancers and 18,000 spectators visit the Edge
School dance studios each year.
18,000 spectators annually
Outdoor Turf Field
The Edge School turf field is utilized 100% of
primetime hours during soccer season, as the
home field for Calgary Minor Soccer Association.
Additional exposure is available with banner
placement on the exterior fence wall, providing
year-round visibility for visitors to our campus.
Your Audience
While the focus of our school will always be on our students, and building a culture of
personal excellence in academics, athletics, and character, we do this as part of a growing
community that is able to enjoy our facilities and engage in our programs year-round.
In addition to more than 300 students and their families, more than 400,000 athletes and
spectators visit Edge School each year to participate in and cheer on athletes in a variety of
sports: basketball, dance, hockey, figure skating, soccer, golf and other activities.
Edge School also has a significant audience on social media – athletes, alumni, families,
supporters, and partners who are passionate about our mission and role in our community.
Female Male
47% 53%
Audience by age Audience by gender
80% 97% 68%
purchase read sports have an income
premium brands news and attend of $100,000+
sporting events
24% 67% 63%
have homes valued are people who purchase fresh &
over $500,000 travel and enjoy healthy items
taking trips
63% 81% 70%
have a university own their own own two or more
education home vehicles in their
household
Venue Signage
Put your brand front and center on an Edge ice, court, field, or training facility with custom
designed signage for your business. Choose from ice rinks (Kyle Stuart Memorial Arena
and Edge Rink #2), basketball courts, outdoor turf field, or Duckett Performance Centre.
Options include:
3’
8’
Ice Rink Board
Semi-permanent signage in either the
Kyle Stuart Arena or Edge Rink #2, 3’
on display for all events.
Limited number available.
8’
$1,250 / Year
Indoor Gym Sign
Semi-permanent signage on display for
all events. Sizing may vary.
$750 / Year
3’
8’
Outdoor Field Sign
Weather resistant banner surrounding
our outdoor field and facing the main 3’
building for increased visibility in the
off-season.
8’
$500 / Year
Performance Centre Sign
Durable, high quality banner on the
Duckett Performance Centre feature
wall. Sizes vary – minimum size listed.
starting at $500 / Year
Edge will consider advertising on the stair risers, roller blinds, and arena doors in the
main lobby. Please email marketing@edgeschool.com to discuss options and pricing.
Digital Video Displays The Edge School has three video screens throughout the building to relay information and video content for the thousands of patrons in the facility on a regular basis. In addition, there is also an external LED video board by the main entrance. Your logo or brand message rotating on these screens provides spectators and facility users with repeated exposure to your company while in the facility. Video content can be updated up to two times annually. Spaces are limited to maximize exposure for your company. $1,000 / Year
Website & Social Media
Increase your social media impressions with exposure on Edge social media channels
and the Edge School website. Your investment in a partnership bundle or sponsorship
includes your hyperlinked logo, redirecting visitors to your company webpage.
Website and social media presence are not offered in basic advertising agreements.
8,000+
web visitors monthly
3,900+ followers 2,300+ followers 1,200+ followers
80%
new visitors monthly
140,000+ monthly
social media impressions
Let’s Talk
YOUR BUSINESS GOALS
Want to go beyond advertising?
There are a variety of options to connect with athletes and spectators on
the Edge campus. Whether you see one option, or several, let’s talk to
find the best fit for your business, based on your business goals.
CUSTOM SPONSORSHIPS
Let’s work together to unlock a unique opportunity for your brand!
Contact Dana Silver at 403-246-6432 or dsilver@edgeschool.com to
discuss your business objectives and we’ll collaborate to build a sponsorship
package that will help you achieve them.PARTNERSHIP BUNDLES
Summit Ascent Expedition Alpine
Bundle Bundle Bundle Bundle
$25,000 $15,000 $10,000 $5,000
Corporate profile on website x
Opportunity to provide product samples at
2x per year 1x per year
tournaments, competitions and events
Video display: logo or brand message x x x
Social media mentions monthly 6x per year 4x per year 2x per year
Venue signage: ice rinks, gyms, turf field, and high
choice of 4* choice of 2 choice of 1 choice of 1
performance training centre
Logo hyperlinked on Edge website x x x x
EdgeNews monthly newsletter logo recognition at
x x x x
partner level
Edge Alumni bi-annual newsletter logo recognition
x x x x
at partner level
Benefits of Edge Legacy Dinner sponsorship,
including preferred table placement and corporate x x x x
logo recognition
Tickets for the Edge Legacy Dinner 20 10 10 10
*maximum two of each type of venue signageThe Edge School Foundation is a registered charity.
Charity Registration Number: 840738413RR0001
Located on the outskirts of Calgary, Alberta with a view of the magnificent Rocky Mountains,
Edge Mountaineer teams and athletes are supported in a culture of personal excellence in
academics, athletics, and character. The Edge School campus facility allows our student-
athletes to train and compete locally, nationally, and internationally, and in a space enjoyed
year-round by professional, semi-pro, and recreational athletes and spectators alike.
33055 Township Road 250
Calgary, AB T3Z 1L4You can also read
