PATHWAY TO 2024 NEW ZEALAND OLYMPIC COMMITTEE STRATEGY
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PATHWAY TO 2024
NEW ZEALAND OLYMPIC COMMITTEE
STRATEGYThe New Zealand Olympic Committee
Introduction
About Us
We represent 54 New Zealand member
organisations (NSOs), to have a voice at
The New Zealand Olympic Committee’s the top tables of global sport and have
(NZOC) unique and global remit is Olympic and been proud to lead more than 65 teams
Commonwealth Sport. Our mission is to inspire and 3,000 athletes to Olympic and
pride and excellence in all New Zealanders. Commonwealth Games.
The Olympic Summer, Winter and Youth Games, We’re supported by proud and engaged New Zealand
Commonwealth Games and Commonwealth Youth Team friends, whānau and fans. Thousands travel
Games and the Pacific Games are all part of our with us to Games and millions at home and around
international and domestic mandate. the world share in our success as our stories are
broadcast across social and mainstream media.
For over 100 years, our Teams have helped
shape history, inspire our country, engage young We are a charitable organisation, delivering
New Zealanders, and create an international return on investment to our valued commercial,
reputation for integrity and excellence. philanthropic and performance partners.
Today, we are an athlete-focussed organisation, We are committed to athlete engagement
bringing our capability, Games, Teams and brands and advocacy.
to the New Zealand sporting system.
We are guided by the silver fern and a culture of
Operating across the international and domestic manaaki supports everything we do. We respect
sphere, we are a connector between New Zealand and honour our nation’s unique bi-cultural status.
and global sport.
Ko tātau te Kapa o Aotearoa.
We are the New Zealand Team.
Our Values and Culture of Manaaki
Whakakoha Respect
Ngākau Pono Integrity
Kairangatira Excellence
Hautūtanga Leadership
Pohonui Pride
Our Vision Our Mission
Inspire pride and excellence To enable Athletes and Teams to compete
in all New Zealanders. and excel and maximise the positive
impact of Olympic and Commonwealth
Sport in New Zealand.
2 Pathway to 2024 | NZOC StrategyStrategic Direction
Our Strategy
We deliver our capability, Games, Teams and brands through four key functional areas.
This provides significant benefit and impact to New Zealand.
Promote and Generate and Share
Celebrate Olympic Revenue and Resources
Select, Organise and Advocate and Lead and Commonwealth Success Statement: We have sustainable
Lead the New Zealand at Home and Abroad Athletes, Games revenue and resources enabling us to
Team to Olympic, Success Statement: We are a respected and Legacy achieve our purpose and vision.
Commonwealth and voice of integrity and we use our influence,
Success Statement: New Zealanders
• Develop integrated, diversified partnerships and
joint ventures to grow resources and capability.
Youth Games connections and capability to benefit
New Zealand, and our Olympic and
connect with and celebrate our Athletes,
• Generate additional commercial revenue from
Teams and Games, building on our values existing global and domestic partnerships.
Success Statement: We deliver high- Commonwealth athletes and sports.
and creating a positive impact on
quality performance-focused Team • Identify and nurture passionate New Zealand
• Stand up for matters of integrity within the New Zealand society.
environments that enable Olympic and Team supporters as long-term philanthropic
New Zealand sporting system.
• Create and lead education and engagement and charitable partners.
Commonwealth athletes to represent
• Create the next generation of empowered programmes that inspire and educate young
New Zealand with honour and pride. sporting leaders with a focus on women,
• Increase public funding streams through
New Zealanders on the Olympic Values collaboration and partnership activations.
• Develop, communicate, and implement clear Commonwealth and Olympic athletes and youth. through sport.
selection policies, pathways, and nomination • Maximise Olympic and Commonwealth
• Empower and resource an influential Athletes’ • Develop and execute compelling brand, event,
and selection processes. funding streams.
Commission. and communications campaigns
• Gather and share intelligence and insights • Identify opportunities to work collaboratively
• Value and resource Te Urunga Tū and its • Grow and expand digital capability and content.
in the build up to Games. with NSOs and Athletes to share NZOC revenue
recommendations to develop a culture of
• Promote and facilitate non-paid media coverage and deliver collective value.
• Work in alignment with NSOs and HPSNZ and Manaaki and acknowledge the status of our
unique bi-cultural nation. of Athletes and Games. • Manage the organisation and our resources in
assist to ensure Athletes can prepare, qualify, and
perform in global Olympic and Commonwealth • Use a partnership approach to amplify the an effective, sustainable and transparent manner,
• Actively advocate for integrity, diversity,
Sports and achieve a seamless transition to impact of Olympic and Commonwealth Sport. navigating the complexities of a post-Covid world.
inclusion, and sustainability in sport.
Games environments. • Leverage the impact of Olympic and
• Advocate for our NSO membership to support
• Develop capability and promote excellence their value, sustainability, and capability, Commonwealth Sport and Athletes, their
across leadership, staff and team support to supporting the development a strong shared networks, and their inspirational stories.
achieve the highest quality Games operations voice heard by New Zealand sporting leaders. • Demonstrate integrity, diversity, inclusion, and
and team delivery. sustainability through our communications.
• Benefit New Zealand sports and athletes
• Create a New Zealand Team culture that is through sustained participation on the • Empower and resource effective Education and
founded on manaaki, enhances performance, International Olympic Committee, Association Olympians’ Commissions to guide and inform
builds pride and respects the unique bi-cultural of National Olympic Committees, Oceania organisational direction, in addition to the NZOC
status of Aotearoa. National Olympic Committee, Commonwealth Athletes’ Commission.
• Support athlete voice, well-being, and leadership Sport, World Anti-Doping Agency and other
opportunities within Te Kapa o Aotearoa/the international leadership groups.
New Zealand Team. • Advocate for and lead bids and hosting
• Monitor, interrogate, and adapt to the opportunities that will benefit New Zealand.
requirements of a post-Covid world. • Communicate and advise on matters of
importance regarding the reputation and well-
being of the NZOC, Games, Athletes and Teams.
• Govern and lead the organisation to global best
practice standards in a changing world.
4 Pathway to 2024 | NZOC StrategyWhen we Unite we Shine
OUR SYMBOLS
AND STORIES Te Whare o Pou Tangata
Becoming part of the The pou symbolise our culture of
New Zealand Team manaaki, defining our values and
grounding us in the essence
We are navigators and of who we are. They remind us
pathfinders. Our ancestors have of all those who have backed
come from across the seas. us on our journey.
We have each followed the path Here, in Te Whare o Pou Tangata,
of the silver fern. we draw on the power of our
taonga – our pounamu, our haka,
When we come together, we and Te Māhutonga, our cloak – as
enter Te Whare o Pou Tangata. we prepare for battle.
We unite as Te Kapa o Aotearoa The Tekoteko that stands above
on a whāriki (mat) woven from us is called “Pou Tangata” and
the silver fern and imbued with is our guardian, a symbol of our
Te Ponga stories, our pasts, and our futures. Athletes, our ambition, and our
ultimate potential.
Here, we are protected by the
Our Silver Fern strong supporting structures It is from here, Te Whare o Pou
In ancient Aotearoa, night was (pou) of the whare, or house. Tangata, that we go out and take
no obstacle to our warriors. on the world.
They looked to the silver fern
to find a path.
The shimmering underside Te Kapa o Aotearoa
reflecting moonlight, lighting
the way. The New Zealand Team We honour our land and people
and respect our opposition.
Assisting, enabling and We carve the path that’s true Always.
encouraging. to ourselves.
Our spirit is unrestrained.
Today, we too, are guided by the We are the pathfinders and
fern, the one we have worn for we defy expectations. We are grounded in manaaki,
more than 100 years. we hold our values true.
Our diversity is our power.
And the fern, as always, leads
Our past and our future. the way.
One team.
Because when we unite,
When we compete as the
we shine.
New Zealand Team, we bring
everything.
6 Pathway to 2024 | NZOC StrategyNew Zealand Olympic Committee
Olympic House, 350 Parnell Rd, Auckland 1052, New Zealand
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