32 Growing out of a crisis - Show Daily

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32 Growing out of a crisis - Show Daily
The Official Eurobike Newspaper | www.bikeshowdaily.com           Day 3 & 4 | Aug 28 & 29, 2015

                    9      A marriage made in Scotland
                           Pon and Santa Cruz got serious there   32   Growing out of a crisis
                                                                       Greek exhibitors seek more exports

                    22     ‘Attack during chaos’
                           Q&A with Vittoria’s Rudie Campagne     34   Top of the charts
                                                                        Ex-Polish rocker turns brand builder
32 Growing out of a crisis - Show Daily
32 Growing out of a crisis - Show Daily
Friday, August 28, 2015                                                                                                                                                                            3

  What's on today                                                                                       Table of Contents
  All Day Events                                      Scheduled Events                                  Vox Pop
                                                                                                        Who is showing interest in your e-bikes? .............................................. 4
  Curana (B4-206)                                     09:00
  Limenvisual – Alexander Stragier                    Room Berlin (Foyer East)
  Young Belgian artist creates an art installation,   MIPS Brain Protection System                      Good kids deserve a belting
  projecting some of the company’s latest             New helmet design with MIPS’ Johan Thiel.         Early Rider wins Eurobike gold for its belt-drive kids’ MTB …… ........... 8
  developments.
                                                      09:00
  Guru (A6-201)                                       Room London (Foyer East)                          A match made in Scotland
  Matt Steinmetz and Simon Van Langenhove             The Return of the Bicycle                         That’s where the courtship between Pon, Santa Cruz got serious .......... 9
  Two fit specialists and sports scientists working   The renaissance in urban cycling globally, with
  at the highest level join Guru for the day.         Burkhard Storck. In German.
                                                                                                        Lo and behold
  Foyer East (1st floor)                              09:30-10:00                                       Taiwan’s bike industry bounces back into the good books …… ........... 12
  LEV components special exhibition                   ExtraEnergy Stage (Foyer East, 1st floor)
                                                      Store Infrastructure and/or about EB Smart-
  Nutcase (FG-AK2)                                    Charger und EB Datenlogger                        Hook a bike with Yueni’s saddle ring
  Nutcase Unframed – Live Art for World Bicycle       In German.
                                                                                                        Bike stand maker goes to town with its Speedy Parking Ring …......... 18
  Relief
  Three internationally renowned artists will paint   10:00
  canvases throughout the show to be auctioned
                                                      Open Air Grounds West                             Rudie awakening
                                                                                                        Q&A with Rudie Campagne, president of Vittoria … ........................... 22
                                                      Pool Patrizi Showtime
  for World Bicycle Relief on Saturday.
                                                      Jumps and maneuvers from Paolo ‘Pool’ Patrizi,
                                                      six-time Italian elite champion.

                                                      10:00
                                                                                                        Speed pedelec disharmony
                                                      Room Rom (Foyer East)                             The UK’s e-bike industry risks being throttled …. ................................ 24
                                                      Future Market China: current market figures,
                                                      trends and developments
                                                      With Richard Li, organized by AsiaBike.
                                                                                                        New Products
                                                                                                        Eurobike’s brightest and shiniest … ...................................................... 38
                                                      10:00
                                                      Room London (Foyer East)
                                                      Qualified Mechanical Labour as Competitive
                                                                                                        Naked bikes need protecting
                                                      Advantage                                         A family holiday leads to sales success for Bop Worx … ...................... 49
                                                      With Uwe Vol, organized by VSF.

                                                      10:00-10:45
                                                                                                        Can a fender make you go faster?
                                                      ExtraEnergy Stage (Foyer East, 1st floor)         Birzman says it has created the first aero fender … .............................. 52
                                                      EnergyBus – Advantages and Implementation
                                                      Possibilities
                                                      In German.                                        From guitar hero to Sports Nut
                                                                                                        Ex-Polish rock star now builds international bike brands … ............... 54
                                                      10:30
                                                      Travel Talk (Room Berlin)
                                                      Welcome
                                                                                                                                                                     TONIGHT
     Berlin Trefected
     Join Pedelec Adventures on Friday
                                                      Hosted by Eurobike and Veloconcept Saade
                                                      GmbH, and English/German translation.               TODAY                                                      16 C (61 F)
                                                                                                                                                                          0          0

     lunchtime as they launch the Berlin              10:45                                               August 28                                                  Generally clear
                                                      Travel Talk (Room Berlin)
     Trefected film, featuring trials star
     Marco Hösel on the new, powerful
                                                      Investments in Cycling – identifying and
                                                      exploiting the potential for tourism
                                                                                                          Friedrichshafen                                             TOMORROW
     Trifecta e-bike around Berlin. Hösel             With Michael Adler of Tipping Points, and
     will make a guest appearance on the
     Foyer East stage, and the film starts
                                                      English/German translation.                         29 C (84 F)
                                                                                                                0             0
                                                                                                                                                                     30 C (87 F)
                                                                                                                                                                           0         0

     at 12:55.                                        Continued on page 6...                              Mostly sunny                                                Mostly sunny

                                                        A GUIDE TO EUROBIKE STAND NUMBERS
                                A & B = MAIN INDOOR HALLS
                                  FG = OUTDOOR AREA WEST “FREIGELÄNDE”
                                 FG-0 = OUTDOOR AREA EAST “FREIGELÄNDE OST”
                                  FW      = FOYER WEST
                                  F0      = FOYER EAST
                                  ZH      = ZEPPELIN HALL EXIT THROUGH THE SOUTH END OF HALL A2                        ZEPPELIN HALL
                                  ÜO      = EAST PASSAGE

          EAST                                                       ÜO              OPEN AIR AREAS                                                                                WEST
        ENTRANCE

                                                                                                                                            MAIN ENTRANCE
32 Growing out of a crisis - Show Daily
4 Eurobike Show Daily                                   LIVE FROM THE SHOW                                                                          Friday, August 28, 2015

 Join Eurobike for drinking,
 dancing and daredevilry
                                                                                  Vox Pop
                                                                                  Outside of Germany and the Netherlands,
 You’ve worked hard all week at Eurobike, and Messe
 Friedrichshafen knows you deserve a treat. So join your                          who is showing interest in your e-bikes?
 friends from the show for the annual Eurobike Party, starting
 at 6:30 p.m. Friday in the Open Air Grounds West — which
 show officials describe as not just an outdoor concert arena,
 but the “largest dance floor on Lake Constance.”

                                                                                  Ulrich Henz                                     Markus Theil
                                                                                  Technical Marketing Coordinator                 Quality Control
                                                                                  SRAM Deutschland                                KTM

                                                                                  We just have a small stand here in the          We’ve seen more interest from American
                                                                                  test area this year to try out the new          dealers this year, but of course Germany
                                                                                  SRAM e-bike system. The majority of the         is still leading the market. I think the
                                                                                  inquiries we’ve had are from Germany            interest is building quite quickly now in a
                                                                                  and The Netherlands. The system that we         large number of countries.
                                                                                  have here at the moment is best suited to          We are seeing more and more interest
                                                                                  regular town riding.                            in our e-bikes. The new KTM model
     There’ll be music, friends, food,   unconventional contests and                                                              Macina Kapoho is getting a lot of
 and, of course, great German beer.      showdowns, and they’ll have bikes on                                                     attention here so far. It is a lightweight
     For a change of pace, visit the     hand to borrow if you don’t have one.                                                    full suspension 650b Plus MTB, powered
 outdoor Atrium, next to Foyer West,     Non-cash prizes are waiting to be won.                                                   by a Bosch battery. It’s really suited to
 for a party zone sponsored by Five         “I’m pretty sure it will be a cool                                                    mountains and trails.
 Ten.                                    event,” Eurobike head Stefan Reisinger
     And for something completely        said. “We will have the Red Cross
 different, head to the new              close by,” he laughed.
 TrackLounge in Room Österreich             Eurobike will even make sure
 (above Foyer West) where Eurobike       you get home: The show organizer is
 and Fahrstil are setting up a           running free shuttle buses to hotels     Junyoung Park
 34-meter(111-foot) indoor velodrome.    and neighboring towns at 12:30 a.m.      Sales Manager
     They’ll be hosting fun and          from the west entrance.                  Mando Corporation Europe

                                                                                  Our e-bike range is aimed towards the
                                                                                  urban market, as an alternative to the car      Frank Rodenbusch
                                                                                  for commuting and city trips. We’ve had         Technical Service Representative
                                                                                  a stand at Eurobike Show for four or five       Shimano
                                                                                  years now. We have had people testing out
                                                                                  bikes from everywhere really, especially        Eurobike attracts dealers from many
                                                                                  the older generation, who like the simple       countries and we are seeing that here
                                                                                  style of our product.                           at our stand. The stand has been visited
                                                                                      However, sales are still coming mainly      by dealers from Spain, England, Italy,
                                                                                  from Europe, and Germany is still our           among others. The growth of the e-bike
                                                                                  biggest market. We’ve noticed that the          in Germany was huge, but in the last two
                                                                                  London area is now a growth market for          years or so, we have also seen growth in
                                                                                  our bike. Our home market of Korea is           the e-mountain bike area.
                                                                                  still strong and we are also entering the          For 2016 we have introduced a light
                                                                                  U.S. market.                                    off-road version, which is based on the
                                                                                                                                  original system but is suited to more
                                                                                                                                  rugged conditions. It’s so much fun!
                                                                                                                                  When you ride it your teeth will be
                                                                                                                                  black - thanks to all the flies you’ll catch
                                                                                                                                  because you’ll be smiling so much.

                                                                                  Andreas Claassen
                                                                                  Event Team
                                                                                  Giant
                                                                                                                                  Gerhard Binder
                                                                                     Our sales are still mostly in Europe. We     Sales Representative
                                                                                  find that the U.S. market is very different.    Haibike, Winora-Staiger
                                                                                  Most of the interest for test rides here at
                                                                                  our Eurobike stand has been in the new          We’re seeing e-bike sales taking off now
                                                                                  2016 model, the Giant Dirt-E+O. It’s got a      in Italy, Spain, France and even Poland,
                                                                                  Yamaha battery, which is now integrated         the Czech Republic and Russia. Germany
                                                                                  into the frame. We’re getting great             was very quick to embrace the concept of
                                                                                  feedback for this bike and it’ll be interest-   the e-bike and is probably about two to
                                                                                  ing to see what public visitors think when      three years ahead of the rest of Europe.
                                                                                  they get to try it on Saturday!                    The e-bike market has changed
                                                                                                                                  immensely in the last year. We now
                                                                                                                                  produce a 24-inch e-bike because we
                                                                                                                                  found there are a lot of young people
                                                                                                                                  starting to look at e-bikes. We now have
                                                                                                                                  models suitable for ages 14-18.
32 Growing out of a crisis - Show Daily
32 Growing out of a crisis - Show Daily
6 Eurobike Show Daily                                                LIVE FROM THE SHOW                                                                                   Friday, August 28, 2015

 ... Continued from page 3...
                                                                                                                                                      .
                                                                                                                                                      Saturday, Aug. 30
 10:45                                                                                                                       Nipper Race
 ExtraEnergy Stage (Foyer East, 1st floor)                                                                                   Watch the next
                                                                                                                                                      10:00
                                                                                                                             generation of
 EnergyTube and EnergyLock                                                                                                                            Open Air Grounds West
 In German.                                                                                                                  two-wheeled stars
                                                                                                                                                      Pool Patrizi Showtime
                                                                                                                             race balance bikes
                                                                                                                                                      Jumps and maneuvers from Paolo ‘Pool’ Patrizi,
                                                                                                                             on Saturday. Fun for
 11:00                                                                                                                                                six-time Italian elite champion
                                                                                                                             all the family on the
 Foyer East
                                                                                                                             Open Air Grounds
 Eurobike Fashion Show                                                                                                                                10:00-11:00
                                                                                                                             West at 14:00, and
 See the latest collections at Eurobike’s famous                                                                                                      Canyon (B4-404)
                                                                                                                             registration is free.
 high-energy Fashion Show.                                                                                                                            Canyon Factory Enduro Team
                                                                                                                                                      Meet and greet at the stand.
 11:00
 Open Air Grounds West                                                                                                                                10:00-11:00
 Danny MacAskill’s Drop and Roll Tour                                                                                                                 Born (B1-407)
 Fun with the legendary daredevil.                                                                                                                    Emanuel Buchmann
                                                                                                                                                      The German national champion and Team
 11:00                                                                                                                                                Bora-Argon18 signs autographs.
 Travel Talk (Room Berlin)                           13:00-14:00                                      15:00
 What Moves the Germans? Origin, function,           Sports Nut (B3-100)                              Room London (Foyer East)                        11:00
 intensity and passion for cycling                   Hans Rey, Darren Berrecloth, Richie Schley       Hooray, a Complaint!                            Open Air Grounds West
 With Bernd Holzhauer of Motorpresse                 and Cedric Gracia                                With Marius Gräber. In German.                  Danny MacAskill’s Drop and Roll Tour
                                                     Signing session.                                                                                 Fun with the legendary daredevil.
 11:00                                                                                                16:00
 Room London (Foyer East)                            14:00                                            Open Air Grounds West                           11:00-12:00
 The Store from a Customer Perspective –             Foyer East                                       Danny MacAskill’s Drop and Roll Tour            Amplifi (B5-207)
 opportunities for retailers in the Internet age     Eurobike Fashion Show                            Fun with the legendary daredevil.               Guido Tschugg
 With Phillip Menzel. In German.                                                                                                                      Meet the German FR legend, and grab freebies
                                                     14:00                                            16:00                                           like signed water bottles, tees and posters.
 11:15                                               Travel Talk (Room Berlin)                        Travel Talk (Room Berlin)
 Travel Talk (Room Berlin)                           European Cycling Policy / graubündenBIKE /       Presentations and summary                       12:00
 Luxury or Value for Money? Strategies from          Bremen Bike It!                                  Bike Trails Worldwide / From Adventure to       Open Air Grounds West
 successful cycle tour organisers                    Presentations and panel discussion, English/     Luxury in Southeast Asia / Bike Tourism 4.8     Pool Patrizi Showtime
 With Thorsten Haase of Landpartie, and              German translation.                              – Fatbikes / Summary. With English/German       Jumps and maneuvers from Paolo ‘Pool’ Patrizi,
 English/German translation.                                                                          translation.                                    six-time Italian elite champion
                                                     14:00-15:30
 11:30                                               Travel Talk (Room London)                        16:00                                           12:00-14:00
 Travel Talk (Room Berlin)                           Experience and Emotion – tourism as an           Room London (Foyer East)                        Simplon (A1-405)
 Bike racing for Everyone – a benefit for cycling    opportunity for the bike trade                   Location Marketing and Search Engine            Yvonne van Vlerken and Per Bittner
 and the region?                                     Featuring Movelo and Derby (Derby Cycle) /       Optimisation for E-bike Traders                 Signing session with Simplon’s top triathletes.
 With Bert Hallerbach of T.I.P. Biehl and Partner,   MTB Techniques and Adventure (Bike Loft) /       With Sacha Nachtnabel, organised by
 and English/German translation.                     E-bike Adventure World (Fahrrad Fuchs).          Greenfinder UG.                                 12:30-12:50
                                                                                                                                                      GoPro (B2-400c)
 11:45                                               14:00-15:00                                      16:00                                           Sam Pilgrim and Martin Söderström
 Travel Talk (Room Berlin)                           Marzocchi (B1-302)                               ExtraEnergy Stage (Foyer East, 1st floor)       Signing session.
 E-MTB Potential – how regions can exploit the       Sam Pilgrim                                      EnergyBus – Advantages and Implementation
 E-MTB market successfully                           Autographs from the freeride MTB pro.            Options                                         13:00-14:00
 With journalist Ulrich Stanciu, and English/                                                         In English.                                     Sports Nut (B3-100)
 German translation.                                 14:00-16:00                                                                                      Hans Rey, Darren Berrecloth, Richie Schley
                                                     ExtraEnergy Stage (Foyer East, 1st floor)        16:45                                           and Cedric Gracia
 12:00                                               Pedelec Technologies                             ExtraEnergy Stage (Foyer East, 1st floor)       Signing session.
 Open Air Grounds West                               With Rehau AG, DLR, EnergyTube, Velotech,        Standardization, Legislation, Trends
 Pool Patrizi Showtime                               KOMSA, Battery University.                       In English.                                     13:30-15:00
 Jumps and maneuvers from Paolo ‘Pool’ Patrizi,                                                                                                       Osram (A3-808)
 six-time Italian elite champion                     14:45                                            17:00                                           Sabine Spitz
                                                     Travel Talk (Room Berlin)                        Travel Talk (Room Berlin)                       The Olympic medallist signs autographs.
 12:00                                               International MTB Destinations Compared /        Eurobike Live
 Travel Talk (Show Stage, Foyer East)                Conflicts between MTB, e-Bikes and Hikers /      Small-group discussions with industry leaders   14:00
 Business Speed Dating                               Bike Parks and Family Destinations               on the topics of e-MTB, Navigation and          Open Air Grounds West
 10 innovative start-ups and companies for bike      Presentations and panel discussion, English/     Innovation.                                     Nipper race
 tourism (5 x 8 minute speed dates).                 German translation.
                                                                                                      18:30                                           15:00
 12:30-13:30                                         15:00                                            Open Air Grounds West                           Open Air Grounds West
 Foyer East                                          Northwave (B5-601)                               Eurobike Party                                  Pool Patrizi Showtime
 Pick your Pedelec: The Show - Stories,              Diego Ulissi and Rui Costa                                                                       Jumps and maneuvers from Paolo ‘Pool’ Patrizi,
 Products and Usage for a new Generation of          Come see the road stars clad in the latest       18:30                                           six-time Italian elite champion
 Bikes                                               Northwave kicks.                                 Atrium
 Pedelec testing on the Fashion Show Stage,                                                           Five Ten Party                                  15:00-16:00
 moderated in German.                                15:00                                                                                            THM-Carbones (A2-205)
                                                     Open Air Grounds West                            19:00                                           Sabine Spitz
 13:00                                               Pool Patrizi Showtime                            Room Österreich (Foyer West)                    Another chance to meet Sabine.
 Room London (Foyer East)                            Jumps and maneuvers from Paolo ‘Pool’ Patrizi,   TRACKlounge presented by EUROBIKE &
 Outdoor Navigation in the Bicycle Trade – a         six-time Italian elite champion.                 fahrstil                                        16:00
 business segment or just a waste of your                                                                                                             Open Air Grounds West
 staff’s time?                                                                                                                                        Danny MacAskill’s Drop and Roll Tour
 With Thomas Froitzheim. In German.
32 Growing out of a crisis - Show Daily
32 Growing out of a crisis - Show Daily
8 Eurobike Show Daily                                          LIVE FROM THE SHOW                                                                                        Friday, August 28, 2015

 Early Rider bikes are for Next on UCI wish list:
 really, really good kids weight limits, 3:1 rule                                               Now that the issue of disc brakes in road racing is being resolved,
 Does your kid deserve a belt-driven, disc-braked shiny 20-inch-wheeled
                                                                                                bikemakers are moving on to the next items on their UCI wish list:
 bike, with a suspension fork and Ritchey Components?
                                                                                                road bike weight and modifications to the 3:1 aerodynamics rule.
                                                                     parents don’t want
                                                                     oil everywhere,”
                                                                     spokesman Dave
                                                                     Olinski said. “Also,
                                                                     they don’t want the
                                                                     maintenance aspect,
                                                                     and the belts have a
                                                                     ridiculously long life.”
                                                                         The company
                                                                     makes a lot of its own
                                                                     components, sized
                                                                     correctly for kids’
                                                                     reach and hands. This
                                                                     year it benefits from
                                                                     a partnership with an
                                                                     industry legend.                              From left: Mark Schroeder of Specialized, Yves Möri of the WFSGI and Jeremy Thompson
                                                                         “Tom Ritchey                                                                     of Specialized after the WFSGI meeting this week.
                                                                     is a good friend of
                                                                                                    A new working group met at Eurobike                 Materials and construction technology
                                                                     the company. He
                                                                                                this week for the first time to start the           has advanced light years since the UCI’s
                                                                     loves what we do
                                                                                                process. Called the Aerodynamics and                2000 rule — most notably in frame
                                                 Belter 20 Trail 3S to get kids on bikes
                                                                                                Weight Limitation Working Group, the                design — which means the limit is no
                                                                    at a young age,”
                                                                                                committee is under the umbrella of the              longer justified for safety reasons.
     If so, then there’s a Eurobike Gold      Olinski said. “We’ll be using Ritchey
                                                                                                World Federation of the Sporting Goods                  It has not been unknown, for instance,
 Award-winning mountain bike, the             componentry on a lot of the bikes in the
                                                                                                Industry.                                           for team mechanics to put entire bicycle
 Belter 20 Trail 3S, at Early Rider. A2-500   range. That will come through during
                                                                                                    The UCI, the governing organization             chains down the seat tube of a bike just to
 The company is exhibiting in the Urban       the latter part of this year.”
                                                                                                for bike racing, since 2000 has limited             make the weight.
 Corridor.                                        Olinski said Early Rider’s customers
                                                                                                road bikes to a minimum weight of 6.8kg                 The UCI’s 3:1 rule, meanwhile,
     Founder Andy Loveland created the        — the ones who are paying for the
                                                                                                (15 lbs.), even though technology has               decrees what makes a tube a tube. It says
 U.K. brand nine years ago after trying       bikes — typically are avid cyclists.
                                                                                                since moved on. The industry believes the           that every part of a UCI-legal bike must
 to find a quality children’s bike.               “They can look at a bike and
                                                                                                rule is hampering product advancements.             be no more than three times deeper than
     From wooden balance bikes, the           appreciate what’s gone into it. One of
                                                                                                    “We’ve been working within the                  its wind-facing aspect, to stop excessively
 Early Rider range has expanded to fat        the big selling factors is the weight. We
                                                                                                boundaries of this rule for a long                  aerodynamic construction.
 bike-inspired alloy balance bikes, and       keep it very low, using 6061 aluminum,
                                                                                                time and we’ve all adapted to it. But                   The UCI’s technical manager, Mark
 pedal bikes. Each one is thoughtfully        because weight for a child is a huge
                                                                                                innovation has caught up with that rule,”           Barfield, said the governing organization
 designed. For example, the 12-inch           factor,” he said. “Some children’s bikes
                                                                                                said Jeremy Thompson of Specialized,                is open to discussions.
 Alley Runner also accommodates               on the market would be the equivalent
                                                                                                one of the three heads of the new group.                 “It is the UCI’s intention to further
 14-inch wheels, for when your little one     of adults riding a 50kg [110 lb.] bike,
                                                                                                    “In the bike industry we’re focused             develop the rules to allow new and
 grows up a bit.                              which is crazy.”
                                                                                                on opening up innovation as best as                 reasonable innovations,” Barfield said in
     Specifications are interesting, too:         The 20-inch Belter, with optional
                                                                                                possible. We’ll address each rule with that         a statement.
 All pedal bikes are belt-driven (though      suspension fork, has a three-speed
                                                                                                in mind, and do what the group thinks is                The industry’s relationship with the
 the company is launching a SRAM              hub gear, disc brakes and Ritchey
                                                                                                best,” Thompson continued. “We’ll look              UCI has improved under Brian Cookson,
 1x9-equipped chain-driven 20-inch            finishing kit, and will be on the market
                                                                                                at it from the perspectives of what’s best          elected to the top UCI position in 2013.
 model next year).                            for Christmas. Prices start at £475
                                                                                                for the industry and what’s best for the                For example, the first UCI road races
     “Belts mean low maintenance and          (€665/$745), with final dollar and euro
                                                                                                consumer, and keep focused on how we                involving disc brake-equipped bikes took
 cleanliness. Very often, kids’ bikes         prices to be established by distributors.
                                                                                                can keep the most innovative products in            place this summer. n ML
 get thrown in the back of the car and        n ML
                                                                                                the field.”
32 Growing out of a crisis - Show Daily
Friday, August 28, 2015                                       LIVE FROM THE SHOW                                                                                                               9

A match made in Scotland: Santa Cruz and Pon
It was during a week of mountain biking around Lochcarron, in the
Scottish Highlands, that a takeover agreement between Santa Cruz
Bicycles and the Pon Bicycle Group began to take shape.
    While taking in breathtaking               at Schock Therapy, the brand’s German
landscapes on the May trip, three              distributor, whose contract is expiring at
managers of the California mountain            the start of September.
biking brand heard out Armin Landgraf,             Santa Cruz will assume distribution
who had just assumed the leadership at         for the Czech Republic and Slovakia.
Pon . ÜO-2 Landgraf convinced them that        Race Company remains the French
the Dutch conglomerate would support           distributor for Santa Cruz and Juliana,
the brand, instead of just gobbling it up.     its women’s brand, but Santa Cruz will
    The deal, finalized in June, added         assume responsibility for the Benelux
Santa Cruz B1-308 to a Pon stable that         region of Belgium, the Netherlands and
includes Gazelle, Cervélo, Focus,              Luxembourg. Santa Cruz is stronger in
Kalkhoff, Univega, Union, BBB Cycling          Britain.
and more. Rob Roskopp and Rich Novak,              Santa Cruz will employ the same
who founded Santa Cruz in 1993, sold           approach in Europe that has helped it
Pon their 95 percent ownership interest.       succeed in the U.S.
    While Santa Cruz is mostly a U.S.              “We focus on performance mountain
brand, the agreement will hasten its           biking and we will continue to do that,”
expansion in Europe. Santa Cruz will           Graney said. Apart from products, the
lean on the resources behind Derby             company was built on its “very authentic
Cycle, the German company that owns            voice” and an emphasis on racing and
Focus, Kalkhoff and other brands. But the      customization, enabled by assembly in
Californians say Santa Cruz will continue      Santa Cruz. Sales have more than tripled
to have responsibility for strategy and will   in five years.
have direct contact with the European              The Scottish setting provided a suitable
market.                                        setting for Roskopp, Graney and global
    “We’ll be using some of the operational    marketing director Will Ockelton to
strengths that the group allows us,”           explain to the Landgraf what Santa Cruz
Joe Graney, the chief operating officer        is all about.                                                                         Joe Graney with the Nomad, Santa Cruz’ flagship enduro bike.
at Santa Cruz, said yesterday. “But the            The Scottish Isle of Skye was the
purpose is not to integrate the Santa Cruz     setting for a video of Danny MacAskill         amassed billions by doing just that in the    the people who made it so.
brand into Derby or into other group           riding a Santa Cruz bike on a ridge — a        car industry, where it has a distribution        “We’re trying to support the brand, to
operations. It’s to help Santa Cruz to         clip seen by more than 30 million,             agreement with the Volkswagen group           help it get the right attention and the right
achieve its own goals as a brand.”             including members of Pon’s board.              for brands as diverse as Lamborghini,         partners in Europe,” he said yesterday.
    Santa Cruz has hired Gjovalin Pepaj            Landgraf, the trio’s riding companion,     Porsche, Audi and more.                          Pon has said that it expects to sell
to handle sales in Germany and Austria.        explained Pon’s strategy to build up               Landgraf said the “super-iconic” Santa    about 800,000 bicycles this year totaling
He was the sales and marketing manager         brands separately. The Dutch group has         Cruz brand would continue to be led by        about €600 million ($674 million). n BS
32 Growing out of a crisis - Show Daily
10 Eurobike Show Daily                                                LIVE FROM THE SHOW                                                                               Friday, August 28, 2015

Bobbin over the Channel Evoc trials luggage set
in deal with Cycleurope by Danny MacAskill
Bobbin Bicycles is preparing to ink a distribution deal with Cycleurope
for the French and Belgian markets, adding to the quirky urban bicycle                                   Being the world’s foremost street trials star requires thousands of
brand’s swift expansion in the last two years. The deal is expected to be                                miles of travel each year for filming, appearances and riding trips,
finalized this morning at Eurobike.                                                                      and each adventure means lugging along heavy bike bags and
                                                                               development. “This        suitcases.
                                                                               year we’ve had a lot of
                                                                                                                                                                   by MacAskill.
                                                                               interest from retailers
                                                                                                                                                                       Over the past year, Evoc’s
                                                                               in France. Something is
                                                                                                                                                                   Simon Scherer designed the
                                                                               building.”
                                                                                                                                                                   new Street backpack from the
                                                                                  Cycleurope has a
                                                                                                                                                                   ground up with MacAskill’s
                                                                               particularly strong
                                                                                                                                                                   input.
                                                                               presence in France, as
                                                                                                                                                                       It features a side pocket
                                                                               the company behind
                                                                                                                                                                   lined with soft material to
                                                                               Gitane and the licensed
                                                                                                                                                                   store a small camera, phone
                                                                               Peugeot Cycles range,
                                                                                                                                                                   or other electronic gadgets. A
                                                                               a production plant
                                                                                                                                                                   helmet carrier is zipped into
                                                                               in Romilly-sur-Seine
                                                                                                                                                                   the bottom of the pack and
                                                                               and more than 150
                                                                                                                                                                   allows a helmet to be affixed
                                                                               specialized “partner
                                                                                                                                                                   to the outside of the pack
                                                                               stores” trading as Velo
                                                                                                                                                                   during downtime. The laptop
                                                                               & Oxygen.
                                                                                                                                                                   sleeve can be reached from
                   Bobbin’s Sian Emmison shakes hands with Tony Grimaldi,         Bobbin was                                                      Street Backpack
                                  Cycleurope’s president and chief executive. launched by Emmison
                                                                                                                                                                  a side zipper or the top main
                                                                                                                                                                  zipper.
                                                                              and Tom Morris,                Über-talented Scottish trials rider
                                                                                                                                                           The pack also includes an accessories
   Bobbin A4-808 was established in                    an artist and marketing manager,                  Danny MacAskill partnered with
                                                                                                                                                       compartment with specially designed
London as a cycling boutique with its                  respectively. She says this background has        travel-bag pros Evoc B4-401 to design a
                                                                                                                                                       pockets for SD camera cards, pens and a
own brand, drawing mostly female urban helped them to develop bikes for urban                            three-piece luggage set that emphasizes
                                                                                                                                                       mobile phone.
cyclists with its retro bikes. It started              consumers who were after original and             lightweight, but durable, features.
                                                                                                                                                           “Everything has its place,” Evoc
wholesaling four years ago, chiefly to                 colorful products.                                MacAskill launched the bags at the Evoc
                                                                                                                                                       co-founder Jan Sallawitz said. He added
independent retailers with an edgy and                     Emmison is targeting sales of 10,000          booth yesterday, before signing posters
                                                                                                                                                       that the pack reflects Evoc’s calling card
design-driven offering, but the brand took units this year, up from 6,500. The uptick                    for a long line of fans.
                                                                                                                                                       — good pocket management.
on another dimension this year when it                 comes after the company attributed U.K.               The range consists of the Bike Travel
                                                                                                                                                           The luggage set will be available at
began to supply retailers such as Wiggle               distribution to Moore Large and began             Bag Pro, Rover Roller bag and a new
                                                                                                                                                       retail by the end of the year. The bike
and Evans Cycles.                                      to build up international sales. It already       Street Backpack. The bike case and
                                                                                                                                                       bag retails for €420 ($470), the roller
   “We are becoming mainstream,”                       has a distribution partner for Spain and          roller bag already existed in Evoc’s
                                                                                                                                                       bag is €230 ($260) and the Street pack is
said Sian Emmison, Bobbin’s managing                   Portugal, as well as customers in Norway          line, but got a new subdued gray color
                                                                                                                                                       €90 ($100). n NF
director, who is in charge of business                 and New Zealand. n BS                             scheme with orange accents, as selected
12 Eurobike Show Daily                                                      LIVE FROM THE SHOW                                                                                    Friday, August 28, 2015

Taiwan’s bike exports to Europe surge
Bicycle industry powerhouse Taiwan bounced back strongly this year,                                               Giant Bicycles presented its all-new       aggressive riding styles.
with complete bike exports in the January-April period up 10 percent                                           2016 TCR road bike, while e-bike maker           Tern had three new models on display,
                                                                                                               Besv showed its Smart App dashboard,          including a folding cargo bike.
and overall shipments climbing by nearly 14 percent.
                                                                                                               which allows riders to transfer data and         Developed in partnership with
                                                                                                               more from the e-bike to all Bluetooth-        Xtracycle, the Cargo Node folds in
                                                                                                               compatible devices. The Smart App can         10 seconds. The Tern Verge S81 was
                                                                                                               record the bike’s parking location and        described as a maintenance-free Super-
                                                                                                               display real time weather and nearby          Commuter.
                                                                                                               popular places.                                  KMC showed its new e-bike chain
                                                                                                                  Kenda unveiled three new tires,            line — the XE-Bike Series x11e, X10e
                                                                                                               including the Honey Badger with ECC,          and X9e. The chains have the highest pin
                                                                                                               an e-bike-specific model with casing          power and are 20 percent more stable
                                                                                                               designed to cope with the additional          than others on the market, according to
                                                                                                               weight of an e-MTB, higher speeds and         KMC. n AH

2015 started well for Taiwan's bike industry according to Tony Lo, chairman of Taiwan's Bicycle Association.

   Speaking at yesterday’s Taiwan                       were valued at $1.721 billion globally
Excellence press conference at Eurobike,                in 2014, including 58,000 e-bikes to the
Tony Lo, chairman of Taiwan’s Bicycle                   European Union alone.
Association, said that despite the weaker                   The European Union is the largest
euro, shipments to Europe grew 24.3                     recipient of bike exports from Taiwan. In
percent in value compared to the same                   2014, exports to the EU hit over 2 million
period in 2014 and exports to North                     units, accounting for 55.4 percent of total
America were up 15 percent.                             exports of assembled bikes. The second
   Japan was another bright spot, with                  largest market was NAFTA (the United
bike imports from Taiwan up 25.7                        States, Canada and Mexico), accounting
percent. Overall the island exported 1.48               for 18.7 percent of total exports (700,000
million bikes during the period.                        units).
   Agnes Hwa-Yue Chen of the Taipei                         The Taiwan Excellence event is also a
Representative Office in Germany told                   chance to see the best products from the
assembled journalists that Taiwan exports               country’s bicycle industry.                                                                           Leading products from Taiwan were also presented at
                                                                                                                                                 'Excellence on Wheels – Taiwan Bike Show' in Foyer East yesterday.
14 Eurobike Show Daily                                Friday, August 28, 2015

Bring the clan together
at the Scottish pavilion
A retro 1950s-style backpack and a bicycle repair station for the
public are just two of the products on display at the Scottish
pavilion.

                                                   Trakke Mule Carousel messenger bag

    The Scottish Development             whisky — to improve with age.
International pavilion FG-B8/8 is            Also exhibiting is Grease
underwritten by Scottish Enterprise,     Monkey Cycles. In business for four
a government-backed economic             years, Grease Monkey is seeking
development agency.                      distributors and media coverage for its
    Seven companies are exhibiting,      freestanding bicycle repair station.
while principals from 10 more are            The rock-solid bicycle stand is
visiting Eurobike “on a learning         equipped with a track pump and
journey,” said Danny Cowe, business      other wire-attached tools. It’s tough
development executive at the             enough to be set up for public use.
Mountain Bike Centre of Scotland,            Grease Monkey says it has sold the
which serves as a business incubator     repair station to local governments,
    Mountain biking is a big draw for    universities, and companies that have
Scotland, and officials are trying to    a lot of workers who commute by
figure out how to better promote it.     bike.
    “With the notable exception of           “Our bicycle station has all the
Endura, Scottish companies haven’t       tools necessary for quick repairs, and
tended to take full advantage of the     has a QR link on it for smartphone
economic opportunities presented         ‘how to' videos on the most common
by mountain biking,” Cowe said,          repairs,” said David Wray, managing
referring to the Scottish apparel        director of Grease Monkey Cycles.
maker that is a regular at Eurobike.         The company also markets an
    He said the pavilion’s exhibitors    inner-tube vending machine that’s
“are great examples of how our           made from a recycled cigarette sales
support pathway, from innovation         unit.
to internationalization, can help a          “This stocks over 170 inner
company grow.”                           tubes and offers organizations and
    The Mountain Bike Centre of          bike shops an out-of-hours revenue
Scotland offers business advice and      source,” Wray said.
mentoring to Scottish and English            Other companies at the booth
cycling companies.                       include women’s clothing brand
    One of these companies, start-up     Findra, lubricant companies Free
luggage brand Trakke, is making its      Flow Technologies and Scottoiler,
Eurobike debut.                          footwear and sock brand Teko,
    Alec Farmer started Trakke           and Dirt School, which produces
as a graphic design student at the       a smartphone coaching app for
Glasgow School of Art. Trakke is a       mountain bikers.
proud throwback to an earlier era:           As well as showcasing innovative
It produces weatherproof bags of         cycling companies, the Scottish
durable British materials, including     Development International booth is
waxed cotton made in an English mill     also promoting Scotland as a world-
that has been in operation since 1864.   class mountain biking destination.
    “We currently export around 50       The Mountain Bike Centre of
percent of our products, many of         Scotland is based at the Glentress trail
these to Europe,” Farmer said. “We’re    center in the Scottish Borders.
at Eurobike to provide a touch point     n CR
for the European press
who might not usually
get a chance to meet us in
person. Our product is very
high-end, and seeing the
bags in the flesh makes our
message about quality and
longevity more tangible.”
    The Trakke collection
includes a satchel,
backpack, duffel, tote
and pouch, all designed
and constructed to last a
lifetime and — like Scotch                         Grease Monkey bicycle repair station
Friday, August 28, 2015                                                                                                                                                                                17

Corratec’s prescription for good health
Electric bikes have long been marketed to people who may not be
healthy enough to ride traditional bikes. Now, Corratec has teamed up
with a German physician on a line of e-bikes that it promotes explicitly
for health reasons.
                                              step-through frame that accommodates
    The two are selling the pedelec line,
                                              riders who weigh more than 150 kg (330
called LifeBike, as “a therapeutic training
                                              pounds) and may be bicycling novices.
tool for better health.”
                                                  The distinctive frame incorporates
    Ludwig Vincent Geiger is the doctor
                                              two downtubes. The bigger tube has an
behind LifeBike. He’s a well-known
                                              internal reinforcement, while a smaller
sports physician and the author of books
                                              round downtube boosts side-to-side
on health and endurance training.
                                              stabilization.
    “In Germany alone, around five
                                                  Rims have reinforced spokes, and the
million people suffer from diseases of
                                              bike’s balloon tires let riders go on and off
affluence such as obesity, metabolic
                                              road. Because the tires don’t offer enough
disorders, cardiovascular problems and
                                              damping for the heaviest riders, the
osteoarthritis,” Geiger said, noting that
                                              LifeBike also includes an air suspension
most Western countries suffer from
                                              fork, along with a rigid Racktime rear
similar health problems.
                                              carrier that houses the battery and also
    Geiger says cycling and other
                                              can carry heavy shopping loads.
endurance sports can reduce the risk of
                                                  A Bosch mid-drive motor supplies the
such “affluence diseases. Cycling, he said,
                                              power.
is especially beneficial because it doesn’t
                                                  “Last but not least, we put two
put a lot of stress on the joints, and even
                                              180mm disc brakes on the bike” to assure
short training sessions have a big health
                                              solid braking performance, even for
effect.
                                              heavy riders, said Günther Schoberth-
    Corratec B1-300 worked with Geiger to
                                              Schwingenstein, Corratec’s sales and
develop a pedelec they say is better suited
                                              marketing director. The front brake lever                                                        Dr. Ludwig Geiger and the Corratec LifeBike. (Photo:JB)
for people with health problems. For
                                              has a red mark as a warning to novice
example, the LifeBike uses a rigid, low-
                                                                riders against applying       stabilizers inside the ends of the               the cost for people with certain medical
                                                                too much front brake          handlebar,” Schoberth-Schwingenstein             conditions.
                                                                pressure.                     said. “These stabilizers minimize                   Corratec is selling LifeBike in other
                                                                    The LifeBike frame        vibrations and therefore provide more            German-speaking countries as well as
                                                                has been engineered to        stability at higher speed.”                      Australia.
                                                                overcome the well-               The stabilizers and other frame                  “At the present time LifeBike is sold
                                                                documented structural         modifications make LifeBikes heavier             in Australia, Austria, Germany and
                                                                weaknesses of some            than many e-bikes, but Corratec noted            Switzerland. We are confident that more
                                                                e-bikes with low-step-        that bike weight isn’t an issue for the kind     Western countries will ask for these kinds
                                                                through frames.               of users it is trying to reach.                  of products,” Schoberth-Schwingenstein
                                                                    The weight of the            In Germany, Corratec has partnered            said.
                                                                rear battery can create       with one of the country’s biggest health            As a sign of its ambitions, the LifeBike
                                                                uncontrollable front          insurers, AOK.                                   website, www.lifebike.de, is in English
                                                                vibrations that can              AOK promotes LifeBike to its                  and German. With the LifeBike line,
                                                                causes crashes at speed.      18-million-plus members, who receive a           Corratec believes it can reach a consumer
                                                 Life Bike
                                                                    “Corratec solved this     €100 ($112) discount on purchases. The           group that rarely steps foot in a bike
                                                                problem by mounting           insurance company underwrites more of            store. n JB

  A 25th anniversary party — with 550 close friends
  After 25 years in business, Corratec has made a lot of friends around
  the world — so many that some 550 of them showed up for a 25th
  anniversary party in July at the company’s headquarter in southern
  Germany.
      Konrad Irlbacher, founder and            headquarters.
  general manager of Corratec, B1-300              “I spent all of my free time in that
  used the party to reflect on the             store,” Irlbacher said. As a teenager,
  company’s history and look to its future.    he dreamed of doing something on his
      He introduced limited anniversary        own.
  editions of two high-end mountain bikes           “I wanted to impress my father, who
  and one road bike, which are also on         was a very strict man. I was thinking
  display at Eurobike.                         about high-end road bikes,” he said. “My
      Irlbacher said Corratec plans to         father gave me a free hand. First I went
  sell 50 of the anniversary road bikes        to Italy and imported from there, but
  — which retail for €11,000 ($12,270) —       then got the idea of my own brand.”
  and 25 each of the mountain bikes.               He sold his first road bikes in 1990
      The first road bike sold for €17,000     under the name “Corrado” (Italian for
  to Paul Lange, Shimano’s German              “Konrad”) but changed it to Corratec
  importer, with the proceeds benefitting      because Volkswagen owned the Corrado
  the Corratec Charity Mission. Irlbacher’s    name.
  wife, Cielo, oversees the charity, which         Irlbacher also made the early
  donates aid to her native Philippines.       acquaintance of Italian framebuilder                                                 Corratec is a family affair for the Irlbacher family. From left:
      Corratec is still a family business,     Mauro Sannino. Today, Sannino                                                   Konrad, Johannes, Tessa, Melanie, Konrad, Jr., and Cielo. (Photo:JB)
  and Irlbacher paid homage to his father,     works with Corratec in its German              high-end carbon frames that are made                Cielo Irlbacher oversees international
  Konrad Irlbacher Sr., a former German        headquarters.                                  in Italy to his specifications. Corratec        sales, while two of their four children
  ski race champion and inventor who               “When Mauro’s wife passed away he          markets the bikes under the ”Handmade           work full-time at the company. The
  died in 2012.                                wanted to give up his frame building.          by Sannino” name.                               other two are students but help
      The senior Irlbacher founded a ski       We convinced him to move over to                   Corratec now sells some 80,000              whenever they can, and no one will be
  and sporting goods store, Iko Sport,         us and to start something together,”           bicycles a year to 40 countries, with           surprised if they, too, join their siblings
  in 1962. The retail store is still in        Irlbacher said.                                Germany accounting for about 25,000             at the bike brand where everyone is
  business and is next door to Corratec’s          Sannino now oversees production of         units.                                          family. n JB
18 Eurobike Show Daily                                                                                                            Friday, August 28, 2015

Yueni runs rings around
competing display racks
Yueni is racking up business with the display racks that it makes for                               Yueni uses the
OEM customers and, increasingly, for its own aftermarket brands.                                Aquadock brand on
                                                                                                bottle holders and the
    The company has won plaudits for                change this,” Hsu said. “In the future      Corso name for indoor
its Speedy Parking Ring, an elegant                 our investment will focus on our Taiwan     trainers.
bike stand that can be used indoors or              production. They do a better job.”              “Our next step
mounted side by side for outdoor use on                 He said Yueni’s two Chinese factories   is to rely on ‘made
city streets.                                       will concentrate on its OEM business        in Taiwan’ products
    The Speedy Parking Ring holds the               for the Japanese and North American         for our aftermarket
nose of the saddle within a ring that is            markets, while the Taiwan plants will       business,” Hsu said.
padded with a soft rubbery material. A              manufacture for its aftermarket brands.     n JB                     Yueni’s Johnny Hsu (left) and Wallis Huang
“lock slot” in the support provides room                                                                                  with the Speedy Parking Ring. (Photo: JB)
for a lock.
    Yueni A5-103 sells the Speedy Parking
Ring in three versions. One is suitable for
indoor use, a second stands up to outdoor
use, and a third is a patented design
that allows any number of units to be
installed side by side. Yueni won a Taipei
Design and Innovation Award earlier this
year for the outdoor version.
    The Taiwan manufacturer has
also been expanding its Ultrastand
aftermarket label, which it launched five
years ago.
    “We came out with our first display
racks about 15 years ago. Five years ago
we created Ultrastand and expanded
this product segment step by step,” said
Johnny Hsu, vice general manager of
Yueni. “Our indoor display racks got a
facelift. Today they are recognized not
just for their quality, but for their design.”
    Founded in 1981, Yueni makes
kickstands as well as racks for several
international brands. But as it moves into
aftermarket business under such brands
as Aquadock, Corso and Ultrastand,
Yueni plans to expand its Taiwan
production capacity with a second factory
and deemphasize production in mainland
China.
    “Over the last 20 years all our
investment went to China. We will

  Argon 18 debuts
  four tri frames
  The Canadian bikemaker is
  launching four new frames in its
  latest line-up of triathlon bikes.

                                        Argon 18
                                        E-119 Tri

      “These bikes have been first and
  foremost designed to renew and enrich the
  racer’s experience by supplying him with
  simple and clever solutions for hydration
  and nutrition, while transcending
  expectations in terms of performance,
  comfort, and aerodynamics,” said Martin
  Faubert, the company’s R&D director.
      Argon 18 A1-207 offers two models in its
  Tri+ line, with storage for hydration and
  nutrition, and two models in its Tri line.
      Its new flagship model is the E-119 Tri,
  the successor to the E-118 Next. Proprietary
  brakes are concealed on the fork and seat
  stays to minimize frontal area, while still
  allowing easy access for maintenance. n
20 Eurobike Show Daily                                                                                                                                                        Friday, August 28, 2015

It’s called Lion, but it                                                                                   German retailers invited to
shrieks like a banshee                                                                                     join a Taiwan factory trip
                                                                                                           German bike shop owners will have the opportunity to go on a
The Japanese accessories maker Crops has spent four years cutting                                          “study trip” to Taiwan and look behind the doors of the Taiwan
manufacturing costs and streamlining deliveries by moving more of its                                      bicycle industry.
operations to Taiwan.
                                                                               Lion Alarm, which
                                                                               Crops sells under its
                                                                               Crops Pro brand for
                                                                               premium products. The
                                                                               Lion pairs a bicycle lock
                                                                               with an alarm.
                                                                                   The alarm unit is
                                                                               compatible with Crops
                                                                               Pro-branded locks.
                                                                               If someone touches
                                                                               a Lion-equipped
                                                                               bike, the alarm beeps                                            German retailers will have a chance to visit Taiwan factories
                                                                               twice as a warning. If                                           next year, like these Dutch retailers from a recent study trip.
                                                                               contact remains, the
                                                                               system sounds a shrill          The trip will take place in the fall of    The retailers will have the chance to
                                                                               eight-second alarm.         2016. It is organized by Velobiz.de,           talk with people from the factories
 Keiji Taiga with the Crops Lion Alarm and a compatible Crops lock. (Photo:JB) And if the intruder tries    FW-109 a trade magazine and website,          directly,” Hackmann said. “This
                                                                               to take the bike, the       and by Arnauld Hackmann, who                   experience can be used afterwards
    Now, general manager Keiji Taiga said                 alarm continues to blare in eight-second         has organized similar trips for Dutch          when they sell these products to their
Crops A5-202 is focusing more on function                 intervals at 60, 90 or 120 decibels.             retailers.                                     clients.”
and technology, not just design, to boost                     “I was brainstorming this idea for three         “This will be a great chance for our           Hackmann, a contributor to the
his products’ appeal in Europe.                           years,” Taiga said. The Lion Alarm has           readers to gain a real insight into the        Show Daily, has organized several
    “For Germans, technology is the No.                   been on the market since March. Crops            manufacturing of the products they sell        factory trips for the Dutch industry,
1 issue. Then comes design,” Taiga said.                  sells it with the slogan “Nothing to fear.”      in their shops every day,” said Markus         but this is the first time a similar
“We Japanese have a different view. We                        Taiga, a Mandarin-speaking Japanese          Fritsch, the publisher of Velobiz.de.          opportunity has been available for the
look first to design and then work to make designer, oversees Crops offices in three                           The Velobiz.de Study Trip is               German industry.
the product most compact. In the future,                  locations. In April, Crops moved its             scheduled for Nov. 13-21, 2016, and                “This is an ultimate networking
Crops will focus more on technology.                      headquarters from Tokyo to Kobe, Japan.          will include visits to six factories           event,” Hackmann said. “Dealers will
Therefore our entire product line has                     Its R&D department and warehouse are in          combined with sightseeing.                     get to know each other very well and
received a tremendous technical upgrade.” Changhua, Taiwan, and the company has                                “It is impossible for dealers to           they can discuss actual topics from the
    The highlight of this new focus is the                a factory in Taicang, China. n JB                organize such a trip by themselves.            industry.” n
22 Eurobike Show Daily                                 Friday, August 28, 2015

Q&A: Rudie Campagne

‘Attack during chaos and retreat
in order, so you can attack again’
Road racers and triathletes have been racing on Vittoria tires for
years. But mention Rudie Campagne’s name and most will ask,
“Who’s he?”

                                                               Rudie Campagne

    Campagne is the president and          professional cycling. He rides some
CEO of the Vittoria Group A7-309 and,      3,000 to 5,000 miles a year (4,800 to
at age 71, is the driving force behind     8,000 km) on a Specialized S-Works
the company’s success.                     — a gift from his longtime friend
    What keeps him up at night?            Mike Sinyard, Specialized’s founder.
    “I think about those racers who            As a young man, Campagne
are on my tires descending at 80 or        joined the Royal Dutch Navy in 1963
100 kph, and they are riding on a          and served as an officer in the Dutch
contact patch that’s 1 centimeter by 2     Marine Corps.
centimeters.                                   He entered the University of
    “The risk of product failure at this   Amsterdam, graduating in 1970
point is colossal — for the rider and      with a law degree, and promptly
for our company. This is far more          joined one of the country’s biggest
dangerous than Formula One; they           companies, Philips Consumer
have no protection except a helmet,”       Electronics. He held several junior
he said.                                   management positions and was later
    Pondering issues like globalization    assigned to Philips’ corporate offices
and industrial competition also keeps      in Singapore.
him awake. He quickly recommends               Campagne left Philips, describing
a book to read — Exponential               its management as “too stiff,” and
Organizations: Why New Organizations       moved to Thomson Consumer
are Ten Times Better, Faster and Cheaper   Electronics, a French company, as its
Than Yours (And What to Do About It).      product and commercial director in
“You must read it,” he urges.              Singapore.
    How does he think about                    He later became managing
the complexity of today’s global           director of its audio product division
economy?                                   in Paris and promptly moved the
    “The world is very small but still     division’s headquarters and R&D
very big physically, yet it’s completely   to Singapore to better control
globalized. Globalization has been an      manufacturing operations in
engine for change, but if you don’t        Singapore, Malaysia, Hong Kong,
embrace it you will be wiped out as a      Taiwan and South Korea.
business,” he said. “To succeed, you           The French government later
must attack during chaos and retreat       nationalized the company and he
in order, so you can attack again.”        left. “Why would I work for in the
    That last sentence holds as true       French civil service?” he quipped.
in racing as it does in business, and      “I just didn’t want to work for big
Campagne is in the tire business to        companies anymore; I had lost my
win. But, he admits, getting into the      confidence in them,” he said.
business of manufacturing high-                That was his midlife crisis. He
performance tires was driven by a          decided to become an entrepreneur.
midlife crisis at age 45 rather than a     In 1988, while living in Singapore,
burning desire to make tires.              he joined a Hong Kong company and
    Campagne was born in the               with several investors bought a local
Netherlands in 1943 and, as he put         tire manufacturer making cheap
it, Dutchmen learn to ride a bike          tubulars. The price was right.
before they learn to walk. Like                In 1990, Campagne and his group
most Europeans he’s an avid fan of         bought Vittoria SpA, a struggling
Friday, August 28, 2015                                                                                                                                                           23

Italian company founded in 1953.             launched wheels made with graphene           of late, do you see a shakeout
    Campagne, steeped in global              last year and these have already had a       looming in the next few years?
manufacturing from his years in              positive effect on performance among         Campagne: As far as a shakeout,
consumer electronics, shut down the          triathletes. The Vittoria Qurano is a        my experience leads me to
Italian factory and moved production to a    graphene-enhanced carbon race wheel          believe that companies that
new factory on the outskirts of Bangkok,     with a tubular bed that perfectly matches    are compelled, like Vittoria,
Thailand.                                    Vittoria tires.                              to innovate and embrace new
    “I just jumped into this, but if I had       With the use of graphene, it became      technologies will thrive and
known the difficulties and obstacles that    possible to offer significant performance    survive.
I would face, I’d never have done it,” he    increases for these wheels: 10 percent
said.                                        more heat dissipation; 15 percent weight     ESD: As a global brand how have
    Today, the factory, known throughout     reduction; 26 percent increase in material   you managed the strength of the
the industry as Lion Tire, is the most       strength; 18 percent more impact             dollar against the euro?
highly specialized bicycle tire factory in   strength; 20 percent more spoke-hole
the world. It produces only premium tires    strength; 24 percent more flexibility; and   Campagne: Our sales are roughly
for the market and, in partnership with      50 percent more lateral stiffness.           split 50/50 in U.S. dollars and
brands like Continental, Michelin and            In the near future [Eurobike             the euro, so we are not impacted
others, makes premium tires for them as      and Interbike] we will announce              much by the exchange rate. As
an OE manufacturer.                          advancements we’ve made using                a global operating company we
    Campagne estimates that over the past    graphene in tires. For now, though, I can    have a number of instruments
several years the company has invested       say graphene in tire compounds will start    to dampen foreign exchange
upwards of $60 million [ 53 million]         a revolution.                                mutations.
building a new facility where it makes its       The traditional compromises we have          Moreover, we can’t be
own Kevlar and spins its own cotton for      had to make no longer apply in the same      sidetracked by foreign exchange
tire casings. Today, Vittoria employs some   way. Before graphene, an extremely fast      issues, which are highly
1,500 people worldwide including its         tire would be much less durable and we       unpredictable and subject to
office staff in Boston.                      would have to compromise on grip and         sudden changes including
    Marc Sani recently interviewed           strength. Our innovations in this area       geopolitical situations. We adapt as we go                            The Vittoria Qurano 46
Campagne on behalf of the Eurobike           have never been seen before.                 along.
Show Daily. Here are excerpts from their                                                                                               product range in the future, triathlon will
conversation:                                ESD: How important are IBDs for the          ESD: Vittoria is a legendary brand and is    continue to be an important part of the
                                             Vittoria brand?                              as popular with road racers as it is among   dedicated products we offer. Of course,
ESD: Vittoria has introduced a new nano-                                                  triathletes. How important is triathlon to   Vittoria has been around for a long time
material into its wheels called graphene.    Campagne: IBDs are the cornerstone for       Vittoria?                                    and has built a solid reputation with
A professor at Columbia University has       the Vittoria brand. They are in the front                                                 triathletes.
described graphene as so strong it would     line of sales and are the initial contact    Campagne: Vittoria is one of the very            But if I may speculate, I think
take an elephant, balanced on a pencil,      with the consumer. They are entrusted        few cycling tire brands that still has a     triathletes appreciate that we spend the
to break through a sheet of graphene the     with representing our products and           dedicated product range for triathlon        time and make the investments to create
thickness of Saran Wrap. How is Vittoria     brand value to the consumer and with         — the Vittoria Triathlon Evo and Open        specific products that perfectly suit their
currently using the material? And will       providing the necessary knowledge and        Triathlon Evo. I think this proves how       needs. n MARC SANI
you use it in tires?                         service in the Vittoria tradition.           important we consider this discipline in
                                                                                          cycling.                                     A version of this article originally appeared
Campagne: As you are aware, Vittoria         ESD: Given the proliferation of brands          As we streamline and optimize our         in Bicycle Retailer and Industry News.
24 Eurobike Show Daily                                                                                                                                                     Friday, August 28, 2015

The UK harmonizes e-bike regulations,
creating disharmony from throttle fans
The United Kingdom will no longer be odd man out in the European                                           tandems and tricycles.                          apply to bikes sold before January 2016,
Union when it comes to regulating e-bikes.                                                                     And the U.K. will no longer restrict        so anyone who bought a throttle bike
                                                                                                           e-bikes to vehicles with two or three           until then can merrily twist and go down
                                                                                                           wheels. That will allow the use of              the road even after the regulations take
                                                                                                           heavier, four-wheeled e-cargo bikes.            effect.
                                                                                                               “I see this legislation as a step forward       And U.K. regulators have indicated
                                                                                                           for an industry that's gathering more           that they may let throttle bikes remain
                                                                                                           and more momentum in the U.K.,” said            on the market — but they’ve been in
                                                                                                           Ben Hillsdon, a spokesman for Shimano           no hurry to promulgate the necessary
                                                                                                           Europe. Shimano sells the pedal-assist-         regulations, known as “type approval.”
                                                                                                           only Steps system.                                  That delay could mean a “huge
                                                                                                               “We welcome the clarification of what       potential setback for the electric bike
                                                                                                           constitutes an electric bike,” he added.        industry in the U.K.,” said David Miall, a
                                                                                                           “This has been a grey area in legislation       director of Amps Bikes. Amps owns the
                                                                                                           that dealers and some consumers have            Wisper e-bike brand, which was once
                                                                                                           been aware of for several years.”               fitted with twist-and-go throttle systems.
                                                                                                                                                           It also imports Riese and Müller e-bikes
                                                                                                           Twist-and-no-go. The new regulations            from Germany, which are pedal-assist
                                                                                                           will make the U.K. more attractive to           only.
                                                                                                           European e-bike brands, which sell only             Miall said that at meetings with
                                                                                                           pedal-assist bikes. But some in the U.K.        government officials on the new
                                                                                                           industry also believe they could leave          regulations, “we were told that the
                     London pedicabs should benefit from the lifting of weight limits on British e-bikes
                                                                                                           fans of throttle-only bikes in the lurch, by    authorities wanted to keep our unique
                                                                                                           putting the risk of riding an “illegal” bike    twist-and-go bikes, specifying type
   Beginning in 2016, the U.K. will fall              The new regulations, which update
                                                                                                           on the consumer.                                approval for manufacturers.”
into line with the European Union by               the U.K.’s original 1983 e-bike law, are
                                                                                                               “I think the market for throttle-only           Type approval would, in effect, give
outlawing throttle-only e-bikes, also              the final stage in bringing the U.K. in line
                                                                                                           bikes will continue, either with some           the U.K. industry permission to sell
known as “twist-and-goes,” in favor of             with the EU e-bike regulations.
                                                                                                           kind of ‘secret switch’ fitted or with a        specific twist-and-go models that fit
pedal-assist bikes, or pedelecs.                      Other smaller, but potentially
                                                                                                           retrofit option offered,” one industry          government specifications — in return
   Yet despite e-bike industry pressure,           significant, changes for the U.K.
                                                                                                           insider said, adding that consumers             for a fee. This would give consumers a
there will be no immediate official                market include the removal of weight
                                                                                                           would assume all risks if they used a           legal way of buying twist-and-goes just as
recognition of speed pedelecs, although            restrictions. E-bikes will no longer be
                                                                                                           throttle bike on a public road.                 they’re doing now.
industry officials expect they will                limited to a maximum weight of 40 kg
                                                                                                              Twist-and-goes won’t disappear
continue to be widely sold.                        (88 pounds), or 60 kg for electric-assist
                                                                                                           immediately. The new regulations don’t             According to Miall, the Department
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