2021 Sponsorship Opportunities

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2021 Sponsorship Opportunities
2021 Sponsorship
  Opportunities
2021 Sponsorship Opportunities
The Girl Scout Difference

GSSEM by the Numbers
23,156
Girl Scouts

8,079
Adult Volunteers

8
Counties Served

468,500
Social Media Reach

240,178
gssem.org Visitors

4,350
Girls served in the Girl
Empowerment Program

375                        Investing in Girls Scouts means investing in girls. Girl Scouts
                           offers the best leadership development experience for girls in the
Badge/Pin
                           world—one that is designed with, by, and for girls. It is based on
Programs Offered           time-tested methods and research-backed programming that
                           help girls take the lead—in their own lives and in the world.
3 million
Boxes of Cookies Sold      Everything a Girl Scout does centers around STEM, the outdoors,
by Future Entrepreneurs    development of life skills, and entrepreneurship, and is designed
                           to meet her where she is now and to grow along with her.
each year
                           For all our signature events, GSSEM offers a variety of different
Countless                  ways to promote generous partners.
Future Leaders

                           Girl Scout Mission
                           Girl Scouting builds girls of courage, confidence, and character
                           who make the world a better place.
2021 Sponsorship Opportunities
21st Annual "FORE! the Girls" Golf Classic
                                   Monday, August 16, 2021

The annual FORE! the Girls Golf          "FORE! the Girls" Golf Classic Opportunities
Classic raises funds to support
GSSEM’s Girl Empowerment
Program (GEP), which provides            $7,500 Diamond Sponsor*
Girl Scouting experiences to girls         • Diamond Sponsor recognition on all signage at event
in communities where challenges            • Diamond Sponsor recognition on all event advertising
to starting traditional troops exist.      • Recognition in all press releases
                                           • Company logo with optional link on gssem.org/golf
 In 2020, the event moved to The           • Company logo listed on score card
Orchards Golf Club, which                  • Two foursomes at event
features an 18-hole championship           • Featured in GSSEM publications for key supporters
course. The golf outing includes a         • Opportunity to display your corporate banner
shotgun start, continental                 • Recognition at awards ceremony
breakfast, and awards                      • Presents winning awards at awards ceremony
presentation dinner.
                                         $3,000 Gold Sponsor*
Register for the Golf Classic at           • Sponsor recognition on all signage at event
www.gssem.org/golftickets                  • Company logo on all event advertising and press releases
                                           • Company logo on gssem.org/golf
                                           • Company logo listed on score card
                                           • Recognition at awards ceremony

                                         $2,500 Silver Sponsor*
                                           • Sponsor recognition on all signage at event
                                           • Company logo on all event advertising and press releases
                                           • Company logo gssem.org/golf
                                           • Company logo listed on score card
                                           • Recognition at awards ceremony

                                         $1,500 Bronze Sponsor*
                                           • Company name listed on score card
                                           • Sponsor recognition on all signage at event
                                           • Name listed in all event advertising and press releases
                                           • Name listed on gssem.org/golf
                                           • Recognition at awards ceremony

                                         $1,500 Beverage Cart Sponsor*
                                           • Company sign on beverage cart
                                           • Sponsor recognition at event
                                           • Name listed on gssem.org/golf
                                           • Recognition at awards ceremony
                                           • Company name listed on scorecard

                                         *These levels include: green fees, carts, breakfast, dinner, two drink
                                         tickets, and the awards banquet for a foursome at the event.

                                         continued on next page
2021 Sponsorship Opportunities
21st Annual "FORE! the Girls" Golf Classic

The Girl Scout                        "FORE! the Girls" Golf Classic Opportunities
Difference
     79%                              $500 Girl Engagement Initiative Sponsor
                                        • Sponsor recognition at event
                          52%           • Name listed on gssem.org/golf
                                        • Recognition at awards ceremony

                                      $300 Closest to the Pin Women/Men Sponsors
Have an entrepreneurial mindset         • Company sign at contest hole - includes dinner at banquet
                                        • Sponsor recognition at event
     91%
                                      $300 Longest Drive Women/Men Sponsor
 35% Somewhat             71%           • Company sign at contest hole - includes dinner at banquet
   Interested
                     43% Somewhat
                                        • Sponsor recognition at event
                       Interested
    56% Very                          $250 Range Ball Sponsor
   Interested            28% Very       • Recognition at Driving Range with signage
                        Interested
                                        • Includes dinner at banquet
Interested in being an entrepreneur
                                      $250 Putting Green Sponsor
   Girl Scouts      Non-Girl Scouts     • Recognition at putting green with signage
                                        • Includes dinner at banquet

Girl Scout Research Institute         $200 Hole Sponsor
                                        • Recognition at hole with signage

                                      GOLFERS: $140 per person/$500 per foursome
                                       • Green fees, cart, breakfast, dinner and awards banquet
2021 Sponsorship Opportunities
19th Annual Cookie Gala: Virtual Bake-Off
                            Thursday, September 9, 2021

Playing off the incredible success
of many popular baking shows,
                                           Cookie Gala 2021 Sponsorship Levels
this year’s Cookie Gala will be
transformed to an online TV style     Presenting Sponsor – $20,000
baking competition. Four chefs         • Benefits at lower levels
will be assigned a Girl Scout            -Plus
cookie and will battle it out for      • 10 additional sample kits and access codes (40 total)
baking supremacy by creating a         • *Opportunity to have your companies commercial play during
never before seen dish featuring,        the live broadcast– only two available!
of course, Girl Scout cookies!         • Opportunity to be one of our celebrity judges
                                       • Listed as the official Presenting Sponsor of the 19th Annual
During the event, the chefs will         Cookie Gala
each demonstrate how to make           • Logo recognition at judges table on live program
their dish, then display it to be      • **Online auction naming rights with logo on auction website –
judged by our celebrity judges the       only two available!
audience at home. The audience
will truly have a say in who one      Gold Sponsorship – $10,000
of the winners are, by voting live     • Benefits at lower levels
from home for their favorite dish!       -Plus
                                       • 10 additional sample kits and access codes (30 total)
In order to create a tasting
                                       • Logo recognition on all sample kit boxes
environment, sample kits with all
                                       • **Cookie Cocktail naming rights with logo on packaging –
four treats will be assembled for
                                         only two available!
every guest that purchases a ticket
or sponsorship. These kits will be
                                      Silver Sponsor – $5,000
distributed prior to the event in
                                        • Benefits at lower levels
order for each guest to have the
                                          -Plus
opportunity to enjoy the samples
                                        • 5 additional sample kits and access codes (20 total)
while watching the program. The
                                        • Opportunity to have all kits delivered to office location
audience will not only have a
                                        • Company logo featured in a Cookie Gala promo video
chance to try and truly vote on a
                                        • **Restaurant naming rights with signage on live program –
winner, but experience a normal
                                          only four available!
in-person Cookie Gala feel that
we’re known for.
                                      Bronze Sponsor – $2,500
Overall, we believe this eccentric     • Benefits at lower level
version of the Cookie Gala will          -Plus
be the perfect way to counter the      • 5 additional sample kits and access codes (15 total)
normally in-person event, and in       • ***Two Cookie Cocktails included in each sample kit
turn create an amazing experience      • Logo recognition on menu cards distributed with each sample kit
for everyone involved.                 • Logo recognition in all event advertising
                                       • Company logo to appear in the background of the live broadcast
To register for Cookie Gala, visit
www.gssem.org/galatickets             continued on next page
2021 Sponsorship Opportunities
19th Annual Cookie Gala: Virtual Bake-Off

The Girl Scout                                 Cookie Gala 2021 Sponsorship Levels
Difference
Girls Exhibiting                          Cookie Sponsor – $1,000
Leadership Outcomes                        • 10 sample kits and access codes to the live event
80%                                          – Kits are to be picked up at a pre-determined Girl Scout
               75%
      68%                     62%              office location
                     59%
                                    42%    • Name recognition at the event

                                          *Commercial will be created and provided by the sponsor
                                          **This benefit is exclusive to that specific sponsorship level
Sense of         Positive     Challenge
  Self           Values        Seeking    ***Cookie Cocktails are a 21+ adult beverage containing alcohol

   60%                      57%
         43%                              Individual Kit and Access Code – $100
                                  28%
                                          Party 4-Pack – $450
                                           • 4 sample kits and access codes
   Healthy              Community          • 4 cookie cocktails
Relationships         Problem Solving      • Box of Girl Scout cookies

   Girl Scouts       Non-Girl Scouts

Girl Scout Research Institute
2021 Sponsorship Opportunities
4th Annual Tough Enough Breakfast
                             Thursday, October 28, 2021

Honoring those                                     Tough Enough Breakfast
Tough Enough to                                   Sponsorship Opportunities
be a Girl Scout
                                     Gold Award Sponsor ($10,000)
GSSEM honors five individuals
                                      • Logo recognition on all event advertising
each fall who have shown
                                      • Recognition in all press releases
through their career and
                                      • Company logo with optional link on GSSEM website
community service that they are
                                      • Featured in GSSEM publications for key supporters
“Tough Enough to be Girl Scouts.”
                                      • Three (3) mentions on social media sites
Past honorees include Kimberly
                                      • Prime full page ad in the Tough Enough Breakfast virtual ad book
Gill, WDIV Local 4 Anchor, Trina
                                      • Virtual podium recognition at event
Scott, VP of Diversity & Inclusion
                                      • Unlimited admission for guests to attend the program
for Quicken Loans Family of
                                      • 25 tickets for Networking Virtual Call
Companies, and Ric Devore,
Regional President, PNC, Detroit
                                     Ambassador Sponsor ($5,000)
and Southeast Michigan. GSSEM
                                      • Logo recognition on all event advertising
will be presenting this inspiring
                                      • Recognition in all press releases
networking experience virtually
                                      • Company logo on GSSEM website
again in 2021, and raising funds
                                      • Featured in GSSEM publications for key supporters
to support GSSEM’s Camp CEO
                                      • Two (2) mentions on social media sites
program. Camp CEO matches
                                      • Prime full page ad in the Tough Enough Breakfast virtual ad book
Girl Scouts with a professional
                                      • Unlimited admission for guests to attend the program
female mentor for a weekend of
                                      • 20 Tickets for Networking Virtual Call
networking, career exploration,
and adventure.
                                     Senior Sponsor ($2,500)
To register for the                   • Name recognition on all event advertising
Tough Enough Breakfast, visit         • Name recognition on GSSEM website
www.gssem.org/tebtickets              • Full page ad in Tough Enough Breakfast virtual ad book
                                      • Unlimited admission for guests to attend the program
                                      • 15 Tickets for Networking Virtual Call

                                     Cadette Table Sponsor ($1,000)
                                      • Acknowledgement in all event publicity
                                      • Full page ad in Tough Enough Breakfast virtual ad book
                                      • Unlimited admission for guests to attend the program
                                      • 10 Tickets for private Networking Virtual Call with honorees and
                                        other business leaders

                                     continued on next page
4th Annual Tough Enough Breakfast

The Girl Scout                                        Tough Enough Breakfast
Difference                                           Sponsorship Opportunities

                                        Tough Enough Breakfast Virtual Ad Book Pricing and
  Girl Scouts build girls of courage,   Virtual Tickets
     confidence, and character.          • Full Page Ad: $250 + 2 Tickets for private Networking Virtual Call
                                           with honorees and other business leaders
                                         • Half Page Ad: $100 + 1 Ticket for private Networking Virtual Call
                                           with honorees and other business leaders

       79%
  say they stand up
                                         • Networking Virtual Call - $80 donation

                                        The Tough Enough Breakfast benefits Camp CEO
                                        Camp CEO is a one-of-a-kind weekend overnight camp experience that
    for their beliefs                   brings 30 teens and 30 of Southeastern Michigan’s accomplished
      and values.                       female executives together. It is a hybrid of classic camp and personal
                                        enrichment activities—and a unique opportunity both CEOs and girls
                                        will never forget.

                                        During Camp CEO, our high school Girl Scouts receive a one on one
                                        mentor who has agreed to communicate with the mentee for the entire
Girl Scout Research Institute           year. This gives Girl Scouts the opportunity to stay connected with
                                        powerful corporate leaders who can guide them through their early
                                        education and career goals.

                                        To continue to engage our girls and help them grow into leaders during
                                        the pandemic, Camp CEO will be expanded to a yearlong virtual
                                        experience “Mentoring Mondays.” This experience will allow Senior and
                                        Ambassador Girl Scouts to engage with 52 professional women in
                                        weekly, guided mentorship conversations. Girl Scouts will interact with,
                                        learn from, and get inspired by successful and influential professional
                                        women in Southeastern Michigan.
Sponsor Form

Thank you for believing in Girl Scouts of Southeastern Michigan (GSSEM)! Your support is key to our success and
makes it possible for us to provide our girls with incredible programming and experiences.

To fill out this form online, go to www.gssem.org/sponsorform.

Name:                                                      Primary Phone Number:

Email Address:                                             Company Name:

Title:

Check all that apply:
"FORE the Girls" Golf Classic:                              Cookie Gala:
■   Diamond Sponsor: $7,500                                 ■ Presenting Sponsor: $20,000
■   Gold Sponsor: $3,000                                    ■ Gold Sponsor: $10,000
■   Silver Sponsor: $2,500                                  ■ Silver Sponsor: $5,000
■   Bronze Sponsor: $1,500                                  ■ Bronze Sponsor: $2,500
■   Beverage Cart Sponsor: $1,500                           ■ Cookie Sponsor: $1,000
■   Girl Empowerment Program (GEP) Sponsor: $500
                                                            Tough Enough Breakfast:
■   Closest to the Pin Sponsor - Women: $300
                                                            ■ Gold Award Sponsor: $10,000
■   Closest to the Pin Sponsor - Men: $300
                                                            ■ Ambassador Sponsor: $5,000
■   Longest Drive Sponsor - Women: $300
                                                            ■ Senior Sponsor: $2,500
■   Longest Drive Sponsor - Men: $300
                                                            ■ Cadette Table Sponsor: $1,000
■   Range Ball Sponsor: $250
■   Putting Green Sponsor: $250                             Ad Options for Tough Enough Breakfast
■   Hole Sponsor: $200                                      ■ Full Page Ad – 4.5” x 7.5”: $250
■   Golfers: $140 per person                                ■ Half Page Ad –4.5” x 3.5” (Horizontal Only): $100
■   Teams: $500 per foursome                                ■ Networking Virtual Call: $80

Total:

Payment Method:

■ VISA       ■ MasterCard        ■ Discover      ■ AMEX         ■ Check (Girl Scouts of Southeastern Michigan)

Card Number:                                      CVV Code (3 digits):               Exp. Date:

Print Name as it appears on Card:

Signature:

Girl Scouts of Southeastern Michigan
1333 Brewery Park Blvd, Suite 500
Detroit, MI 48207

For more information about sponsoring GSSEM events, please contact Sally Freels, Director of Corporate Initiatives,
at 313-870-2563 or sfreels@gssem.org.

Thank you!
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