2021 2022 The Fertility Show

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2021 2022 The Fertility Show
2021 – 2022
2021 2022 The Fertility Show
The Fertility Show plans 2021 & 2022
The team at The Fertility Show HQ have been busy planning how we can be the very best platform for the fertility
market to meet those looking for their route to parenthood.

Covid-19 has changed the way we all work, socialise and learn and it is essential that we adapt our events to be
able to continue to deliver engaging and educational content at a time when the TTC community need us most.

We are delighted to share with you information about our 360 approach that will keep us talking, engaging and
supporting the TTC community all year round.
2021 2022 The Fertility Show
Proven successful LIVE event

Now in it’s 11th year and poised to return in May 2022,
The Fertility Show in London has been giving hope and
guidance to thousands of parents-to-be, every year up
until Covid-19 turned all our lives upside down.

With it’s comprehensive and unrivalled speaker
programme and the participation of hundreds of experts,
doctors and practitioners, the live event is an well
respected resource for everyone in the TTC community.

Covid-19 and the social-distancing measures that have
been implemented may have changed public habits but
there will always be a deep desire to interact face-to-face
and this is so much more important when dealing with
such a emotive topic.

And we cant wait to be face-to-face bringing our live
event to London in Spring 2022 .
2021 2022 The Fertility Show
Proven successful online webinar programme

We launched the free “Let’s all Talk” weekly webinar
programme of experts and ambassadors in January
2021. Sensitive to the disruptions experienced by the
TTC/fertility community during the pandemic, we
delivered direct, digital content following monthly
themes and curated to be impactful and incisive.

The webinars follow a simple format of 5 key
questions posed by a host to an expert/ambassador,
before engaging with the audience through Q&A’s.
In six weeks, over 1500 people have registered for
sessions and over 100 direct questions have been
answered by experts.

We see a great appetite for expert-led, participant-
focused and interactive webinars within the
TTC/fertility community.
2021 2022 The Fertility Show
NEW The Fertility Show goes online for 2021

The Fertility Show Online Summit from 24 – 27 September 2021
will provide unrivalled digital content from world-class expert
speakers across four days in September. Accessible from
anywhere in the world, we’ll host the best-in-class fertility clinics,
partners and products available.

Online participants can tune-in, engage, interact and later
download these unique and content rich sessions.

Our audience will find the inspiration, information and support
they’re looking for on their route to parenthood through our
network of fertility partners.
2021 2022 The Fertility Show
Taking the show online

•   A dedicated web platform will host a membership hub

•   With detailed partner listings / commercial and links

•   Opportunity for attendees' book appointments and buy
    key products

•   A comprehensive live daily webinar programme with
    interactive Q&A

•   Recordings of webinars for our audience to watch or re
    watch at their leisure
2021 2022 The Fertility Show
By being one of our limited number of partners of The Fertility Show Online
                 Summit you will have the opportunity to:
How the Summit
works for        Choose from four partner packages to suit every budget and business.

our partners     Expand your reach. We aim to attract 2000 registrations to the unique, live
                 event which we believe will increase to 5000 post-summit webinar views.

                 Participate and benefit from getting in front of your prospective audience
                 regardless of COVID-19 limitations in the UK and overseas

                 Retail two key products with exclusive offers to visitors*

                 Link your business in the editorial programme. For example, “if you watched
                 the male infertility webinar, you might be interested in these companies”

                 Promote your participation via social media handles and branding for your
                 chosen social platforms.

                 Promote your experts by collaborating with us on the editorial speaker
                 programme.

                 Access all webinars as partner participants.

                 * Aimed at support products such as supplements , not suitable for IVF treatments or anything
                 requiring a consultative sale / approach
2021 2022 The Fertility Show
•   High profile keynote welcome to the event

                 •   64 hosted live sessions over 4 days - 16 webinars running each
                     day all with live Q&A

                 •   Webinars will be interview led or round table discussions

                 •   Attendees will pay a nominal fee of £20.00 to join as members.
                     Included within their ticket is the right to access all webinars,
                     hosted in the partner zone, for up to 30 days post summit
How the Summit   •   Members have the chance to browse, shop and meet our
works for            partners in an informative and engaging platform

our audience     •   Our commitment to the audience:

                            No virtual stands

                            No avatars

                            No powerpoint presentations

                 •   Each day will close with an optional online yoga or mindfulness
                     session for the audience, partners, speakers and hosts to
                     enjoy.
2021 2022 The Fertility Show
CHOOSE YOUR OPTION
With an option for every budget, select the best one for you.

                                          Option A     Option B   Option C   Option D
                                           £350         £650       £1200     £1700*
Listing including logo                        ✓             ✓        ✓          ✓

100 word description                          ✓             ✓        ✓          ✓

Links to website / brochure                   ✓             ✓        ✓          ✓

Opportunity to sell up to two products        ✓             ✓        ✓          ✓

Inclusion in marketing plan                   ✓             ✓        ✓          ✓

Dedicated page on website                                   ✓        ✓          ✓

60 sec video commercial                                     ✓

5 minute infomercial                                                 ✓          ✓

Appointment booking system                                           ✓          ✓

Presentation slot on the clinic stage                                           ✓
*IVF Clinics only
2021 2022 The Fertility Show
Building 360 relationships
Weekly webinars, the online summit and our live event ensure The
Fertility Show brand is constantly communicating in an informative,
interactive and engaging way with the TTC community.

                  Let’s all Talk
                  Weekly webinars

                                              Online Summit
                                              September 2021

 Live Show
 May 2022
Making it happen
Three key pillars give us the elements to deliver our 360 plan for The Fertility Show

      REACH                                 ENGAGEMENT                                  CREDIBILITY

                              +                                         +
A robust digital, social                  Our carefully curated and                 The Fertility Show has a
and search campaign will                  hosted webinars deliver                   well-established 11-year
ensure we target our                      informative and engaging                  reputation and in
audience to purchase a                    content from leading                      partnership with
ticket to attend the live                 experts and ambassadors                   exhibitors, FNUK, Peanut
summit, engage with our                   to an audience looking for                and Fertility Fest, is an
weekly FREE webinars                      their route to parenthood                 event with great validity
and attend the live show                  with a continuity of                      and authenticity.
in May 2022.                              engagement that will
                                          speak to them all year
                                          long.
It is imperative for businesses to stay visible and increase
                        profile in 202. In this year, we have to adapt our marketing
                        and engagement strategies to overcome both known and
                        unknown changes brought about by Covid-19 government
                        guidelines and the possible impact on consumer
                        behaviour/ confidence.

Join us Online & Live   The Fertility Show Online Summit this September plus
                        your participation at The Fertility Show Live in May 2022
                        will give you unparalleled access to the UK’s TTC
                        community both online and in-person.

                        These two platforms in Autumn and Spring will enable you
                        to showcase your expertise, create ongoing relationships
                        and engage with a highly-focused audience looking for
                        their fertility solution.
We look forward to working with you to be part of the first Fertility Show Online Summit this September.

Please contact Yulia or Laura to discuss your participation.

Yulia yulia.osoyanu@intuitiveevents.co.uk
Laura laura.biggs@intuitiveevents.co.uk
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