THE NEXT GENERATION SILK ROAD - Powered by Umbala Blockchain Technology - Umbala Network
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THE NEXT GENERATION SILK ROAD Powered by Umbala Blockchain Technology
PHILOSOPHY
TRADITIONAL ECOMMERCE SOCIAL ECOMMERCE
Find
Search
Fit
Seek
Buyer Comodity Comodity Potential Customer
High: Intial Cost Intial Cost: Low
5%: Close Deal Rate Close Deal Rate: 45%
Passive: Customer Acquisition Customer Acquisition: Active
$420B GMV Taobao Pinduoduo $ 262B GMV
$402B GMV Tmall Mogu $ 16B GMV
$69B GMV JD 1st Trending Lifestyle Live Video
Umbala.Tv
Shopping in Vietnam
$10.3B GMV Shopee
Shopx 1st Decentralized Live Video
Network Shopping Marketplace Network in SEA
WHY PINDUODUO BECOME A
MEGA-UNICORN IN CHINA?
Implement social e-commerce model in China
Micro influencer live video shopping
Social interested group shopping
Getting supported from 4 powerful
e-commerce infrastructures
Product Suppliers
(Taobao)
Logistic Firms
(Xianfeng)
Social Graph
(Wechat)
Micro Payment
(Wechat)
THE 3RD UNICORN WAVE IS IN SEA
MARKET SIZE
120%
Vietnam is the top 3 fastest growth of
100%
Ecommerce in the world in 2018
80% Source : Ministry of Industry and Trade
60%
40%
ARGENTINA
FRANCE
THAILAND
MALAYSIA
VIETNAM
JAPAN
20%
KOREA
CHINA
SPAIN
UK
US
0%
VIETNAM'S POSITION IN
CONTEMPORARY SILK ROAD
Maritime Silk Road Decentralized Silk Road
(2nd-century BCE to 15th-century CE) (2019 - 202x)
Europe
China
Middle East
Southeast Asia
India
MARKET PROBLEMS
Low Deal
Sale Operation Closing Rate Data Blindness
It normally costs a seller up to 30m The rate can be up to 70%, but Not owning the data of buyers, sellers
to verbally persuade only 1 buyer to now it is just 15% on Facebook, waste too much money to do their
buy products Youtube, Instagram Livestream: upselling campaign
Buying behavior is not real-time.
SHOPX NETWORK: VISION
ShopX Network provides live video shopping protocol
to accelerate decentralized ecommerce marketplace platforms
Camera Shopping Protocol
New offline-to-online
shopping experience Live Shopping Protocol
10 times successful deals
45% deal closing rate
Y
BU
1 second instant payment
Online Store Protocol
Social Interactive Protocol
Consumer behaviour tracking
Learning user interest
Sales & marketing channels
Right products to right consumers
CRM
SHOPX NETWORK: MARKET ADOPTION
Electronic Luxury Mom & Baby
Marketplace Marketplace Marketplace
Umbala.Tv
Organic Functional
Trending Lifestyle
Foods Marketplace
Live Video Shopping
Marketplace
E-commerce
Marketplace
Platforms
Southeast Asia
SHOPX
N E T W O R K
South Asia Middle East
UMBALA.TV - 1ST MEMBER
OF SHOPX NETWORK
Umbala.Tv
No.1 Trending Lifestyle
Live Video Shopping Marketplace
UMBALA.TV REVOLUTION
2019
Umbala.Tv
2016: Social Music Video Trending Lifestyle Live Video
2015: 12s Magical
Shopping Marketplace
Message - Featured Apps by Apple
Appstore in Germany, Austria &
- Winner @Forbes Vietnam Startup
News Zealand
Contest
- 150,000 Active Users
- Featured by Michelle Phan (Top 1 2017: Music Live Video
- Lead trending social videos of
Beauty Youtuber) Streaming
young people in USA & Vietnam
- Seed investment: 500 Startups,
SOS Ventures, China Accelerators - 200,000+ active users
- 200 talents; 5,000 live hours;
1,000,000 short videos; 500,000
virual gifts sent in 2 months trial
- Raised $260,000 funding from
Sharktank Vietnam Season 1UMBALA.TV: KILLER FEATURES
Camera
Shopping
Scan Discover BuyUMBALA.TV: KILLER FEATURES Live Video Shopping Social Interest Shopping
UMBALA.TV: BUSINESS OBJECTIVES
GROSS MERCHANDISE VALUE GROSS ORDERS
(Millions USD) (Thousand orders)
2500 2,4B 25000 23M
2000 % 20000
%
900
900
1500 15000
1000 10000
0% 0 %
9 0 9 0
500 5000
240M 2,3M
24M 230K
0 0
1st year 2nd year 3rd year 1st year 2nd year 3rd yearBUSINESS PLAN
3
2
Bloodsucker (2021)
Applying Deep Learning, Camera AI
Shopping and Machines Learning to
create new online-to-offline shopping
experience.
Addiction Trigger (2020)
1
Enhancing big brands and merchants
to join Umbala.Tv marketplace.
Become a trend hub for young folks and
expand to all provinces in Vietnam.
Trend Initiator (2019)
Prove the next ecommerce sucessful model:
Commodities find potential customer
Create new trendy lifestyle for Vietnamese
young people.
Build up micro influencers network.
Set up trendy content and channels to do
branding and sales campaign in Hanoi &
Saigon markets.HOW WE WIN?
BIG FISH EAT FAST FISH EAT FISH BREED RAPIDLY,
SMALL FISH SLOW FISH DOMINATING THE OCEAN
&FOUNDING TEAM
Thao M. Nguyen
Founder & CEO
A passionate serial entrepreneur with 15 years experience of developing online mobile social platforms, including 8
years working on online camera-based products.
Products he has developed: Timshot - the Vietnamese-version Instagram (which) got series A funding from Cyber
Agent Ventures (2011), Timbox (2012 - a mobile social chatting platform),
uBox (2013 - a mobile social interest-based platform reached nearly 500,000 users in the first 2-month), Umbala.Tv
(a music livestreaming platform got 200,000 users & a $260,000 deal on SharkTank Vietnam Season 1).
From 2006, he had founded an offshoring & outsourcing firm named CNC Software, which got nearly $1,000,000
revenue by making 50+ online social community applications worldwide for United States & Japan market.
Hung D. Pham
Co-Founder & CTO
Mobile Technical Leader of the fast-growing mobile app uBox acquiring nearly 500,000
users in the first 2 months.
CTO of Umbala.Tv, the live music video app reaching 200,000 users worldwide.
His products have made to the list of Global Best New Applications 3 times on Appstore.
6+ years developing mobile camera-based & blockchain technology.FACTS & FIGURES
Shark Tank Vietnam Season 1
In 2017, Umbala.Tv got funded in Shark Tank Vietnam Season 1. In his pitch on Shark Tank
Vietnam 2017, there was a notable saying: "The CEO has to be the dumbest guy in the company".
Later on, the quote & the pitch has gone viral and been featured on over 10 famous business
outets, 5,000 mentions on facebook, and 4 big business youtube channels, attracting nearly 1M
views and 20K interactions after 1 month.
Forbes Vietnam Startup Contest 2015
Umbala.Tv is the winner of a startup competition oranized by Forbes. The application got very
good compliments from Michelle Phan, the #1 beauty Youtuber and a trend leader among young
folks in the world.
Social Viral Video Maker
Umbala.Tv was a trend makers among young folks. Some social trends it made: 'Ban gai Son
Tung' (on air on all 5 biggest entertainment outlets in Vietnam), 'Troi Lac' by Tung Son (the MV,
costed only 800K VND, hit 4 millions views on Facebook in 24 hours)FACTS & FIGURES
VnExpress Tech Awards 2018
'The world will have 45 billion cameras in the world by 2022' (VnExpress; Jan 10, 2019), 'Startup
raised 6 billion VND at Shark Tank sets foot in Blockchain industry' (VnExpress; Jan 8, 2019). Mr
Don participated a big tech event hosted by Vnexpress. He delivered the vision he is pursuing: The
eye vision computing economy
Tech Startup & Blockchain Speaker
Mr Don is a familiar influencers and guest speakers at Blockchain events in Vietnam. His speech
usually attracts 200-300 audiences.NOTABLE INVESTORS & STRATEGIC PARTNERS
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