2020 Media Kit Established 1988 - Houston Family Magazine
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2020 Media Kit Established 1988
who we are
HFM Staff in our library
more than just a magazine...
The leading media platform targeting the parenting demographic in the seventh
largest media market in the country, Houston Family Magazine delivers diverse print
and digital marketing opportunities to reach the growing and evolving family market
in the five counties that comprise the Greater Houston area.
The rich portfolio of media available on the Houston Family
Magazine platform includes:
Houston Family Magazine - free publication, HFM’s flagship product reaches more
than 50,000 readers every month. Through the staying power of print, the magazine
has the ability to deliver your message repeatedly through the month and beyond.
The fact that HFM has been in the market for over three decades has established us
as THE local resource for parents. OUR NEW HOME
The Cannon Houston
Houston Baby Magazine – New in 2020, this free publication will be distributed to 1334 Brittmoore Road
over 25,000 new & expectant parents on a quarterly basis. Due to the fact that this is an Suite 2602
ever-changing market, the editorial needs are substantial. This demographic is thirsty Houston, TX 77043
for knowledge and eager to soak up all the information provided within our pages.
PRINT • ONLINE • MOBILE • SOCIAL MEDIA • E-BLASTS • SIGNATURE EVENTS • SPEAKER SERIES • broadcast
Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.com
HoustonFamilyMagazine.com – updated daily with timely news, monthly features, a calendar of events,
resources and other content valuable to Houston parents, Houston Family Magazine’s website offers easy-to-
navigate access to the things that matter to parents the most. This visually compelling digital environment
supports a variety of sizes and placements for your important messages. In the last year, we’ve delivered more
than 8.7 million ad impressions with a .5% avg. click-through rate.
Houston Family Magazine App – The Houston Family Magazine App brings the printed magazine to the digital
world. For those busy parents on the go, the app New in 2020, this free publication will be distributed to over
25,000 new & expectant parents on a quarterly basis. Due to the fact that this is an ever-changing market,
the editorial needs are substantial. This demographic is thirsty for knowledge and eager to soak up all the
information provided within our pages.
Social Media Accounts – With dynamic, engaging profiles on Facebook, Instagram, Twitter & Pinterest, HFM’s
social media accounts reach busy parents wherever they are. Moms and dads on the run depend on HFM’s social
accounts to keep them in-the-know and to help them engage in a like-minded community of other parents. Likes
and shares and links mean your message can easily travel well beyond our core audience.
Broadcast Email – HFM has the ability to deliver content directly to the email boxes of over 30,000 subscribers
who have purposefully opted-in to receive our communications. You can leverage that relationship to disseminate
your messages to this highly targeted audience.
Houston Family Magazine Events – Throughout the year, HFM events offer a range of opportunities to reach
out and touch parents in person. Participation in one of our events gives you the opportunity to turn face time
with our tribe into relationships. Branding, conducting surveys, sampling, gathering contact information, and
distributing promotional items are just some of the ways you can leverage this face-to-face opportunity.
If Houston-area parents of babies, tots, tweens or teens are your target, the Houston Family Magazine media
platform is the bull’s eye!
looking ahead for 2020
We’re expanding with some great new resources for the upcoming year with the addition of
HoustonBabyMagazine.com, changing the publication schedule of Houston Baby Magazine from bi-annually to
quarterly, increasing social media engagement with the addition of instagramTV, video blogs, client interviews
and more!
distribution
Now it’s even easier to find a copy of Houston Family Magazine. We are
distributed weekly throughout the Greater Houston Area at locations such as HEB,
Randalls, Rice Epicurean and select Whole Foods Stores as well as YMCA’s, public
libraries, private schools and more!
CONTROLLED DISTRIBUTION: 50k
READERSHIP: 350k+ Now Available at
H-E-B
for your Conven
ience!
MARKET COVERAGE: Alvin, Atascocita, Bellaire, Brookside, Clear Lake, Starting May 1st and
restocked weekly,
issue of Houston Family
favorite neighborhood
look for the latest
Magazine every month
at your
H-E-B
Conroe, Cypress, Downtown, Friendswood, Galveston, Heights, Houston,
Humble, Katy, Kingwood, Klein, League City, Medical Center, Meyerland,
Memorial, Missouri City, Pearland, River Oaks, Shenandoah, Spring, Spring
Branch, Sugar Land, Tomball, Webster, West University, The Woodlands
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our stats
proudly serving
families in the
greater houston
area for 30 years
and counting
4.2 M 10+ Million
IN ANNUAL ONLINE ANNUAL PAGE VIEWS
READERSHIP WITH 50% CLICK THRU RATIO
75,000+ 50k
ANNUAL REACH AT ISSUES PRINTED OUR MISSION
HFM EVENTS PER MONTH
To provide useful, timely information
to our readers that will assist them in
weekly delivery
improving their family’s lifestyle in a
9
variety of ways. It is with this intent
DISTRIBUTED THROUGHOUT GREATER HOUSTON that we continue to develop and refine
WEEKLY AT HEB, RANDALL’S, RICE EPICUREAN the services offered at Houston Family
ANNUAL EVENTS AND SELECT WHOLE FOODS STORES + YMCA’S,
LIBRARIES, PRIVATE SCHOOLS & MORE Magazine through print, online, digital,
social media and events.
EMAIL SOCIAL MEDIA MOBILE APP
SUBSCRIBERS ANNUAL REACH USERS
35k+ 400k 61k
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.com
demographics
OUR AVERAGE READER
AGE: 35-55 • MARRIED
2 KIDS AVG. • HHI: $155K+
sophisticated
32% Net worth $1mil+
47% Household Income $155k+
savvy & social
88% Married
85% Homeowners
65% Full Time Employment
80% Connect Thru Social Media
describe our readers
READER DEMOGRAPHICS
76% Female
24% Male
61% Age 25-44
22% Age 45-64
16% Age 65+
FAMILY DEMOGRAPHICS
51% Readers with Children Under Age 12
49% Readers with Children 13-18 Years Old
Engaged & 85% 93% 93%
ready to act! Visit Our Use Ads in HFM
80%
Our readers are actively College
Educated Website in Making Buying
seeking information
Monthly Decisions
about parenting, luxury
92%
goods, education, fashion Connect with Favorite
& beauty, travel and Brands Through Social
everything kid and Media & Shop Online
baby related
Save HFM Issues for
Future Use
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2020 Media Kit
2020 | editorial calendar*
*subject to change
AD DEADLINE: 10th day of each month
01 | JANUARY 02 | FEBRUARY 03 | MARCH
EDITORIAL • Education EDITORIAL • Everything Camp EDITORIAL • Travel-Spring/Summer
• Wellness • Relationships • Nutrition
ADVERTISING • Education Guide ADVERTISING • Camp Directory ADVERTISING • Camp Guide
• Healthy Living
EVENT CAMP FAIR ANCILLARY HOUSTON BABY
MAGAZINE
O4 | APRIL 05 | MAY 06 | JUNE
EDITORIAL • Outdoor Life EDITORIAL • Moms EDITORIAL • Birthdays
• Spring Cleaning • Graduation/Proms • Summer Fun
• Dads
ADVERTISING • Camp Directory ADVERTISING • Camp Directory
• Everything Green • Family Travel ADVERTISING • Camp Directory
• Party
EVENT FALL FUN FEST ANCILLARY HOUSTON BABY
MAGAZINE
07 | JULY 08 | AUGUST 09 | SEPTEMBER
EDITORIAL • Best of/Family EDITORIAL • Back To School EDITORIAL • Family Arts
Faves • Pets
ADVERTISING • After-School
ADVERTISING • Education Guide Activities Directory ADVERTISING • Family Arts Guide
ANCILLARY HOUSTON BABY
EVENT MOM•ME MARKET MAGAZINE
10 | OCTOBER 11 | NOVEMBER 12 | DECEMBER
EDITORIAL • Fall Fun EDITORIAL • Holidays EDITORIAL • Holidays
• Adoption • Travel
ADVERTISING • Education Directory
• Fall Festivals ADVERTISING • Winter Camps ADVERTISING • Winter Camps
Directory Directory Directory
• Holiday Gift Guide • Holiday Gift Guide
EVENT FALL FUN FEST
ANCILLARY HOUSTON BABY
MAGAZINE
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.com
calendar of events
your source
for greater
houston
happenings
calendar
listings
appear in
print and
online!
CALENDAR RATES:
Free Events/Advertiser Paid Events Premium Listing
$0 $25 $250
listing only listing only preferred top of page placement
with image & listing
Space is limited; submission DOES NOT guarantee placement. Advertisers are given
preference for inclusion.
Events submitted for inclusion should include the following information:
Deadline: • Name, Place, Date & Time, Ticket cost*, Contact number and Website information.
• Indicate what age groups should attend.
6 weeks prior to • H igh resolution (300 dpi +) images with photo caption.
the month of the
event. (i.e., March
10th event, should Submit Your Event Online!
be submitted by Visit us at www.houstonfamilymagazine.com/submit-event/ and enter all of your event
January 10th) for information in the easy to complete form. Don’t forget to submit a high resolution image
consideration. representing your event. For questions please email calendar@houstonfamilymagazine.com.
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.com
advertising rates & specs
premium positions (only
ad size width height 1x 3x 6x 12x
available to full-page ads)
Barn Door see below $16,000 $14,000 $12,000 $10,000 • Back cover +25%
Double Gate Fold email for specs $13,600 $11,900 $10,200 $8,500
earned rate
• Inside front cover +
Poster-Tip On email for specs $12,000 $10,500 $9,000 $7,500 20% earned rate
• Inside back cover +
Single Gate Fold email for specs $9,600 $8,400 $7,200 $6,000
15% earned rate
2-Page Spread 15.75 10.125” $9,415 $5,674 $5,325 $4,615 • Guaranteed position +
10% earned rate
Full Page 7.375” 10.125” $5,570 $3,900 $3,120 $2,785
• Nonprofit organizations
3/4 Page 5.5” 10.125” $4,350 $3,045 $2,435 $2,175 receive an additional
15% discount off
2/3 Page 4.875” 10.125” $3,170 $2,220 $1,775 $1,585
earned frequency
1/2 H. Page 7.375” 5” $2,850 $1,995 $1,595 $1,425 discount
• Rates are per month
1/2 V. Page 3.625” 10.125” $2,850 $1,995 $1,595 $1,425 • All rates are net
3/8 Page 3.625” 7.562” $2,350 $1,645 $1,315 $1,175 • Only one discount
applies
1/3 V. Page 2.375” 10.125” $1,970 $1,380 $1,105 $985
1/3 S. Page 4.875” 5” $1,970 $1,380 $1,105 $985
1/4 H. Page 7.375” 2.425” $1,550 $1,085 $865 $775 bleed
1/4 S. Page 3.625” 5” $1,550 $1,085 $865 $775
information
Bleed 8.875” 11.375”
1/6 Page 2.375” 5” $970 $680 $545 $485
Trim
1/8 Page 3.625” 2.425” $750 $525 $420 $375 8.375” 10.875”
Size
Directory Listing N/A N/A $350 $275 $200 Live
7.375” 10.125”
Area
camera-ready ad
barn door (0pening Flaps) barn door (inside full page) requirements:
Bleed 4.7” 11.375” Bleed 8.875” 11.375” • We prefer to receive ads
in high-resolution (300
Trim Size 4.2” 10.875” Trim Size 8.375” 10.875” dpi minimum) PDF file
format.
Live Area 3.2” 10.12” Live Area 7.375” 10.125”
• All related photos/images
should be high-resolution
(a minimum of 300 dpi).
1/6 v
1/2 h 1/3 s
3/8 v
1/3 v
full page 1/2 v 3/4 page 2/3 page
1/4 h
1/4 s
1/8 h
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online advertising
houstonfamilymagazine.com
web ad prices 1x 3x 6x 12x website ad specs
Leaderboard $1,500 $1,000 $800 $600 (Max Resolution: 100 dpi)
Skyscraper 300 px 600 px
Premium Button $1,000 $750 $550 $450
Leaderboard 728 px 90 px
Skyscraper $1.250 $1,000 $750 $500
Premium
Video Ad (YouTube) $1,500 $1,250 $1,000 $750 300 px 300 px
Button
Editorial (1,000 words) $3,000 $2,000 $1,500 $750
Web Listing (25 words) N/A $75 $50 $25
Video Link (YouTube) N/A $100 $75 $50
85%
Desktop
Net Rates are based on 30-day run and are billed monthly.
Discounts offered for multiple listings.
14%
mobile
Premium Position Choices:
Premium Listing includes a logo and website click-thru.
Home Page • Calendar Page • Event Page • Resource Page • Feature Page
50%
Click Thru
Rate
10M+
Impressions
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.com
e-mail marketing
family feed e-newsletter
size in pixels (WxH) 1x 3x 6x 12x
feature article
giveaway or advertorial Skyscraper (300x620) $750 $500 $400 $350
opportunity opportunity Banner Ad (600x400) $875 $575 $475 $400
Banner Ad (600x300) $650 $425 $350 $300
Banner Ad (600x200) $425 $275 $225 $200
Banner Ad (600x100) $225 $145 $115 $100
Video Ad (YouTube) $1050 $700 $575 $500
skyscraper ad
300x620 Advertorial (250-400 words) $650 $425 $350 $300
daily recipe Sponsored Edit (provide logo) $425 $275 $225 $200
sponsorship Take-Over $2,250 $1,500 $1,250 $1,000
opportunity
banner ad
600x100
dedicated e-blast
size in pixels (WxH) 1x 3x 6x 12x
Ad Size (600 x unlimited) $1,100 $750 $575 $500
Reader Demographics:
18-24 years...................................... 2%
25-44 years.................................... 63%
45-64 years................................... 21%
65+ years....................................... 14%
Female........................................... 77%
video ad
opportunity Male ............................................. 23%
Purchase High-end Luxury Items..... 86%
Net Worth 1Mil+ ............................ 32%
HHI 155k+..................................... 47%
dedicated
e-blast
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comsocial media
advertising options
ARTWORK SPECS:
Facebook: 1200x628 px or 600x600
Facebook Video: 9:16* to 16:9*
Instagram: 1080x1080 px or 1200x628 px
Instagram TV: 9:16 aspect ratio* (recorded vertically)
Twitter: 1200x675 px
YouTube: 16:9 aspect ratio* (recorded horizontally)
Pinterest: 2:3* aspect ratio
Pinterest Video: 1:1* aspect ratio
Image Quality: 150 dpi
Image Format: JPG or PNG
COPY
• Headline: 25 characters
• Body Copy: 125 characters
• Link Description: 30 characters
• Hashtags (3-10)
LINK: provide a single url to link the image to
advertiser’s website
OTHER AD OPTIONS INCLUDE:
• Single Video: .mov or .mp4
• Slideshow: up to 10 images at 1280x720 pixels
• Carousel (image or video)
• Canvas (image and video)
*aspect ratio example: (A 4:3 aspect ratio means that for every 4
inches of width in an image, you will have 3 inches of height.)
SOCIAL MEDIA
ANNUAL REACH
400k
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comhfm kid ambassador
ABOUT THE PROGRAM
Our HFM Kid Ambassadors program offers (24)
outstanding kids in the greater Houston area the
opportunity to participate in a year-long program
which will introduce them to a behind-the-scenes
look at the world of magazine publishing. Our
ambassadors will attend local shows & attractions,
be the subject of photo shoots, review new products,
interview celebrities in print & in person, volunteer at
HFM events, and much more!
The experience is intended to help broaden their
horizons while offering them a great resume of
work to present to prospective schools, colleges or
employers in the future.
sponsorship
opportunities
available!
• Finance Sponsor
• Education Sponsor
• Clothing Sponsor
• Photo/Video Sponsor
• Food Sponsor
• Awards Sponsor
• And More!
Contact us about how your company can get involved
in the program.
ANNUAL AMBASSADOR
SEARCH PROMOTION
Our HFM Kid Ambassadors search runs from
October-December each year. Sponsor promotions
run year round with all Ambassador Opportunities.
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comhfm events
•2020•
sponsorship opportunities available!
Houston Family Magazine’s events are designed specifically for families, offering products, educational
opportunities and experiences created just for them. Sponsorship of these events delivers unique opportunities
to engage and build relationships with this loyal audience. The possibilities are endless!
HOUSTON FAMILY MAGAZINE CAMP FAIR – WINTER 2020
A series of 4 popular events spread across Houston, Camp Fair is a long-standing tradition at Houston Family
Magazine. Now in its 24th year, Camp Fair is designed specifically to educate parents about the wide range of
camp opportunities available to their kids in the coming year. Camps come from far and wide to participate in the
event and to promote their programs. Projected attendance estimate – 20,000
HOUSTON FAMILY MAGAZINE FUN FEST – SPRING 2020
Spring Fun Fest is a festive event filled with FREE activities, booths, vendors, games, entertainment,
food and fun. The mission of the event is to encourage families to get outside with their kids for a free afternoon
of fun. Projected attendance estimate – 15,000
HOUSTON FAMILY MAGAZINE FUN FEST – FALL 2020
Another FREE family event, Fun Fest is geared toward kids of all ages and their families. Two events in
two separate locations spread the fun across Houston. Guests will find activities, booths, vendors, games,
entertainment, food and fun! Projected attendance estimate – 23,000
HOUSTON FAMILY MAGAZINE MOM•ME MARKET – SUMMER 2020
FREE fun for the new & expectant moms, Mom*Me Market is geared toward showcasing all of the latest &
greatest gear, products & services available to support your new little bundle of joy! Statistics show that new
parents are craving answers to all the questions popping in their heads on the daily! This audience is eager to
hear what you have to say! Guests will find activities, booths, vendors, games, entertainment, food and fun!
Projected attendance estimate – 2,000-4,000
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comthe mommie series
THE MOMMIE SERIES & HOUSTON FAMILY
MAGAZINE HAVE JOINED FORCES
Recognizing a need in the community, leadership from
both organizations sought out each other to offer an
unprecedented support system for local parents seeking
to engage with their parenting community in a positive
fashion. Through the platforms; offered by both HFM and
TMS; speakers, advertisers, organizations and charities
have the opportunity to directly impact their customers
through trusted, credible sources our subscribers have
loyally followed for years.
TMS & HFM reach influential Consumer Interest:
sophisticated
today’s modern mom
who juggles personal • Education
savvy & social
matters, professional
married • Fashion & Beauty
life and parenting with
grace & style. age: 35-55 • Home Decor
2 kids avg. describe our followers
• Finance
hhi: $155k+
• Travel
• Gifts & Occasions
These are the
women you Advertising Channels:
85% 25% want for your 93% 93% • Events
customers!
Bilingual Use Ads Visit HFM • Monthly Magazine
80% 60%
College
Educated in HFM in Website
• Daily Eblasts
92%
Making Buying Monthly
Decisions
Connect with of Moms Who • Web
Favorite Brands Attend TMS
Through Social Events are First Save HFM Issues • Social Media
Media & Shop Time Attendees for Future Use
Online Providing New • TV Segments
Audiences
sponsorship opportunities available!
We offer a unique opportunity for a saturated market endorsement through print, digital, social,
event & TV platforms. A sponsorship secures the highest brand visibility as TMS & HFM expand
through public relations, social media and marketing partnerships.
PRINT • ONLINE • MOBILE • SOCIAL MEDIA • E-BLASTS • SIGNATURE EVENTS • SPEAKER SERIES • broadcast
Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comnew for
2020:
Now Published
Quarterly!
houston baby
TOGETHER WE GROW!
MINDFUL ADVICE FOR THE
MINDFUL PARENTS
OUR MISSION
To provide useful, timely information to new and
expectant parents that will assist them in improving
QUARTERLY DISTRIBUTION: 25k
their family’s lifestyle in a variety of ways. Our
content is designed for new and expectant parents QUARTERLY READERSHIP: 75k+
raising children 0-4 years old. DISTRIBUTION POINTS: Distributed throughout Greater
Houston at HEB, Randalls, Rice Epicurean, select Whole
Houston Baby Magazine features articles, tips and Foods Stores, YMCA’s, libraries, private schools and more.
product information for parents starving for advice MARKET COVERAGE: Greater Houston Area
through print, online, digital, social media and events.
Engaged &
ready to act!
Our readers are actively
seeking information
about parenting, luxury
goods, education, fashion
& beauty, travel and
everything baby
related
78% 85%
88% Homeowners
76%
Age 25-44
Married
GREATER HOUSTON DEMOGRAPHICS
Female 100k+
8% Children Under Age 5 22%
33% Children Under Age 18 65% Household
60,000 Births A Year
Population: 6 Million (4th Largest U.S. City)
24% Age 45-64
Employed
Income
Full Time
Male
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Phone: 713.266.1885 | Fax: 713.266.1915 | HoustonFamilyMagazine.comnew for
2020:
Now Published
Quarterly!
houston baby
SPRING SUMMER FALL WINTER
March 2020 June 2020 September 2020 December 2020
Ad Deadline: February 3rd Ad Deadline: May 4th Ad Deadline: August 3rd Ad Deadline: November 2nd
core topics:
Pregnancy, Baby, Toddler, Pre-K, Parenting, Lifestyle, Finance, Education, Health & Wellness, Relationships, Family
Fun, Travel, Best in New Products and more.
special advertising sections:
Baby Friendly Activities & Attractions, Party Ideas & Trends, Best Family Trips for Kids Under 5, Best Family
Neighborhoods, Top Docs, Dentists & Hospitals, Best Childcare, Health & Wellness, Holiday Guide
advertising rates & specifications
ad size width height 1x 2x 3x 4x Premium positions (only
available to full-page ads)
Barn Door Call Us $12,000 $10,000 $9,000 $8,000
• Back cover +25% earned rate
Full Page 7.375” 10.125” $5,540 $4,000 $3,460 $3,250 • Inside front cover + 20%
earned rate
1/2 H. Page 7.375” 5” $3,010 $2,525 $2,100 $1,830
• Inside back cover + 15%
1/2 V. Page 3.625” 10.125” $3,010 $2,525 $2,100 $1,830 earned rate
• Guaranteed position + 10%
1/3 V. Page 2.375” 10.125” $1,650 $1,525 $1,400 $1,150
earned rate
1/3 S. Page 4.875” 5” $1,650 $1,525 $1,400 $1,150 • Nonprofit organizations
receive an additional 15%
1/4 H. Page 7.375” 2.425” $1,450 $1,300 $1,175 $950 discount off earned frequency
1/4 S. Page 3.625” 5” $1,450 $1,300 $1,175 $950 discount
• Rates are per issue
1/6 Page 2.375” 5” $825 $725 $650 $590 • All rates are net
1/8 Page 3.625” 2.425” $500 $425 $375 $300 • Only one discount applies
Business name, address,
Special Section
phone number, website $375 $325 $250 $200
Directory Listing and 30 word description
camera-ready ad requirements:
• We prefer to receive ads in high-resolution (300 dpi minimum) PDF file format.
• All related photos/images should be high-resolution (a minimum of 300 dpi). bleed
information
barn door (0pening Flaps) barn door (inside full page) Bleed 8.875” 11.375”
Bleed 4.7” 11.375” Bleed 8.875” 11.375” Trim
8.375” 10.875”
Size
Trim Size 4.2” 10.875” Trim Size 8.375” 10.875”
Live
Live Area 3.2” 10.12” Live Area 7.375” 10.125” 7.375” 10.125”
Area
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