RATE CARD BizTravel No. 14 2019 - FVW Medien
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RATE CARD 2019 BizTravel No. 14 NEW! n de d range Exte s for of topic m a kers and n decisio tr avelers e ss busin
2 FVW Medien Portfolio 360 degree communication We serve all channels with versatile forms of advertising and offer visibility as well as several accesses to all touristical B2B target groups. Digital Websites Newsletters fvw Mobil Magazine app E-paper Print Magazines Dossiers Rankings Industry Events fvw Kongress fvw Travel Expo fvw Destination Germany Day fvw Travel Technology Day Services Cruise Academy European Aviation Symposium fvw Exclusive Surveys fvw Counter Professionals Panel E-learnings CopyTests fvw Akademie
3 Credible – focussed – indispensable BizTravel Job Market* Print & digital Jobs & Career Guide Client Events fvw Workshop fvw Fam Trip fvw Counter Trophy TravelTalk Experience TravelTalk Lounge TravelTalk Roadshow TravelTalk Fam Trip BizTravel Fam Trip TravelTalk TravelXperts *For further details please refer to our 2019 Jobs & Careers rate card.
4 No. 14 effective Jan. 1, 2019 The Magazine Print Portfolio and Circulation BizTravel – the trade journal for corporate travel and MICE For decision makers, travel managers, purchasing staff, event managers and business travelers BizTravel is the source of infor- mation in corporate travel. Practically oriented content and a wide variety of useful tips offer maximum user value and provide input that can be instantly applied. A perfect asset for all corporate travel management and MICE professionals. Primarily addresses small and medium-sized companies Business Average reading time: travelers 34 minutes 1.9 readers per issue Corporate MICE planners travel and managers buyers Source: BizTravel reader survey 2014 Facts & figures BizTravel BizTravel circulation figures are IVW-audited. Figures based on IVW 1st quarter 2018 audit report. Total distributed circulation 25,230 Subscription copies 1,826 Publisher‘s note: BizTravel is partly distributed through controlled- circulation. 8,050 corporate travel manager have qualified for a Controlled-circulation 8,050 free subscription by completing an extensive questionnaire. Effective: August 2018
The Magazine Reader Profile 5 73% 77% 80% 64% of BizTravel readers of BizTravel readers of BizTravel readers of BizTravel readers recommend the magazine. are to the same extent are in charge of the planning are involved in the involved in international and purchasing of planning and purchasing corporate travel. corporate travel. of events (MICE). Reader Profile New distribution What is your line of business? channels at airports , hotels and car rental Tourism/transportation 24% companies in Germany Services 19% Other 11% Mechanical and plant engineering 6% Industrial consumables 5% Communication/media 5% Finance 5% Retail & mail order 4% What department do you work in and/or what is your position? Corporate management 31% Travel management/MICE/purchasing 28% Marketing/sales 17% General administration/HR 15% Event management 4% Accounting/controlling 3% Production 2% Source: BizTravel reader survey 2014
6 The Magazine Publication Schedule Publication Schedule Date of Ad & materials Month Issue no. Topics Destinations publication close February 1/19 Feb. 21 Jan. 31 Women on business trips The Gulf States Series: The best ways from the airport to the center Far East NDC Germany Germany: Country for MICE – digital The best bleisure Flights to Asia destinations Corporate credit cards/payment services Hotel booking Chauffeur services April 2/19 April 25 April 04 Series: The big mobility test USA/Canada Series: The best ways from the airport to the center Germany Premium economy class France/BeNeLux Lifestyle hotels The best bleisure IMEX Special destinations Car rental Travel safety/travel risk management Flights to USA/Canada June 3/19 June 20 May 29 Series: The big mobility test Asia Series: The best ways from the airport to the center Singapore International airports Southern Africa Focus: Event management The best bleisure Business travel agencies/TMC destinations Mobility concepts Flights to Africa August 4/19 Aug. 22 Aug. 01 Series: The big mobility test Asia Series: The best ways from the airport to the center South America Business aviation/private jet Northern Europe Sustainable business trips/meetings The best bleisure Flights to South America destinations Meetings at the airport Railway October 5/19 Oct. 30 Oct. 10 Series: The big mobility test Australia/Pacific Series: The best ways from the airport to the center Central/Eastern Serviced apartments/aparthotels Europe Travel management technology Austria/Switzerland Meeting and convention hotels The best bleisure Flights to Asia/Pacific destinations December 6/19 Dec. 12 Nov. 21 Series: The big mobility test Germany Subject to change! Series: The best ways from the airport to the center Asia Update business class The Gulf States Travel management KMU The best bleisure MICE booking services destinations Airports Railway
No. 14 effective Jan. 1, 2019 7 Forms of Advertising Guaranteed ad positioning on front inside: € 10,100.– Standard Formats Guaranteed ad positioning on inside back cover: € 9,600.– 1 A 440 x 280 mm A 220 x 280 mm A 141 x 280 mm A 109 x 280 mm A 220 x 135 mm A 141 x 211 mm A 220 x 93 mm 2/1 page 1/1 page 2/3 page 1/2 page 1/2 page 1/2 page 1/3 page € 13,550.– € 9,300.–* € 7,600.– € 5,900.– € 5,900.– € 5,900.– € 4,150.– Frequency Percent discount 2 x 10% 4 x 15% A 76 x 280 mm A 141 x 150 mm A 220 x 73 mm A 141 x 109 mm A 76 x 135 mm A 141 x 73 mm 6 x 20% 1/3 page 1/3 page 1/4 page 1/4 page 1/6 page 1/6 page € 4,150.– € 4,150.– € 3,500.– € 3,500.– € 2,050.– € 2,050.– A = trim size (width x height in mm). For bleed advertisements add 3 mm edge trim. Ad design available from BizTravel at extra cost. Advertorials These paid-for advertising pages are presented in an editorial format and are individually designed. They offer a perfect opportunity to communicate marketing information to readers beyond traditional ads. The Advertorials Rate € advertorial uses a typeface and layout that is distinctly different from the magazine‘s style and design. 1 page 10,700.– All rates include copy-writing and layout. 2 pages 15,350.– Benefit from our online media to generate additional 4 pages 21,800.– exposure for your advertorial on: biztravel.de 6 pages 24,600.–
8 Forms of Advertising Loose Inserts Loose Inserts Loose Inserts Weight Rate € per 1,000 copies up to 25 g 265.– up to 50 g 285.– Rates for inserts exceeding 50 g upon request. Minimum size: 105 x 148 mm Maximum size: 210 x 276 mm Larger formats on request. Split-run advertising with geographical or mechanical split upon request, based on availability. Minimum circulation: 5,000; Surcharge: € 1,500 in partial print. Bound Inserts Page Rate € preprinted bound inserts volume delivered to our printing house 4 pages 11,800.– 8 pages 13,800.– 12 pages 15,800.– Size: 220 x 280 mm + 10 mm head trim + 3 mm edge and foot trim Alternative sizes upon request. Please make sure to contact us before having your inserts printed/shipped. Tip-on (incl. full-page carrier ad) Form Rate € preprinted tip-ons delivered to our printing house Postcard 11,800.– Size: 148 x 105 mm Alternative tip-on formats upon request. Booking deadline: One week prior to ad close. Delivery: By ad close directly to the printer; quantity: on request. Design, production and printing available through BizTavel at extra cost. Loose inserts, bound inserts and tip-ons are not eligible for discounts but commissionable. A binding sample (or at least a dummy) including size and weight specifications must be provided to the publisher. Loose inserts, bound inserts and tip-ons are distributed with the care customary to business.
Forms of Advertising Loose Inserts 9 Promotional Insert Based on your specifications and your corporate look and feel, our service editors develop a bespoke promotional insert. The industry-specific content serves sales staff as valuable source of information actively used in day-to-day business. Insert clients enjoy a publishing house‘s convenient one-stop service, from layout and copy- writing to production, printing and distribution. All they need to supply are content and images. According to § 3.5 UWG, Promotional Inserts must be clearly marked with the term “advertisement”. Page volume Size (min.–max. W x min.–max. H) Rate € 8 pages 105 – 210 x 148 – 276 mm 21,600.– 12 pages 105 – 210 x 148 – 276 mm 26,300.– 16 pages 105 – 210 x 148 – 276 mm 29,800.– 24 pages 105 – 210 x 148 – 276 mm 37,900.–
10 Forms of Advertising Special Formats Special Formats Booklet* (to be supplied) 105 x 148 mm Rate € 2 x 105 148 Title page 26,700.– Inside magazine (incl. full-page carrier ad) 17,800.– 0 22 Multi-page ad* (magazine opening) Rate € 280 4/1 page (220 x 280 mm) 24,300.– Belly band* 500 x 50 mm Rate € 500 50 Title page 22,400.– Gatefolder* Rate € 280 Advertising space: 74 2/1 page (424 x 280 mm) 2202 plus 1/1 page (207 x 280 mm) 19,000.– 424 Gatefolder plus page 3* Rate € 280 Advertising space: 7 2/1 page (424 x 280 mm) 20 plus 1 x 1/1 page (207 x 280 mm) 424 plus 1 x 1/1 page (220 x 280 mm) 28,500.– 22 0 1/2-page cover wrap* Rate € 280 Advertising space: 1 x 1/2 page (110 x 216 mm) 3 x 1/2 page (110 x 280 mm) plus back outside cover ad 110 (220 x 280 mm) 25,400.– For bleed advertisements add 3 mm edge trim. Design, production and printing available through BizTravel at extra cost. Rates include printing and paper cost (does not apply for booklets). Ad specials are not eligible for discounts but commissionable. For details on more ad specials and information see: fvw-medien.com/media *Limited availability per issue due to mechanical requirements.
No. 14 effective Jan. 1, 2019 11 Digital Products Digital Portfolio BizTravel Online – the platform for corporate travel and MICE 1 booking – 3 channels: You book an ad, we place it on the BizTravel website, in the BizTravel newsletter and on mobil.biztravel.de. We help you reach business travel professionals and present yourself to your target group, directly and to the point. Compact Present at all times thanks to different digital package contexts of use Modern, dynamic Increased environment reach through web and mobil biztravel.de – tips and tricks BizTravel News and BizTravel Mobil – the perfect at a single click BizTravel Extra travel companion The website is designed as service and Backgrounds and facts from the For those who want to stay informed advice portal for business travel and corporate travel industry. while travelling from A to B. Put your MICE. Key industry news and valuable advertising in the spotlight. We take information with particular emphasis Frequency: Wednesdays, 11:00 a.m. care of the right placement: Your ads on practicability make biztravel.de Ø 5,900 recipients are visible on all smartphones. an ideal extension to the magazine’s printed edition while offering a perfect environment for your communication. mobil.biztravel.de Ø 140,000 Ø 50,000 page impressions page impressions per month per month 60,000 unique users per month Sources: AGOF June 2018, Webtrekk July 2018
12 No. 14 effective Jan. 1, 2019 Services fvw Exclusive Surveys – players, trends & facts fvw's exclusive surveys are an established publication series delivering a comprehensive view on the tourism industry and select travel trade segments from a customer-oriented travel sales perspective. fvw Counter Professionals Panel: Exclusive – representative – up-to-date The fvw Counter Professionals Panel is the only B2B panel in Germany that takes a look at the tourism industry from a travel sales perspective while the FVW Medien media company, as initiator of the panel, ensures credibility, reputation and neutrality. The panel provides a comprehensive opportunity to ask travel professionals individual questions, to receive latest information on topics that counter staff are really concerned with, to generate sound data regarding advertising impact of marketing campaigns and to gather through representative results a thorough impression of the range of opinions in sales, adding to input from your own field staff. Professional panel management by a renowned market research institute and conceptual pro- ject management handled by fvw’s dedicated in-house market research team provide for a high level of quality. Cost depends on the number of cases, the scope of the topic and the extent of the questionnaire. Call us at ph. +49 40 41448-844 for an offer tailored to your specific needs. FVW Medien CopyTest: How effective is your ad? An ad needs to stand out against a lot of other magazine content. Our CopyTest offers the exclu- sive opportunity to have your ad tested through an actual placement. Our address data grants representative access to your target group. The CopyTest results thus provides you with an un- paralleled added value. This way you receive valuable insights and feedback, straight from the industry, to help optimize your messages. Please feel free to contact us for further details.
No. 14 effective Jan. 1, 2019 13 Technical Requirements Magazine format 220 mm width x 280 mm height Type area 192 mm width x 246 mm height Bleed Due to varying page content, text elements or images running into bleed must allow at least 8 mm from the trim. For bleed advertisements add 3 mm edge trim. Printing Rotary offset with heatset drying Color composition Inside pages: Rotary offset – PSO LWC Improved (Fogra 45L) Outside cover: Sheet-set offset – ISOcoatedv2-39L E-Mail druckunterlagen@fvw-medien.de (max. 20 MB) ftp-Server Host: ftp.fvw-medien.de User ID: biztravel_produktion, Password: produktion1001 Proof Kindly supply color print-outs or proofs with your digital files. Naming 1. Abbreviated magazine title (bt) convention 2. Issue number (NOYY) 3. Advertiser‘s name (companyXYZ) e.g. ”bt_0119_advertisersname.pdf“ File formats Please make sure to include all required fonts and image files. Standard format PDF 1.3 (PDF/X-3:2002) Resolution 300 DPI Artwork production Available at extra cost, based on client‘s specifications. Production Ph. +49 40 41448-511 Fax +49 40 41448-689 Consulting and Ph. +49 40 41448-844 sales Fax +49 40 41448-899 anzeigen@fvw-medien.de Delivery address FVW Medien GmbH, Produktion, for artwork P.O. Box 70 06 29, 22006 Hamburg, Germany
14 No. 14 effective Jan. 1, 2019 Publisher‘s Details Publishing house FVW Medien GmbH Wandsbeker Allee 1, 22041 Hamburg, Germany P.O. Box 70 06 29, 22006 Hamburg, Germany biztravel.de Management Marliese Kalthoff Peter Esser Publisher Marliese Kalthoff Editor-in-chief Oliver Graue Publishing Director Patrick A. Pannen Director Media & Andreas auf der Heiden Brand Solutions Consulting and sales Ph. +49 40 41448-844 Fax +49 40 41448-899 anzeigen@fvw-medien.de Volume 14th volume Publication frequency 6 issues annually Bank details Hamburger Sparkasse AG IBAN DE 18200505501233126661 Bic/Swift HASPDEHHXXX Terms of payment Net due upon receipt of invoice. 2% discount on prepayment or direct debit provided that no ealier invoices are outstanding. The publisher reserves the right to demand advance payment from first-time advertisers. Agency commission 15% VAT All rates are quoted net, excluding VAT. General terms and The general terms and conditions of FVW Medien GmbH apply. conditions For details see: fvw-medien.com/gtc
Publisher‘s Details Contact 15 Contact FVW Medien GmbH Frankfurt Office Wandsbeker Allee 1, 22041 Hamburg Mainzer Landstraße 251 Postfach 70 06 29, 22006 Hamburg 60326 Frankfurt Germany Germany Ph. +49 40 41448-844 Ph. +49 69 7595-ext Fax +49 40 41448-899 Fax +49 69 7595-3080 anzeigen@fvw-medien.de fvw-medien.com Director Media & Brand Solutions Andreas auf der Heiden Ph. +49 40 41448-831 a.aufderheiden@fvw-medien.de Director International Markets Sönke Graumann Ph. +49 40 41448-714 s.graumann@fvw-medien.de Account Manager Heike Beller Ph. +49 40 41448-820 h.beller@fvw-medien.de Steffen Börner Ph. +49 69 7595-3084 s.boerner@fvw-medien.de Michael Bordt Ph. +49 69 7595-3081 m.bordt@fvw-medien.de Dennis Hermsen Ph. +49 40 41448-821 d.hermsen@fvw-medien.de Florian Hölzen Ph. +49 40 41448-826 f.hoelzen@fvw-medien.de Sven Kietz Ph. +49 69 7595-3082 s.kietz@fvw-medien.de
16 Publisher‘s Details International Representatives International Representatives Albania/Bulgaria/Macedonia/ VIA Bulgaria GmbH +359 888 598660 Montenegro/Serbia Argentina/Peru/Chile/Colombia RRWW Communicaciones +54 911 51090732 Brazil Altina Media International +55 11 36379498 China New Base China +86 21 5116 8877 Cyprus GEM – Tourism Consulting Ltd. +357 99 631 950 Eastern Europe Miroslav Roncák +49 151 41342630 Egypt Masters Travel +20 65 3553160 Greece Publicitas S.A. +30 211 0129600 India Mediascope Multimedia (India) Pvt. Ltd. +91 11 23730869 Indonesia PT Media Mandiri +62 21 2970 4008 Israel El-Ron Adv. & Public Relations Co. Ltd. +972 3 6955367 Italy mediart +39 0734672274 Mexico/Panama/Ecuador INTEGRA Tourism For Good, S.L. +521 9999471194 Middle East/Asia Stephen Dioneda +49 160 933 911 06 Portugal Illimitada-Marketing +351 21 385 3598 Scandinavia Best of Scandinavia Incoming AS +47 6135 2207 South Africa Tourism Tattler (Pty) Ltd. +27 32 8150414 Spain COMIMAG S.L. +34 93 237 47 82 Thailand New Base Thailand +66 2 252 3970 UK/Ireland/Iceland Mercury Publicity +44 20 7611 1900
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