MEDIA KIT 2019 - GET THE LATEST RETAIL INTELLIGENCE - WWW.THE REGISTER.CO.NZ - Tangible Media
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icg.co.nz | theregister.co.nz
G E T T H E L A T E S T R E TA I L I N T E L L I G E N C E
MEDIA KIT 2019
in partnership with
W W W.T H E R E G I S T E R . C O . N Z
NZ Retail / The Register 1
NZ RETAIL / THE REGISTER
Key retail
decision-makers
and Retail NZ
members read
NZ Retail mag
SARAH DUNN ANITA HAYHOE
Editor and associate publisher Commercial Manager MAGAZINE DISTRIBUTION
sarah.dunn@icg.co.nz anita.hayhoe@icg.co.nz
28,890
M: 022 657 3536 M: 022 639 3004
If you want to talk shop, NZ Retail and The Register estimated readership per issue
are the places to do it. NZ Retail is a trade publication
aimed at retailers and their staff. Launched in 1948 with
the endorsement of Retail NZ, it was refreshed in 2015
4,620
total circulation
when its website, The Register, was launched. The pair Source: NZ Audited Bureau of Circulation;
Total NZ Audited Net Circulation to 2017
were named ‘Best trade/specialist publication and/or
website’ at the Voyager Media Awards in 2018.
NZ RETAIL MAGAZINE
71%
of NZ Retail members read every
issue of NZ Retail Magazine.
THE REGISTER NZ RETAIL 72%
THIS IS A FAST-MOVING AND FUN THIS IS WHERE RETAILERS of our audience are small
DAILY RETAIL NEWS WEBSITE. GO TO FIND INSIGHTS business.
AND ADVICE.
65%
It carries a minimum of 12 daily
news stories per week, which are It’s a high-quality print publication
aggregated into a popular bi-weekly filled with in-depth, original
email newsletter. If you’re looking business journalism. If you’d like to of all retail revenue in NZ is represented
to talk directly to retailers, The initiate a conversation with retailers, by our readers (Retail NZ members).
Register is for you. NZ Retail can help. Source: Retail NZ.
OUR READERS
From one-man shops to franchises and malls, our readers reflect
the size of the retail community
Shop Retail Fit Out Retail
Buyer Retail Corporate Property Procure Retail Store
Assistant Manager Industry Supplier
Client Industry Manager Owner
2 NZ Retail / The Register
icg.co.nz | theregister.co.nz
TOTAL REGISTER.CO.NZ AUDIENCE
41,500
Total reach across all platforms
Source: Magazine 360, May 2018
KEY STATS - THE REGISTER.CO.NZ
Our traffic is significant and reflects the size of the
retail community in New Zealand.
THE REGISTER.CO.NZ WEBSITE THE REGISTER.CO.NZ HAS TWO WEEKLY NEWSLETTERS
274,365 5,281
newsletter subscribers
Our readers enjoy our newsletter
and don’t seem to mind ads
unique visitors in 2017
23,000
average monthly unique visitors
39,616
average monthly page view
34%
Source: Google Analytics, Oct 2018 27% average open
rate newsletter
average open rate
solus emails
Source: Ubiquity Engage, Jun 2017
INDUSTRY COMMENTS
SOCIAL MEDIA FOLLOWERS “We’ve worked with the team at NZ Retail &
The Register for the last year to produce
content that is relevant to both our audiences,
751 so when they came to use with the concept
of the Retail Hot List we were keen to get on
board. The Hot List was seamlessly managed
and the team really went above and beyond
476 to deliver us value. The Hotlist content
was driven over a few months with great
engagement by the community, and then it
was brought to life at the successful awards
187 event with the team. The team managed the
whole process, taking on board our feedback
and suggestions. We’re really pleased with
how it all went.”
657 FREDERIKA WALLS
Corporate Affairs, Latitude Financial Services
NZ Retail / The Register 3
NZ RETAIL / THE REGISTER
INSIDE IN THE MAG
ISSUES /// Investigations into the challenges
facing the industry, including technological and
business change, talent and HR management,
economic trends, retail developments, government
regulation and retail business strategy.
HOW TO /// Practical and experienced insight
into how to best run a retail business.
METRICS /// An intelligible summary of key data
and trends about the retail market and industries.
PROFILES /// The back stories of and insights
from our leading retail business personalities.
SPECIAL SECTIONS/AWARDS /// Bespoke
projects that illustrate our editorial authority, join
together our various channels and tap into our
audience’s desire to interact with the brand.
4 NZ Retail / The Register
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STANDARD RATE CARD SPECIAL REPORTS & FEATURES
NZ Retail regularly commissions specialist writers
and exclusive research to publish marketing
There are six issues per year. related surveys, features and guides. These provide
advertising and sponsorship options to align your
brand with.
DISPLAY ADVERTISING Casual
INSERTS AND TIP-ONS
Outside Back Cover $3,300
Inserts within the magazine are a popular way to
Inside Front Cover $3,300 deliver promotional material direct to our readers.
Inside Front Cover and page 1 DPS $5,500 Quantity to supply: 3,800
Double Page Spread (460w x 275h + 5mm bleed) $5,000 Standard rate A4 size: $1,800
Full page (230w x 275h + 5mm bleed) $2,750 For non standard size: POA
Half page Vertical (100w x 235h) $1,700 Tip-ons can be attached to the cover
or on-page inside the magazine: POA
Half page Horizontal (205w x 120h) $1,700
All rates are quoted exclusive of GST and subject to Idealog’s
standard conditions of sale. GST does not apply to non-
Third page Horizontal*** (205w x 80h) $1,200 New Zealand advertisers. All invoices are to be paid in New
Zealand dollars. All rates are agency commision bearing.
Quarter page Horizontal*** (205w x 60h) $870 ** advertiser supplies finished, camera-ready artwork
***Note: Solus positioning not guaranteed
DEADLINES
PAID CONTENT DISPLAY ADVERTISING
MATERIAL LOOSE INSERT ON-SALE
ISSUE BOOKING INTO DESIGN SIGN-OFF BOOKING
(SUPPLIED) DELIVERY DATE DATE
Feb/March 2019 9 Jan 8 Feb need date 18 Jan 24 Jan 31 Jan 18 Feb
April/May 2019 27 Feb 18 March need date 27 Feb 21 March 28 March 15 April
June/July 2019 24 April 13 May need date 24 April 16 May 23 May 10 June
Aug/Sep 2019 26 June 15 July need date 26 June 18 July 25 July 12 Aug
Oct/Nov 2019 21 Aug 9 Sep need date 21 Aug 12 Sep 19 Sep 7 Oct
Dec/Jan 2020 9 Oct 28 Oct need date 9 Oct 31 Oct 7 Oct 25 Nov
CANCELLATION DEADLINE is 60 days prior to publication date. Deadlines are subject to change. Cancellation fee is 50% of the booking.
IMAGES
IMAGES enhance the content, and we ask the advertiser to provide IMAGE REQUIREMENTS
these. Can be people pics, graphs/infographics, product shots, etc.. Size
requirements depend on how the image is to be used. A standard picture - Must be high-resolution (300dpi or more)
running across two columns of text should be 150 x 90mm or larger. - Sent in .jpg or .tif format
Usually though we can work with any size. - Photography can be arranged at an additional cost.
NZ Retail / The Register 5
NZ RETAIL / THE REGISTER
PAID CONTENT
IN THE MAGAZINE
SECTION SPONSORSHIP & AWARDS
Bespoke projects that illustrate our editorial
authority, join together our various
channels and tap into our audience’s desire
to interact with the brand.
CLIENT BRANDED 1 PAGER
Delve deep into a
topic or sector.
CLIENT BRANDED CONTENT
Bespoke projects that illustrate our
editorial authority, join together our
various channels and tap into our
audience’s desire to interact
6 NZ Retail / The Register
icg.co.nz | theregister.co.nz
PAID CONTENT PAID CONTENT OPTIONS
Our audience wants to read articles • INTERVIEW Our writers will work with you to find angles which
align with our audiences’ interests. Interviews can be face-to-
which cover retail relevant topics,
face or via phone or email.
and are also:
• Q&A Our editorial team will provide you with a series of
NEW /// What can you tell our readers questions to answer – usually via email.
that they haven’t heard before?
• ADVERTISER SUPPLIED – you the advertiser writes the article,
and our editorial team will sub-edit and work into our style.
DISTINCTIVE /// Do you have an
unusual perspective on something? • OTHER EXAMPLES include company profiles, case studies or
thought-leadership on a topic.
HUMAN STORIES /// Readers love • All print articles can be added to The Register.co.nz for $1,000
hearing about personal stories - real
responses to well-loved brands, things
that touch the emotions. Magazine Website
USEFUL ADVICE /// Do you have Interview $3,200 - 1 page / $4,200 - 2 pages $1,700
expertise in an area retailers struggle
with? What can you advise? Q&A $2,850 - 1 page / $3,800 - 2 pages $1,500
Subject to specific requirements. Rates
Advertiser to write $2,750 - 1 page / $3,500 - 2 pages $1,200
include interview, writing, design, production
and media space. Images to be supplied by Word count - 1 page 450 words; 2 pages 800 words; online
advertiser. reccomended 700 words.
TOPIC SERIES
WHEN YOU WANT TO DELVE DEEP INTO A TOPIC OR SECTOR - anything from millennials’ tv viewing habits to
the current thinking on marketing tech/ programmatic advertising and everything in-between. Our writers will
work with you to find the best angles.
Online 1 Article 4 Articles 6 Article
NZ Retail to write $1,700 $6,000 $7,800
Advertiser to write $1,200 $4,320 $5,760
Our writers
will work
Magazine
Half page series x 4 issues + online $4,200 with you to
Topic series over
three issues
One page series x 4 issues $7,500 craft your
Double page series x 4 issues + online $11,250 story or
accept an
MORE OPTIONS advertorial
Package all series articles in a special Topic section in The Register or on
its newsletter
story you
Package all series articles into advertisers’ own themed Solus EDM to The
have
Register’s 5,218 newsletter subscribers
prepared.
Overall sponsorship or part sponsorship options available.
This full media kit is effective 1st Jan 2019. All rates are direct and non-Agency
commission bearing. Rates are in New Zealand dollars and exclusive of GST
NZ Retail / The Register 7
NZ RETAIL / THE REGISTER
BRANDED CONTENT
Our audience wants
to read articles
which cover retail
relevant topics.
LONG FORMAT BRANDED CONTENT SHORT FORMAT BRANDED CONTENT THE REGISTER.CO.NZ EDM
8 NZ Retail / The Register
icg.co.nz | theregister.co.nz
NAVIGATING THEREGISTER.CO.NZ
MEGAHEADER
Thie takeover space
shows on every
article and page of
the website.
LEADERBOARD POP UP
Highly viewed SECTION
area of the
A longer term
website.
approach where
a sponsor funds
a specific regular
series of content
around a similar
theme.
SPONSORED
CONTENT
Paid story
SPONSOR
options - see
LOGOS
page 6-7
Gold
sponsorship ad
package options
available.
TOPIC SERIES
When you want
to delve deep
BANNER
into a topic or
DISPLAYS
sector - anything
from the future Have your
of a sector to the recognised.
current thinking
on artificial
intelligence
and everything
in-between.
ON SOCIAL MEDIA
FACEBOOK TWITTER LINKEDIN
NZ Retail / The Register 9
NZ RETAIL / THE REGISTER
ADVERTISING RATES - THE REGISTER.CO.NZ
BRANDED BANNER ADVERTISING - WEBSITE, MOBILE, NEWSLETTER
Package rates include:
Have your
7 days, Mon-Sun, on the website delivering approximately
6,625 unique visitors and 8,000 page views brand
2x newsletters emailed Tuesday and Thursday to
approximately 10,400 subscribers (including both newsletters)
recognised
with branded
Ad type Position Website Mobile Newsletter Weekly
rate banner and
Megaheader Top 1920 x 480 450 x 250 600 x 200 $3,000 display
Leaderboard Top 728 x 90 320 x 100 600 x 200 $1,500 oppurtunities,
Medium Rectangle 1st 300 x 250 300 x 250 300 x 250 $1,500 website
Medium Rectangle 2nd 300 x 250 300 x 250 300 x 250 $1,300 takeover
Medium Rectangle 3rd 300 x 250 300 x 250 300 x 250 $1,000 banners,
Medium Rectangle 4th 300 x 250 300 x 250 300 x 250 $800 branded EDMs
Note: Megaheader and Medium Rectangles support static, animated or video creative. or video-play.
SOLUS EDM VIDEO PRODUCTION - PRICE ON APPLICATION
Email blast to an avg 5,281 subscribers $3,000 Let us know your requirements and we can
Solus EDMs have an average open-rate of 27%. give you a price to write and produce your
company video. Could be ‘How To’, ‘Explainer’,
‘Branded Series’ or another option to suit.
Indicative pricing, 60 seconds explainer ad $4,000
10 NZ Retail / The Registericg.co.nz | theregister.co.nz
TERMS AND CONDITIONS
Conditions of acceptance of advertising shown as the cover date or mast-head. In the case of
These conditions are deemed part of the contract quarterly, bi-annual and annual publications the
issued by ICG Media Ltd. month of publication shall be deemed to be the month
of the invoice date. Any costs, fees, legal expenses or
Contract advertising commissions incurred in obtaining payment are to be
Series bookings apply to a specific volume of space charged to the client’s account.
which is contracted by the Advertiser for a specific
Tax and levies
period. In cases where the actual space taken for the
period falls below the contract volume, the Publisher Any Government or industry taxes and/or levies are
will surcharge all space taken to the rate appropriate additional to the current rates structure shown on the
to the volume of space used. rate card. GST (currently 15%) is payable on all
payments from a New Zealand source and on such
Postponement or cancellation of space overseas advertising as may from time to time be
This cannot be effected after 5pm on the last day of the deemed liable by the Inland Revenue Department.
month, two months prior to the publication date.
General
Material a The Publisher reserves the right to decline the
All advertising material shall be delivered to insertion of any advertisement
the Publisher without expense to the Publisher b The placement of an advertisement is at the
Any expenses incurred following copy deadline Publisher’s discretion – except where a
date in trying to secure material (e.g. toll calls, preferred position loading has been paid
freight, couriers etc) shall be recoverable from c Casual displacement, rejection or omission of
the Advertiser or Advertising Agency and shall an advertisement does not invalidate a space order
be charged out as a disbursement (non-
d While every care is exercised, the Publisher
commission bearing)
will not accept liability for any loss whatsoever
Where new copy or instructions to repeat have incurred through error either in the content of
not been received from a contract Advertiser by an advertisement, or the incorrect appearance
copy deadline date the Publisher reserves the of an advertisement.
right to repeat any previously run copy, or to
compose or enter substitute copy at the Terms of acceptance of advertising copy
Publisher’s absolute discretion and charge full The Advertiser warrants and undertakes to the
rates plus production Publisher that no statement, representation or
Advertisement material is held at the information contained in the supplied advertisement:
Advertiser’s risk and is not insured by the a is or is likely to be misleading or deceptive or to
Publisher. Material will only be returned on otherwise infringe the Fair Trading Act, 1987; or
request and any material unused for 36 months
b is at all defamatory, in breach of copyright,
will be destroyed.
trademark or other intellectual or industrial
Rate protection property right; or
Should advertising rates change, Advertisers on a c is otherwise in breach of any provision of any
current contract with ICG Media Ltd will be given rate Statute Regulation or rule of law.
protection (i.e. charged at “old” rates) The Advertiser acknowledges that ICG Media Ltd
– for only two consecutive issues in the case of relies on the provisions of this Clause in accepting the
monthly titles, and for one issue in the case of all advertisement for production. The Advertiser hereby
less-frequently published titles agrees to indemnify the Publisher against all losses or
costs, legal or otherwise, arising as a result of the
– from and including the issue at which any new rate
publication of the advertisement.
increase takes effect.
Terms
Accounts for advertising space and production are
due for payment within 20 days following the end of
the month of publication. Advertisers and their
Advertising Agencies are jointly and severally liable
for payments due under any contract. For the
purposes of this clause the month of publication is the
cover date or mast-head date of the publication. In the
case of bi-monthly publications the month of
publication is the first month of the two months
NZ Retail / The Register 11NZ RETAIL / THE REGISTER
AD SIZES, SHAPES AND TECHNICAL DATA
Mechanical gutter – do not run text through here
Size: 230w x 275h
text safe area text safe area
Binding: Perfect bound
Colour: CMYK
Sizes Double page
spread (please
Full page supply as two
Trim: 230w x 275h single page pdfs)
460w x 275h*
Bleed: 240w x 285h – no allowance
Double page spread for gutters
440 x 255 text
Trim: 460w x 275h safe area
Bleed: 470w x 285h
Inside front cover (IFC), inside back cover (IBC) and opposing pages
Image area is reduced due to binding (see diagram). Double page spreads
should be supplied as single page PDFs with 5mm bleed all round.
Single page image area:
230w x 275h (deep)
Bleed: 240w x 285h
Back cover
Full page portrait
Material format
Files should be supplied as PDFs using one of the following Full page Half page vertical
230w x 275h* + 5mm bleed 100w x 235h
methods (for Mac or PC):
210w x 255h text-safe area
Using Acrobat Distiller
1
Print document to file by selecting PostScript® File
printer option in the print dialogue window
2 Select Adobe PDF or Acrobat Distiller PPD
3 Select an output paper size that accommodates the
page trim size, including crop marks and 3mm
bleed all round
4 Select crop marks
5 Select composite CMYK output
Half page horizontal Third page vertical
Include all fonts
205w x 120h 65w x 235h
6 Set transparency flattening options to high resolution
7 Save to create the PostScript® file
8 Launch Adobe Acrobat Distiller
9 Select PDF/X1a as the default job options
10 Drag and drop the PostScript® file into Adobe
Acrobat Distiller to create the PDF
Exporting from InDesign
1
rom the export options, select preset PDF/X1a
F
2 Select crop marks and 3mm bleed all round
Third page horizontal* Quarter page*
3 Ensure font subsetting is set to 100% 205w x 80h 100w x 120h
4 Set transparency flattener options to high resolution
ICG Media prefers that advertising
material be supplied via
Screen Adstream’s Quickcut validation
and delivery system. If you are not
175 lpi (screen ruling) already set up with Quickcut, you
can immediately submit your
Proofs advert via the quicksend web
service: http://www.quicksend.
A colour digital proof is to be supplied with all advertising material. *Note:
co.nz By using Quickcut you are
assured that your ads will meet
The Publisher accepts no responsibility for reproduction of advertising Solus our exact specifications and arrive
artwork where a colour digital proof has not been supplied. positioning right first time. For further
not information on other Adstream
products, please visit http://www.
guaranteed adstream.co.nz or call +64 9
Strip* 9131479. The reproduction of
advertising supplied by other
205w x 40h methods, such as on disk or via
email, cannot be guaranteed.
12 NZ Retail / The Registericg.co.nz | theregister.co.nz
TERMS AND CONDITIONS CONTACTS
• Effective 1 January 2019
• All rates are direct and non-Agency commission bearing.
• All creative due 3 working days, ( 5 working days for rich media),
prior to live date
• Rates are in New Zealand dollars and exclusive of GST
• Rates do not include any third party ad serving charges
• Rates are for standard formats only. Please contact us for prices SARAH DUNN
Editor and Associate Publisher
on non-standard ad formats sarah.dunn@icg.co.nz
• Advertisers are responsible for the creation of their own ads
• Unique Visitor and Page Impression numbers are estimates
sourced from Google Analytics traffic data
TECHNICAL SPECIFICATIONS FOR
ADVERTISING IN E-NEWSLETTERS
ANITA HAYHOE
• All .gif and .jpg files are acceptable and file sizes should be as small as Commercial Manager
possible (30k max). anita.hayhoe@icg.co.nz
• Resolution should be 72 dpi M: 022 639 3004
• Format should be .gif .jpeg or animated .gif*
*Note for animated .gif email newsletter ads: animated .gif ads may not
rotate past the first frame when displayed in some versions of Outlook. As
this is the case we recommend any animated .gif ads for email newsletters
start with a frame which, if static, will deliver the advertiser’s message. To
ensure no potential issues arise with your email adverts, it is best to use a
static .gif or .jpg file.
COURTNEY DEVEREUX
SPECIFICATIONS FOR ADVERTISING ON Deputy Editor
courtney.devereux@icg.co.nz
STOPPRESS.CO.NZ M: 021 783 872
FOR ANIMATION:
• Keep animation simple – no distracting strobe effects
• Looping is acceptable
• Creative with a white background must have a border
• File sizes should be as small as possible (40k max)
• Resolution should be 72 dpi
• Formats should be .gif, .jpg, animated .gif or Adobe Flash (.swf), including
back up .gif or .jpg
• Third Party HTML banners are acceptable. Creative files must be included
with third party tags. You must use {clickurl} and {random} as your place
holders if you are not using a known third party redirect listed below. You
will need to use the relevant method when creating your banner html.
Accepted Third Party Redirects: Double Click – iframe tags, Facilitate,
Eyeblaster, Atlas, Mediaplex, EyeWonder
Sizes: See IAB Ad Standards and Guidelines for more details
NZ Retail / The Register 13You can also read
