MEDIA INFORMATION 2021 - Europe's largest motorboat-magazine - PRICE LIST No. 56 - Delius Klasing
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MEDIA INFORMATION 2021
Europe’s largest motorboat-magazine
Foto: © Zeelander
PRICE LIST No. 56
SUMMARY 2
BOOTE PRINT BOOTE DIGITAL
The magazine 3 BOOTE App 11
Readership 4 BOOTE App FlexSlider 12
Publication schedule 5 Display Ads 13
Dimensions / Rates Video Advertising 14
Editorial section 6
Newsletter 15
Special rate BOOTE Markt 7
Content Marketing
Ad Specials 8 Sponsored News 16
Crossword sponsorship 9 Advertorial 17
DK-Brand-Combination 10 Online-Specials
Insurance channel 18
Click
content
for instant
information
SPECIFICATIONS
Print: www.dk-mediasales.de/specifications-print
Digital: www.dk-mediasales.de/specifications-digital
Standard Terms and Conditions: The current terms and conditions are available at: www.delius-klasing.de/agb
Any changes to the price list can be found at: www.dk-mediasales.de/mediadaten
MEDIA SALES DELIUS KLASING VERLAG EDITORIAL OFFICE
Our contact persons can be found at Siekerwall 21 Editor in Chief Torsten Moench
www.dk-mediasales.de/ 33602 Bielefeld, Germany redaktion@boote-magazin.de
kontakt-wassersport telephone +49 521 559 0 ABC-Str. 21
20354 Hamburg, Germany
THE MAGAZINE 3
OSTSEE-JOURNAL
Text und Fotos Bodo Müller
NORDISCHES
FEELING Die Flensburger Förde zwischen
Deutschland und Dänemark ist
ein einzigartiges Charterrevier,
das auch in der Nebensaison
seine herben Reize zeigt
FLENSBURGER FÖRDE
Das betonnte Fahrwasser Stegløb
führt in die zauberhaften Fjorde Dyvig
und Mjelsvig im Innern der Insel Als.
In beiden Buchten gibt es einen Yacht-
anleger. Vor allen Winden und vor
Seegang geschützt, liegt man hier bei
jedem Wetter ruhig. In der Nebensaison
22 boote 8 . 2020
findet man immer einen freien Platz
boote 8 . 2020 23
Published since BOOTE has been „fuelling“ the German BOOTE is primarily distributed in the
1966 motor boating community for more than German speaking countries of Europe:
Sold circulation 50 years so that today the magazine Germany, Austria and Switzerland. But
20,993 copies IVW I/2020 is central to the motor boating scene. significant parts of the circulation also go
Frequency of publication Over the years it has grown and evolved to the Netherlands, Belgium, Luxem-
monthly with the scene making it the undisputed bourg, Denmark, Spain, Greece and
Magazine size market leader. Every month the editorial Italy, where many people can speak and
215 mm × 280 mm team successfully combines practical read German. In total, BOOTE can be
Processing expertise with passion for leisure bought in more than 20 countries.
Saddle stitch boating. 210,000 readers (AWA 2020,
1- frequency) underline the fact that
Copy price
€ 6.00 BOOTE is Germany‘s leading magazine
on motor boats. The editorial staff of
BOOTE consist of active water sport
athletes. We are attending the following
shows: boot Düsseldorf, Hiswa te water,
Yachting Festival Cannes,
Interboot Friedrichshafen, Salone
Nautico Genova, Ft. Lauderdale Int. Boat
Show, METS Amsterdam and Boot &
Fun Berlin with additional distribution of
BOOTE.
READERSHIP 4
RANGE 5.5 Chance of page
210,000
contact is
TIMES
READERS*
the reader
picks up each
79%
90%
issue
BOOTE readers are
TREND-
of our readers are men
SETTERS AND
Almost two thirds are engaged in
the purchase of a motorboat! INNOVATORS
buyer potential
= 63 %
37% are willing to spend 110
32 %
of
MINUTES readers
more than
€ 100,000
on a motorboat is the average are company
reading time owners or
5,267 per issue
self-employed
EURO 2,422 Euro
average net
household income is the average financial scope of
(total population 3,288 Euro) the BOOTE readers
USING BOOTE-CHANNELS
78 % as a magazine, 28 % web page,
22 % newsletter, 19 % BOOTE TV,
52.5 YEARS
is the average age of
14 % App/digital, 12 % Facebook BOOTE readers
Sources: AWA 2020 (1-frequency) and Readers Survey 2018 (Market Research)
PUBLICATION SCHEDULE 5 ISSUE FIRST SELLING DAY SPECIAL TOPICS BOOKING DEADLINE PRINT DATA DEADLINE 01/2021 16.12.2020 boot Düsseldorf - Ausrüstung 06.11.2020 16.11.2020 02/2021 13.01.2021 boot Düsseldorf 27.11.2020 07.12.2020 03/2021 17.02.2021 08.01.2021 18.01.2021 04/2021 17.03.2021 05.02.2021 15.02.2021 05/2021 21.04.2021 12.03.2021 22.03.2021 06/2021 19.05.2021 Hamburg ancora Yachtfestival 09.04.2021 19.04.2021 07/2021 16.06.2021 07.05.2021 17.05.2021 08/2021 14.07.2021 04.06.2021 14.06.2021 09/2021 18.08.2021 HISWA in-water Boat Show 09.07.2021 19.07.2021 10/2021 15.09.2021 Interboot Friedrichshafen 06.08.2021 16.08.2021 11/2021 20.10.2021 10.09.2021 20.09.2021 12/2021 17.11.2021 Boot und Fun Berlin 08.10.2021 18.10.2021 01/2022 15.12.2021 05.11.2021 15.11.2021
DIMENSIONS / RATES 6
EDITORIAL SECTION
„ADVERTISING IN APPROPRIATE
JOURNALISTIC ENVIRONMENTS INCREASES
PUBLIC AWARENESS.“
source: VDZ, Editorial Media Factbook
2/1 page
Trim size* 430 × 280
SIZE B/W 4C
App
1/1 € 6,175.00 € 9,135.00 included
+ link activation
1/2 € 3,285.00 € 4,795.00
+ picture gallery
1/3 € 2,275.00 € 3,485.00 + video
1/4 € 1,785.00 € 2,545.00
2/1 € 12,155.00 € 18,085.00
1/1 page
Trim size* 215 × 280
SPECIAL POSITIONS
4C
Pole position 1/3 page € 4,415.00
Island ad 115 × 115 mm € 4,795.00
Inside front cover € 9,925.00
Inside back cover € 9,455.00
Back cover € 10,385.00
1/2 page vertical 1/2 page horizontal
Trim size* 107 × 280 Trim size* 215 × 140 Opening Spread € 18,875.00
Further on request.
The prices quoted are exclusive VAT.
DISCOUNTS
FREQUENCY DISCOUNTS VOLUME DISCOUNTS DK-BRAND-COMBINATION
3 adverts 3% 2 pages 5% 2 issues 5%
6 adverts 6% 3 pages 10 % 3 issues 10 %
1/3 page vertical 1/3 page horizontal 9 adverts 9% 6 pages 15 % 4 issues 15 %
Trim size* 78 × 280 Trim size* 215 × 97
12 adverts 12 % 9 pages 18 % 5 issues 20 %
18 adverts 15 % 12 pages 21 %
24 adverts 18 %
AGENCY COMMISSION 15 %
EARLY BOOKING DISCOUNT OF 10 %
1/4 page 1-column 1/4 page 2-columns
Requires a booking of at least 3 advertisements in the editorial section before
Type area 45 × 254 Type area 94 × 124 January 31st, 2021.
Trim size* 54 × 280
Reprints and PDFs of editorial content on request.
Please ask for our price list.
1/4 page 4-columns * Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Type area 192 × 60 All format specifications in mm (width x height).
Trim size* 215 × 70 Any trimming marks must be set at a distance of at least 3 mm from the net format.
DIMENSIONS / RATES 7
SPECIAL RATE BOOTE MARKET
FORMAT S/W 2C 4C App
included
1/1 € 6,175.00 € 7,165.00 € 9,135.00 + link activation
+ picture gallery
1/2 € 3,175.00 € 3,675.00 € 4,665.00 + video
1/3 € 2,175.00 € 2,515.00 € 3,175.00
1/4 € 1,685.00 € 1,935.00 € 2,425.00
1/1 page 1/2 page vertical
Trim size* 430 × 280 Type area 94 × 242 1/8* € 768.00 € 898.00 € 1,138.00
1/16* € 398.00 € 458.00 € 578.00
1/32* € 203.00 € 233.00 € 293.00
*Picture gallery and video with extra charge.
The prices quoted are exclusive VAT.
ISSUE DISCOUNTS
3 issues 10 %
1/2 page horizontal 1/3 page horizontal
Type area 192 × 124 Type area 192 × 82 6 issues 20 %
12 issues 35 %
No further discounts!
AGENCY COMMISSION 15 %
CLASSIFIED ADVERTISING PER MM/1-COLUMN:
B/W = € 6.85 2C = € 7.95 4C = € 10.20
1/4 page 1-column 1/4 page 2-columns
Type area 45 × 242 Type area 94 × 124 Link integration = € 12.50
CODE CHARGE
€ 9.24
SHIPPING AGENTS / BROKER SECTION
WATERSPORTS SCHOOLS
MARINAS / HOLIDAY HOMES
1/4 page 1/8 page type area
Please ask your sales representative for details!
4-columns 1-column 45 × 124
Type area 192 × 60 2-columns 94 × 60
4-columns 192 × 28
START OFFER
For first time advertisers on request.
SPECIAL POSITIONS
Not available in BOOTE MARKET.
1/16 page type area 1/32 page type area
1-column 45 × 60 45 × 28
2-columns 94 × 28
* Trim on all sides + 3 mm. Text and image-critical parts 10 mm to the inside.
Minimum size for ads = 1-column, 10 mm. All format specifications in mm (width x height).
All format specifications in mm (width x height). Any trimming marks must be set at a distance of at least 3 mm from the net format.
AD SPECIALS 8
LOOSE INSERTS
MAX. MINIMUM SUBSCRIPTION
WEIGHT PRICE INSERTIONS
SIZE INSERTION CIRCULATION
up to 25 g € 90.00 per mil
up to 50 g € 120.00 per mil Partial insertions
205 x 270 mm
in the retail sale 20,000 Germany
3 samples
up to 75 g € 145.00 per mil circulation by copies available
when placing
Nielsen regions on in total only.
the order
up to 100 g € 195.00 per mil request
up to 125 g € 265.00 per mil
Further on request. Additional costs when booking the subscription circulation.
Upgrade your loose insert from print to our BOOTE app (see also page 12).
TIP-ONS
SIZE PRICE
Postcard /
€ 47.00 per mil
Envelope + costs for the 1/1 page carrier advertisement
Booklet € 68.00 per mil + additional costs when booking the subscription circulation
Test sample € 77.00 per mil Please send stand samples and 10 adhesive inserts for a test
run before the closing date.
CD/DVD € 102.00 per mil
BOUND INSERTS
SIZE PRICE
4-pages € 110.00 per mil Paper quality: 70-150g/m2
6-pages € 130.00 per mil Format: Please contact the media sales department
for specifications
8-pages € 150.00 per mil
Insertion: only overall.
12-pages € 170.00 per mil
Position: In the middle of the magazine „artificial middle“
16-pages € 190.00 per mil (additional costs on request)
The prices quoted are exclusive VAT.
AGENCY COMMISSION 15%
Ad Specials are not valid for discount!
You can find more information about the Ad Specials at: www.dk-mediasales.de/ad-specials
IMPORTANT DETAILS
A closed edge is required for the machine processing of inserts.
For inserts that exceed the width of the magazine, this must be the long side.
Inserts by hand and other formats on request. For inserts that exceed the specified format, there are additional technical costs.
Loose inserts and bound inserts with third-party advertisements only after agreement with the publishing house.
Delivery must be made 3 weeks before the first day of sale (duty paid and free to the printing company). Shipping documents are
obligatory! Please provide the following information on the delivery papers: Intended use, magazine, number of issue, total weight,
total quantity and packing size.
CROSSWORD SPONSORSHIP 9
20
In each issue of BOOTE magazine, and accessories. This could be your
RÄTSEL
13 6 15
1
6
we publish our popular marine themed product, which we will exclusively
2 19
crossword. Testing questions on generic present with a detailed description and a
5
BEGRIFFE 17
watersport topics and magazine content picture on our crossword page.
7
1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 3
2 französische Marke von Motoryachten (im Heft ab S. 34) 5
3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4
4 spöttische Bezeichnung für einen Skipper mit nur geringer
in particular, challenge our reader‘s Make the popular crossword yours -
oder überhaupt keiner praktischen seemännischen Erfahrung 10 11
5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 2
6 Ziffer „8“ im internationalen Sprechfunk
7 deutsche Bedeutung des englischen Begriffs „ferry“ 3
8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand
knowledge. Completing correctly is the for a playful and eye-catching brand
9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania
10 im SAR-Dienst auf See eingesetztes Luftfahrzeug
9 8
11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“)
12 Sportgerät zum Fangen von Fischen
13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.)
key to winning high quality prizes – such communication!
14 skandinavischer Inselstaat im westlichen Nordatlantik
9
15 Teil des Bootskörpers, der den Auftrieb erzeugt 18
16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz
17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“)
18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64)
as equipment, technical components
19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner 8 1
20 Windstille oder nahezu windloser Zustand
16
4
POWERED BY
14
7
12
10
LÖSUNGSWORT
1 2 3 4 5 6 7 8 9 10
ZU GEWINNEN
AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m)
FOTO: HERSTELLER; RÄTSEL: C. TIEDT
an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-
schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com.
Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion,
ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel
1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser
13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria
112 boote 10 . 2020
Use this opportunity to present your brand and products on this page:
20
RÄTSEL
13 6 15
OUR „POWERED BY“-PACKAGE:
1
6
2 19
5
BEGRIFFE 17
7
1 bei Leuchtfeuern: Lichtfarbe mit der höchsten Tragweite 3
• brand logo will be integrated into headline: „RÄTSEL (crossword) - powered by…“
2 französische Marke von Motoryachten (im Heft ab S. 34) 5
3 schiffbarer Fluss durch das Zentrum Berlins (im Heft ab S. 14) 4
4 spöttische Bezeichnung für einen Skipper mit nur geringer
oder überhaupt keiner praktischen seemännischen Erfahrung 10 11
5 Bootskennzeichen „Hansestadt Stralsund“ (Abk.) 2
6 Ziffer „8“ im internationalen Sprechfunk
7 deutsche Bedeutung des englischen Begriffs „ferry“ 3
• The product provided will be prominently displayed and portrayed
8 nicht wetterfestes Miniaturbauwerk am Strand, meist von Kinderhand
9 wichtiger internationaler Handelshafen im ostafrikanischen Tansania
10 im SAR-Dienst auf See eingesetztes Luftfahrzeug
9 8
11 dt. Spielfilm von 1952 mit Hans Albers in der Hauptrolle („Käpt’n ...“)
12 Sportgerät zum Fangen von Fischen
13 Container Roll-on-Roll-off (Frachtschifftyp, Abk.)
14 skandinavischer Inselstaat im westlichen Nordatlantik
9
15 Teil des Bootskörpers, der den Auftrieb erzeugt
• link activation in our BOOTE App
18
16 im Hafen: stabiler Befestigungspunkt aus Metall, Stein oder Holz
17 Rigid Inflatable Boat (int. engl. Abk., dt. „Festrumpfschlauchboot“)
18 Seegebiet in der Nordsee vor der norwegischen Küste (im Heft auf S. 64)
19 auf See gefährliche meteorologische Erscheinung mit Blitz und Donner 8 1
20 Windstille oder nahezu windloser Zustand
16
4
POWERED BY
14
7
12
10
LÖSUNGSWORT
1 2 3 4 5 6 7 8 9 10
ZU GEWINNEN
AnchorRoll von fender-design. Diese Ankerboje passt sich durch den automatischen Aufrollmechanismus der Wassertiefe (maximal 12 m)
FOTO: HERSTELLER; RÄTSEL: C. TIEDT
an und justiert sich immer direkt über der Ankerposition. Dank der besonderen Form nicht mit einer Muringboje zu verwechseln. Klettver-
schlüsse für die Aufbewahrung an der Bugreling. Abmessungen: 15 cm Durchmesser, 25 cm Länge. Wert: 179 Euro. www.fender-design.com.
Schicken Sie die Lösung bis zum 9. Oktober 2020 per E-Mail an gewinnspiel@boote-magazin.de oder Postkarte an die BOOTE-Redaktion,
ABC-Straße 21, 20354 Hamburg. Der Gewinner wird von uns direkt benachrichtigt. Für den Eingang gilt das Datum von E-Mail bzw. Poststempel.
LÖSUNGSWORT des Rätsels in Ausgabe 9/2020: Flussinsel
1 Alge 2 Aloha 3 ZKR 4 Iron 5 Chicago 6 Eisvogel 7 Heimweh 8 Zyklone 9 Atemregler 10 Hotel 11 Meer 12 Fischmesser
BOOKINGS
13 Bäderschiff (BAEDERSCHIFF) 14 Düker (DUEKER) 15 Grad 16 Corioliskraft 17 KMJC 18 Wassermann 19 Hooge 20 Bavaria
112 boote 10 . 2020
FREQUENCY PRICE
€ 300.00 plus prize,
1
min. value € 100.00
€ 750.00 plus 3 x prize,
3
min. value € 100.00
€ 1,200.00 plus 6 x prize,
6
min. value €100.00
AGENCY COMMISSION 15 %
The prices quoted are exclusive VAT.
DK-BRAND-COMBINATION 10
THE DK-BRAND-COMBINATION
Under the brand of DK, 13 other special interest magazines are
being published. Many of them are market leader within their field.
COMBINATION DISCOUNTS
apply for a customer’s advertisments and offer an enormous
potential for saving up to 20 %. With an identical volume of adver-
tising placements you may vary and change the advertising motive
and the date of publishing.
NUMBER DK-BRAND-
OF MAGAZINES COMBINATION-DISCOUNT
2 issues 5%
3 issues 10 %
4 issues 15 %
5 issues 20 %BOOTE APP 11
„MAGAZINES ARE BEING INCREASINGLY READ DIGITALLY.
HIGH-QUALITY CONTENT IS VALUED BY USERS
REGARDLESS OF THE OUTPUT MEDIUM.“
source: VDZ, Editorial Media Factbook
ADS
APP ONLY
RUNTIME ADVERTISEMENT EXTRA CONTENT PRICE
Link activation
1 issue 2/1 Page Gallery integration € 475.00
Video integration
IN SPECIAL ISSUES ONLY
Link activation
1 issue 1/1 Page Gallery integration € 250.00
Video integration
Link activation
1 issue 1/2 Page Gallery integration € 150.00
Video integration
In our kiosk app, we offer you various advertising options for an
exposed customer approach. In this way you reach the reader
of the digital issue directly and communicate your information in
the environment familiar to the readers.
In the digital editions of BOOTE as well as in editorial special
editions App Only ads are possible - regardless of a print
booking.
We also offer the integration of your supplement (product PDF)
Sales per issue
as a free special. Your product information will be integrated as
1,105
a multi-page leaflet and will be available for publication on the
Readers per issue same level as the digital editions of BOOTE. The booking can
1,366
be made in addition to the classic print supplement, but is also
App user per day possible App Only.
144
according to the publisher Ø 2020 FREE SPECIAL
RUNTIME PACKAGE ADVERTISING SIZE PRICE
Print / App
supplement with € 750.00
6 weeks combination
max. 32 pages
(from the first incl. 10 link activations*
+ picture gallery
day of sale) + Video integration
App Only € 850.00
AGENCY COMMISSION 15 % *further link activations according to effort
See booking deadline and delivery schedule for data on page 5. The prices quoted are exclusive VAT.
Additional multimedia features (audio files, videos, galleries and links) on request.BOOTE APP FLEXSLIDER 12
In addition to the regular advertising options in our digital Apps,
we offer the opportunity to book the innovative form of adverti-
sement: The FlexSlider.
This element is a conventional slider, which can be used by
advertisements as well as for editorial content.
• innovative advertising medium for all mobile devices
• prominent presentation
• up to 4 different positions possible
• enables sales directly out of the App
• high contact frequency and quality
FLEXSLIDER
POSITION POSITION POSITION POSITION
1 2 3 4
€ 500.00 € 400.00 € 350.00 € 250.00
per issue per issue per issue per issue
All prices exclude statutory VAT.
Contacts per month
4,320
according to the publisher, Ø 2020
CROSSMEDIA DISCOUNT 10 % (on App-price)
FlexSlider AGENCY COMMISSION 15 %
....DISPLAY ADS WWW.BOOTE-MAGAZIN.DE 13
„ON DIGITAL MEDIA WEBSITES, USERS STAY MUCH LONGER
PER PAGE IMPRESSION THAN ON SOCIAL MEDIA SITES.“
source: VDZ, Editorial Media Factbook
DESKTOP
FORMS OF ADVERTISING SIZE IN PIXEL CPT
Fullsizebanner 468 × 60 (max. 620 x 60) € 10.00
Medium Rectangle 300 × 250 € 40.00
Skyscraper / Wide Skyscraper 120/160 × 600 € 40.00
HalfpageAd 300 × 600 € 49.00
XXL Banner 728 × 90 € 30.00
AdBundle 300 × 250 / 160 × 600 / 728 × 90 € 37.00
BillboardAd 900 × 250 € 49.00
Page impressions Wallpaper 728 × 90 und 120/160 × 600 € 59.00
267,091 FireplaceAd 300 x 600 / 1254 x 100 / 300 x 600 € 70.00
Visits Parallax 500 x 990 € 45.00
112,112 FloorAd 1200 × 200 € 70.00
Unique user*
113,451 MOBILE
IVW 08/20 WERBEMITTEL FORMAT IN PIXEL TKP
*according to the publisher 08/20
Mobile Banner 6:1 320 × 50 € 30.00
Mobile Banner 4:1 320 × 70 € 30.00
Mobile Banner 2:1 320 × 150 € 35.00
Medium Rectangle Mobile 300 × 250 € 40.00
HalfpageAd 300 × 600 € 49.00
Parallax 375 x 680 € 45.00
Catfish 320 × 100 € 50.00
PACKAGE BANNER FORMATS CPT
Desktop / Mobile Package 1 Fullsizebanner + Mobile Banner 4:1 € 10.00
+ Targeting per criterion € 2.50 CPT
Medium Rectangle +
Desktop / Mobile Package 2 € 30.00
+ Sticky € 2.50 CPT* Medium Rectangle Mobile
+ Expandable € 5.00 CPT Desktop / Mobile Package 3 XXL-Banner + Mobile Banner 2:1 € 25.00
* bookable for Wallpaper and FireplaceAd CPT = Costs per Thousand. All prices exclusive VAT, subject to change without notice.
AGENCY COMMISION 15 %
COMBINATION DIS- CROSSMEDIA
Creation of the advertisement with a surcharge. VOLUME DISCOUNT
COUNT DISCOUNT
200,000 AI 5% 2 websites 5%
400,000 AI 7% 3 websites 7% Crossmedia discount
print / online 10 %
650,000 AI 10 % 4 websites 10 % (on online price)
Examples of formats and information on
800,000 AI 15 % 5 websites 15 %
www.dk-mediasales.de/digital-adsVIDEO ADVERTISING 14
„LONGER DURATION OF VISIT MEANS GREATER ATTENTION
AND AWARENESS POTENTIAL FOR ADVERTISING.“
source: VDZ, Editorial Media Factbook
InPage Video Ads are great if you have video content which
should be delivered eye catching with a high reach. We deliver
a display ad with an integrated video clip on our websites.
Depending on the format, other functionalities such as full
screen or expandable can be activated for the campaign.
You only have to provide us with a banner as well as a video
which are linked and delivered by us. As a result, there is no
need for complex programming or embedding of the video in
Page impressions
the ad. For the Video Banner as well as Video InRead even the
267,091
delivery of only one video is necessary.
Visits
112,112
Unique user*
113,451
IVW 08/20
*according to the publisher 08/20
INPAGE VIDEO ADS
VOLUME COMBINATION CROSSMEDIA ADVERTISING SIZE SIZE IN PIXEL CPT
DISCOUNT DISCOUNT DISCOUNT
200,000 AI 5% 2 Websites 5 % Video Banner 300 × 250 € 55.00
400,000 AI 7% 3 Websites 7 % Crossmedia discount Video InRead 640 × 480 € 50.00
print / online 10 %
650,000 AI 10 % 4 Websites 10 % (on online price) Video FloorAd 1200 × 200 € 75.00
800,000 AI 15 % 5 Websites 15 % Video Background 300 x 600 / 1254 x 205 / 300 x 600 € 80.00
CPT = Costs per Thousand.
AGENCY COMMISSION 15 All prices exclusive VAT, subject to change without notice.
%
Contact us if you are interested in video productions
and further integration solutions.
Examples of formats and information on
www.dk-mediasales.de/digital-adsNEWSLETTER 15
APPROPRIATE ENVIRONMENTS ENHANCE BRAND IMAGE.“
source: VDZ, Editorial Media Factbook
The BOOTE newsletter regularly informs the subscribers about
brand-new events, new developments on the market, and
provides a preview of the upcoming print edition.
With newsletter advertising you can transfer your marketing
message focused on our users.
The fact that the users have subscribed themselves to our
newsletters on their own initiative shows that the interest and
attention is very high.
Maximum 5 media placements per newsletter.
Frequency: monthly (on Monday after the first selling date of
the print magazine).
SIZE IN PIXEL
PRESENTER PRESENTER PRESENTER
1 2 3-5
600 x 150 600 x 150 600 x 150
€ 75.00 CPT € 65.00 CPT € 55.00 CPT
CPT = Costs per thousand subscriptions. All prices exclusive VAT, subject to change
without notice. Presenter 5 without commitment.
ISSUE DISCOUNTS
3 issues 10 %
6 issues 20 %
Subscribers 12 issues 30 %
21,776
Open rate
CROSSMEDIA DISCOUNT 10 %
24.96 %
(on newsletter price)
as of September 2020
AGENCY COMMISSION 15 %
Placement without commitment.CONTENT MARKETING 16
Content Marketing plays an increasingly important role in „EDITORIAL MEDIA OFFER HIGH
communication.
FLEXIBILITY, IN-HOUSE CREATIVE
And for a reason: TEAMS, TAILORED SOLUTIONS
Content used in environments thematically related to the brand AND PLENTY OF ROOM FOR EYE-
or product provides an effective and efficient way to strengthen
a brand‘s image or generate leads.
CATCHING ADVERTISING.“
source: VDZ, Editorial Media Factbook
SPONSORED NEWS WEBSITE
We offer you to book sponsored news on our websites. With
this Format you can publish industry, company or product
news in the look and feel of the respective website.
After clicking on the news as a teaser, our users will be taken
to a further article or directly to your company website.
The strong awareness of the sponsored news as a type of
content marketing is proved: The performance values of spon-
sored news are significantly higher compared to display ads.
Price per month and site:
€ 2,150.00
including reporting, support and a weekly change of your content.
All prices exclusive VAT, subject to change without notice.
SPONSORED NEWS NEWSLETTER
The native format Branchen News is also available in our
newsletters. There you can publish industry, company and
product news in the look and feel of the respective news-
letter.
After clicking on the industry news as a teaser, our users will
be taken to a further article on the website or directly to your
company website.
The industry news on our websites have shown that this
advertising format is perceived and accepted by the user and
therefore produces the best performance values.
Price per newsletter and issue:
€ 2,100.00
including reporting and support.
All prices exclusive VAT, subject to change without notice.CONTENT MARKETING 17
ADVERTORIAL
Catch our users with your comprehensive product information
in an editorial environment. Use the high receptivity of the
reader for your brand/product. The integration of an advertorial
is possible on our websites. A display ad is included in the
package to increase the reach of the advertising special. If the
user clicks on the ad he will be forwarded to the ad special.
Additional display ads can be booked.
POSSIBLE INTEGRATION COMPONENTS
• Picture gallery
• Video-Integration
• Links to your website
• E-Paper Integration
OPTIONS
Online-Advertorial A
• incl. AdBundle with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
€ 6,900.00
Online-Advertorial B
• incl. BilllboardAd with 100,000 Ad Impressions
• incl. technical costs (€ 2,500.00)
• incl. feature-element in the side column
The screenshot is just an example, since it is an individual
product. All prices exclusive VAT. € 7,500.00
ONLINE ADVENT CALENDAR
With the online advent calendar in BOOTE, YACHT and SURF,
you can place and present your product prominently through-
out the Christmas Season. The windows of each day will be
activated and clickable at the appropriate day. By clicking on
a window, the user will be forwarded to an article about the
product, with detailed text and images, along with the regist-
ration form to win that product. The top prize is activated and
playable from the 01.12.2021.
The calendar will be supported and promoted with editorial
content in our magazines, on our websites, newsletters and
facebook. The positive feedback from previous years and an
entry, on average, of more than 6,400 players per window
speaks for itself!
HIT RATES 2017 2018 2019
Page impressions 389,335 525,828 519,031
For more details please contact your sales manager.
ø Page impressions per window 9,841 11,015 10,830
Participations total 141,856 176,656 149,314 www.boote-magazin.de/adventskalender
ø Participations per window 5,910 7,360 6,221
according to the publisherONLINE SPECIALS 18
INSURANCE CHANNEL
Since 2013, yacht.de presents the extensive Online Insurance
Channel, a service section with everything our users need to
know about boat insurances. Since spring 2015, boote-ma-
gazin.de presents its own BOOTE Online Insurance Channel,
tailored to the needs of motor boat drivers.
In our online insurance channel on our websites
www.boote-magazin.de and www.yacht.de you can present
your company to a perfectly adequate target group without any
wastage and cover the entire range of water sports.
The following content will be provided:
• Insurance glossary from A to Z
• What to do in case of a damage: Checklist for download
• Company directory with direct links
• Online insurance application
• Latest News from the insurance industry
ADDRESS GENERATOR
Generate new customers with our insurance comparison. In
addition to the presenting of our insurance channel, we offer
you the opportunity to generate leads with address redirects
of our insurance comparison. Pro forwarded address we will
charge you an amount of € 5.00.
REQUESTS PER
Ø HIT RATES PER QUARTER /
INSURANCE CHANNEL
MONTH CLIENT
YACHT.DE 5,935 56
BOOTE-MAGAZIN.DE 568 39
According to the publisher
All prices exclusive VAT.You can also read
