2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo

 
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2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
2020 EXHIBITOR GUIDE
     VIRTUALLY EXPO
    21ST TO 23RD AUGUST
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
INTRODUCING
UK GAMES EXPO (UKGE)            HOW MUCH DOES
IS THE UK’S LARGEST             IT COST?
HOBBY GAMING EVENT              Exhibitors who booked
HELD ANNUALLY AT THE            a stand at either the
NATIONAL EXHIBITION             postponed May 2020 UKGE
CENTRE AND THE NEC              or the cancelled August
HILTON METROPOLE.               show will be entitled to
                                a stand at UKGE for no         WHEN IS IT?
THE EVENT WAS FORCED            charge.
TO CANCEL BUT WE DID                                           Virtually Expo will be accessible on your
NOT WANT THE YEAR TO            Other exhibitors may           preferred device on Friday 21st August
PASS WITHOUT AN EXPO.           purchase a stand for           to Sunday 23rd August. (See page 3 for
SO WE DECIDED TO TAKE           £150+vat.                      opening times).
THE EVENT ONLINE...
                                Exhibitors will be able to
IT’S VIRTUALLY EXPO...          access their trade stand via
                                their exhibitor portal. For
Thanks to the vast array        more details see section 6-7
of technology solutions
available and the continued     WHAT CAN I DO WITH A
support of our customers,       VIRTUAL STAND?
volunteers, sponsors and
show partners, we’re happy      We are continuing to add
to present Virtually Expo.      features to virtual stands
                                but at present the following
HOW DOES IT                     options are possible:
WORK?
                                •   Classification - You
We are building a                   can choose up to 3
framework that allows               searchable categories
you to use whatever                 to be classified under
technologies you are                to make it easier to be
comfortable with to                 found.
connect to the Virtually        •   About - An overview
Expo audience.                      of your brand and a
                                    description.
You will be able to create      •   Talk - You can list
a virtual trade stand. That         different methods
stand will display links to         whereby visitors can
any resources you have,             interact with you
you tube videos, discord            including text, audio
chat, website etc                   and video means such
                                    as Discord, Twitch and
In addition you can enter           Zoom. This can include
events that run at particular       visitors and demos.
times and days where the        •   Events - Announce key
audience can connect to             events on your stand
you.                                such as a demo of a
                                    new release or a guest
These events will show on           designer answering           Image is for illustration purposes only
your trade stand and on a           questions.                          (Final design may vary)
searchable exhibitor events     •   Links - Link to your
page to make it easy for            online shop, you tube
attendees to find.                  demo or any other
                                    online resource.

 2    2020 VIRTUALLY EXPO
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
CONTENT AT THE SHOW
ONTABLETOP                       TOURNAMENTS                    LIVE SHOWS
STREAMS                                                         There will be performances
                                 Online tournaments in          by Live entertainment acts
Our Media Partners               popular games will be          on all 3 days.
OnTabletop will operate 3        offered over the weekend.
streaming channels giving        This will use a variety of     AWARDS
coverage and commentary          technologies.                  The UKGE awards will be
on Virtually Expo,                                              presented online at Virtually
interviews with exhibitors       ROLEPLAYING                    Expo. As a lot of the judges
and publishers, as well          GAMES                          votes had been cast we are
as carrying some of our                                         confident we can complete
keynote seminars.                We will offer Roleplaying      the Judges Awards by
                                 game sessions on all 3 days    August. The People’s choice
Keynote Seminars: Any            in many common systems.        can be voted for on the
exhibitor can submit a                                          weekend as normal.
keynote seminar and UKGE         OPEN GAMING
will make a decision if we                                      OPENING TIMES OF
think it is suitable.            Visitors will be able find     VIRTUALLY EXPO
                                 others to play all their
SEMINARS AND                     favourite games as well as     Friday 21st August
PANELS                           learn new ones.                6pm to midnight

There will be a range of         PUBLISHER
seminars and panels at           DESIGNER TRACK                 Saturday 22nd August
UK games Expo covering                                          9am to midnight
all aspects of the tabletop      Speed dating and
gaming world.                    networking events as well as
                                 panels and seminars.           Sunday 23rd August
Some of these will take                                         9am to 4pm
place on our main stream.        COSPLAY
Others will take part in other                                  Exhibitors are at liberty to
channels such as audio chat      Costumed groups as well        staff their stands for part or
or guests own channels.          as our friendly Vikings will   all of this time.
                                 be organising hangouts and
                                 online displays and talks.

   WHAT TECHNOLOGY WILL I NEED?
 In its simplest form your trade stand does not need
 any technology. You can add a link to your website or
 other online resources e.g. You Tube videos.

 We would recommend that traders find a way to
 interact with the Virtually Expo crowd as this is a
 better experience for everybody.

 You can use whichever technology you feel
 comfortable with. You should test everything before
 the weekend.

 Testing will ensure that you have less problems on the
 weekend. Please test, test and test again.

                                                                              VIRTUALLY EXPO 2020   3
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
STEP BY STEP GUIDE TO YOUR
VIRTUAL STAND
TO TRY AND MAKE THE PROCESS
EASIER FOR YOU WE HAVE ORGANIZED
IT INTO A SERIES OF STEPS:
Steps 1 to 5
Deal with the application to get a Virtual
stand and getting access to your virtual
stand.
Steps 6 to 7
Additional options available for
sponsorships and marketing.
Steps 8 to 9
Help, advice and recommendations of
third party resources you can use to
maximise the impact of your stand

 PLEASE NOTE THAT OPERATING A VIRTUAL STAND AND BEING PART
 OF A VIRTUAL SHOW IS GOING TO BE A DIFFERENT EXPERIENCE TO THE
 PHYSICAL SHOW THAT WE RUN AND EXHIBITORS HAVE PARTICIPATED IN
 OVER THE LAST 13 YEARS AND WE PLAN TO BRING BACK IN 2021.
 EXPECTED ONLINE ATTENDANCE
 When we run the phyiscal show we have 13 years of past attendance and ticket sales to give us
 an idea of attendance. As Virtually Expo is a free event we cannot quantify attendance. We will be
 be vigorously promoting the event through June, July and August and we hope to reach a wider
 audience.

 We have prepared our servers to handle thousands of attendees but UK Games Expo Ltd makes no
 guarantee of attendance numbers for Virtually Expo.

 TECHNICAL SUPPORT
 Virtually Expo staff will maintain the online enviroment it creates for the event.
 Staff will be available during the show to give guidance and advice and support documentation
 and videos will be available online. We cannot however guarantee performance and support for
 third party platforms and so exhibitors are advised to explore and test technology they will use to
 interact with visitors.

4   BOOKING A VIRTUAL STAND
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
BOOKING A STAND
1 EXISTING EXHIBITORS                                                        one added to your exhibitor
                                                                             portal.
Exhibitors who booked
a stand at either the                                                        Please note that if you have
postponed May 2020 UKGE                                                      rolled over your stand fees
or the cancelled August                                                      in full or in part to 2021
show will be entitled to a                                                   then the stand you booked
stand at Virtually Expo for                                                  for the phyisical show has
no charge.                                                                   been temporaily hidden
                                                                             from the stands section.
To get set up all you need
do is log into your exhibitor                                                Do not be concerned. We
portal and go to the Stands                                                  know what stand you have
section.                                                                     requested and it will be
                                                                             restored to your exhibitor
Co-exhibitors may find that                                                  portal when Virtually Expo
they do not have a virtual                                                   has finished. We will be in
stand listed. If this is the                                                 touch after Virtually Expo to
case please email Richard@                                                   confirm its location for next
ukgamesexpo.co.uk to have                                                    year’s show.

2 NEW AND RETURNING EXHIBITORS
VIRTUAL STANDS
If you are new to exhibiting
at UKGE or if you did not
book a stand for the 2020
show you can still be part
of Virtually Expo.

A virtual stand at Virtually
Expo costs £150+vat

3 BOOKING YOUR STAND                                                         to bank charges. All these
                                                                             details will be on your
All enquiries should be         If you are an EU based                       invoice issued after you
made by email to richard@       company with a VAT                           book your stand.
ukgamesexpo.co.uk.              number please send that.
                                (UK exhibitors do not need                   For full details on payments
In the email please supply:     to send VAT numbers).                        see terms and conditions
                                                                             which are available at the
Exhibitor Name                  Once an agreement has          “Excited to   back of this exhibitor pack
                                been reached you will be       see what      and online.
Contact Name                    issued with an invoice.        this is
                                                               like!”        Please do read them all
Contact email                   Full payment is due within     The Game      carefully. You agree to
                                28 days.                      Cupboard      abide by these terms when
Telephone Number                                                             you pay your fee.
                                We can accept payment
Website                          via bank transfer, sterling
                                 cheque or Transferwise.
Full Postal Address              Some forms of payment
                                 attract additional fees due
Country

                                                                    BOOKING A VIRTUAL STAND            5
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
4 SETTING UP YOUR STAND
IN ORDER TO SET UP YOUR VIRTUAL STAND AND
OPERATE IT YOU MUST HAVE REGISTERED FOR YOUR
EXHIBITOR PORTAL

Please follow these steps:-

1. Register for a personal UK Games Expo Account. at the
   following url
   https://www.ukgamesexpo.co.uk/accounts/register/

2. Now email richard@ukgamesexpo.co.uk and tell him
   the first name, surname, exhibitor name and email
   you registered and he will connect the two accounts.

3. NOW you can login to the exhibitor portal using the
   account you have registered and had linked together.

To access the portal go here.

https://www.ukgamesexpo.co.uk/account/

  If you login and do not see your exhibitor portal you
                   didn’t follow step 2
5 NEXT STEPS
Once you have access to
the exhibitor portal you can
enter the basic details of
your stand.

These include stand name,
categories of games you
sell or publish, website
links and links to other
online resources.

There are however a lot of
other options you can take
advantage of to bring your
stand to life and interact
with your customers and
attendees at the show

We recommend some                                   GREAT FIRE ON TABLETOPIA
technologies on page 8
that you might wish to take
advantage of. Please read       SOCIAL MEDIA
our top 10 tips for Virtually
Expo on page 9.                 DON’T FORGET TO FOLLOW US ON FACEBOOK, TWITTER,
                                INSTRAGRAM AND SUBSCRIBE TO OUR EMAILS TO KEEP ON TOP OF
However it is totally up        ALL THE NEWS AND TO HELP BUILD BUZZ.
to you as the exhibitor to
decide how you wish to          #VIRTUALLYEXPO
connect to the Virtually
Expo audience.
                                #UKGAMESEXPO

 6    BOOKING A VIRTUAL STAND
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
EXTRA OPPORTUNITES
 6 SPONSORSHIPS
 SPONSORSHIPS ALLOW OPPORTUNITIES FOR UKGE AND EXHIBITORS TO WORK TOGETHER AS
 PARTNERS IN PRODUCING A BIGGER, BETTER, MORE EXCITING SHOW.

 It is best to get in contact with us as soon as possible if you are interested in any of the sponsorship
 opportunities.

   MAJOR SPONSOR                 ASSOCIATE                                           SUPPORTING
  Max of 4                       SPONSOR                                            SPONSORSHIP
  Cost £1000 + VAT               Max of 6                                        Cost £250 + VAT
  Major sponsors/co-             Cost £500 + VAT                                 Supporting sponsors
  sponsors receive several       Associate sponsors                              receive several benefits
  benefits including:            receive several benefits                        including:
  • Stand Size Large on          including:                                      • Stand appears in third
     Virtual Trade Hall Map.     • Stand Size medium on                              set on overall Virtual
  • Stand apprears in first          Virtual Trade Hall Map.                         Trade Hall Map.
     set on overall Virtual      • Stand appears just                            • Logo on stand on
     Trade Hall Map.                 after Major sponsors                            Virtual Trade Hall Map
  • Logo on stand on                 on overall Virtual                          • Silver marketing
     virtual trade hall map .        Trade Hall Map. (                               package in August.
  • Logo will appear on          • Logo on stand on
     home page of Virtually          Virtual Trade Hall Map
     Expo website.               • Logo will appear on
  • Gold marketing                   home page of Virtually
     package in August.              Expo website.
                                 • Gold marketing
                                     package in August.

  7 MARKETING OPPORTUNITIES
                                  • Two Facebook posts
 PLATINUM                            of 100 words and an
                                                                 MARKETING EMAIL
 ONLINE                              image.
                                                                 Cost £200 + VAT
 MARKETING                        • Two Tweets which may
                                                                 We have 5100+ opted-in contacts as
 PACKAGE                             include an image.
                                                                 of June 2020. You can send out one
 Cost £450 + VAT This                                            dedicated email newsletter to the entire
                                  • Two Instagram posts of
 package includes A                                              mail list as well as to focused groups
                                     an image and text.
 gold package plus a                                             interested in your game genre (available
 live stream.                       SILVER ONLINE                year round).
                                    MARKETING
 GOLD ONLINE                        PACKAGE
 MARKETING                          Cost £175 + VAT              ON TABLETOP LIVE STREAM
                                  • One news page article       £175+vat
 PACKAGE                                                         Broadcast your game demo live during
 Cost £350 + VAT                     on a day of your choice
                                     subject to availability     UKGE. You will get:
 This package includes:
                                     during the month of July    • A timeslot at Virtually Expo with the
 •One dedicated email               or August 2020.               OnTableTop team to broadcast to OTT’s
   newsletter sent to all our     • One Facebook post of          huge online audience and LIVE on the
   5,100 contacts.                   100 words and                 Virtually Expo website
• One news page article             an image.                   • After Virtually Expo recorded video will
   on a day of your choice        • One Tweet which may           be edited and uploaded to OnTableTop
   subject to availability           include an image.             Website and YouTube.
   during the month of July       • One Instagram post of an    • Edited video can also be provided to you
   or August 2020.                   image and text.               directly.

                            UK Games Expo has a large social media following
  Twitter: 17,000         Facebook:   14,500		     Instagram:    3,500		              Email List:     5,100

                                                                       BOOKING A VIRTUAL STAND              7
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
ADDITIONAL ADVICE
8 ONLINE PLATFORMS

Discord                                      Zoom                           OnTableTop
Discord is an app designed                   Zoom is an easy, reliable      On Tabletop are our official
to help gamers talk to each                  cloud platform for video       media Partners and will be
other in real time. While                    and audio conferencing,        heavily involved in making
playing a game on their                      chat, and webinars.            Virtually expo visible by
device, users can log into                                                  running three simultaneous
Discord and enter a group                    We will be using this for      twitch Streams including
chat with one or more           “So glad     seminars, live interviews      game demos, news and
other gamers so they can        we are all   and chats, demos and           interviews.
talk while they play. We will   going to     some RPGs. Organised Play
use Discord throughout          be able      will also use this for some    In addition they will
Virtually Expo to create        to get       games. If this is to be used   continue to offer their
different spaces for people     ‘together’   you will receive a link to     excellent paid for live
to interact.                    “            Zoom.                          stream service
                                Lawrence
Find out More                   O Brian      Find out More                  Find out More
                                Wotan
                                Games

Twitch                                       Tabletopia                     Board Game Arena
Twitch is a live streaming                   Tabletopia is a digital        Hosting hundreds of digital
platform often used for                      sandbox system for playing     game conversions complete
computer and console                         board games.                   with AI. This platform
gamers, but for Virtually                                                   allows for tournaments and
Expo we will be making                       As no programming              open gaming. It has player
use of Twitch to broadcast                   knowledge is needed it         matching and tournament
seminars, some live shows                    is possible for exhibitors     scoring systems.
and other content along                      to create playable demos
with using it for game                       online of their games          It is an additional possibility
demonstrations.                              in just hours and so we        for online demos of games
                                             recommend this as a            or exhibitors who have
These are links if you want                  platform to demo your          games on this platform or
some basics on how to get                    games. We have online          want to get their games to
Twitch on your Apple Phone                   FAQs to guide you through      this wider audience
or Android Device.                           this process.
                                                                            Find out More
Find out More                                Find out More

Other options
Exhibitors are free to look at other options for reaching out to the visitors and engaging with them.
These could include using pre-recorded You Tube Videos which can shows demos of games, elevator
pitches for your brands etc. Live streaming on social media platforms such as Facebook is another
possibility. You can also add links to your stands for appointment booking solutions. This may be
appropriate for exhibitors linked to games manufacturing services so that possible clients can book a
slot to speak to you.

 8    ADDITIONAL ADVICE
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
9 TOP TIPS

1. CONFIGURE YOUR STAND                                 	Both Exhibition Services and our
	 Make sure you add a good description of                Volunteers will be available during the
       your stand, not just a marketing blurb.            opening hours of Virtually Expo to help
       Select your categories and think about             with any queries and to provide tech
       your primary category. Ensure all the              support where needed. However neither
       basic information is correct.                      of these things make up for decent
                                                          testing.
2      SUBMIT EVENTS
	Exhibitor Events allow you to add demos,              7       MAKE IT INTERACTIVE
  discord chats or other events at a set                	A simple list of links will only attract
  time and day. They are separate from our                people who already know you. Attendees
  gaming events and can be searched and                   like to talk and interact with the
  filtered. Use these to make sure you can                exhibitors. It doesn’t have to be flashy,
  run staffed events but without having to                with the production values of a TV studio
  have staff sat around all day.                          but people buy off other people if given
                                                          the choice. Even if you are a retailer
3      BE PREPARED                                        make sure you have a chat channel so
	Make sure there is a clear link to your                 they can ask for a cheeky discount, you
  online store or where to buy your                       don’t have to give it!
  products. Make sure all your staff
  have the link available to cut and paste              8 TABLETOPIA
  into chats, etc. at a moments notice.                 	As a publisher don’t miss out on the
  Attendees are motivated to purchase                           opportunity that Tabletopia affords for
  things they like immediately.                                 demoing your game with little technical
                                                                effort. Tabletopia effectively uses artwork
4	RUN ON TIME                                                  you currently have to build a virtual copy
	Ensure that if you submit an event or                         of your game. It does not know any rules
  have a chat link that it runs on time. On                     but you can then demo the game with
  a virtual event something else to do is                       people you invite. Each player can move
  only a click away. People will move away                      the pieces, have their cards etc. and play
  much more quickly if nothing is going on.                     the game just like an Expo demo.
  Treat this like you would any conversation
  and engage with people. Everyone is                   9       OTT STREAMS
  excited to see how this will work so make             	An OnTableTop stream is an economical
  sure your brand is a great experience.                  way of getting production quality
                                                          interactivity at great value. This also has
5	TEST TEST TEST                                         the advantage of being Twitch streamed
	The gamer audience is surprisingly                      on our channels and you get edited video
  forgiving of technical hitches. That said,              after the expo.
  the more you familiarise yourself with
  the tech you need to use before Virtually             10 BE ADVENTUROUS
  Expo the easier it will be on the day.                	 At a time where we are all trying
  Test, test and test again. Read our online                    something new nobody is likely to be
  FAQs.                                                         annoyed if it all doesn’t work. Have a
6	HELP IS AVAILABLE                                            go at something new and you may find
                                                                it opens up opportunities you had never
                                                                considered.

10 CONTACTS
Exhibition and stand enquiries to richard@ukgamesexpo.co.uk

Website, policies and ticketing issues enquiries should in the first instance be by email to tony@
ukgamesexpo.co.uk

General enquiries may be sent to admin@ukgamesexpo.co.uk

                                                                           ADDITIONAL ADVICE          9
2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
TERMS AND CONDITIONS
The following terms and        such terms and conditions      has 28 days from the date     be paid within 28 days
conditions apply to the        or instructions were           of issue of the quotation     of issue of the invoice
hire of exhibition space at    incorporated into these        to complete the booking       to secure your stand. b)
Virtually Expo                 terms and conditions.          by paying the balance         Payment for sponsorship
                                                              in full as stated on the      opportunities and
INTERPRETATION AND             5) These terms and             invoice                       marketing packages are
GENERAL                        conditions shall be subject    e) If a quotation is issued   due within 28 days of the
                               to the laws of England and     within 28 days of the         issue of the invoice.
Virtually Expo (the “Event”)   Wales.                         commencement of the           11) Payment may be made
is an online edition of the                                   Event, the Exhibitor must     using any of the methods
annual UK Games Expo           6) All matters and             pay the full value of the     specified on the invoice
gaming convention for          questions not covered by       invoice as soon as possible
both dedicated hobby           these terms are subject        and in any event at least     12) If an Exhibitor fails to
gamers and the wider           to the decision of the         48 hours prior to the         pay the amount owed by
public. The Event is           Organisers. Exhibitors         commencement of the           31st July the Organisers
organised by the directors     agree to abide by and          Event.                        will apply a late payment
of UK Games Expo Ltd.          conform to all additional                                    penalty of 5% of the
Richard Denning and Tony       rules and regulations          8) Stand set up will be       amount outstanding. If
Hyams (the “Organisers”).      from time to time              enacted by the Exhibitor      the balance is not settled
                               adopted or prescribed          via the Exhibitor Portal.     after a further 7 days an
2) The Event takes place       by the Organisers for the                                    additional late payment
entirely online on 21st to     management of the Event.       9) The Organisers will        penalty of 5% of the
23rd August.                                                  allocate space within the     amount still outstanding
                               APPLICATIONS FOR               Virtual Trade Hall at their   will be added. If after a
3) For the purpose of these    AND ALLOCATIONS OF             own discretion However:       further 7 days the balance
terms and conditions:          EXHIBITION SPACE               a) in deciding on             is not settled then the
a) References to the                                          allocations the Organisers    debt will be passed to a
“Venue” is Virtually Expo      7) The following               shall take account            debt collection agency
Online environment as          procedures should be           (inter alia) of the total     to pursue further. Any
appropriate; b) References     followed when booking          anticipated contributions     fees and charges that
to the “Event” are to the      exhibition space:              of the intending Exhibitor    the pursuit of this debt
iteration of the Event at      a)Potential Exhibitors         to the Event, but may         involves will be added
which the exhibition space     should contact Richard         also give weight to other     to the debt owed by the
is to be hired.                Denning in the first           factors.                      exhibitor. The organiser
                               instance by e-mail to          b) all decisions as to        will then cancel any
4) Anyone intending            richard@ukgamesexpo.           virtual space allocation by   booking, reallocate
to hire or in fact hiring      co.uk stating their            the Organisers shall be       exhibition space and
virtual exhibition space at    preferences (if any) as        final and binding on all      retain any deposit that has
the Event (an “Exhibitor”)     to type or location of         Exhibitors who shall not      been paid.
undertakes that they           stand, and confirming          be entitled to know the
(together with any             the amount of exhibition       reasoning behind those        13) An exhibitor will
employees, partners, or        space they are seeking.        allocations; and              not be allowed to
others associated with         b) The Organisers will         c) the Organisers             operate a Virtual stand
them) will: a) Comply          acknowledge receipt of         reserve the right to          at the event unless all
with any terms and             the e-mail / letter and        alter allocations (and        fees for that stand have
conditions specified by        either confirm that those      if appropriate refund         been paid in full.
the management of the          requirements can be met        appropriate amounts
Venue to the extent that       or contact the intending       of the stand fee to take      14) All cancellations
they are communicated to       Exhibitor to discuss           account of any such           must be made in writing
the Exhibitor either prior     alternative allocations.       alterations) without prior    and sent by e-mail to
to or during the Event;        c) The Organisers              notice.                       richard@ukgamesexpo.
and b) Comply with any         will issue a quotation                                       co.uk. The extent to
reasonable instructions        confirming the total cost      FEES, PAYMENT                 which any fees already
given by the organisers        for the proposed stand,        METHODS AND                   paid are refundable
to the Exhibitor or any        the initial stand allocation   CANCELLATION POLICY           shall be determined
employee, partner or           and the deposit required                                     dependent on how far
associate of the Exhibitor     to secure it.                  10) The due dates for         in advance of the Event
either prior to or during      d) Invoices are valid for 28   payment are as follows: a)    for which the booking
the Event as though any        days. The Exhibitor then       The virtual stand fee must    was made the notice of

10    TERMS AND CONDITIONS
cancellation is received by    DISPLAY MATERIAL               reserve the right to          the Organisers shall
the Organisers, as set out                                    refuse admission to any       have the right to take
below:                         20) Exhibitors are             Exhibitor or any partner,     possession of and destroy
a) If notice of cancellation   responsible for the safety     employee or associate         all such materials, as
is received by the             and appropriateness            of an Exhibitor if they at    well as to pursue other
Organisers at least 60         of all merchandise and         their absolute discretion     available legal remedies.
days prior to the start        promotional and other          decide the Exhibitor is
of the Event for which         material displayed and         attempting to display         23) The Organisers will
the booking was made           sales activity taking place    materials of dangerous        exercise editorial control
25% will be forfeit but all    within their Virtual stand.    or objectionable nature.      over any advertising
other fees paid will be        a) If the Organisers at        d) Any Exhibitor who          material supplied by an
refunded in full. b) In the    their absolute discretion      is uncertain as to the        Exhibitor for inclusion
event of cancellations         consider that any material     appropriateness or            on the Organisers’
received between 30 and        displayed or activities        acceptability of any          website or in Social Media
59 days before the Event       undertaken:                    materials or activities       platforms and emails.
the exhibitor would still      i) Pose risks to the health    should discuss his or         All such material should
be liable for a cancellation   and safety of Visitors,        her concerns with the         be in accordance with
charge of 50% of the           Exhibitors and others          Organisers in advance of      the standards set out on
invoiced fees.                 attending the Event; and/      the Event.                    the Organisers’ website
c) If the exhibitor cancels    or                                                           and be suitable for an
his or her participation       ii) Contravene the terms       PROMOTIONAL                   event aimed at a family
less than 30 days before       and conditions of any          MATERIAL                      audience.
the Event the full Invoiced    platform we are using;
fee must be paid to the        and/or iii) break local        21) By accessing their        FORCE MAJEURE
organizer.                     bylaws and national            Virtual Stand and entering    AND OTHER
                               laws as applicable in          data or by applying to hire   CANCELLATION OF THE
SET-UP AND                     England and Wales; and/        a stand at the Event an       EVENT
ATTENDANCE                     or iv) Are likely to cause     Exhibitor agrees to the use
                               offense or distress to         of the Exhibitor’s name on    40) The Organisers reserve
15) Access to the              other Exhibitors, Expo         the Organisers’ website       the right to cancel the
exhibitor portal for setup     volunteers or members of       and in any promotional        Event at any time if they
of the stand is available      the public attending the       materials prepared            deem this necessary,
immediately to all             Event and/or                   or distributed by the         including if the Event
exhibitors who booked a        v) Are unsuitable for an       Organisers in connection      is interrupted and/or
stand at the 2020 show.        Event aimed at a family        with the Event PROVIDED       discontinued, or access
16) Exhibitors who did         audience and attended          THAT such agreement           to the online platforms is
not book a stand at the        by small children. The         extends only to including     prevented or interfered
2020 UK Games Expo will        Organisers will request        the Exhibitor’s details       with by reason of any
be given access to their       the Exhibitor to cease any     in a list of intending        industrial dispute, act of
Virtual Stand upon receipt     such activities and remove     attendees. The Exhibitor      war, civil disturbance,
of the payment for the         any offending items from       accepts that any such         terrorist action, act of
stand.                         the Virtual Stand. b) If an    materials may continue to     God, or instruction from
                               Exhibitor fails to cease any   be used incorporating the     the police, the local
17) Co-exhibitors of           such activities or remove      Exhibitor’s details even if   authority or any other
exhibitors who booked a        any such offending items       the Exhibitor subsequently    governmental agency,
stand at the 2020 show         when requested to do so        cancels a booking or fails    or if UK Games Expo Ltd
may also apply for a free      the Organisers may take        to attend the Event for any   is unable to provide the
Virtual stand by emailing      any one or more of the         reason.                       expected facilities. In the
richard@ukgamesexpo.           following actions:                                           event of such cancellation,
co.uk.                         i) Removing the Vitual         22) Use of any product        the liability of the
                               stand from the show            by any Exhibitor, their       Organisers shall be limited
18) Only Virtual stands        website and all linked         employee agent or             to refunding any fees paid
which have had data            platforms.                     associate containing the      by an Exhibitor in advance
added and saved will be        ii) Blocking or banning        UK GAMES EXPO name            of the Event subject to a
shown at Virtually Expo.       the exhibitor from social      or logo is prohibited         pro rata reduction for that
                               media platforms,               without the express           portion of the anticipated
19) Exhibitors may adjust      iii) Refusing any futher       written permission of the     time for which the Event
the data on their Virtual      booking for future editions    Organisers. Exhibitors        was scheduled to run
stand at any time.             of Virtual or offline events   agree that if any materials   which in fact fell before
                               run by UK Games Expo           making such unauthorized      any such cancellation.
MERCHANDISE AND                Ltd) c)The Organisers          use appear at the Event,

                                                                                  TERMS AND CONDITIONS             11
UK GAMES EXPO WILL
       RETURN
      4TH TO 6TH JUNE 2021
APPLICATIONS OPEN 1ST SEPTEMBER
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