2020 EXHIBITOR GUIDE VIRTUALLY EXPO - 21ST TO 23RD AUGUST - UK Games Expo
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INTRODUCING UK GAMES EXPO (UKGE) HOW MUCH DOES IS THE UK’S LARGEST IT COST? HOBBY GAMING EVENT Exhibitors who booked HELD ANNUALLY AT THE a stand at either the NATIONAL EXHIBITION postponed May 2020 UKGE CENTRE AND THE NEC or the cancelled August HILTON METROPOLE. show will be entitled to a stand at UKGE for no WHEN IS IT? THE EVENT WAS FORCED charge. TO CANCEL BUT WE DID Virtually Expo will be accessible on your NOT WANT THE YEAR TO Other exhibitors may preferred device on Friday 21st August PASS WITHOUT AN EXPO. purchase a stand for to Sunday 23rd August. (See page 3 for SO WE DECIDED TO TAKE £150+vat. opening times). THE EVENT ONLINE... Exhibitors will be able to IT’S VIRTUALLY EXPO... access their trade stand via their exhibitor portal. For Thanks to the vast array more details see section 6-7 of technology solutions available and the continued WHAT CAN I DO WITH A support of our customers, VIRTUAL STAND? volunteers, sponsors and show partners, we’re happy We are continuing to add to present Virtually Expo. features to virtual stands but at present the following HOW DOES IT options are possible: WORK? • Classification - You We are building a can choose up to 3 framework that allows searchable categories you to use whatever to be classified under technologies you are to make it easier to be comfortable with to found. connect to the Virtually • About - An overview Expo audience. of your brand and a description. You will be able to create • Talk - You can list a virtual trade stand. That different methods stand will display links to whereby visitors can any resources you have, interact with you you tube videos, discord including text, audio chat, website etc and video means such as Discord, Twitch and In addition you can enter Zoom. This can include events that run at particular visitors and demos. times and days where the • Events - Announce key audience can connect to events on your stand you. such as a demo of a new release or a guest These events will show on designer answering Image is for illustration purposes only your trade stand and on a questions. (Final design may vary) searchable exhibitor events • Links - Link to your page to make it easy for online shop, you tube attendees to find. demo or any other online resource. 2 2020 VIRTUALLY EXPO
CONTENT AT THE SHOW ONTABLETOP TOURNAMENTS LIVE SHOWS STREAMS There will be performances Online tournaments in by Live entertainment acts Our Media Partners popular games will be on all 3 days. OnTabletop will operate 3 offered over the weekend. streaming channels giving This will use a variety of AWARDS coverage and commentary technologies. The UKGE awards will be on Virtually Expo, presented online at Virtually interviews with exhibitors ROLEPLAYING Expo. As a lot of the judges and publishers, as well GAMES votes had been cast we are as carrying some of our confident we can complete keynote seminars. We will offer Roleplaying the Judges Awards by game sessions on all 3 days August. The People’s choice Keynote Seminars: Any in many common systems. can be voted for on the exhibitor can submit a weekend as normal. keynote seminar and UKGE OPEN GAMING will make a decision if we OPENING TIMES OF think it is suitable. Visitors will be able find VIRTUALLY EXPO others to play all their SEMINARS AND favourite games as well as Friday 21st August PANELS learn new ones. 6pm to midnight There will be a range of PUBLISHER seminars and panels at DESIGNER TRACK Saturday 22nd August UK games Expo covering 9am to midnight all aspects of the tabletop Speed dating and gaming world. networking events as well as panels and seminars. Sunday 23rd August Some of these will take 9am to 4pm place on our main stream. COSPLAY Others will take part in other Exhibitors are at liberty to channels such as audio chat Costumed groups as well staff their stands for part or or guests own channels. as our friendly Vikings will all of this time. be organising hangouts and online displays and talks. WHAT TECHNOLOGY WILL I NEED? In its simplest form your trade stand does not need any technology. You can add a link to your website or other online resources e.g. You Tube videos. We would recommend that traders find a way to interact with the Virtually Expo crowd as this is a better experience for everybody. You can use whichever technology you feel comfortable with. You should test everything before the weekend. Testing will ensure that you have less problems on the weekend. Please test, test and test again. VIRTUALLY EXPO 2020 3
STEP BY STEP GUIDE TO YOUR VIRTUAL STAND TO TRY AND MAKE THE PROCESS EASIER FOR YOU WE HAVE ORGANIZED IT INTO A SERIES OF STEPS: Steps 1 to 5 Deal with the application to get a Virtual stand and getting access to your virtual stand. Steps 6 to 7 Additional options available for sponsorships and marketing. Steps 8 to 9 Help, advice and recommendations of third party resources you can use to maximise the impact of your stand PLEASE NOTE THAT OPERATING A VIRTUAL STAND AND BEING PART OF A VIRTUAL SHOW IS GOING TO BE A DIFFERENT EXPERIENCE TO THE PHYSICAL SHOW THAT WE RUN AND EXHIBITORS HAVE PARTICIPATED IN OVER THE LAST 13 YEARS AND WE PLAN TO BRING BACK IN 2021. EXPECTED ONLINE ATTENDANCE When we run the phyiscal show we have 13 years of past attendance and ticket sales to give us an idea of attendance. As Virtually Expo is a free event we cannot quantify attendance. We will be be vigorously promoting the event through June, July and August and we hope to reach a wider audience. We have prepared our servers to handle thousands of attendees but UK Games Expo Ltd makes no guarantee of attendance numbers for Virtually Expo. TECHNICAL SUPPORT Virtually Expo staff will maintain the online enviroment it creates for the event. Staff will be available during the show to give guidance and advice and support documentation and videos will be available online. We cannot however guarantee performance and support for third party platforms and so exhibitors are advised to explore and test technology they will use to interact with visitors. 4 BOOKING A VIRTUAL STAND
BOOKING A STAND 1 EXISTING EXHIBITORS one added to your exhibitor portal. Exhibitors who booked a stand at either the Please note that if you have postponed May 2020 UKGE rolled over your stand fees or the cancelled August in full or in part to 2021 show will be entitled to a then the stand you booked stand at Virtually Expo for for the phyisical show has no charge. been temporaily hidden from the stands section. To get set up all you need do is log into your exhibitor Do not be concerned. We portal and go to the Stands know what stand you have section. requested and it will be restored to your exhibitor Co-exhibitors may find that portal when Virtually Expo they do not have a virtual has finished. We will be in stand listed. If this is the touch after Virtually Expo to case please email Richard@ confirm its location for next ukgamesexpo.co.uk to have year’s show. 2 NEW AND RETURNING EXHIBITORS VIRTUAL STANDS If you are new to exhibiting at UKGE or if you did not book a stand for the 2020 show you can still be part of Virtually Expo. A virtual stand at Virtually Expo costs £150+vat 3 BOOKING YOUR STAND to bank charges. All these details will be on your All enquiries should be If you are an EU based invoice issued after you made by email to richard@ company with a VAT book your stand. ukgamesexpo.co.uk. number please send that. (UK exhibitors do not need For full details on payments In the email please supply: to send VAT numbers). see terms and conditions which are available at the Exhibitor Name Once an agreement has “Excited to back of this exhibitor pack been reached you will be see what and online. Contact Name issued with an invoice. this is like!” Please do read them all Contact email Full payment is due within The Game carefully. You agree to 28 days. Cupboard abide by these terms when Telephone Number you pay your fee. We can accept payment Website via bank transfer, sterling cheque or Transferwise. Full Postal Address Some forms of payment attract additional fees due Country BOOKING A VIRTUAL STAND 5
4 SETTING UP YOUR STAND IN ORDER TO SET UP YOUR VIRTUAL STAND AND OPERATE IT YOU MUST HAVE REGISTERED FOR YOUR EXHIBITOR PORTAL Please follow these steps:- 1. Register for a personal UK Games Expo Account. at the following url https://www.ukgamesexpo.co.uk/accounts/register/ 2. Now email richard@ukgamesexpo.co.uk and tell him the first name, surname, exhibitor name and email you registered and he will connect the two accounts. 3. NOW you can login to the exhibitor portal using the account you have registered and had linked together. To access the portal go here. https://www.ukgamesexpo.co.uk/account/ If you login and do not see your exhibitor portal you didn’t follow step 2 5 NEXT STEPS Once you have access to the exhibitor portal you can enter the basic details of your stand. These include stand name, categories of games you sell or publish, website links and links to other online resources. There are however a lot of other options you can take advantage of to bring your stand to life and interact with your customers and attendees at the show We recommend some GREAT FIRE ON TABLETOPIA technologies on page 8 that you might wish to take advantage of. Please read SOCIAL MEDIA our top 10 tips for Virtually Expo on page 9. DON’T FORGET TO FOLLOW US ON FACEBOOK, TWITTER, INSTRAGRAM AND SUBSCRIBE TO OUR EMAILS TO KEEP ON TOP OF However it is totally up ALL THE NEWS AND TO HELP BUILD BUZZ. to you as the exhibitor to decide how you wish to #VIRTUALLYEXPO connect to the Virtually Expo audience. #UKGAMESEXPO 6 BOOKING A VIRTUAL STAND
EXTRA OPPORTUNITES 6 SPONSORSHIPS SPONSORSHIPS ALLOW OPPORTUNITIES FOR UKGE AND EXHIBITORS TO WORK TOGETHER AS PARTNERS IN PRODUCING A BIGGER, BETTER, MORE EXCITING SHOW. It is best to get in contact with us as soon as possible if you are interested in any of the sponsorship opportunities. MAJOR SPONSOR ASSOCIATE SUPPORTING Max of 4 SPONSOR SPONSORSHIP Cost £1000 + VAT Max of 6 Cost £250 + VAT Major sponsors/co- Cost £500 + VAT Supporting sponsors sponsors receive several Associate sponsors receive several benefits benefits including: receive several benefits including: • Stand Size Large on including: • Stand appears in third Virtual Trade Hall Map. • Stand Size medium on set on overall Virtual • Stand apprears in first Virtual Trade Hall Map. Trade Hall Map. set on overall Virtual • Stand appears just • Logo on stand on Trade Hall Map. after Major sponsors Virtual Trade Hall Map • Logo on stand on on overall Virtual • Silver marketing virtual trade hall map . Trade Hall Map. ( package in August. • Logo will appear on • Logo on stand on home page of Virtually Virtual Trade Hall Map Expo website. • Logo will appear on • Gold marketing home page of Virtually package in August. Expo website. • Gold marketing package in August. 7 MARKETING OPPORTUNITIES • Two Facebook posts PLATINUM of 100 words and an MARKETING EMAIL ONLINE image. Cost £200 + VAT MARKETING • Two Tweets which may We have 5100+ opted-in contacts as PACKAGE include an image. of June 2020. You can send out one Cost £450 + VAT This dedicated email newsletter to the entire • Two Instagram posts of package includes A mail list as well as to focused groups an image and text. gold package plus a interested in your game genre (available live stream. SILVER ONLINE year round). MARKETING GOLD ONLINE PACKAGE MARKETING Cost £175 + VAT ON TABLETOP LIVE STREAM • One news page article £175+vat PACKAGE Broadcast your game demo live during Cost £350 + VAT on a day of your choice subject to availability UKGE. You will get: This package includes: during the month of July • A timeslot at Virtually Expo with the •One dedicated email or August 2020. OnTableTop team to broadcast to OTT’s newsletter sent to all our • One Facebook post of huge online audience and LIVE on the 5,100 contacts. 100 words and Virtually Expo website • One news page article an image. • After Virtually Expo recorded video will on a day of your choice • One Tweet which may be edited and uploaded to OnTableTop subject to availability include an image. Website and YouTube. during the month of July • One Instagram post of an • Edited video can also be provided to you or August 2020. image and text. directly. UK Games Expo has a large social media following Twitter: 17,000 Facebook: 14,500 Instagram: 3,500 Email List: 5,100 BOOKING A VIRTUAL STAND 7
ADDITIONAL ADVICE 8 ONLINE PLATFORMS Discord Zoom OnTableTop Discord is an app designed Zoom is an easy, reliable On Tabletop are our official to help gamers talk to each cloud platform for video media Partners and will be other in real time. While and audio conferencing, heavily involved in making playing a game on their chat, and webinars. Virtually expo visible by device, users can log into running three simultaneous Discord and enter a group We will be using this for twitch Streams including chat with one or more “So glad seminars, live interviews game demos, news and other gamers so they can we are all and chats, demos and interviews. talk while they play. We will going to some RPGs. Organised Play use Discord throughout be able will also use this for some In addition they will Virtually Expo to create to get games. If this is to be used continue to offer their different spaces for people ‘together’ you will receive a link to excellent paid for live to interact. “ Zoom. stream service Lawrence Find out More O Brian Find out More Find out More Wotan Games Twitch Tabletopia Board Game Arena Twitch is a live streaming Tabletopia is a digital Hosting hundreds of digital platform often used for sandbox system for playing game conversions complete computer and console board games. with AI. This platform gamers, but for Virtually allows for tournaments and Expo we will be making As no programming open gaming. It has player use of Twitch to broadcast knowledge is needed it matching and tournament seminars, some live shows is possible for exhibitors scoring systems. and other content along to create playable demos with using it for game online of their games It is an additional possibility demonstrations. in just hours and so we for online demos of games recommend this as a or exhibitors who have These are links if you want platform to demo your games on this platform or some basics on how to get games. We have online want to get their games to Twitch on your Apple Phone FAQs to guide you through this wider audience or Android Device. this process. Find out More Find out More Find out More Other options Exhibitors are free to look at other options for reaching out to the visitors and engaging with them. These could include using pre-recorded You Tube Videos which can shows demos of games, elevator pitches for your brands etc. Live streaming on social media platforms such as Facebook is another possibility. You can also add links to your stands for appointment booking solutions. This may be appropriate for exhibitors linked to games manufacturing services so that possible clients can book a slot to speak to you. 8 ADDITIONAL ADVICE
9 TOP TIPS 1. CONFIGURE YOUR STAND Both Exhibition Services and our Make sure you add a good description of Volunteers will be available during the your stand, not just a marketing blurb. opening hours of Virtually Expo to help Select your categories and think about with any queries and to provide tech your primary category. Ensure all the support where needed. However neither basic information is correct. of these things make up for decent testing. 2 SUBMIT EVENTS Exhibitor Events allow you to add demos, 7 MAKE IT INTERACTIVE discord chats or other events at a set A simple list of links will only attract time and day. They are separate from our people who already know you. Attendees gaming events and can be searched and like to talk and interact with the filtered. Use these to make sure you can exhibitors. It doesn’t have to be flashy, run staffed events but without having to with the production values of a TV studio have staff sat around all day. but people buy off other people if given the choice. Even if you are a retailer 3 BE PREPARED make sure you have a chat channel so Make sure there is a clear link to your they can ask for a cheeky discount, you online store or where to buy your don’t have to give it! products. Make sure all your staff have the link available to cut and paste 8 TABLETOPIA into chats, etc. at a moments notice. As a publisher don’t miss out on the Attendees are motivated to purchase opportunity that Tabletopia affords for things they like immediately. demoing your game with little technical effort. Tabletopia effectively uses artwork 4 RUN ON TIME you currently have to build a virtual copy Ensure that if you submit an event or of your game. It does not know any rules have a chat link that it runs on time. On but you can then demo the game with a virtual event something else to do is people you invite. Each player can move only a click away. People will move away the pieces, have their cards etc. and play much more quickly if nothing is going on. the game just like an Expo demo. Treat this like you would any conversation and engage with people. Everyone is 9 OTT STREAMS excited to see how this will work so make An OnTableTop stream is an economical sure your brand is a great experience. way of getting production quality interactivity at great value. This also has 5 TEST TEST TEST the advantage of being Twitch streamed The gamer audience is surprisingly on our channels and you get edited video forgiving of technical hitches. That said, after the expo. the more you familiarise yourself with the tech you need to use before Virtually 10 BE ADVENTUROUS Expo the easier it will be on the day. At a time where we are all trying Test, test and test again. Read our online something new nobody is likely to be FAQs. annoyed if it all doesn’t work. Have a 6 HELP IS AVAILABLE go at something new and you may find it opens up opportunities you had never considered. 10 CONTACTS Exhibition and stand enquiries to richard@ukgamesexpo.co.uk Website, policies and ticketing issues enquiries should in the first instance be by email to tony@ ukgamesexpo.co.uk General enquiries may be sent to admin@ukgamesexpo.co.uk ADDITIONAL ADVICE 9
TERMS AND CONDITIONS The following terms and such terms and conditions has 28 days from the date be paid within 28 days conditions apply to the or instructions were of issue of the quotation of issue of the invoice hire of exhibition space at incorporated into these to complete the booking to secure your stand. b) Virtually Expo terms and conditions. by paying the balance Payment for sponsorship in full as stated on the opportunities and INTERPRETATION AND 5) These terms and invoice marketing packages are GENERAL conditions shall be subject e) If a quotation is issued due within 28 days of the to the laws of England and within 28 days of the issue of the invoice. Virtually Expo (the “Event”) Wales. commencement of the 11) Payment may be made is an online edition of the Event, the Exhibitor must using any of the methods annual UK Games Expo 6) All matters and pay the full value of the specified on the invoice gaming convention for questions not covered by invoice as soon as possible both dedicated hobby these terms are subject and in any event at least 12) If an Exhibitor fails to gamers and the wider to the decision of the 48 hours prior to the pay the amount owed by public. The Event is Organisers. Exhibitors commencement of the 31st July the Organisers organised by the directors agree to abide by and Event. will apply a late payment of UK Games Expo Ltd. conform to all additional penalty of 5% of the Richard Denning and Tony rules and regulations 8) Stand set up will be amount outstanding. If Hyams (the “Organisers”). from time to time enacted by the Exhibitor the balance is not settled adopted or prescribed via the Exhibitor Portal. after a further 7 days an 2) The Event takes place by the Organisers for the additional late payment entirely online on 21st to management of the Event. 9) The Organisers will penalty of 5% of the 23rd August. allocate space within the amount still outstanding APPLICATIONS FOR Virtual Trade Hall at their will be added. If after a 3) For the purpose of these AND ALLOCATIONS OF own discretion However: further 7 days the balance terms and conditions: EXHIBITION SPACE a) in deciding on is not settled then the a) References to the allocations the Organisers debt will be passed to a “Venue” is Virtually Expo 7) The following shall take account debt collection agency Online environment as procedures should be (inter alia) of the total to pursue further. Any appropriate; b) References followed when booking anticipated contributions fees and charges that to the “Event” are to the exhibition space: of the intending Exhibitor the pursuit of this debt iteration of the Event at a)Potential Exhibitors to the Event, but may involves will be added which the exhibition space should contact Richard also give weight to other to the debt owed by the is to be hired. Denning in the first factors. exhibitor. The organiser instance by e-mail to b) all decisions as to will then cancel any 4) Anyone intending richard@ukgamesexpo. virtual space allocation by booking, reallocate to hire or in fact hiring co.uk stating their the Organisers shall be exhibition space and virtual exhibition space at preferences (if any) as final and binding on all retain any deposit that has the Event (an “Exhibitor”) to type or location of Exhibitors who shall not been paid. undertakes that they stand, and confirming be entitled to know the (together with any the amount of exhibition reasoning behind those 13) An exhibitor will employees, partners, or space they are seeking. allocations; and not be allowed to others associated with b) The Organisers will c) the Organisers operate a Virtual stand them) will: a) Comply acknowledge receipt of reserve the right to at the event unless all with any terms and the e-mail / letter and alter allocations (and fees for that stand have conditions specified by either confirm that those if appropriate refund been paid in full. the management of the requirements can be met appropriate amounts Venue to the extent that or contact the intending of the stand fee to take 14) All cancellations they are communicated to Exhibitor to discuss account of any such must be made in writing the Exhibitor either prior alternative allocations. alterations) without prior and sent by e-mail to to or during the Event; c) The Organisers notice. richard@ukgamesexpo. and b) Comply with any will issue a quotation co.uk. The extent to reasonable instructions confirming the total cost FEES, PAYMENT which any fees already given by the organisers for the proposed stand, METHODS AND paid are refundable to the Exhibitor or any the initial stand allocation CANCELLATION POLICY shall be determined employee, partner or and the deposit required dependent on how far associate of the Exhibitor to secure it. 10) The due dates for in advance of the Event either prior to or during d) Invoices are valid for 28 payment are as follows: a) for which the booking the Event as though any days. The Exhibitor then The virtual stand fee must was made the notice of 10 TERMS AND CONDITIONS
cancellation is received by DISPLAY MATERIAL reserve the right to the Organisers shall the Organisers, as set out refuse admission to any have the right to take below: 20) Exhibitors are Exhibitor or any partner, possession of and destroy a) If notice of cancellation responsible for the safety employee or associate all such materials, as is received by the and appropriateness of an Exhibitor if they at well as to pursue other Organisers at least 60 of all merchandise and their absolute discretion available legal remedies. days prior to the start promotional and other decide the Exhibitor is of the Event for which material displayed and attempting to display 23) The Organisers will the booking was made sales activity taking place materials of dangerous exercise editorial control 25% will be forfeit but all within their Virtual stand. or objectionable nature. over any advertising other fees paid will be a) If the Organisers at d) Any Exhibitor who material supplied by an refunded in full. b) In the their absolute discretion is uncertain as to the Exhibitor for inclusion event of cancellations consider that any material appropriateness or on the Organisers’ received between 30 and displayed or activities acceptability of any website or in Social Media 59 days before the Event undertaken: materials or activities platforms and emails. the exhibitor would still i) Pose risks to the health should discuss his or All such material should be liable for a cancellation and safety of Visitors, her concerns with the be in accordance with charge of 50% of the Exhibitors and others Organisers in advance of the standards set out on invoiced fees. attending the Event; and/ the Event. the Organisers’ website c) If the exhibitor cancels or and be suitable for an his or her participation ii) Contravene the terms PROMOTIONAL event aimed at a family less than 30 days before and conditions of any MATERIAL audience. the Event the full Invoiced platform we are using; fee must be paid to the and/or iii) break local 21) By accessing their FORCE MAJEURE organizer. bylaws and national Virtual Stand and entering AND OTHER laws as applicable in data or by applying to hire CANCELLATION OF THE SET-UP AND England and Wales; and/ a stand at the Event an EVENT ATTENDANCE or iv) Are likely to cause Exhibitor agrees to the use offense or distress to of the Exhibitor’s name on 40) The Organisers reserve 15) Access to the other Exhibitors, Expo the Organisers’ website the right to cancel the exhibitor portal for setup volunteers or members of and in any promotional Event at any time if they of the stand is available the public attending the materials prepared deem this necessary, immediately to all Event and/or or distributed by the including if the Event exhibitors who booked a v) Are unsuitable for an Organisers in connection is interrupted and/or stand at the 2020 show. Event aimed at a family with the Event PROVIDED discontinued, or access 16) Exhibitors who did audience and attended THAT such agreement to the online platforms is not book a stand at the by small children. The extends only to including prevented or interfered 2020 UK Games Expo will Organisers will request the Exhibitor’s details with by reason of any be given access to their the Exhibitor to cease any in a list of intending industrial dispute, act of Virtual Stand upon receipt such activities and remove attendees. The Exhibitor war, civil disturbance, of the payment for the any offending items from accepts that any such terrorist action, act of stand. the Virtual Stand. b) If an materials may continue to God, or instruction from Exhibitor fails to cease any be used incorporating the the police, the local 17) Co-exhibitors of such activities or remove Exhibitor’s details even if authority or any other exhibitors who booked a any such offending items the Exhibitor subsequently governmental agency, stand at the 2020 show when requested to do so cancels a booking or fails or if UK Games Expo Ltd may also apply for a free the Organisers may take to attend the Event for any is unable to provide the Virtual stand by emailing any one or more of the reason. expected facilities. In the richard@ukgamesexpo. following actions: event of such cancellation, co.uk. i) Removing the Vitual 22) Use of any product the liability of the stand from the show by any Exhibitor, their Organisers shall be limited 18) Only Virtual stands website and all linked employee agent or to refunding any fees paid which have had data platforms. associate containing the by an Exhibitor in advance added and saved will be ii) Blocking or banning UK GAMES EXPO name of the Event subject to a shown at Virtually Expo. the exhibitor from social or logo is prohibited pro rata reduction for that media platforms, without the express portion of the anticipated 19) Exhibitors may adjust iii) Refusing any futher written permission of the time for which the Event the data on their Virtual booking for future editions Organisers. Exhibitors was scheduled to run stand at any time. of Virtual or offline events agree that if any materials which in fact fell before run by UK Games Expo making such unauthorized any such cancellation. MERCHANDISE AND Ltd) c)The Organisers use appear at the Event, TERMS AND CONDITIONS 11
UK GAMES EXPO WILL RETURN 4TH TO 6TH JUNE 2021 APPLICATIONS OPEN 1ST SEPTEMBER
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