Getting Started: Greenpeace Fundraising Guide - www.greenpeace.org.uk
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
www.greenpeace.org.uk
Getting Started:
Greenpeace
Fundraising Guide
©Aslund/Greenpeace
www.greenpeace.org.uk
How to use this guide
This guide has been created to get you started with ideas, tips and
resources to inspire and help you along your way. We’ve included
information on everything from small, fun DIY fundraisers all the way
up to big events, so whether you are fundraising on your own or with a
group, whether you have lots of time or just a little, whether you are
an old hand to fundraising or just starting out, there is something here
for you!
We hope that we’ve included all you’ll need to get started fundraising with this
guide. But if you have any questions or comments, please do get in touch with us
at 0207 865 8236, or send us an email at fundraising@uk.greenpeace.org.
We are here with the resources and support you may need to make your
fundraiser the very best it can be.
Thank you again for your interest in fundraising for Greenpeace. It’s your
passion, your voice, and your convictions that are changing the way the earth
is treated.
CONTENTS
About Greenpeace 4
Fundraising ideas 6
Sponsorship 10
Events 11
Event planner 12
Greening your event 13
Health and Safety guidlines 14
Getting Started:
Greenpeace
Fundraising Guide
©Hilton/Greenpeace
3
About Greenpeace www.greenpeace.org.uk
About Greenpeace
©Davison/Greenpeace
• £473k Administration
and central
management costs
• £806k General marketing costs
• £445k Investment in recruiting
new supporters
• £765k Subscriptions and
donations:
your fundraising – any amount you direct expenses
raise is truly valued and appreciated! • £916k Campaign information
costs
If you’re making the case for giving, • £5,265k Campaign expenses
it’s helpful to point out that
Greenpeace is 100% funded by Greenpeace UK Expenditure 2008
individuals. We would never solicit or
accept money from corporations or
any government. Imagine if we
©Beentjes/Greenpeace
accepted money from the very same Some tips and guidelines for your fundraiser
people that we could end up exposing
Why fundraising is for environmental crimes!
Is Greenpeace
Corporate donations
As we cannot accept corporate
donations, please do not approach
Greenpeace values
and fundraising
As you know, Greenpeace’s core
so important to us a charity? any businesses for a direct cash values are that of a green and
The answer is both yes and no. There donation. We can, however, accept peaceful future, so it goes without
are two sections of Greenpeace: gifts in kind such as the donation saying that all events should keep
Quite simply, fundraising is so important because our work has very real costs attached to it. Greenpeace Ltd is our campaigning of a venue space or prizes for a this in mind. Holding a fundraising
For example, it costs about £2.5 million to maintain and run each of our three ships for one arm which many know for our raffle – this is because, for event like a truck rally or skydiving
year. Every penny that you raise is vital, and is put to work straight away. nonviolent direct action and lobbying example, the money raised from event not only goes against our
work. We are not eligible to be a that raffle comes from the people values, but would not do us any
Greenpeace is a well-known registered charity due to the nature buying the tickets, who are making favours in the press either!
organisation, which means that some • £44k Interest receivable a conscious decision to support
of some of our campaigning
people think we have loads of money. • £652k Grants from other Greenpeace when they
activities. Greenpeace Environmental
Greenpeace groups
But did you know that our annual Trust (charity registration number do so.
• £63k Profit on merchandising,
income is only £10m – a fraction of 284934) is our environmental
publishing and
the £24.6m that Shell spends on commercial events research and education arm which Government
average in a single day? The targets • £1,180k Other subscriptions and investigates critical environmental donations
of Greenpeace’s campaigning often donations (includes issues to help stop environmental We cannot accept any money
have enormous amounts of money legacies and other from governments, which also
fundraising)
destruction and provide planet-
and resources, but we are able to friendly solutions. Most of the covers government agencies such
• £29k Income raised by groups
achieve incredible results because of fundraising is done through as schools. The same guidelines
our passion, our expertise and of • £7,135k Regular subscriptions that apply to corporate donations
Greenpeace Ltd, as this means we are
course the support of the public. So free to use the money for a greater also cover government.
thank you again for helping us with Greenpeace UK Income 2008
proportion of our activities. ©Bodycombe/Greenpeace
4 5
Fundraising ideas www.greenpeace.org.uk
Fundraising ideas
Check out this collection of our
favourite fundraisers for some
quick ideas to get you started
1. Celebrations
Birthdays, anniversaries, weddings,
bar mitzvahs, graduation, Christmas…
A time for celebration often means a
time for gifts, but if you already have
everything you need, or you’re
shopping for that hard-to-buy-for
environmentalist, consider asking
for or giving a gift to Greenpeace ©Mauthe/Greenpeace
instead! from crafts to jam making to painting caroling, or you can take some friends
and much much more! Try contacting and go door to door. At other times
Online gifts are available the organisers of local events to see of the year, locations like local cafes
on our website at about having a table, teaming up with and pubs may be open to giving you
www.greenpeacegiving.org.uk. an existing shop, or even putting up some space to perform if you are a
Or, if you’re having a party, bring some ads. Don’t forget to carefully musician or singer.
along a collection tin, create a price your products if you’re renting a
money tree, or dream up creative table, to make sure that you come 4. Cut out a bad habit
ways to get your guests giving! out with a profit. Use the money you would have spent
on a donation to Greenpeace!
2. Sales 3. Caroling/music
A great way to raise a bit of money If you’re a musician or singer, what Whether on your own or as a part of
for Greenpeace is by selling any items could be better than raising some a group challenge, if you’re putting
that you have a special knack for money while you brighten the day of aside an expensive and/or bad habit,
making. For example, if you have an the people around you? the money you save can be turned
allotment, why not try selling off over to a good cause. If you’re cutting
some of your lovely produce or During the holiday season, many out one trip to the pub per week, put
plants? The possibilities go on and on, places around the city are open for the money you’ve saved into a tin to
Quick ©Bodycombe/Greenpeace send off to Greenpeace.
You’ll be surprised how
much you can save up!
i n s
and easy
n g T Or, you can invite your
Collecti ful collecting tin results
cce ss p o n - friends to take part –
Our most su in Bradford
-U
fr o m a supporter ed a local
co m e
years go she
appro ac h for example, a group
Avon. Many ou ld d isplay a
ey w challenge to give up
fundraising
king if th xfam. When
bookshop, as G reen peace and O
n fo r th e junk food, and the
collecting ti put a poster
in
er s as k if they can at io n in the
cu stom
are asked to
put a don
ar first one to give in
window, they ec te d th ree times a ye
usually co ll
just to show has to give £50 to
tin. The tin is
ideas
t £6 0 ea ch time. And is tin
and yields ab
ou
pecially over
time: th Greenpeace.
helps, es d has raised
that ever y bit sh op since 1996, an
ith the
©Beentjes/Greenpeace has been w time!
cred ible £2,500 in that
6 an in 7
Fundraising ideas www.greenpeace.org.uk
Fundraising ideas
Try approaching your local pubs to A fine box (with all proceeds going to
see if they’d be willing to donate the Greenpeace, of course) is a good way
proceeds of the night to Greenpeace, to shape up co-workers who have a
or hold a quiz with friends, at your nasty habit of leaving computer
school or in a local community hall. monitors on when they are not being
Our office can provide you with a used, wasting paper by not printing
letter identifying you as a Greenpeace double-sided, leaving lights on
©Davison/Greenpeace
community fundraiser to help you in overnight, and any other office
approaching venues. unload, the total or partial proceeds environment crimes!
can go towards Greenpeace’s work.
Or, you may want to consider Some useful links: Make sure you are vigilant
approaching venues that do not have www.gumtree.com about collecting those fines! ©Bodycombe/Greenpeace
©Bodycombe/Greenpeace
quiz nights to see if you can run one for free classified ads Get everyone involved to
Tea Stall r 12. Serve up some tea
biggest eve
One of our was
5. Film nights for them, with proceeds to www.ebay.co.uk for online auctions. make sure that money is fun dra ise rs and cakes
community a l,
You don’t have to plan a wild event to Greenpeace. A regular and well-run being collected. But above tude Festiv
held at Lati ll in aid of A delicious assortment of cakes and
sta
raise money for Greenpeace – even a quiz night can boost revenues, 8. Teach a class all, keep it fun and where a tea tea can prove irresistible, and it’s a fun
raised an
Greenpeace
quiet night in with friends can be used making it a win-win situation. Yoga, dance, computer skills, cooking, light-hearted. £7,500! way to sweeten someone’s day while
astonishing
to pass around the collecting tin. You knitting – whether you already teach ©Kiefner/Greenpeace
getting support for Greenpeace.
can give the night an environmental You can also offer a Greenpeace- an established class or just have a skill
11. Sell your services
theme – give us a call for a list of themed bonus round, with special that you can pass on to friends, giving Hungry classmates or work
Do you have a skill that’s in demand?
suggested titles, or to order prizes for the team that wins. Give us a class where the fee is donated to colleagues are a great place to start,
Then you may be in a position to help
Greenpeace DVDs. Try asking for a call at the office to get prizes, and if Greenpeace is a great way to raise or you can invite friends round for an
Greenpeace by selling your services
a suggested donation, and handing you need to check any of the money while you pass along your afternoon tea for charity. You can also
and skills! Computer help, haircuts,
out Greenpeace donation forms to questions you’re planning to use. talents! approach the organisers of any local
clothing alterations, bike repairs,
your guests. events to see if it would be possible
gardening help, house painting, design
7. Sell your stuff 9. Green your office to run a cake and tea stall.
work, cleaning, child care – the list
6. Quizzes Moving sales, car boot sales, Ebay, Are you known as the office enviro
goes on.
Everyone loves a good quiz, and it’s a classifieds… whether you are clearing nut? Why not take that reputation all 13. Invite the neighbours
fun and easy way to raise some out a household full of stuff or have a the way, and raise money while you 10. Clothes swap to a dinner party
Try asking for a contribution to
money while you enjoy a nice pint! single larger item you’re looking to do it? Clothing swaps are a great (and Show off your skills in the kitchen by
Greenpeace when people ask you to
green) way of making sure that those hosting a fabulous dinner, with your
©Novis/Greenpeace take on a job for them, or you can
unwanted clothes you have lurking in guests contributing to Greenpeace.
Barn Danc take it a step further by advertising
Aileen, Julie, e the back of the closet get a new lease
Maggie and your services to friends, neighbours,
Runnymede Debbie from
the on life rather than ending up in the bin. Your benefit dinner could be anything
have organis
Greenpeace
Suppor t Gro family, classmates and colleagues.
ed an annual up from the small, informal gathering of
raise money barn dance to
years! The Bar
for Greenpea
ce for the pas You can organise a small swap friends to the large and luxurious
n Dance, run t 21
Folk Club, offe with the Ancho
r between friends, or as a larger event affair – the only limitation is your
rs live music,
attracting 80 food and danc
– 90 people ea ing, open to the public. Money is raised by own creativity and culinary prowess!
about £300. A ch year and ra
ileen shared so ises asking for a contribution for To make your dinner party really
“Getting conf me tips with us
ir med attendan :
part. We sell ti ce is the hard
est participation. Make sure that you stand out, how about a themed meal,
ckets in advanc
a good idea of e so that we ha have a plan for any leftover clothes at fancy dress, entertainment or dancing
how many pe ve
We’ve also star ople will be co
ted offering a ming. the end, such as putting them in a added in?
bird ticket buye discount to ea
rs, to encourag rly-
commit earlie
r”
e people to clothing donation bin.
©Cobb/Greenpeace
8 9
Sponsorship
www.greenpeace.org.uk www.greenpeace.org.uk
Events
Big rewards ...
Sponsorship Top Tips
Big amounts first
Start your sponsorship form with your
largest amount. Others will follow suit!
Putting together an event in support of Greenpeace is a fulfiling
Set a target challenge that can bring in big rewards!
Make sure everyone knows how much
you’re trying to raise – it will really
motivate you and them! Some popular community fundraising events include fairs, ceilidhs/dancing, music
concerts, mini festivals, comedy nights, club nights and art shows. And there are so
Explain it many more options – we’d love to hear what you have in mind!
Explain what Greenpeace does, why
Sponsorship
we need the money and what it will go
towards Read on for some event planning top tips, stories from Greenpeace fundraising
events and a handy planner guide.
©Bodycombe/Greenpeace
Be direct
Asking face-to-face is more effective than
an email or letter
Events Top tips
From silly stunts all the way to big You can also use sites like Gift Aid Budgeting then get in touch by phone shortly Word of mouth
athletic challenges, a sponsored www.justgiving.com to collect Don’t forget to ask people if they are UK Planning your expenses means less after to follow up. They may put in a The recommendation of a friend is
taxpayers. If they are, Greenpeace can chance of any nasty surprises! Create story that lets people know your event the best publicity you can get. Ask
activity is something fun and online donations. collect an extra 28% on their donation.
rewarding that can be designed to a budget in advance, making sure to is coming up, or they may send everyone involved to personally invite
anyone’s ability. Sponsored stunts: consider all the costs from big to someone to cover the event. Press as many people as they can, and
Promote it
Greenpeace favourites Ask everyone you know! Promote your small when you’re deciding how much releases that include a local angle, a don’t forget to advertise in your
challenge at work, to your friends and to charge. local celebrity, or unusual topics, events personal circles – at work, to family
A note about fundraising Shave your head family, and to any groups or clubs you
for sponsored activities Silent day or activities are particularly effective. and friends and more.
belong to. Take your sponsorship form
All the income from sponsored Give up sweets with you wherever you go! Publicity Remember to include your contact
activities for Greenpeace goes to the Crazy costume The right publicity makes all the details so people can find out more. After the event
Collect the money difference! Think about the target • Debrief with any co-organisers:
Greenpeace Environmental Trust Dance/skip/bounce-a-thon It’s easiest to ask for the money straight Posters and flyers
(GET), the charitable arm of our Funny wig day away, to make sure that no one forgets to
audience, and where they would be Create eye-catching and readable what worked and what didn’t?
organisation. Using GET for sponsored Walk/ride your bike to work pay up. likely to see your message. Use as many posters and flyers (on recycled paper, What did you learn that you can
activities allows us to raise money different types of publicity as possible to of course!) to advertise in locations use for the next event?
through justgiving.org, making Sponsored get a diverse crowd of attendees. around where your event will take • Thank everyone involved, including
sponsorship easier for you and your events/challenges Online place. Ask if you can put them up in those who volunteered and anyone
sponsors. We can also make extra At the moment, Greenpeace does not • Create an event on Facebook, your local clubs, churches, shops, who donated goods or services.
money by claiming Gift Aid on those directly run any of our own • Put a free ad on sites like Gumtree cafes, schools and more! As your Save the contact information of
donations. sponsored challenges. However, there • Email your friends and family event is running, you can also hand anyone who can help for the
is a plethora of open challenges • Post it to relevant online out flyers at any nearby busy streets. next event.
How to collect money across the UK that you can join and communities • Clean up the space and make sure
from your sponsors freely choose a charity to support • If possible, create a webpage for Use the materials order form included that recycling is taken care of.
Included in this pack is a paper while you do it. For a listing of current your event to order poster templates, or • Send the money you have raised to
sponsorship form, and you can running, cycling and other open download a poster at Greenpeace, using the paying-in
Press releases form included in this pack.
download extra copies from challenges in the UK, visit our www.greenpeace.org.uk/myevent
Send a press release to your local paper • Sit back, relax, and think about all
www.greenpeace.org.uk/ sponsored events page at
a few weeks before your event, and you’ve achieved!
sponsorship. www.greenpeace.org.uk/challenges
©Bodycombe/Greenpeace
10 11
Event planner www.greenpeace.org.uk
Greening your event
Event planner Date & time Publicity
This event planner guide is Your date may depend on the Timings vary hugely depending on the
included to help you put some availability of your chosen venue. Pick size of your event. For an open event
dates to the main elements of a date and time that will work for (no ticket required), your big publicity
the planning process. your intended audience – weekends push should come about 2 weeks
and after normal working hours are before the event. Too long before and
As timings will differ greatly best for most events. Make sure your people may forget, but too close to
depending on the size of your event doesn’t conflict with any major the date and people may already be
event, we’ve left this blank for events or holidays. busy. With ticketed events, you can
you to fill in and tick off as your
planning advances.
Date Done start selling/promoting much earlier.
If you’re sending out press releases,
Greening your event
©Deiman/Greenpeace
check the deadline for the papers to
Budget Licenses Transportation Paper
Theme make sure you’ll make it in before
Write out a detailed budget, and stick You may need licenses for a number When you choose a location for an The less paper used the better,
First things first! Picking a theme your event.
to it. Consider both the major and of different things, including alcohol, event, try and pick a location that’s easy and of course we use recycled,
means deciding what type of event Date Done
minor costs, and make sure you have live music, food or to sell things. for people to walk to or get to by public post-consumer paper products.
you’re planning, how large you want it money on hand at the event for a Check with the venue and the local The FSC website at
transportation so they don’t need to get
to be, and if there is any particular float and any last-minute expenses. council if you’re not sure. You’ll also Risk assessment/ http://www.fsc-uk.org/
in a car if at all possible.
campaign focus. Allocate someone to be responsible need to check that the venue has health and safety is a good resource to find out more
Date Done for tracking costs as well as counting public liability insurance that will cover In the run up to your event, you must Food about certified paper products.
and sending in the money raised. your event. spend some time considering any In general, we encourage the use of
Date Done Date Done health and safety issues presented by local, organic and sustainable food. Recycling
Location
your event. A full list of For fundraisers where food is on Especially for public events, think
Important considerations here include
considerations is included with offer, you might find some of the ahead to ensure proper disposal and
size (too small means people get Volunteers Materials
this guide. following resources useful: recycling of any materials used on
turned away, too big means it looks Do you have enough people to help This category covers a huge range:
Date Done site. If possible, provide recycling bins
half-full), disabled access, toilets and out, both with the planning and on you may want to order Greenpeace
accessibility for public transport and the actual event? Assigning roles and materials, using the order form For organic and earth-friendly food and be sure to clean up any rubbish
bikes. You may also want to consider responsibilities during planning keeps included with this booklet. Materials info, check out the Soil Association at left behind.
whether the venue is licensed, if there the workload manageable for may also mean any products or http://www.soilassociation.org/ ©Mizukoshi/Greenpeace
is electricity and/or setup for music everyone, and during the event it food/drink you’re planning on serving, or Sustain at
and microphones, a kitchen/food cuts down on chaos if everyone music/PA equipment, tables and http://www.sustainweb.org/
prep area if you’re serving food. Think knows what they’re meant to be chairs, marquees, and much much
about neighbours if your event is doing! more. For vegetarian and vegan, check the
going to include music or run late into Date Done Date Done Vegetarian Society at
the evening. http://www.vegsoc.org/
Date Done or the Vegan Society at
Guests
http://www.vegansociety.com/
If you’re inviting any speakers or
©Bodycombe/Greenpeace
rty special guests, confirm their Facepaint
Pirate Pa erkshire, If you’re using fish, check the In Surrey, G
ing
attendance as early as possible, reenpeace
s! In B Greenpeace red list at
Ahoy matey arty, especially if you’re going to use their
supporters
ual Pirate P held a face
the 3rd ann n d of http://www.greenpeace.org/ painting sta
ll at a stree
ve music a name on promotional materials. t
featuring li ir ate international/seafood/
celebration
for Magna
thora of p
course a ple ta stic Date Done Carta Day,
raising £150
ised a fan red-list-of-species
costumes, ra in just a few
enpeace. hours work
£900 for Gre ©Bodycombe/Greenpeace
!
12 13
Health and safety www.greenpeace.org.uk www.greenpeace.org.uk
Health and safety guidelines
Thank you
©Deiman/Greenpeace
As you plan your fundraiser, keep Disabled access Food & alcohol
these important considerations in Make sure there is access for disabled If you’re serving food, it must be in a
mind for a smooth and successful persons at your event, and that the safe and hygienic way, thoroughly
event. It’s as simple as taking the toilets are also accessible. cooked and stored at an appropriate
time to identify any potential risks, temperature. See www.food.gov.uk
and then taking steps to reduce that First Aid for more information.
risk. Above all, making sure that you Bring along a first aid kit, and have a
have enough people for the job qualified and easily-identifiable first A license may be needed if you have
means that risks can be better aider on site. alcohol at your event – however, you
reduced, and volunteers aren’t can avoid this by holding your event
overworked. Greenpeace cannot Children on licensed premises.
accept liability for any loss, damage or At events where children are likely
injury as a result of fundraising for us. to be involved, you must take Manual handling
special steps to make sure they are Take extra care when you’re loading
Fires, electrical and falls properly cared for. These include and unloading for an event – make
Identify potential fire and electrical making sure that there is extra sure you have enough people for the
hazards, and take steps to reduce supervision (ideally by someone job, so that no one person is stuck
them. Identify in advance the location who has experience with children and trying to lift more than is sensible. For
of any fire exits and extinguishers. Criminal Records Bureau clearance to any jobs requiring a great deal of
Check the venue in advance for work with children), and a plan for lifting, pushing, pulling etc, make sure
things like trailing wires and remove lost children. Keep in mind that to that proper manual handing
hazards that could cause trips and take any photographs of children at techniques are being followed.
falls. Check www.hse.gov.uk for your event will need parental
more information. permission.
©Beere/Greenpeace
14
©Carvalho/Greenpeace www.greenpeace.org.uk Canonbury Villas London N1 2PN 0800 269 065 fundraising@uk.greenpeace.org
You can also read
