2020-2021 INFORMATION PACK - King's College London
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2020-2021 I N F O R M AT I O N PAC K
CONTENTS
What is the King’s20 Accelerator? 3
Benefits 5
Programme Support 5
Mentors 6
Impact 7
What Are We Looking For? 8
Eligibility 9
Expectations 10
Process 11
Application Support 11
Terms & Conditions 12
WHAT IS THE KING’S20 ACCELERATOR?
Want to launch your own venture or start-up?
Have an idea that you think will make it?
Need some additional support to make it happen?
Here at the King’s20 we can help!
The King’s20 Accelerator is a 12-month accelerator programme aimed at
supporting the 20 brightest ventures from King's to reach their potential.
King’s20 Accelerator is designed for ventures at any stage of their development,
from an idea to a venture with an established user base and already making
revenue, and is open to all King's students, staff and alumni.
2020 will see the Entrepreneurship Institute at King’s College London welcome
the 100th venture to the King’s20 Accelerator programme.
Applications are open from noon on Wednesday 15th April 2020
and close at 11:59pm on Sunday 14th June 2020
Interviews will take place over a two-week period starting from 29th June 2020
The King’s20 Accelerator 2020-21 programme runs from 28th September 2020
until 10th September 2021 and offers ventures:
450+ Grant
funding £60 000
Investors and
corporate partners opportunities worth of support
over 12 months
3
Joining the King’s20 Accelerator
has been the best beginning for
Muslimah. It motivated us to focus
on the single thing that mattered -
building something that our users
love and finding product market fit.
Being a student and working on a
startup is challenging but the support
and invaluable guidance at Kings20
allowed me to do both.
Aysha Ingar, Muslimah App
My year on the King’s20 accelerator has been invaluable
to the development of myself and my start-up. Developing
a ‘deep science’ health focused venture as part of the KEI
cohort has only been an advantage. The expertise and
support from the KEI team and mentors are incredible,
offering a diverse range of mentoring I might not have
received in a more focused accelerator.
My experience this year will make our venture stronger
and more resilient to cope with the dynamic changes that
come with running a start-up.
Alastair Kirby, Vivisco
Find out more about the King’s20 Cohort IV on the Entrepreneurship
Institute website and follow us on social media:
King’s Entrepreneurship @InnovateKings @KingsEntrepreneurship King’s Entrepreneurship
Institute Institute
4
BENEFITS
PROGRAMME SUPPORT
If you’re selected as one of the King’s20 ventures, you’ll get an estimated
£60,000 worth of support, including:
• 3-month intensive accelerator based around bi-monthly sprint
• 9-months of follow-on including networking opportunities with investors
through our bi-monthly investor breakfasts
• 8 in-house expert mentors (incl. a growth hacker, designer, technologist,
investor, & 2 leadership coaches) & regular external mentors
• Access to grant funding opportunities
• Desk space for up to 5 team members at our iconic Bush House coworking space
• Leadership training for the King’s20 ventures in alignment with the 7 skills of an
Entrepreneurial Mindset
• A package worth £20,000 including 12-months free accounting, £10,000 AWS
credits, software discounts, free marketing videos
• Wide collaboration opportunities across the King’s College London eco-system
• Access to part- and fully-funded interns through our partnership with
Santander Universities
I am privileged to be a part of such a prestigious
and competitive, award-winning programme.
The confidence and skills gained as an entrepreneur
are unparalleled. Learning from and leaning into
world-class experts and being part of a community
of start-ups is an opportunity of a lifetime.
Samantha Tebb, Parent Suportal
5
MENTORS
Our team of advisors, including the university’s first Professor in Practice
and seven Experts-in-Residence, is made up of highly-experienced team of
entrepreneurs, creatives, investors, leadership coaches and technologists. This
model affords our entrepreneurs meaningful, high-quality support each week from
a small group of trusted advisors.
This group is complemented by regular mentorship from other highly-
experienced mentors and investors in our network.
Professor Stefan David Walsh
Allesch-Taylor CBE Entrepreneur in
Professor of Residence
Entrepreneurship Managing Partner,
Serial entrepreneur, Flamefinch
Investor & Philanthropist
Emma Sexton Savitri Tan
Creative in Residence Investor in Residence
Founder & CEO Make Investment Associate,
Your Words Work Isomer Capital
Theo Ohene Yo Percale
Growth Hacker Coach in Residence
in Residence Founder and
Founder, Skyamo Managing Director,
Ai Partners Limited
Farhan Lalji
Tech in Residence Helena Taylor-Knox
Director Venture Coach in Residence
Partnership Managing Director,
Anthemis Group One Continuum
6
IMPACT
Since we launched in 2016, our ventures have achieved incredible outcomes
and have had a significant impact on today’s society:
Raising Generating Raising Employing
£14.8m £12.6m £2.3m 267
Investment Revenue Grants People
GERMAN KRAFT BEER (2017-18 cohort)
German Kraft Beer makes ultra-pure, German-
engineered beer and serves it on site at locations
in South and West London.
After a remarkable start, they now employ over 70
employees and have generated £2 million in revenue
in their first 18 months.
C THE SIGNS (2016-17 cohort)
C the Signs is an online tool for GPs to identify
patients at risk of cancer. As of 2020 they have won
multiple awards including the AbilityNetTech4Good
Award, awards 1m in funding from the Small
Business Research Initiative and forged successful
collaborations with the NHS.
PANAKEIA TECHNOLOGIES (2018-19 cohort)
Panakeia makes cancer diagnosis simpler, faster and
cheaper by eliminating the need for multiple tests.
Raised over 2.1m in investment and remains closely
connected with King’s College London in providing
internship opportunities for current students.
WHAT ARE WE LOOKING FOR?
We accept applications from ventures at any stage of development, ranging from
an idea, early stage prototype development, launched product/service to those
ventures generating revenue.
The best predictor of success if something we refer to as founder/market fit:
founders who have deep experience in and/or enthusiasm for the problem
they’re trying to solve.
If you haven’t already, we strongly suggest you discover and explore the problem
you’re tackling, starting by speaking to potential customers and working out the
demand of your product/service.
Some help? Read The Mom Test: How to talk to customers & learn if your
business is a good idea when everyone is lying to you.
BLACK MILQ (2019-2020 cohort)
Black Milq Ice Cream had sold over 10,000 litres of
ice creams to customers at markets and events.
PRIVASEE APP (2019-2020 cohort)
Privasee App undertook intensive market validation
amongst startups and SMEs across the UK and Spain
which resulted in 700 potential users of the software
signing up to their newsletter.
MAA (MATERNAL AID ASSOCIATION) (2019-2020 cohort)
Maa grew a grass-roots team of students and
professionals across the UK and Bangladesh and
provided free antenatal checks for more than 200
expectant mothers.
ELIGIBILITY
• The programme is open to any current student, staff member or alumnus
from King’s. Each venture must have a member of the founding or
leadership team with one of the above affiliations to the King’s eco-system.
• We ask that are you committed to making the most of the programme
and making your idea happen. Participants can be part of the accelerator
part-time or full time (minimum a day a week + 8 events across the year).
• The accelerator is open 7 days a week. Attendance is flexible to allow for
other commitments (lectures, clinics, childcare, work etc).
• The programme is all about your personal learning journey and growth
– and we want to have as much fun as possible along the way!
The King’s20 Accelerator provides me with a solid
foundation to build upon the venture. By making accessible
many tools valuable to any start-up, and by facilitating
access to experts with the support of a dedicated team,
the King’s20 has already helped me shape the vision and
mission of the venture. At a personal level, it has unlocked
the entrepreneur in me, a unique and fulfilling experience.
Eliana Reyes, ENDLE
Being an entrepreneur is a high-stakes gamble. However,
with the support of the King’s20 Accelerator, I was able to
mitigate that risk, thanks to the splendid workshop series
and comprehensive mentorship by seasoned entrepreneurs.
They’ve not only taught me what to look out for, but also what
to look for in the initial stage of our start-up. That’s something
we would never, ever be able to find or acquire by ourselves.
The King’s20 Accelerator has opened many doors for us.
Joey Shang, Founder, Deus Vault 9EXPECTATIONS
King’s20 Accelerator 2020-21 participants will agree to the following terms:
CONVERTIBLE NOTE
In exchange for our support over 12 months and beyond, each venture 'pledges’
to a convertible note under which the Entrepreneurship Institute takes 3% equity
in your venture but ONLY when certain outcomes are achieved within 5 years
of starting the programme, including raising investment of £1million or more or
generating revenue of £1million or more.
This means that any venture who does not reach these outcomes within the five-
year term will retain 100% ownership of the venture.
ACTIVE PARTICIPATION
We expect you to commit to the programme and the development of our like-
minded community for 12 months, from Monday 28th September to Friday 10th
September 2021.
• Participation in the programme, including attendance at the opening 2-day
Launchpad event and active involvement in our ‘Welcome Week’, our closing Demo
Day, and approximate 8 Bootcamps throughout the duration of the programme.
• Presence in the accelerator space at least on a weekly basis. Opening hours
are long and seven days a week. Attendance is flexible to allow for lectures
and clinics, however should be discussed in advance with the Head of Ventures.
• Behaviour appropriate for King’s and for a co-working environment,
including respect for the workspace and the other ventures around you
• A commitment to developing and scaling your venture with our support
• A commitment to contributing to our like-minded community through peer-to-
peer initiatives and active skill-swaps.
10PROCESS The application form can be viewed, completed and edited via our website here. Please ensure you have read the Terms & Conditions at the end of this Information Pack before submitting. The deadline for submitting completed applications is 11.59pm on Sunday 14th June 2020. The application form will be hosted on F6S, the #1 network for new founders. This will give you access to the application and allow you to edit your responses until 11.59pm on Sunday 14th June 2020. Interviews will take place over a two-week period starting from 29th June 2020. APPLICATION SUPPORT Support, advice and further information are available from these sources: • Attend a virtual King’s20 Accelerator online information session hosted via Zoom on any of the below dates: • Wednesday 22nd April 2020 at 3pm • Wednesday 13th May 2020 at 11am • Wednesday 3rd June 2020 at 3pm • Speak to a member of the Entrepreneurship Institute by booking a drop-in Ideas Feedback session. • You can also find additional support and clarity by speaking to the Head of Ventures. Email Holly Knower to discuss this opportunity and the application process, at holly.knower@kcl.ac.uk When we came into the accelerator, we were building a product nobody wanted. The expertise from the mentors and support has helped us pivot and find our value and place in the market. Alex Franch, Privasee App
TERMS & CONDITIONS
Our terms and conditions as of 1st April 2020 are listed below. Please note that
these are subject to change before applications open on 14th April 2020.
1. All applicants, whether student; alumni or staff, should give consideration to
whether the University may own or partially own any rights in the idea, or is
likely to own or partially own rights in the idea in the future. If you think the
University may have rights, your initial connection should be with the IP &
Licensing team or Commercialisation Institute at King's who, together with
you, will determine how you can best be supported which may include referral
to the Entrepreneurship Institute.
2. You are eligible if:
a) You will be a student at King’s during the academic year 2020-21. We are
interested in all students at King’s, studying any subject and at any stage of
their education or
b) You are alumnus from King’s or
c) You are a staff member at King’s College London, all subject to point 1.
mentioned above.
3. Entries will be accepted from 14th April 2020 until 14th June 2020. An entry
must be fully submitted before the deadline to be considered for King’s20
Accelerator programme. The applications will be collected through online
platform F6S, please note, you are able to amend your application prior to
submitting. The online application form, can be found here.
4. The selection panel’s decision on which teams are selected for the programme
is final.
5. In exchange for our support over 12 months and beyond, each venture that is
selected for, and agrees to participate in, the King’s20 Accelerator programme
agrees to a convertible note under which the Entrepreneurship Institute takes
3% equity in your venture but ONLY when certain outcomes are achieved
within 5 years of starting the programme, including raising investment of
£1million or more or generating revenue of £1million or more. This means that
any venture who does not reach these outcomes within the five-year term will
retain 100% ownership of the venture.
6. By agreeing to our terms and conditions, you also agree for your image to be
used for marketing purposes.
12Entrepreneurship Institute
King’s College London
30 Aldwych
London WC2B 4BG
innovation@kcl.ac.uk
www.kcl.ac.uk/entrepreneurship-institute
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