2018 SPONSOR OPPORTUNITIES - INFORMATION INSIDE: Uptown Art Fair
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2018 SPONSOR OPPORTUNITIES INFORMATION INSIDE: Executive Summary . . . . . . . . . . . . . . . . . . . . . . . 2 2017 Sponsors . . . . . . . . . . . . . . . . . . . . . . . . . . 3 Top 10 Reasons to Sponsor the 2017 Uptown Art Fair . . . 4-5 Sponsor Benefit Grid . . . . . . . . . . . . . . . . . . . . . . 6 Sponsor Option Packages . . . . . . . . . . . . . . . . . . 7-9
EXECUTIVE SUMMARY
Nationally acclaimed, award winning, Uptown Art Fair
DATES
Always the first full weekend in August . August 3, 4 and 5, 2018
TIMES
Friday, 12:00 PM - 8:00 PM . Saturday, 10:00 AM - 8:00 PM . Sunday, 10:00 AM - 5:00 PM
LOCATION
. Always in Uptown, where Lake Street meets Hennepin Avenue
. Uptown Minneapolis is an eclectic mix of commercial, retail and residential in South Minneapolis
. The intersection of Lake and Hennepin is the center of a lively, upbeat business district and is
the busiest intersection in the State of Minnesota
FEATURES
. Attendees choose from creative and original works of art including sculpture, painting,
photography, jewelry, multimedia compositions and more
. Over $1.83 million of art was sold in 2017 during the festival ranging from quality reproductions
and limited editions to one-of-a-kind treasures
. A highly competitive juried fine art show, receives over 800 applications from which an esteemed
panel of judges selects over 340 of the best artists in the U.S. and internationally
. Enjoy food and drink from 25 different vendors
. Relax at the outdoor beer gardens
. Youth Art Fair featuring some of the most talented kids in the Twin Cities area
. Day and evening entertainment at the performance stage
. Interactive art activities for the entire family and on-site demonstrations
. Watch the Twin Cities’ hottest chefs and most creative artists battle at Culinary Arts Stage
. Charitable Partners Tent highlights local non-profit organizations and their achievements
ACHIEVEMENTS
. Winner of over 140 International Festivals & Events Association (IFEA) Pinnacle Awards.
The Pinnacles recognize the highest quality in promotional programs and materials produced
by IFEA’s more than 3,000 member festivals and events around the world. They are the most
prestigious awards in the special events industry.
. Art Fair Sourcebook listed the 2014 festival as the 12th best in the nation
. The Harris Guide ranked it as the #1 art fair in Minnesota
ATTENDANCE
Attracting almost 400,000 people annually, making it the 2nd largest statewide-attended event
behind the Minnesota State Fair.
PRODUCED BY
Uptown Association . Maude Lovelle, Executive Director
CONTACT INFO
Maude Lovelle . Uptown Association . 1406 West Lake Street, #LLC, Minneapolis, MN 55408
P: 612.823.4581 . F: 612.823.3158 . maude@uptownminneapolis.com . UptownArtFair.com
Facebook: Uptown Art Fair “Official” . Twitter and Instagram: @UptownArtFair
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20I7 SPONSORS
It is inspiring to have sponsors who support the vision of a fine arts community.
We are deeply grateful to the following:
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TOP 10 REASONS TO SPONSOR
THE 2018 UPTOWN ART FAIR
1 A HIGHLY REPUTABLE and LONG-STANDING TRADITION
Nearly 55 years ago, a few local business owners who felt that outdoor arts and crafts could become a
traditional success, started what is now today called the Uptown Art Fair. What started in 1963 as a small
event with artists propping their pieces of work against the curb to sell their wares, has grown into a nationally
recognized, top-ranked, three-day fine arts festival attracting almost 400,000 people in just three days.
2 GET A STRONG RETURN ON YOUR INVESTMENT
A 2009 survey conducted by the International
Events Group, Inc. (IEG), the worldwide authority on
the sponsorship industry, revealed festivals have a higher
audience loyalty than NASCAR or cause marketing. The
survey further concluded that 78% of companies agree that
participating in festivals has a measurable impact on consumer
sales of their product and they provide the most conducive
environment for experiential sampling.
With year-round marketing programs and an attendance of
almost 400,000, the Uptown Art Fair offers a wide range
of sponsorship opportunities to meet your marketing goals
through customized programs of on-site branding, one-to-one
marketing and extensive promotional exposure.
3 THE NUMBERS SPEAK FOR THEMSELVES
Just to name a few from 2017…
Total TV impressions . . . . . . . . . . 1,994,694
Total overall ad equivalency . . $48,336,159
4 EXPOSURE TO SIGNIFICANT Total online impressions . . . . . 187,708,613
DEMOGRAPHIC Total print impressions . . . . . . . . 2,074,448
The Uptown Art Fair attracts nearly
400,000 people to the corner of Hennepin
Total overall impressions . . . 294,222,724
Avenue and Lake Street. In 2017 this was due to
the support of 47 sponsors, 42 local businesses
and organizations, and over 600 volunteers.
This community event provides a free cultural VISITOR INCOME
experience for all visitors, with most attendees 22% 16%
Under $25K
citing the artwork as their reason for attending.
$25K - $45K
• 71.3% of our attendees are female 19%
$46K - $75K
20%
• 19% have visited for 10 or more years $76K - $124K
23% Over $125K
• 31% were first time visitors to the fair
• 55% planned to make an art purchase
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5 AN INCREDIBLE PRESENCE
FOR YOUR COMPANY
As part of your sponsorship, you will receive
presence within the event where you can distribute
literature, collect data base information and sample or
promote your product. Where else can you conduct
one-to-one marketing to an audience of nearly
400,000 in only three days?
6 “PARTNER” WITH UPTOWN & MAXIMIZE
YOUR ADVERTISING DOLLARS
The Uptown Art Fair is promoted aggressively
through dedicated marketing vehicles including web,
print, TV, radio and social media generating 191,955,255
impressions in 2017. Total media publicity is valued
at $48,336,459. There was a grand total of 351 art
fair mentions in 2017 via television hits, newspaper
placements, online, and web coverage.
Age
VISITOR AGE
10% 16%
18 to18-25
25
26-35
26 to 35
22% 36-45
20% 36 to 45
46-55
46 to 55
56-65
66+
21% 11% 56 to 65
66+
7 EXCELLENT BUSINESS BUILDING OPPORTUNITIES
Sponsorship includes hospitality passes for your representatives and clients at the Uptown Art
Fair. This VIP opportunity allows you to mingle with the folks that make the event happen as well
as the other sponsors who are involved. You will also have the chance to promote your business
or organization in our exclusive sponsor area. In addition, sponsors are invited and encouraged to
attend all art fair related events and media opportunities prior to the event.
8 YOU GET THE FLEXIBILITY YOU NEED
Looking to reach a particular demographic or achieve another business objective? We will work with you to
tailor the activity and traffic to maximize your exposure and create the right opportunity for your business!
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MORE EXPOSURE = MORE BUSINESS
Your sponsorship exposes your business to thousands of potential new customers who otherwise
may not have had the opportunity to know about you. As an added bonus: Your sponsorship also
increases and reinforces your presence with current customers.
10 COMMUNITY INVOLVEMENT: IT’S A VERY GOOD THING
Sponsorship is an excellent way to be involved in community. Being involved is the best thing you
can do for your company’s name, reputation and future. Get involved today with one of the most
engaged communities around. We welcome you to build your business here!
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Performance Stage
Culinary Arts Stage
Mobile Billboard
SPONSORSHIP
Youth Art Fair
Participating
Presenting
BENEFITS
Bike Valet
Premier
Uptown Art Fair Presented
Name
by “YOU”
Intersection Banner Name
Your Name on 2,000
Name
Commemorative Prints
Television Spots Logo
Full Full
Ad in the Official Event Program
Page Page
Documentary Spread
Yes Yes Yes Yes
in Event Program
Naming Rights for this Element Yes Yes Yes Yes Yes
Radio Spots to Feature Name
Recognition at Two
Logo Logo Logo Logo Logo Logo Logo Logo
Art Fair Entrances
Official Event Programs Logo Logo Logo Logo Logo Logo Logo Logo
Logo Logo Logo Logo Logo Logo Logo Logo
Official Website Listing
& Link & Link & Link & Link & Link & Link & Link & Link
Artist Newsletters Logo Logo Logo Logo Logo Logo Logo Logo
2,000 Guide Covers Logo Logo Logo Logo Logo Logo Logo Logo
Promotional Posters, Logo & Logo &
Logo Logo Logo Logo Logo Logo
Clings & Window Signage Name Name
VIP Hospitality Passes 25 20 10 8 8 6 6 6
Logo in Advertisements, Street
Yes Yes Yes Yes Yes Yes Yes Yes
Signage and Maps
Social Media Call Outs 20 15 8 6 6 4 8 8
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SPONSORSHIP OPTION PACKAGES
PRESENTING SPONSOR
• Enjoy naming rights and the highest level of visibility —
“Uptown Art Fair Presented by (YOU)”
• Your name and logo featured in an exclusive multi-media
marketing program incorporating TV, radio, print, online
and on-site signage
• Multiple booth space locations on property
• Two page documentary spread in event program
• Full page ad in event program
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
PREMIER SPONSOR
• 10' x 30' or 20' x 20' booth space with opportunity for display,
sampling and distribution
• Positioning in high traffic area on property
• Full page ad in event program
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
PARTICIPATING SPONSOR
• 10' x 10' booth space with opportunity for display, sampling
and distribution
• Positioning in high traffic area on property
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
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PERFORMANCE STAGE SPONSOR
• Naming rights
• Name and logo on stage banner
• Name and logo on fencing banner
• 10' x 10' booth space adjacent to stage
• VIP evening concert seating
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
BIKE VALET SPONSOR
• Naming rights
• Business name and logo on banner on fencing
• Business name and logo on directional signage
• One page documentary spread in event program
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
MOBILE BILLBOARD SPONSOR
• 15,000 custom two-color printed trays
• Your brand advertisement on Freehand Thumb Trays includes all
four outside billboards, two inside billboards and inside bottom
• Tray is 100% recyclable, 100% biodegradable and 100%
compostable
• Includes graphic design services,
delivery and storage
• Logo recognition on website, in
event program, local media
• Social media campaign on
Facebook, Twitter, Instagram
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CULINARY ARTS STAGE SPONSOR
• Naming rights
• Bring unique attention to your business with this culinary
event that pairs the hottest chefs and most creative
artists in the Twin Cities
• Name and logo on stage banners
• Opportunity for additional banner on stage
• Opportunity for on-stage interviews during
competition rounds
• Opportunity for a position on the judging panel
• Name recognition on all Art Fair-wide marketing tools
and outdoor signage
• Dedicated social media posts featuring the competition
and sponsor brand
• Opportunity to provide ingredients for use during
competition rounds
YOUTH ART FAIR SPONSOR
• 2018 will be the 14th year of this exciting program which is
designed to showcase upcoming young artists (ages 8-18)
• Naming rights of this popular attraction
• Business name on banners and signage inside and
outside of venue
• Name and logo on t-shirts worn by youth artists
and their parents
• 10' x 10' branded booth space with opportunity for
promotion and distribution
• One page documentary spread in event program
• Logo recognition on website, in event program, local media
• Social media campaign on Facebook, Twitter, Instagram
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