WILLAMETTE WEEK 2022 MEDIA KIT
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WILLAMETTE WEEK 2022 MEDIA KIT
OUR REACH
WEEKLY NEWSLETTER WWEEK.COM PODCAST
59,000 subscribers 1 Million unique visitors per month 2,500 downloads per month
25% open rate 1.9 Million pageviews per month
TWITTER
DAILY NEWSLETTER PRINT 201,100 followers
30,000 subscribers 270k monthly readers monthly
49% open rate 25,000 papers circulated weekly INSTAGRAM
73,200 followers
GET BUSY MAGAZINES
5,000 subscribers 3 magazines publishing in 2022 FACEBOOK
30% open rate 25,000 magazines circulated upon 97,000 followers
distribution
advertising@wweek.com • 503.243.2122
2
OUR AUDIENCE
Local Age Actively Searching For
WW print products are distributed in Autos & Vehicles
the Portland metro area, and 50% of >25
Home&Garden/Home Decor
our web traffic comes from within the 55+ Employment
metro area. 25-34 Financial/Investment Services
Real Estate/Residential Properties
45-54
Engaged 35-44
Home Improvement
Apparel
Our readers are particularly
interested in news, personal finance,
arts & entertainment, business, food & Educated
drink, health & fitness, travel and tech. 50% of our readers are college educated.
20% have a graduate degree. Unless otherwise indicated, stats reflect
Philanthropic our readership on wweek.com
from Google Analytics and Quantcast,
Last year, our annual giving Buys Green October 2021
campaign, Give!Guide, raised 6.5
88% of our print readership “Buys Green”
Million for local nonprofits.
regularly.
advertising@wweek.com • 503.243.2122
3
Willamette Week 2022 Media Calendar
SPECIAL ISSUES SPECIAL AD SECTIONS EVENTS
On indicated dates, this content will drive our These activations take place in print and on all WW MAR 24 - Funniest Five
print edition & content on wweek.com. Dates in digital platforms. Ask about advertising options. APRIL 16 - Oregon Beer Awards/Festival
between will be news-driven stories.
JAN 12 + 19 - Volunteer Guide JUN 15 - Best New Band
JAN 12 - Jobs FEB 3 - Valentine’s Shopper JUL 13 - Best of Portland Block Party
JAN 26 - Pet Issue MAR - JUL - Best of Portland
FEB 2 - Black History of Portland APR 18 - 420 Guide
FEB 9 - Reasons to Love Portland APRIL 13 + 27 - Summer Camp Guide PLEASE NOTE
MAR 3 - Spring Arts Preview Our media calendar does, on occasion, shift
APR 25 - Mother’s Day Shopper
as the year progresses. Events are subject to
MAR 9 - The Money Issue JUN 3 - Father’s Day Shopper change based on CDC guidelines.
MAR 23 - Funniest Five MAY 28 - Summer Bucket List
APR 6 - Housing Issue SEP 15 - Fall/Winter Destinations
APR 13 - Beer Issue NOV - DEC 21 - Holiday Shoppers
APR 20 - 420 Issue
APR 27 - Endorsements
MAY 11 - Cheap Eats MAGAZINES
MAY 25 - Patio Issue 25,000 copies of magazines are distributed through-
JUN 1 - Pride Guide out Portland for free on the dates indicated, and then
JUN 15 - Best New Band available year round at Powell’s or on wweek.com for
purchase.
JUL 13 - Best of Portland
AUG 17 - Education Issue MAY 18 - Summer Guide
SEP 7 - Fall Arts Preview SEPT 22 - NESTER, How to Make a Home in
OCT 19 - Endorsements Portland
OCT 27 - Give!Guide NOV 2 - Grub, Food & Drink Guide
NOV 9 - Winter Guide
DEC 21 - Year in Review
advertising@wweek.com • 503.243.2122
4
Print
Create top-of-mind awareness or promote a timely Single Placement Issue Rates
event in a hyper local platform that receives undivided Full Page, $2,200 1/4 Page, $850
attention. 3 Column, $1,800 1 Column, $600
25K Half Page, $1,500 4 Square, $600
Papers
distributed at
over 2 Column, $1,200 Post-it, $400
650 locations
in Portland
Frequency Discounts
15% off 2-4 insertions
25% off 4-12 insertions
40% off 12+ insertions
FULL PAGE 3 COLUMN HALF PAGE 2 COLUMN
9.639" x 12.25" 5.727" X 12.25" 9.639" X 6.052" 3.772” X 12.25” Custom Placements
Cover Spine, 1.25” x 12” full run
only. $2,500
Cover Wrap, 10.25” x 3.5”, includes
full page inside front cover, full run
only. $5,000
Cover Sticker, full run only. $4,500
Center Spread/ Double Truck,
1/4 PAGE 1 COLUMN 4 SQUARE POST-IT 20.25” x 12.25” $4,000
5.727" X 6.052" 1.816" X 12.25" 3.772" X 6.052" 3.772" X 2.965"
Preprinted Inserts $100 per thou-
sand, 15k minimum, and can target
Deadlines by zip code. Full run of 25k papers
for $2,300.
Weekly issue publishes every Wednesday.
Space reservation deadline Thursday at 4:00
Ask your AE: we offer nonprofit
pm. Artwork deadline Friday at 12:00 pm
discounts!
advertising@wweek.com • 503.243.2122
5
wweek.com, First Look
Make an impact with our most visible ad units
First Look Package (Desktop +
for a timely awareness play in a brand-safe, Mobile units)
hyper local digital space around quality content. $1,400/week for 33% of traffic
$3,100/week for 100% of traffic
Mobile Premium Island
$900/week for 33% of traffic
Desktop Billboard $2,200/week for 100% of traffic
1385 x 235px Mobile
Premium Desktop Billboard
Island $700/week for 33% of traffic
300w x 250t
$1,700/week for100% of traffic
Ask about our page or site
takeovers!
Each month
:
1.9M
pagviews
These units appear on the top of 1M visitors
every page on wweek.com, offering
“can’t-miss” viewability and great Deadlines
click through rates.
Ads must be submitted one week
in advance to scheduled run dates.
74% of traffic on wweek.
Placements run 1 week at a time, Flight dates must start on Mondays.
com comes from mobile
from Monday - Sunday.
advertising@wweek.com • 503.243.2122
6
wweek.com, Run of Site
Generate awareness in a brand-safe, hyper local digital
CPM $10
space around quality content.
[$10/1,000 Impressions]
Minimum 25k Impressions
DESKTOP MOBILE
For all units pictured here, or
specific units that best serve your
creative.
LEADERBOARD 728w x 90t
ISLAND Each Month
MOBILE :
ISLAND INLINE
300w x 250t
300w x 250t 1.9M
pagviews
HALF 1M visitors
FOOTER 320w x 50t
PAGE
300w x
*74% of traffic on wweek.
600t
com comes from mobile
These units appear throughout every page on wweek.
com, serving for any duration of your choosing. Deadlines
Utilize all sizes, or specific ones that best serve your Ads must be submitted one week
creative. in advance to scheduled run dates.
Flight dates can stop and start at
Placements are priced by impression (or the number of
any time.
times your ad is seen)
advertising@wweek.com • 503.243.2122
7
Newsletters
Speak to our most trusted and loyal audience in a timely, Native Ad
focused way. Designed to fit into newsletter as
content. Square image + 40 words
WEEKLY, copy.
DAILY PRIMER COVER STORY GET BUSY Daily Primer, $400
Weekly, $400
Banner Ad, 728x90
Standard banner ad linking to your
30K site.
Subscri
bers 59K 5K
Subscriber Subscribers Weekly, $300
s
Get Busy, $150
Delivers Sunday through Friday Delivers every Wednesday, with a Delivers every Thursday with our Display Ad, 800x533
morning with today’s news. deep dive into this week’s cover recommendations on what to do
story. this week. Large image, taking full width of
Average Metrics
Average Metrics newsletter, commanding attention.
• Open Rate: 44% Average Metrics
• Open Rate: 25% • Open Rate: 30% Daily Primer, $400
• Impressions: 23k
• Impressions: 22k • Impressions: 2k
• Average Advertisement Clicks:
62 • Average Advertisement Clicks: Newsletter Takeover
50
Receive undivided attention.
We’ll design a newsletter unique to
your brand to send to our 59,000
Examples provided upon request. email subscribers. Averages 900
click throughs to your website.
Sign up at wweek.com/newsletters
$1,200
advertising@wweek.com • 503.243.2122
8
Social
Leverage our social channels to reach our Facebook Promoted Post, $750
youngest audience with photo driven content. Posts are seen by WW followers and
an additional targeted audience.
INSTAGRAM INSTAGRAM
FACEBOOK AD STORY POST Instagram Story, $500
Featured in WW’s story for 24hrs.
Includes 3 consecutive images + 1
link.
98K Instagram Post, $500
Followers
73K Post on WW’s Feed, in WW Voice.
Followers
Instagram Promoted Post, $600
Post on WW’s feed, and promote to
additional audience for 5 days.
Promote your brand on WW’s
channel, and push out to
additional target audience.
Promotion can be an article
share, single image, video,
slideshow or carousel.
Average Metrics
• Impressions: 30k Our team will create a story Post on WW’s organic feed in the
that generates engagement WW voice to reach our followers, or Deadlines
• Reach: 17k with our followers and links to promote the post to appear on our
• Average click-thrus: 680 your site. organic feed + reach an additional Ads must be submitted one week
target audience and link to your site. in advance to scheduled run date.
Average Metrics
• Viewers: 3k Average Metrics Proof will be provided before
• Engagement (likes/shares/ • Promoted: 29K impressions, 1K posting.
clicks): 95 engagement (likes/shares/clicks)
• Non-Promoted: 11K impressions,
300 engagement (likes/shares/
advertising@wweek.com • 503.243.2122
9 clicks): 300 - 1K
Sponsored Article
Tell a deeper story and connect with our audiences Base Package, $2,300
through the WW voice. Build SEO for your company. • 500–1,000 word article developed
by WW team.
Article published on wweek.com • Hosted on wweek.com for 1 full
Base year
package ave • 115k Article Shares on wweek.com
rages
160K (impressions) for 3 weeks
impressions • Weekly Newsletter mention, link-
2.5K reads ing to article, 59k subscribers,
19% open rate
• Daily Primer Newsletter mention,
linking to article 30k subscribers,
46% open rate
Instagram • WW Twitter share of article | 184k
Promotion followers
Additional Promotion
Facebook Promoted Post, $750
Share your article on WW Facebook
feed. This fits in seamlessly with
Article linked other content we share regularly on
Promoted in
throughout wweek.com Facebook.
newsletters
Instagram Story or Post, $500
Engage with this audience that may
not be on wweek.com.
advertising@wweek.com • 503.243.2122
10Magazines
Reach new & longstanding Portlander’s as they discover Single Placement Magazine Rates
their city in publications that last all year. Full Page, $2,500
3 Column, $1,900
Half Page, $1,500
5/18/22 1/3 Vertical, $1,100
Summer Guide
1/3 Square, $1,200
Please include a
.5” bleed and avoid 9/22/22 1/6 Page, $700
having important Nester, How to Make
information 1 inch
from the edge.
a Home in Portland
11/2/22 Custom Placements
Grub, Food & Drink Custom Cover, $6,000
Guide
FULL PAGE 2/3 PAGE Includes 3k run of custom copies
8.375” X 10.875” 4.875” X 9.875”
Postcard Insert, $3,500
25K
Magazines
distributed at
over
1,000 locatio
ns
in Portland
HALF PAGE 1/3 VERTICAL 1/3 SQUARE 1/6 PAGE
7.375” X 4.875” 2.375” X 9.875” 4.875” X 4.875” 2.375” X 4.875” Deadlines
Ads must be reserved and artwork
submitted 3.5 weeks before
publication.
advertising@wweek.com • 503.243.2122
11Podcast
Reach the most engaged WW audience: hyper-local Sponsorship Levels
educated listeners deeply engaged in how Portland works Bronze, $3,500
seeking to make our city a better place. 5 weeks, 10 episodes, 1 minute of
ad read per episode, brand included
in the weekly podcast update arti-
cle that is shared via Twitter (200k)
DIVE gives listeners a behind-the-scenes and Facebook (90k)
peek into WW’s newsroom. Every Saturday
we quickly cover the week’s headlines, and Silver, $5,000
then dive deeper into the big stories of the 10 weeks, 20 episodes, same as
week. bronze + brand featured on cover
art and 1 additional sponsored epi-
sode with guest or content of your
Averaging 3,000 downloads each month. choosing.
50% of listeners are in Portland. The Gold, $10,000
majority of the additional audience are in 20 weeks, 40 episodes, 2 minute of
the metro area in cities like Tigard, and ad read per episode, brand included
Beaverton. in the weekly podcast update arti-
cle that is shared via Twitter (200k)
and Facebook (90k), featured on
Major topics of discussion: cover art, 3 additional sponsored
episodes with guest or content ofWW STUDIO
WW works with a exemplary team of creatives and marketers who know how
to tell a story that has real impact. If you’re looking to connect with our city
in a stand-out way, our studio can work with your team to develop
video content, event activations, long-form story series, or social campaigns
that serve on our channels - our yours, and work to connect your company to
Portland in a menaningful way that has lasting impact.
13Thank you
advertising@wweek.com • 503.243.2122
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